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tv   Business - News  Deutsche Welle  February 11, 2023 4:15am-4:31am CET

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oppose a challenge to the league strongest themes, our wishes that them if we play against it at the beach teams against by a no of us with that we, we, we can get points points from them. and i think this is, yeah, our biggest hoping. but at 1st we need to and also play good against them all the other teams. yeah, i hope that we can make the fed place again, at least. and this is my hope, this is my wish and we're going to do everything for debts with lake leaders will spoke firmly in their sites. hand shores frankfurt are aiming high as dublin to sleep. get gets back on the way you cream was like a stepping point 6, you know pilots you into that won't. you want to be finish your studies. now you have a safety from crane. you can choose to go back or somewhere else. currently, more people than ever on the move worldwide in search of a better life. so why do i want to go back to 9 j,
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like i don't have any reason school, but there's no reason that's moving from the day. yeah, i believe something great is coming very, very soon. and yeah, can we learn more about la valley's story in for my gosh, reliable nice home migrant. wherever they may be, let someone else to the tv highlights selected for you every week in your inbox. so describe now oh is audi dos already on its way to a record last this year? shares with a german of harold giant plunge after forecast just that, based on it's break with connie west. also on our show, americans get ready for super bowl sunday with a reach into their wallets will break down one of the year's biggest sporting
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events. i've seen busy in berlin. welcome to the show. sports apparel giant adi dos as it faces its 1st annual loss in 3 decades. after breaking ties with wrapper kanye west, who goes by yay! the german halting national predicts an operating loss of up to $700000000.00 euros this year on the dust, halted it's collaboration with yay. and his fashion bring easy after he made a series of anti semitic comments. easy products contribute more than a $1000000000.00 and sales and half a 1000000 in operating profit for audi to us in court in new york joins me for more on this year. we saw that shares and added us draft drop pre dramatically. i was were surprised by this because this isn't news that they expected to take a hit. why, why didn't investors react to such as shocked manner? i guess as even simple answer. it's the extent of it. i mean, we do know for quite some time that term added us is in trouble. and i saw
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a number that i'm actually i added us totaled, sale roughly depend by about him or 8 percent off. so jeezy, a brant and term collection and that is not happening at the moment. now we can do some a mess and we do not know what our lead us is doing a, with the a jeezy. i'm a products that is still m hold. so we'll have to have to ride that entirely off. or there are also some ideas that he does might actually sell it under a different brand name. so we have to wait and see, but i've seen estimates and not just me so that theoretically, adidas could face a loss of up to 700000000 euros. really, depending what happens to all the inventory. so it is pretty much the extent that is so making investors have been shaky at this point. it's been a lot of attention on this high profile breakup between the company and this star or the any less here for businesses about these kind of partnerships. oh,
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sure. i mean, you never should put all of us into one basket. i mean, it's not that idea does put all the eggs and the one boss good. but it was a pretty big boss. good at now, with the scandal off. can you rest or he has the show and that it was a huge risk talking about working together with, with the stars or was artist idea that this also having a cooperation with b. c. i mean, she's the high and favor, i mean her to concert sell out, but the efficient line that she's running together with us is not as successful as was plan. so that definitely sold the risk. and i mean, i did us already taken some changes, the former c e o was known as a cost taylor, but not necessarily working so closely together with designers. so that was the creative part of the business that's supposed to change with the news. the oh,
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who took over a couple of weeks ago, but he already mentioned it is going to take time time to fix everything. and then maybe it's also this timeline so that it will take some time that also made investors even even more nervous ryan's court. and you're talking about troubles faced by adi das. thank you. well, this weekend is super bowl sunday. america's biggest sporting event of the year. this year, the kansas city chiefs will face off against the philadelphia eagles. as always, americans are expected to shell out plenty of cash for the big occasion. a consumer spinning on food drinks and apparel alone is expected to hit 16 and a half $1000000000.00. consider this though another $16000000000.00 is expected in wagers on the game. that's a record this year. the super bowl is advertising is biggest glitzy a stage for a 32nd ad companies are paying as much as $7000000.00. just to capture the attention of, we're not just the roughly $100000000.00 viewers who are expected to tune in and
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such as the game the halftime show is an event in of itself. last year's cost $20000000.00 spent on light drones, fireworks giant ellie. the panels are performing this year is the singer rianna. she'll get however, a big fat 0 in payment. i'll have them show stars don't usually take a fee, but they still benefit. for example, have justin timberlake's half time show. his music sales shut up considerably. all right, for more let's bring an entertainment journalist k j matthews in los angeles, k. j. good. as you, i just went through a number, a bevy of numbers there. help us put this into perspective. how does this year's super bowl look to stand up against pass your super bowl? we're talking about the glitz and glamour, and the, and the big spend it's always glitzy, it's always glamorous. and every year the nfl tries to out do itself had a bigger and better artist to perform during the halftime performance or,
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and try to get more stars involved. odd to come out there is b, b, i p boxes or these products or stars in celebrity, you know, commercial, so they're always trying to outdo itself. and you mentioned that rianna is getting a big 0. she is not being paid, as you just mentioned for her half time performance. however, there are still millions of dollars that will go into that. how time performance, because you still have to pay to set designers, the audio people, anybody that has anything to do with trying to make her performance exceptional has to be paid. so they still end up paying millions to those who are a very good point there. i want to ask you, we saw that the american gambling association this year said there's going to be a record. $16000000000.00 waged on this game. why are we seeing such a, such a massive increase in gambling here in the u. s. people are saying it's because of the fact that more and more states are allowing
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a legal sports betting the state of arizona which is where the football game, the super bowl is taking place, has legal sports betting. and that means it's the 1st time that the super bowl is being played in a state where there is a legal sports betting. so automatically, that's going to make sure that the numbers go, i remember last year the suv roll happened here where i am in los angeles. and california does not allow legal sports betting. so there's already 30 states in united states that allow legal sports betting. and there are more and more each year. so as you see more states that allow the all sports betting, you're going to see more more people enter into the sports bang. what kind of interest can we expect to see outside of the u. s. i know, for example, the, the nfl is really been trying to get traction in the u. k. for example. and even here in europe earlier this year or last year, i should say it had its 1st game in munich. what can we expect from overseas audiences? you know, you're going to be able to watch it,
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no matter where you are. there are sporting channels and networks around the world that have a contract with a net bill where you can still see the game. you can obviously go online if you're in the u. k, you can watch on the b b c player. so they're still access to the game. they want to bring in more of an international appeal. i think it will help them because remember, now we have streaming. so you can always go online and see the wonderful performances . and of course, the next day, you're probably going to see a lot of people go online anyway. you tube and watch rianna perform over and over and over again. so yes, they are trying to bring in a global appeal. and what's really interesting is, if i had to compare the super bowl with another global event, it would be the fif, a world cup. the only problem is that the world cup only happens every 4 years. we're to super bowl happens every year. so it's kind of like apples and oranges and the winners of the world cup. hit pay a little bit more money, but the in it now makes more money when it comes to commercials are per 32nd. so it's, it's kind of the bigger, you know, that's,
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that's kind of something you can compare it to you. although one takes place out every year, and the other one takes place every 4 years. so all right, katie matthews and l. i. thank you very much. thank you. wasn't that long ago that germany's biggest airline lufthansa couldn't shed employees fast enough? as the pandemic threw a wrench into its operations fast for 2 and a half years, and the airline is overwhelmed with bookings. now it's hiring some 20000 workers and to take a look. no further. we a gentleman turned on the heading plan, $5000.00 lufthansa, a $380.00 takes off from frankfurt airport. pilot marcus. ellen fell to set the controls the controls of the simulator. anyway, pilot trainer richard lense is putting his colleague through the paces steering problems bad weather, firing the whole, his retraining. because during the pandemic, elan fed was on short time work. his license to fly, the world's largest passenger air craft expired due to
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a lack of flying hours. he only found out a few weeks ago that he is allowed to fly again. is up monday, december for it, but i was really happy about it. this is the plane that i've been flying since 2014 and i really missed flying during the 2 and a half years i spent sitting at home during the pandemic vector. loved tons. i had already written off the giant a 3 eighty's. the planes were mothball in spain, but because booking straws much quicker than expected, richard lentz and his colleagues are bringing for a 3 eighty's back from the aircraft graveyard. but for the planes to fly to new york, boston or los angeles, any time soon, lense has a problem to solve the arm that typically bomb in town. we actually only have 12 captains license to fly, the 380 right now. we need about 10 troops per aircraft cloud depending on the route. that means 10 captains and call pilots. but sometimes more call pilots for the long routes in order for the luggage to reckon. so all in all there's
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a shortage of about $100.00 pilots and it's a similar story in the back of the plane. these young people have come to love tons us base in frankfort because they want to become flight attendants. they're all very excited over the photos shown by an experienced cabin crew member try to anxious yourself. i've always wanted to be a flight attendant. it's always been a plan at the back of my mind. i have always wanted to go out into the big, wide world, selected well among manuals and people a large load about new cultures. i'm eager for all these new experiences them as to summer. before that there was like a logical tests, 13 weeks of hazard and safety training, and a lot of studying. fewer than half of all applicants actually make it under the plane. head of cabin benedict schneider needs 2000 new flight attendants and is hoping to learn them with a host of new career opportunities. one hat you have so many options you can move to the ground crew or you can move to the cockpit. would our carpet or to the
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technology side. lufthansa has to put together new maintenance teams for the giant air buses that have just been landed back in frankfort. i. that's all for our show. you can find out more about these and other stories online at d, w dot com slash business checks out on youtube as well. we're under the d w. news channel. i'm from beardsley in berlin from albany. thanks for watching. everybody knows, feels made from petroleum goes large amounts of c, o 2 are synthetic combustibles known as the field. i know tentative with scientists are researching that production. how exactly does it work and do
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e fuels have a west energy balance to borrow today? next to r t w. oh, we love euro. we love diversity and anything unusual. no mountain is too high and no road is too long. in search of the extraordinary we are the specialists of the lifestyle europe, bureau, macs, in 60 minutes on d, w. with imagine that you're eating a hamburger. and as you're biting into this juicy burger,
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your dining companion says to you, actually that hamburger is not made from kaos. it's made from golden retrievers. should meet. 2 2 2 2 2 2 median cultures around the world, people learn to classify a small handful of animals as edible and all the rest they classify as disgusting. a docu series about our complex relationship with animals. the great debate this week on d. w. a provincial no more. autonomous electric buses are being put to the test in a small bavarian town. eat fuels at cruising altitude. can synthetic fuels really help to lower emissions, filthy fossil fuels. they've been polluting the environment for decades going so.

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