b, u dot com ah, in the heart of germany, somewhere in the hearts mountains, a creature that moves star, unaware of some call it the human fish. it's a pair his take, some getting used to, ignored, almost forgotten. but that is about to change with london, saxony, unhealthy home to the only alms in gemini, this blind cellar, mondays, facing extinction. but conservationists haven't really no test because alms aren't

just hard to find. they can also be hard to look at. but marcus menda is a fan anyway. he's the marketing director of the hebrew land caves and he wants to help the local alms improve that image as he didn't want to give a living. the dog holding a blood borne with eyes the talk, mused again, dixon, layer of skin grows over them. and it's a really unusual animal and spits here the 3 toes i from to the back. crazy folks. i thought there were so many things that are unique that says this creature pop up when i'm the, with young on the side of the bazaar alms are about to become famous. but there's a problem. they having trouble pro, creating that's why mark was menda is funding a conservation project. this research team hopes to help the unusual creatures reproduce this answer. she ought to shy. it's amazing. you animals have survived so many decades when and if they would be happy and that leads to reproduction

unaffordable, and that would be great and voted as physical. then we'd have to protect the baby on and also b o. b for biggest challenge daniels was raised. some of these in the household, no. with few fans and no offspring to date. is this the end for the week to land on the sink and beg research institute in frankfort, m mine? it's primary focus. animals that send a schiffer down most people spine spite us to many, just an 8 legged knight man, better squashed than protected. but biologists pay to gaga is one of their biggest friends. mm. it should be spiders, earth worms, bogs. even aphids luck. they're part of our planet good of our diversity of the life that lives around us, and we need them to that one born when people go from the

o. t t acres collection includes more than half a 1000000 specimens. spiders play a key role in the ecosystem. they keep some insect populations in jack. but because they look so creepy, it's hard to convince people that they need to have protection, which pay to eager has come up with a novel solution. he gives the spiders celebrity names, irish when one species of spider i've grown particularly fond of it, is the head to robert david bowie. david bowie, hot naturally, somebody named david bowie, of course, helped get the word out that it's habitat is under threat, coin the confederates in fun, and spin. docile. i english just the he good. that was how i got the message. i said maybe even reaching people who wouldn't usually hear about oil to the songs for life. me young. ve bonzai sure. the average not uncommon. the giant crap spider may not be anywhere near as famous as the real david bowie. but thanks to pay to get his idea, it's had plenty of media exposure. funding and public support are crucial for

research and species protection. and because that's been lacking to date, many species of spider on a dying out unnoticed with potentially grave consequences. ecosystems grow, we can with every extinction on hub i, english. there's actually a lack of knowledge here. one that's preventing us from getting speech just like these on to any read list, or using good hard facts to properly reinforce the message that they need protection, commitment. but that's why we're trying to promote research into these animals. it's, we are. so we'll actually no more and we'll be in a position to say with certainty, yes, this, this species needs protection. now, it's crucial for a particular ecosystem. is guns 50 for jesus, or the unit cost in the 1st step towards a better image information. after all, many people are scared of spiders. a mostly unfounded fear, says the biologist. the tarantula, for example, may be huge, but it doesn't pose

a threat to humans. research is the foundation of any successful species protection program. but to date, there's very little scientific data on the home. it's natural. habitat in subterranean rivers makes it hard to observe. that's why cleveland is a unique opportunity for research as well. the hoover land alms are already over 80 years old. life expectancy around a 100, at least, that's what scientists think. they also think the ohms can still reproduce, but if they don't procreate soon, the populations fate is sealed. then no p r campaign can help the team from the likeness institute, wazoo and wildlife research uses ultrasound to examine

a female who had no, we'd gotten our hopes up a bit as far because we found this female together with a male under a rock. but what we're finding here doesn't look very promising. after all we have is, is it healthy? yes, sure. it's healthy, but there is no sign of any exit. the reproduction specialists only come to overland twice a year. they usually focus on preserving large species, such as the northern white rhino. dorothy sure, it's much more difficult to get funding for research into small unknown species. i found that live in caves and are inaccessible. bottom scalar um will come over there because much easier for large charismatic species like ry known. so her

soon i'm fabian's like the alm are among the most threatened vertebrates, but they usually overlooked by species protection campaigns. it's easier to get close to people with mammals and birds. were there somehow closer to us than if i'm working with fish, amphibians, or reptiles, that's much more difficult really got. although there are a few icons such as the fire salamander and the fire belly towed there brightly colored and impressive, but it's easier to pull on people's heart strings if you stick with mammals and birds, them advisor to reprogram globbed the all them has already captured the researchers, hearts, and baron lakes. take about 10 latest discovery. yeah, i'm glad we just found relatively well developed egg deposits or follicles in if you take them off a messenger, we're going to measure them again to see how big they are. he was, but this is an active female animal,

reproductively active. these round structures here, but a reproductively active female doesn't necessarily mean babies the researchers can't get their hopes up just yet. your nearest incidence fully looking at it cautiously on. yes, it's a lot different than breeding copies copies that would happen much more quickly. euler brought on the ears, owns take forever, and for him. and that's why at the moment, and it's still speculation to say whether or not they can reproduce is offered funds and colonel roneesh arbor, but we'll keep adding, i'm gone very soon. populations are fresh, water species have declined by 84 percent over the last 4 decades. at least partly because of water pollution and with

a dams. researchers think more people need to know the truth. could the on be the perfect character to help raise awareness. but 1st they'll have to survive. new bacteria can enter the water. the creatures also hate bright light. the researchers look for eggs with head lamps and an endoscopic camera. mm hm. we're using a low light camera. hang on, there was something light there could be sperm. amazon, no, spill were unbundled not for a metaphor. so let's have a look at sim on before we had with her i up to now we've seen one spoon metaphor and it was a bit more ragged and more reflective. similar wisconsin to was actually transparent friend over that,

i think that's gravel to bed. could have been something we often both of the things that we're hoping that maybe in 2 months when the female we looked at with the ultra sound is ready for us that will actually find started m flight with them. so it's dinner time. is there still a chance of own babies? protecting aesthetically challenged animals requires some creativity. simon, what approaches? totally unique stand up comedy. the englishman founded the ugly animal preservation society. 9 years ago. i've always heard a proper, deep love of the weird and the wonderful creatures and up in the mirrors the people aren't in swim if you only care about the cute things and you're missing the point of conservation and i'm trying to get people to love these things which at 1st

glance, they might not simon, what 1st life of parents since the career me locked down? it's going to be class, get back in front of real people under because i would, we don't gigs on line bushes, not the same open still funny. what's a terrifying prospect? the biologist is toward the u. k. with his show today, he's appearing at a science festival in the western english city of chelton him. you're much deeper into what we really should do. yes, it was all because of these dish. i get back to us. does. does it mean a why the pond as a w w. 's mass got? yeah, it's it's cute, fluffy that what you're thinking. black and white. save them so much money and color photocopy. yeah. you know, the red lists that look like the big book of endangered species, like a kind of yellow pages of death. i was flicking through it

a start to notice that it was filled with butterflies, but there was no moths cuz mouth to that little bit too dull when they go extinct. we don't even seem to notice, never mind care. and i thought i thought this is wrong. you know, cuz, cuz we got all of all the things cuz cuz like as anybody's tried internet dating knows, the vast majority of life, right there is a hideous, ah, the common decamp. all same has its own mascot. is the pond and not good enough. the blush, does you all know the blood fish in the other side of the world? i mean it's ugly. it's depress physically, a liberal democrat. we are sleep walking our way into a mass extinction like we are, is bod, for the planet as an asteroid was for the dinosaurs. and that's, that's a tragedy m. but it's tricky because i got a deal of it and i decided i was going to stand up comedy because otherwise you got great fatigue. so by addressing it in a kind of light manner and having fun of it, a mental, i could get people talking about conservation in

a different way. and simon is no lone wolf. the want to what is kind of other comedians also share the stage with simon. the ninja lantern shock. each of them presents a different animal. they share the entry fees with various environmental projects. as the evening draws to a close, the audience votes for its favorite in the extinction slam would want to vote from school to red, who's not in for the non jolanda job. and who'd like to vote who are the mary river turtle? oh, okay, ladies and gentlemen who got his answer, this is joan from science news. will you ugly animal mascot, franklin? oh, really fun. i think is more to be of the animals than we realized before. we. we learned a lot from just is not what you just see. it, sir, is a lot more to them. i love animals who stop. i actually get an exposure to the ones

that you don't see as launch is, is riggs. i am in 2013. what organized and online paul, to crown the world's ugliest animal. the block fish won and found fame. the thing of it was biology. the more you look, the more beauty you see, even if you're talking about an ugly thing, civil look, ugly animals matter to. don't be boring. mach was menda also wants to protect ugly animals. he wants to turn alms into celebrities, to attract tourists to ruben and, and raise some cash. nasa to lincoln lads from fought for life on his own is sometimes used as an unsold, dizzy. so drop him off the mountain. well, it's an actual animal that you can see or even talk. you just reach out to like it

was that when can that leads to ignorant? and we need to remedy that and say, okay, this animal lives in germany, it's francisco tony here in the herman's, her la, came to ruble. and as far as that makes it special bits yellows. and that's where we can start telling story label fits and i, she, she threw up sienna and mark was menda, has hired an advertising specialist to help out will be at home lake in a sec, so please turn off your flashlight. so now we are here and all of us, yes, that's on lake with the animals live here within poland. spend their entire lives in the novel stage. in balcony countries, the amphibians are called human fish because of their skin color. sounds more like something out of a horror movie than a p. r campaign and associates seeing animal totally naked like this was not especially attractive with c o n. but if you look at how it moves, it's watching that the still take the time to think about that and it's can,

there are plenty of things you can use to explain a creature to children and make it interesting. i wonder if that's illustrated and animated kids will love it. they're like, i can make something cute out. yes, we can when they're leaving because of alicia cation something small and a full time. that was the, the thing that might make it seem dull which back to that's what we'll touch people's hearts. a child, it's appeal lies in his prime audio nature to learn. it's unique. now that's actually to say knows and watchfulness copays and it was on the hide. and i think that needs to be conveyed as one is loved the cute, less but perhaps something she conflict of us precious. it will be a challenge. but a nice one issue. now affordable a few weeks later, mark was meant is going to sabina standard backs agency initial designs for the alm as levy star are ready. the w. w. f spends up to 2700000

euros a year on advertising. mark was mendez, budget is a fraction of that, but will the campaign still be a success and help st. the on the side of the idea is that the i was having a really relaxing morning, laid back no missing had this. nothing can bother him this early in the day in the field than he walks into the light and it surprises him. he's just over the phone with it, but it's not what he was expecting. it done a good as long as i'm all just let it speak for itself. if my position i can't thus. oh yes, that's really cool. who if i like choke newspaper in the coffee mug, make it funny. i own a coffee official just the way i wanted it to be a little while the kids were like the style res, i'm a little details will appeal throughout all which you can the i'm a complete package of tires straightened and the vaccinate and which one is is a win win to the sister gal who when i was especially with him wonder go normally

the humorous animation will help us increase awareness of this very special animal . and from among a lot of people already the yahoo! more for learning much on all children was it if of these adults finish or school age students here in surveys, their own, they are the all fan club can start growing because we've got an actual character, goods and record marcus menda is happy with the character named all nish, but will all mesh become a star? ah, a meto in the noah frank canyon town of a ban. a good place to find an exceedingly rare animal. but you need a good eye to spot one. it likes to hang out on a rose bush leaves that thick antenna plant back

the bark, which measures just a few millimeters, was thought to have been extinct in central europe. bending 2011 and tamala, just klaus monterey suddenly found it again in a been. he launched a conservation project. it slogan, save rossi. very exciting. bugs have an image problem. image bugs is something you might find in your bed, but something you have to protect is obama. look out for it all, some even snow bad stink bugs in can. so in principle people's experience of bugs tends to be really bad english. and then one comes along that has to suddenly win hearts and minds and turn everything around on. and we did this one today. we all disclose rosie's neighborhood was a military training ground until 2004. when the army left, the site was earmarked ford motor racing until klaus mondrey came along.

he campaigned against turning the forest and meadows of the $270.00, to site into a racetrack in doing so, the biologists saved the habitat of the thick antenna plant bug and numerous other species. some may not even have been discovered yet. screens in the a, d r, it's the unsaid tackling species that are disappearing for the ones we're not focused on and get us, but i don't see it as a ranking because this species are unknown. i can't decide against as easy as if i don't know it exists as general form to him, so they're not just a multi unit. hm. and so the more appealing ones tend to be prioritized for, understand. we just have to accept it. what's going on about we can't give up and allow ourselves to resist efforts to save other species. largely lesson of the under an auto group would extra just like the bug itself. it's happy

tant, has suffered long term neglect. the ran insect thrives only in the transitional fringes between forest and field intensive, farming and forestry on destroying those fringes. but thanks to rosie, science is now taking a fresh look at the unique species. diversity of the forest edge are distinguished images, employee touch. i think that with this project we've stumbled on a need that now needs to be addressed. we're collecting the necessary information and we're seeing our work validated by all the species we're able to find on the forest edge debit and also in the threat to these regionals demco federal school. it's no coincidence that creatures living in these areas are often among the most in danger. to know so sick phillotson klaus mondrey and his team have appointed rosie the patron species of this ecosystem. they hope the bucks protection will

benefit as many other species as possible. a common but controversial practice in nature conservation. after all, each species has different needs within a single habitat, a possible solution to preserve entire ecosystems instead of individual species and approach that's being tested in aden. the site is now an official special area of conservation. so far more than 7600 types of plant and fungus have been identified here. it's one of the most species rich areas in germany. i grew up not far from here. well, and in the past, you couldn't access this area on this via it was restricted only luckily i am, i'm your, he'd made me walk past it once a year was and now partly comes to rosemont is, is on the i science, been transformed. now i come here every other day. it's my bring my dog as well. my own. this is a lovely place for a war for klaus mentary has campaigned for the preservation of this region for more

than 15 years. this is you can see the lovely fig antenna through the thick red antenna system. we've been lucky to find wonderful mom. and his efforts to put rosie in the spotlight will continue the w, w. f, specialist degrees. such a commitment can definitely pay off. here i species is worth protecting, including those we assume to be unnecessary. and just for those we don't find especially appealing. i was also research shows that working with lesser known species as possible. it just means putting in more time to increase awareness of those lesser noise lease. and for like the contracts were back in the hearts region efforts to get the home to reproduce failed again this year. but well, the public relations campaign be more successful. it would help the research luck was menda has gathered a few testers to find out yahoo with these together with frosted bugs,

agency from boston. we produced an animation about this very special animal thus to make the home attractive to families and children. guys, i'm of, i mean for, let's take a look. one thing. it's only a few seconds longer as we put those. it's my give them palsy. good. ah ah, ah ah . as each blemish on opi, that's what gets exactly what we wanted. an employer make something positive and myco law firms from lack of the vague. when do i have all my time just to have fun while learning about the animal? it's quarter skin wednesday. politeness t a responding. i know the old minutes new guys as a promotional star. in a cartoon, and now was a stuffed animal, the biologist, an epson,

a great opportunity for species conservation. i think he's now yours. yeah. he lives right here. so instead of finger wagging and saying you have to save the world to grow up, you can't destroy everything. you have to protect species brush with your and says, hey, this is something i would like to conserve income. and if we're realizing that now the middle will realize that later to about some tiny little insect that we can't even see if we're not specialize in this. perhaps what we perceive as ugly may hold the key to preserving something very beautiful. ah ah

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