stability and security i come off to revisit by ty, once president sighing when to us and an italian tourist has been killed and several others wearing to it in a car rounding attack in televi eve. israel has tightened security and cold up reservists as the vile as violence in the region escalates. coming up next on dw, his doc film, which is taking a look at the influence of huge digital corporations like amazon on the supermarket industry and global food market. at soft overshoot, brick work is an architect, tackle all in or not at all. women in the architecture. why are they so invisible to the larger public? we decided to ask them. what is the poetry the secret of a house?

shattering the glass ceiling? women in architecture starts april 20th on d. w. ah. ah, one seemingly everlasting, huge, super stores on the outskirts of cities may have reached the end of their shelf life. additional competitive um chains are closing down completely. it's becoming more and more difficult to invest. so how do they compete? how are they able to survive? big super stores are not doing well. an entire sector is struggling.

big retail chains control 70 percent of food supplies in europe. the agricultural and industrial sectors are directly impacted by this decline. to use of these conversations can be very aggressive and the big food retailers are rushing to save what they can, as the competition is already kicking off. amazon wants to control the distribution of most of the goods in the world. and food is a huge part of the world's economy without the all should hold all go all the music audio to lou hudelin. so they said that they have good intentions and that there's no risk to us. park hope would all jump. also, toyota, how can we trust? so johnny was willing to little thought, ah, today the world of large retail chains is divided into 2 parts. on the one hand, there are brands organized as co operatives with independent stores,

such as laclare or etiquette. on the other hand, the centrally managed corporations, most of which use the hyper market concept, such as a al casino or care for the french pioneer, which has been experiencing the most difficult period in its history for several years now. a large number of its hyper markets are thought to be in financial difficulties. little news day, we want things to be small and manageable. i've markets represent the dehumanization of tries you an excessive consumption. but at the time when environmental awareness is growing and the effects of all consumption to becoming visible semester, ah, ah, the large retail chains have not kept up with current trends. but

that's not the only reason for the crisis this sector is experiencing. what is 2 plus one free mean was honest. he do you buy 2 items and get the 3rd one free for the same price as it will be deducted directly at the register. so she filial diego do owns this superstore panful for louise. the 30 percent off to plus 160 percent off. he's had special offers for several years now or more than ever before. or all new york or new visit families if will surely have to do special offers and lower prices to attract and keep customers before this is the only way to do it or can or failed. audrey though this could be sure no retailer can avoid special offers and the food sector these day off like all the others. care for also relies on low prices,

but it seems to have stopped working. this super store has 17000000 euros a year in sales. at 1st glance, it seems to be doing well, but the business is in financial trouble. see only yeah. if we end up with 50000 euros, we're doing well in profit with yes. videos or torso, acres, hipaa. we won't survive like this for another 10 years. said fellow woo pool that would be too dangerous for our employees, jobs he and for the survival of the story, neil took in the e commerce platforms are the new players on the market and they are threatening the survival of the traditional stores, the pinion guns in denise ownership for the past 15 years or so. this util. you've seen a steady decline in non food sales and hypermarkets. this will go away. but this is

the area that has the biggest margins, especially in the textile says article, if non foods decline that you did, of the profits has to come exclusively from feel. did that some possible deal. because they're not the mainly when customers buy, offering low prices, the bell, it's margins of very low, and all stores offer more or less the same good. and so if you sell a bottle of coke for $0.10 more than the store, next talk with it. you will be perceived as more expensive, so especially with well known brands, stores have to be carefully pulled. that's why they sell them almost without any profit margin level, because he also mows the concentration in the food sector is leading to a bitter price war with consequences for the entire sector. starting with the stores themselves. the costs for 60 employees, for energy, and the maintenance of the building. it's a lot of money. supermarket operating costs are very high

to cover these costs. owners need a minimum profit margin of 20 percent. if it's higher, they make a profit. if it's lowered a loss and the show so called real near cut cut while saying look for this product, we have a margin of 4.85 percent to get with this one. it's 2.88. no, no, cisco and here 16 percent. lonia disc geturo here, 10.8 books. your loss on the, for the 12 products we've just seen, the profit margin is not enough to cover the operating garcia's function. yeah. how do you survive when they say michel boss here? because we try to balance it out with other more profitable. good damage

alone is when you come here. we have a margin of 40 or 40 present. yes. hello. now 20 here it's 30 percent loan is $41.00. and here 25. the for yourself. awesome. or participle suppliers also have to participate in this price war her if, if you more c a c knew if we want to keep prices as low as possible for consumers all prefer, then every one in the chain must do their part. to click new found is a for sale board do doesn't look after a procurement himself to get the best conditions. the 1500 stores in the care for a group have a central procurement facility. all the european corporations have these centers today. why? leaning in the us in a t i n d for a few decades ago. no didn't. suppliers would have had 100 asana sometimes

thousands of contact in europe who ultimately purchased random. why did it send from will to doctor probably more than 80 percent of the volume is covered off to negotiations with 20 people as even these, the quantity of this consolidation means the negotiations are reduced. very few, but all the more important part of them partner played with yet on the car to venice even soon. and especially when it comes to negotiations on terms and conditions in the annual meetings. hundreds where the trade sector sit down with the consumer, good sector to you. these tools can become very aggressive and forgot some to her. the sizes inspired us to interests clash fund, and you have to negotiate a lot going on and, and that can often be done using heavy handed tags, mid happen bundling competition between the major suppliers and the retail chains is getting tougher and tougher. individual measures on store

level no longer seemed to work. so the european chains had joined forces if on his own goal, neil talk like on his to the large retail chains of grown, but so of the supplier office, a thumbprint result in oklahoma machine, they become as powerful as the chains themselves sell some even more so that's why the french superstore chains joined forces with other chains in germany, spain, italy, and other european countries. so in order to maintain power over the suppliers, phones and to continue to be able to enforce favourable conditions with them. so i do i salt lake distributor, la fox, vicki. so the big retail chains are innovative and creative, which can be seen really clearly in the international agreements. is that got on the sort of international agreements. they lead

to a situation in which suppliers pay money directly to the stores. the negotiations now take place at a european rather than a national level. the european chains have joined forces to create for large international retail alliances. co pernix made up of french corporation laclare, the german rave group, and other partners has over 12500 stores throughout europe. c w t, whose members include cal for and cora. this alliance represents the interests of 16000 stores. asa corps with 6 retail chains, including french group into ma, shake, and german retailer attica deutschland. this collaboration represents 24000 stores . and finally, horizon international with 15000 stores. these super centers are not simply

procurement collaborations that buy goods from suppliers. what they actually do is sell services to suppliers. ah, this is, this really can for months, you and the teaser it's very difficult to source information about these purchasing alliance as well. and some of them don't even have a website, it's the hutton's is filling out very reticent with press releases, et cetera, as host feler. so again, a lot of our knowledge by talking to suppliers or trade companies order hundreds, and her name is suppose skiwski ship us. i said nobody knows what's going on there. what's being sold and at what price,

nobody knows what happens to the money. there are 0 checks and balances and when thanks to it's large number of stores, care for has long been the world's number 2 retailer after the american wal mart group. but on top of the price war, the traditional retail chains are waging to day. they have to compete against new, even more aggressive market players whose us of how should either of us union lug on the strip as your new trends are putting pressure on the large retail chain was on her to see i need to invest with young, especially in modernizing their stores to keep up with the digital revolution now because they are considerably behind the times in this respect globally. and they know very well, but the competition to die is not the store across the street. but the online job wasn't really ah, after conquering a large part of the non food sectors,

e commerce platforms like amazon, or now launching a major attack on the food sector. and as an applebee's, if that uncle math song to amazon aims to be an all round early, but that is to meet all consumer needs. no matter what kindness about it, it started with books bought it, then came electronics and entertainment more. and then the textile sector thought is on amazon, covered at all. i don't know. it's just simply help us. finally, it was the turn the food sector, because that's the 2nd largest household expenditure item after housing that does impose, did it both. in the united states, the grocery sector is worth $900000000000.00 a year. and for several years now, amazon has been revolutionizing it. the giants of american retail are in an unprecedented crisis. on june, 13th,

2017. the sector experienced the blackest day in its history. we are getting some breaking news on the whole food. all we might add to gas just now. holy cow, this is such a game changer. amazon to buy whole foods. this is it. this is what everybody thought could happen. they will now dominate food within the next 2 years. wow. duly t told you sick to this is consequences for the entire industry, which was already on its knees. if it is, the retail companies in general are losing 10 percent. wal mart is losing 5.5 percent, and co 4 in europe is losing 2.7 percent on this goofy. then the news caused a stir world wide. amazon bought super store chain whole foods for $13700000000.00 officially becoming a player in the food retail industry. the acquisitive and hoist of emerson. var 50

amazon's acquisition of whole foods. was a shock to the industry and it was a wake up call him that amazon was serious about making a huge investments in a store that weren't getting we hadn't in i and for young it's vac. it's not that amazon, that amazon views food as a project, amazon views food as being strategic. if amazon can convince consumers to order groceries from them to turn to amazon for groceries and food throughout the year for all of their grocery needs, amazon then can easily convert them to buying additional products. ah, that amazon sells, whether it's furniture or clothing or anything else. whole foods has been said to be a trojan horse for amazon to expand its retail offerings. got amazon osh day when foods boots rosel shortly. amazon's purchase of whole foods brought big changes. amazon began lowering prices on iconic products such as of a condos bananas and chicken sincere cur. suck. unlocked was suppliers were told

that some of their products were too expensive for amazon, and they needed to lower their prices. so carried the top devonian, those who had only a few good than their assortment, couldn't keep bother, and other suppliers had to accept the new conditions so that the price is at whole foods could generally be lowered whenever you walk into a whole food store. you will quickly realize if you're not a prime member, you're missing out on savings reduction in your grocery cause and new capabilities, new services that you can take advantage of and so forth. over a period of only several years. the majority of whole foods, customers who were not prime members, frankly, have already converted, done, and was not so next month. his sadness, m festival amazon didn't just biased. all network spec, a call to expertise and brow. ms. henson on martin could coughed that you're purchasing expert elsco strong on branson stock. supplier biased him to the fountain boss, called amazon learned the grocery business

with whole food. 3 years later, the online giant went one step further by founding the new superstore chain. amazon fresh a taylor made concept. amazon is focusing on medium size stores, where he can offer its own brands and all departments. fruits and vegetables, fresh products ah, products for infants. customers can do their grocery shopping here and also pick up or return packages they bought online. amazon has created an ecosystem for consumers that combines digital and physical

shopping. david bishop is a specialist in us retail. this is the amazon dash cart. it allows the customer to simply put the item into the cart so that when they're done, instead of waiting in a checkout line, they can just walk out with it's for sensors. the shopping cart can recognize all products in the store. it is designed to improve the customer's shopping experience . okay, so we're going to get a couple roma tomatoes for the family. we enter there, p l u, which is a 4 digit code. so 4087, enter and says, place i know into cart. oh wow. it tells you exactly how much you just put in there

. and i'll accept it and boom, we got our 1st. i am in the cart. every item is scanned, automatically, $195.00, worked pretty well. and it's added up directly by the payment software. one of the neat things about the dash cart is that if you're on a budget, you can actually see how much you're spending as your shopping, which is obviously something different and new. it's practical for customers and very informative for amazon. because all the habits of the users are stored. now, the dash cart recognized that i picked up something, but it's showing that it's removed it from the cart because i put it back on the shelf. the dash part works very similar to the way the online experience works and that helps them better understand those shopping behavior. so only way for someone like wal mart to know that information is to be observing physically in the store.

and that's just not simply possible the shopping cart can also locate the path of each customer, minute by minute, centimeter, by centimeter. amazon wants to know as much as it possibly can about all of us. and how we shop for food, is it really important part of that? they already know so much about how we behave online. what we do when we're online, what we're looking at, how long and so with the grocery stores, they learn all, all of this additional information about us. they put that all together and they began to form a picture of who you are. it hasn't orwellian feel, right? in the u. s. amazon set up 12 such super stores and just 8 months. ok, so i can hit view receipt, got the full receipt, and it looks like i'm good to go. but setting up such hyper connected stores

requires significant initial investment. this isn't from the very beginning. a cor strategy of amazon has been we will lose a lot of money and other companies that can't afford to lose money. they'll go under. and then when they're gone, we will own the market. the 1st 6 years that amazon was in business, they lost $3000000000.00 selling books at a law. and now amazon absolutely dominates the u. s. book industry. so that's how it started and that's the same strategy that amazon has used in one market after another. i believe the goal for amazon should be to have no less than 25023000 amazon fresh stores by 2030 amazon is worth over a trillion dollars. they easily can make additional acquisitions of other retailers if they want. they can buy all of the available real estate that they want. so

amazon absolutely has the potential to become the largest grocery retailer in us. we can predict was a certain degree of accuracy. what will the grocery industry look like in the united states? what will look like in europe and other countries around the world, based solely on what happened in china. will online retail platforms determined the global food market? in china, the digital giants are not just opening stores. they also want to take over the entire supply chain. this superstore chain is owned by j d dot com, china's number 2 behind the alley, bob up group. in 2018.

this logistics specialist entered the grocery sector. the corporation targets the new generation of chinese, an affluent and hyper connected middle class that wants more information and services. a poppy wong is 23. she works in import export. she consults her phone when she's shopping back on the osha i has answered our day. let's have had all the issues and i want to know everything about the products i buy. so isn't it all babbling and whether they're organic. jessica zillow did you, is it a while they were growing? the i'm have to now about her had some important information. ok, let's have a saw you had a now i have confirmation that it's an organic proto over dow voc alone doing that

is important to me. i'd say about that. china has seen many food scandals in the past. the brand therefore focuses on absolute transparency and culture long. yet he is willing to lose your thoughts with you. ah no order. we have the advantage of obtaining data that allows us to track each outlet tc daughter. we can share this information with customers in your choice to give them a better shopping experience, lucia ya, through this data, when we even know which products are in the highest tomorrow, we can coordinate her room. so we always know the latest trends. are you doing? okay, is it a thumb under armor for you to conduct? no, the trends and adapt to them. this exotic fruit, for example, received 98 likes from customers. oh, so here,

full sink soon, the jenny, 1st and foremost it's about gaining customer trust is also for consumers. there's something called perceptable trust. this is expressed in a smile from the staff member. no politeness, clear language of cleanliness, nice music. and so i think she then there is rational trust, which is based on numbers and data g, d dot com is able to provide its customers with a lot of information about a product. what walmart, for example, does not or may help you. hi. could you fry my stake for me, please? sure. the corporation has set up a cooking service in every store where professional chefs prepare the purchased goods directly. i'd like it wrapping it j d dot com has redefined the role of superstore clerks. there are no cashiers here.

the majority of employees put together customer orders from the internet about 50 percent of purchases are made on the internet. i stay, you know, with me all i have to be quick as the online orders have to be delivered within 30 minutes. you will woman the bag, her, you man bang officers and i will so we don't have much time. i have to complete an order within 5 minute anybody, vandella, all the time to delivery is key in it's good now does unbeaten common best of us. if i can offer you exactly what you're interested in, and i tell you, it will be delivered within 2 hours, less than good. then of course, as a good chance to he purchase immediately. so what called last situation. we're

working 12. i said of these is equal to one j d dot com now uses self driving vehicles that can deliver to several customers in a row. with the self driving electric vehicle is fitted with numerous sensors. in the corporation has been working on this project for 5 years. technical manager global. how is 30 years old? oh, shulty calling geisha that's in here. this is the robot's 6th tour today. it is already delivered over 90 orders order wall bull. how works at the company's headquarters. 150 engineers are working on the development of these self driving delivery trucks. flores, she's in japan,

thought to no major engage. sure. till how her. yes, yes, ah, yes, hold alone. we studied the consumption habits and picking times of the store, you can to better adapt to each situation was hold on one of them big in the sat in the community i. the number of daily orders has increased from 30 to about $100.00 tail heater. doing without idea, we can reduce the number of delivery people in this area of asian that we studied me. because a lot of the packages can be delivered by robot. lot of it. or will there be people who don't find a place to work in grocery in the coming years? of course robots will be on loading trailers. robots will be replenishing shells. you're not going to need people to do that, but that's okay. that's what we do as a society, we are always progressive. you will look at any given time. the technological revolution will lead to less and less work by humans. the tech giants are already

applying the innovations in all areas of the food industry mong, j. d dot com is said to have invested the equivalent of 2500000 euros in this state of the art farm. here the corporation grows a dozen varieties of vegetables, mainly let us us, which are sold in its beijing stores. in their immaculate white coats, the employees look more like lab technicians than farmers. there's not much risk of getting dirty here. whoo john. he manages the farm on vega 10th and oprah thing we offer to put off.

so i don't need saudi don's, i pay washer. we grow vegetables in a new trend rich liquid. yeah. since almost true to reduce the size santa fe of it or check regularly on that the liquid is circulating well, causing a yeah. i yeah. i sort of was, i had julian valuable ah. cultivation takes place in hydroponics. the vegetables grow in liquid fertilizer. this means no pesticides are necessary and promises high yields are all they go both. hi, my daughter, or my ina increase of this spinet should, can be harvested between $15.19 times per year. that's $4.00 to $5.00 times more than with conventional soil planting. although it's very expensive to set up this system all one of the, it's very profitable butyllithium recall from florida, gulf santa for bail the one hacked air

farm produces up to one ton per day with just 8 employees. on a traditional farm, it would take about a dozen employees thought to go with all the auto land. how she wanted does appear on to like zillow for the online giant. traditional farming is inefficient, too expensive, and the losses are too high. jewels, it's highly doc, louise. so these farming methods are a good way for them to enter the agricultural sector. if they want to optimize their production, become more competitive, reduce costs and waste and improve quality knowledge in tulsa chunk the hold on us . these are their mean arguments with chinese suppliers must not miss out on this development yoshika jr. if i didn't single song calling. so don chinese agriculture is entering the age of artificial intelligence. ah,

ali baba recently launched the agriculture brain program designed to help pig farmers increase their productivity. blue eggs produced different sounds when they saw it and get the e t agricultural brain uses sandlewood to identify at normal pinks, the accidental valuate. each animal is fitted with a chip as soon as it is born were gone. this allows the health status of each pig to be monitored in real time except big cameras and sensors record the animals movement throughout their life. voice arms, an intelligent deceased effectively improved the survival rate of pigs. the number of pig slaughter has increased from 22 to 25 last year to 25 to 28 this year with a 10 percent increase in revenue.

don't traditional chinese farmers risk losing control of their farms when they use these new technologies. although it's larger to lou, all they need to do is invest in the online giants can dominate the market in a sector with all that. they say they have good intentions and that there's no risk for us. but how can we trust such giants highland old assault in europe, amazon is lying in wait. the american corporation has already entered into partnerships for the production of its own brands. several dozen products are available. amazon has focused on widely used consumer goods. ah, apple, from the older loafer,

intel green elephant to deployed you the ranges so extensive than almost all foods can be found under one amazon brand or another. that bethany's, they even have spreads. the range is very well thought out exhibit, so it covers almost all consumer need. those on the vehicles window to encourage consumers to buy groceries online. the online retailer offers the same customer service that has enabled it to dominate the mail order business. with this coffee, for example, amazon prime customers have a choice to keep it or send it back. they get a refund, just like for any other product sold on the site, amazon wants to be able to give the customer the opportunity to return it. and it doesn't matter whether it's food or a sure or,

or shoes. it doesn't matter. amazon wants happy customers and the way to ensure that is by giving those customer choices. but what is the price for this all inclusive customer service? to find out, we've included a gps tracker with this package. ah for the 1st real faculty to know that she did volleyball salt what it is, coffee has been on an amazing journey with the cargo said i had left paris for logistic center in the northeast of the city. then he went to strasburg, crossed the german border at home on the chance border. it in a new bottle, and the next day, the slovakian old jack finally ending up here in this warehouse. don't

set article this massive building is amazon's european returns center boulevard is almost dead center in europe. so it's an ideal location to be able to ship product from anywhere in europe. but also we want to look the labor rates, labor rates are cheaper, they're lower and so vakio than other parts of europe. well, so the question really become, should there be a return capability for food very special conditions apply to food at amazon. after 2 days, the coffee ends up in this garbage plant, after

a journey of 1700 kilometers from france, are coffee whose minimum shelf life ends in one year ends up in the waste processing plant. daniella works at amazon in slovakia as it felt that i really thought i saw, but as a theory returned, my customers is completely destroyed and disposed local. so even non open packages al. yes, allowable, but i was up because it was received by the customer across apple. those from the health perspective, i guess it might be good to cobra because you don't know where the product has been . i'm excited ball. i'll, as the wise to down, it was good i which as long as the expiration date has not passed, yes, i would be more in favor of donating it to associations. organizations that have a good use florida fall itself down a bit of a delivery. will he be in france?

it's illegal to destroy food that is still edible. but these products are the property of amazon. europe, who's headquarters are in luxembourg. neither there nor in slovakia are such practices forbidden by law. mm. i, it's incredibly wasteful prime, has it conditioned us as consumers to imagine that it's that it's free, right? we're told this is free, you sign up for this, you get free shipping, you get free returns, it's free. but of course, it's not free, you know, it's not free free environment. and so it creates this mindset where we're not, we don't take any responsibility. amazon explains that return food may not be recycled for reasons of health safety and ads that the return of edible goods accounts for less than one percent of returns

through its money back guarantee. the american corporation is said to day to generate about 10 percent of sales of consumer goods in france. sequel to oakland, while you go to new moons equals, says he's providers are increasingly becoming serious competitors in the entire consumer shakima. that's dangerous because their strength is based on economic mechanisms of growth of community like will be the bigger company, the more competitive it is, the halt routines for those who have like behind cut chocolate, could you tell them? so the gap is steadily widening. money to deduct seclusion in europe, 110th of grocery sales are now made without customers entering a store to avoid missing the boat. traditional suppliers are trying to copy the model of the e commerce giants in particular by offering shorter delivery times. the casino

group has set up a superstore warehouse where countless robots prepare an order in under 6 minutes. a dark store requires very few staff. but then even fewer customers come into the stores, which further worse than the economic situation of a large hypermarkets. in viet, once deutsch us in isp, if are not endorsed. if we look at the department store in germany than the personnel costs are about 12 percent or no for a trend auntie michelson and the rental costs are about 5 percent by productivity of the stores. average in terms of sale items and good. it's come us who are not, some of these are fixed costs in and when sales come on, the pressure could it that percentage quickly becomes very high ocean l. c, which has led to the rail group now being broken up and down the aisle eden. tish logan, that the future of the $34000.00 employees of the german fail stores is hanging in the balance in france. k 4 has announced that it will cut 3000 jobs as part of

a voluntary redundancy plan. all shaw plans to lay off 700 employees. so got a notice a big and dotted comerica physical retail continues to shift to online retail. it will have a major impact on the number of employees, whether the ratio is $1.00 to $4.00 and the automation potential in online retail warehouses, or there is considerable. so it's likely that many jobs, especially low skilled jobs, really push will be lost in the retail sector in the coming years to decrease the northbrook in opera package. a globe escapes eagerly near and give i think there's certainly some progress in terms of technologies as they have check out there are more checkouts. and if there is also going to be a number of fully automated stores i'm given. but i think the backbone look and the bulk of the interaction between the consumer and the retailer end is going to be person centered under it. and has all the tools icon

in the future. those who manage to combine technology and human service in a positive way may well come out on top. ah, ah, ah ah, to be your own health advocate. by turning into your own expert, we are your coach. without any fiction and lots of facts.

be active in a clever way with a 30 minute d, w o. o time for a brain update. because this orchestra called the brain continuously adapts itself. and so we ask a few astute questions. are we smartly swarms? are you a psychopath? wouldn't cause it's monster waves. how powerful are your thoughts? we can control our thoughts, which makes us very powerful and questions about life,

the universe and the rest that we're series 40 to the answer, almost everything this week. oh d, w ah ah, ah, this is dw news live from berlin. china begins 3 danny's of military drills around taiwan. chinese take medias to its forces. practicing being in circle meant to be island. taiwan says the exercises threaten regional stability and security. also coming up.