tv So Long Superstores Deutsche Welle April 9, 2023 2:15pm-3:01pm CEST
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lattice to let spied in a long range rocket in the gaze. legal there was absolutely nothing. 5, bookkeeper slackened to do. stop this reverend strike of this fellow. that's all for this hour of next be hobby documentary, looking at whether large supermarket chains would soon be confined to history. the forget you can get more news on our website, d, w dot com and all social media channels. that's at the dfw news. i eddie micah, julia statement from owners. when you work as an architect, jacqueline, or not at all women in the architecture, why are they so invisible to the larger public? we decided to ask them. what is the poetry the secret of a health? shattering the glass ceiling. women in architecture starts april 20th on
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d. w. ah, ah, once seemingly everlasting, huge super stores on the outskirts of cities may have reached the end of their shelf life. mm. well, i dish. i'm a collective i'm chains are closing down completely. it's becoming more and more difficult to invest. how do they compete? how are they able to survive? big super stores are not doing well. an entire sector is struggling. the big retail chains controls 70 percent of foods i's in europe. the agricultural
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and industrial sectors are directly impacted by this decline. to use that these conversations can be very aggressive and the big food retailers are rushing to save what they can, as the competition is already kicking off. amazon wants to control the distribution of most of the goods in the world, and food is a huge part of the world's economy. it on the all to hold all the warning. it's audrey to lou hudelin, so they said that they have good intentions and that there's no risk to us park hope would all it on both of us, toyota, how can we trust so johnny was willing to little thought, ah, today the world of large retail scenes is divided into 2 parts. on the one hand, there are brands organized as co operatives with independent stores, such as laclare or etiquette. on the other hand,
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the centrally managed corporations, most of which use the hyper market concept, such as a al casino or care for the french pioneer, which has been experiencing the most difficult period in its history for several years now. a large number of its hypermarkets are thought to be in financial difficulties. little news a day. we want things to be small and manageable. hypermarkets represent the dehumanization of tries human and excessive consumption. at the time when environmental awareness is growing and the effects of all consumption are becoming visible to mr. ah, ah, the large retail chains have not kept up with current trends. but that's not the only reason for the crisis. this sick door is experiencing what is
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2 plus one free me was a nice to do you buy 2 items and get the 3rd one free for the same price as it will be deducted directly at the register. so she soil ceo board do owns the super store on for follow him is the 30 percent off to plus 160 percent off. he's had special offers for several years now or more than ever before or or new york or new vision shall easy for surely have to do special offers and lower prices to attract and keep customers before this is the only way to do it. or can authentic audrey, though this could be sure no retailer can avoid special offers and the food sector these day off. it like all the others. care for also relies on low prices, but it seems to have stopped working. this
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superstore has 17000000 euros a year in sales. at 1st glance, it seems to be doing well, but the business is in financial trouble. see on the union, if we end up with 50000 euros, we're doing well in profit with yes. videos or torso, cosi, but we won't survive like this for another 10 years. said fellow woo pool that would be too dangerous for our employees, jobs he and for the survival of the story. neil took in the e commerce platforms are the new players on the market and they are threatening the survival of the traditional stores. the pin guns in denise ownership for the past 15 years or so digital, you've seen the steady decline in non food sales, and hypermarkets is fully going away. but this is the area that has the biggest margins, especially in the textile says article, if non foods decline that you did,
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of the profits has to come exclusively from feel. did that some possible deal. because they're not the mainly when customers buy, offering low prices, rebel, it's margins of very low, and all stores offer more, less the same good. and so if you sell a bottle of coke for $0.10 more than the store next door with it, you will be perceived as more expensive. so especially with well known brands, stores have to be careful the portraits. that's why they sell them almost without any profit margin. okey bulk is the most amount of the concentration in the food sector is leading to a bitter price war with consequences for the entire sector. starting with the stores themselves. the costs for 60 employees, for energy, and the maintenance of the building. it's a lot of money. supermarket, operating costs are very high
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to cover these costs. owners need a minimum profit margin of 20 percent. if it's higher, they make a profit. if it's lowered a loss and the show so called rio near get get one assigned for this product. we have a margin of 4.85 percent to get with this one. it's 2.88, toner fiscal, send here. 16 percent lonia disco toilet here. 10.8 for your loss on the, for the 12 products we've just seen, the profit margin is not enough to cover the operating garcia's function. yeah. how do you survive when they say nicole bossy of if we try to balance it out with other more profitable? good damage alone is when you come here. we have a margin of 40 or 40 present. yes. hello. now clinical here,
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it's 30 percent loan is for you and, and here $25.00. the for yourself. awesome. or participle suppliers also have to participate in this price war her if, if you more c a c knew if we want to keep prices as low as possible for consumers all prefer, then every one in the chain must do. their part with learning new found is a for sale board do doesn't look after a procurement himself to get the best conditions. the 1500 stores in the cow, 4 group have a central procurement facility. all the european corporations have these centers today. why? leaning in the arts in i t i n a few decades ago, nor did some suppliers would have had 100 sna, sometimes thousands of contact in europe who ultimately purchased random. why did
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it send from will to doctor will probably more than 80 percent of the volume is covered off to negotiations with 20 people as even these, the quantity of this consolidation means the negotiations are reduced very few, but all the more important part of them partner played with yet on the car to venice even soon, and especially when it comes to negotiations on terms and conditions in the annual meeting. hundreds where the trade sector sit down with the consumer good sector to you. these tools can become very aggressive and forgot some to her. the sizes inspired herself to interests clash and, and you have to negotiate a lot going on and, and that can often be done using heavy handed tags. move happen, bundling competition between the major suppliers and the retail chains is getting tougher and tougher. individual measures on store level no longer
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seemed to work. so the european chains had joined forces. if on his own goal, neil talk like honest with the large retail chains of grown but so of the supplier was a thumbprint result in oklahoma machine. they become as powerful as the chains themselves sell some even more. so that's why the french superstore chains joined forces with other chains in germany, spain, italy, and other european countries. so in order to maintain power over the suppliers on his and to continue to be able to enforce favorable conditions with them. he also address salt lake distributor, la fox, vicki. so the big retail chains are innovative and creative, which can be seen really clearly in the international agreements, is that got on the sort of international agreements. they lead to a situation in which suppliers pay money directly to the stores. the
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negotiations now take place at a european rather than a national level. the european chains have joined forces to create for large international retail alliances. co pernix made up of french corporation laclare, the german rave group, and other partners has over 12500 stores throughout europe. c w t, whose members include cal for and cora. this alliance represents the interests of 16000 stores. azure corps with 6 retail chains, including french group into ma, shake, and german retailer attica deutschland. this collaboration represents 24000 stores . and finally, horizon international with 15000 stores. these super centers are not simply procurement collaborations that buy goods from suppliers. what they actually do is
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sell services to suppliers. ah, this is this really can for matthew and the diesel. it's very difficult to source information about these purchasing alliances, men and some of them don't even have a website. it's hutton's is filling out very reticent with press releases, et cetera, as host feler. so again, a lot of our knowledge by talking to supply is all trade companies order hundreds on to a name is supposed to ship us as if nobody knows what's going on there, what's being sold and at what price. nobody knows what happens to the money. there
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are 0 checks and balances and went over thanks to it's large number of stores. care for has long been the world's number 2 retailer after the american wal mart group. but on top of the price war, the traditional retail chains are waging to day. they have to compete against new even more aggressive market players whose us of how should is a sofa union lug on the slip. as your new trends are putting pressure on the large retail chain was low to see. i need to invest with young, especially in modernizing their stores to keep up with the digital revolution now because they are considerably behind the times in this respect globally. and they know very well, but the competition to die is not the store across the street that the online john wasn't really ah, after conquering a large part of the non fin sectors. e commerce platforms like amazon,
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are now launching a major attack on the food sector and as an appropriate, if that uncle now saw, the amazon aims to be an all round, early bird that is to meet all consumer needs. no matter what kindness about it, it started with books bought it, then came electronics and entertainment animal. and then the textile sector, salt is of amazon, covered at all adenoids, your supplemental pos. finally, it was the turn of the food sector because that's the 2nd largest household expenditure item after housing that does impose, did it both in the united states, the grocery sector is worth $900000000000.00 a year. and for several years now, amazon has been revolutionizing it. the giants of american retail are in an unprecedented crisis. on june, 13th,
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2017. the sector experienced the blackest day in its history. we are getting some breaking news on the whole food. all we might add to gas just now. holy cow, this is such a game changer. amazon to buy whole foods. this is it. this is what everybody thought could happen. they will now dominate food within the next 2 years. wow. duly t told you sick to, this is consequences for the entire industry which was already on its knees. if it is the retail companies in general are losing 10 percent. wal mart is losing 5.5 percent, and co 4 in europe is losing 2.7 percent on her desk gooey than the news caused a stir worldwide. amazon bought super store chain whole foods for $13700000000.00 officially becoming a player in the food retail industry. the acquisitive and hoist of emerson. var fitting hamilton's acquisition of whole foods was a shock to the industry. in fact,
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it was a wake up call him that amazon was serious about making a huge investments in a store that weren't getting we hadn't in i and for young it's vac. it's not that amazon that amazon views food as a project. amazon views food as being strategic if amazon can convince consumers to order groceries from them to turn to amazon for groceries and food throughout the year for all of their grocery needs, amazon then can easily convert them to buying additional products. ah, that amazon sells. whether it's furniture or clothing or anything else, whole suits has been said to be a trojan horse for amazon. to expand its retail offerings, got amazon osh, they will foods, literally, amazon's purchase of whole foods brought big changes. amazon began lowering prices on iconic products such as of condos bananas and chicken. a sincere cur suck unlock . put suppliers were told that some of their products were too expensive for amazon,
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and they needed to lower their prices. so kerry, to top tv union, those who had only a few goods in their assortment, couldn't keep on here. and other suppliers had to accept the new conditions so that the prices at whole foods could generally be lowered whenever you walk into a whole food store. you will quickly realize if you're not a prime member, you're missing out on savings reduction in your grocery cause and new capabilities, new services that you can take advantage of and so forth. over a period of only several years from majority of whole foods, customers who were not prime members, frankly, have already converted, done, and was not an ex muff. his sadness, m festival amazon didn't just biased. all network spec, a quote, expertise and brow ms. henson on mac and coughed that you're purchasing expert host compet strong on price stock supplier based him to the fountain. bassett, cough i. amazon learned the grocery business with
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whole foods. 3 years later, the online giant went one step further by founding the new super store chain. amazon fresh a taylor made concept. amazon is focusing on medium size stores, where it can offer its own brands in all departments. fruits and vegetables. fresh products ah, products for infants, customers can do their grocery shopping here, and also pick up or return packages they bought online. amazon has created an ecosystem for consumers that combines digital and physical
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shopping. david bishop is a specialist in us retail. this is the amazon dash cart. it allows the customer to simply put the item into the cart so that when they're done, instead of waiting in a checkout line, they can just walk out with it's for sensors. the shopping cart can recognize all products in the store. it is designed to improve the customer's shopping experience . okay, so we're going to get a couple roma tomatoes for the family. we enter there, p l u, which is a 4 digit code. so 4087, enter, and says, place i know into cart. oh wow. it tells you exactly how much you just put in there . and i'll accept it and boom,
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we got our 1st item in the cart. every item is scanned, automatically 195 worked pretty well and it's added up directly by the payment software. one of the neat things about the dash cart is that if you're on a budget, you can actually see how much you're spending as your shopping, which is obviously something different and new. it's practical for customers and very informative for amazon. because all the habits of the users are stored. now, the dash cart recognized that i picked up something, but it's showing that it's removed from the cart because i put it back on the shelf . the dash part works very similar to the way the online experience works and that helps them better understand those shopping behavior. so only way for someone like wal mart to know that information is to be observing physically in the store. and
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that's just not simply possible the shopping cart can also locate the path of each customer, minute by minute, centimeter, by centimeter. amazon wants to know as much as it possibly can about all of us. and how we shop for food, is it really important part of that? they already know so much about how we behave online, what we do, and we're online, what we're looking at, how long and so with the grocery stores, they learn all, all of this additional information about us. they put that all together and they began to form a picture of who you are. it hasn't orwellian feel right. in the u. s. amazon set up 12 such super stores and just 8 months. ok, so i can hit view receipt, got the full receipt and it looks like i'm good to go. but setting up such hyper
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connected stores requires significant initial investment. this is then from the very beginning, a cor strategy of amazon has been we will lose a lot of money and other companies that can't afford to lose money, they'll go under. and then when they're gone, we will own the market. the 1st 6 years that amazon was in business, they lost $3000000000.00 selling books at a law. and now amazon absolutely dominates the u. s. book industry. so that's how it started and that's the same strategy that amazon has used in one market after another. i believe the goal for amazon should be to have no less than 25023000 amazon fresh stores by 2030 amazon is worth over a trillion dollars. they easily can make additional acquisitions of other retailers if they want. they can buy all of the available real estate that they want. so amazon absolutely has the potential to become the largest grocery retailer in the
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us. we can predict with a certain degree of accuracy. what will the grocery industry look like in the united states? what will look like in europe and other countries around the world, based solely on what happens in china will online retail platforms determined the global food market? in china, the digital giants are not just opening stores. they also want to take over the entire supply chain. ready this superstore chain is owned by j d dot com, china's number 2 behind the alibaba group. in 2018. this logistics specialist entered the grocery sector.
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the corporation targets the new generation of chinese, an affluent and hyper connected middle class that wants more information and services. ah, poppy wong is 23. she works in import export. she consults her phone when she's shopping. that hot neosha i has answered our day. let's have had all the surgeon. i want to know everything about the products i buy. so listen, it all, get back molina, whether they're organic, jessie zillow, did you, is it a why they were growing? the i'm to have to know about her had some important information. ok, let's have a saw he had a now i have confirmation that it's an organic proto dozer. dow voc alone doing
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that is important to me and j. c. about that. yeah. china has seen many food scandals in the past. the brand therefore focuses on absolute transparency that ultima yet he is willing to lose your thoughts with you. ah no order. we have the advantage of obtaining data that allows us to track each of our log. casey daughter. we can share this information with customers in georgia to give them a better shopping experience. lucia daniel, through this data, when we even know which products are in the highest tomorrow, we can coordinate her room. so we always know the latest trends. yeah, even. okay, is it a song under armor failed to kind of know the trends and adapt to them? this exotic fruit, for example, received 98 likes from customers. 14 foot sing, sing then that jenny, 1st and foremost it's about gaining customer trust is also for consumers. there's
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something called perceptable trust. this is expressed in a smile from the staff member. now the politeness, clear language, cleanliness, nice music. and so i think she then there's rational trust, which is based on numbers and data. g d dot com is able to provide its customers with a lot of information about a product. what walmart, for example, does not only help yeah. hi. could you find my state for me, please? sure. the corporation has set up a cooking service and every store where professional chefs prepare the purchased goods directly. i'd like it rattling, okay. j d dot com has redefined the role of superstore clerks. there are no cashiers here.
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the majority of employees put together, customer orders from the internet about 50 per scent of purchases are made on the internet. i day you know what me all i have to be quick as the online orders have to be delivered within 30 minutes. you there woman. the bag, her you man bangers officers and i will so we don't have much time. i have to complete an order within 5 minute and they all by the vandella. all the time to delivery is key in and it's good now dasa unbeaten cotton. best of us, if i can offer you exactly what you're interested, hunter, i'm a tell you, it will be delivered within 2 hours, left them good. then of course it was a good chance that he purchased immediately. so what cough a mouse situation were working 12 i said of these is equal to one j
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d dot com. now use is self driving vehicles that can deliver to several customers in a row. a self driving electric vehicle is fitted with numerous sensors in the corporation has been working on this project for 5 years. technical manager global. how is 30 years old? are you calling geisha? i didn't hear this is the robot's 6th tour today. it has already delivered over 90 orders, or that wall will how works at the company's headquarters. 150 engineers are working on the development of these self driving delivery trucks . flores, she's in japan, thought tim, adrian gay. sure. jon hauser,
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you're the for a hall. yes, hold on leon. we studied consumption habits and picking times of the store, you can to better adapt to each situation was hold on one of them to be in the sat in the community. i, the number of daily orders has increased from 30 to about $100.00 tail, a tutor to one without idea. we can reduce the number of delivery people in this area of asian that we studied me. because a lot of the packages can be delivered by robot. lot of it. or will there be people who don't find a place to work in grocery in the coming years? of course, robots will be on loading trailers. robots will be replenishing shelves. you're not going to need people to do that, but that's okay. that's what we do as a society, we are always progressive. we will look at any given time. the technological revolution will lead to less and less work by humans. the tech giants are already
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applying the innovations in all areas of the food industry. long. j d dot com is said to have invested the equivalent of 2500000 euros in this state of the art farm. here the corporation grows a dozen varieties of vegetables, mainly let us us, which are sold in its beijing stores. in their immaculate white coats, the employees look more like lab technicians than farmers. there's not much risk of getting dirty here. will, john? he manages the farm on vega 10th and oprah family over the world. so clients don't need saudi. don't buy pain washer. we grow vegetables in
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a new trend rich liquid. yeah. jen saw most why true. it's are a good sign fantasy of it. i'll check regularly that the liquid is circulating well, causing a yes it was i had julian available ah. cultivation takes place in hydroponics. the vegetables grow in liquid fertilizer. this means no pesticides are necessary and promises high yields. oh, they go both high, my daughter, or my ina increase of the spinet should, can be harvested between $15.19 tons per year. that's $4.00 to $5.00 times more than with conventional soil planting. although it's very expensive to set up this system all one of the, it's very profitable butyllithium recall from florida, gulf santa for bail the one hacked air farm produces up to one ton per day with just 8 employees. on
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a traditional farm, it would take about a dozen employees other things, all the auto land, how to wanted does appear launching, idaho for the online giant. traditional farming is inefficient, too expensive and the losses are too high. jewels, it's highly dog loans. so these farming methods are a good way for them to enter the agricultural sector. if you don't, they want to optimize their production, become more competitive, reduce costs and waste, and improve quality knowledge in tulsa chunk the hold on us. these are their mean arguments with chinese suppliers must not miss out on this development yoshika jr. if i didn't single song calling. so dawn, chinese agriculture is entering the age of artificial intelligence. ah,
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ali baba recently launched the agriculture brain program designed to help pig farmers increase their productivity. blue eggs produced different sounds when they saw slit anchor set. the e t agricultural brain uses sandals to identify at normal pinks, the accidental valuate. each animal is fitted with a chip as soon as it is born were gone. this allows the health status of each pig to be monitored in real time. that big cameras and sensors record the animal's movement throughout their life. voice alarm, sound intelligent to cease control effectively improved the survival rate of pigs. the number of pig slaughter has increased from 22 to 25 last year to 25 to 28 this year with a 10 percent increase in revenue. don't
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traditional chinese farmers risk losing control of their farms when they use these new technologies. all in order to lou, all they need to do is invest in the online giants can dominate the market in a sector with all that. they say they have good intentions and that there's no risk for us. but how can we trust such giants highland old assault in europe, amazon is lying in wait. the american corporation has already entered into partnerships for the production of its own brands. several dozen products are available. amazon has focused on widely used consumer goods. ah, apple, from the olden of intel green elephant to deployed you the ranges so extensive than
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almost all foods can be found under one amazon brand or another. that but that afternoon they even have spreads. the range is very well thought out exhibit, so it covers almost all consumer need of those on the nicholas window. to encourage consumers to buy groceries online. the online retailer offers the same customer service that has enabled it to dominate the mail order business. with this coffee, for example, amazon prime customers have a choice to keep it or send it back. they get a refund, just like for any other product sold on the site, amazon wants to be able to give the customer the opportunity to return it. and it doesn't matter whether it's food or a sure or, or shoot. it doesn't matter. amazon wants happy customers and the way to ensure
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that is by giving those customer choices. but what is the price for this all inclusive customer service? to find out, we've included a gps tracker with this package. ah for your 1st real faculty to know, like you did volleyball salt what it is, coffee has been on an amazing journey to congo, said i had left paris for logistic center in the northeast of the city. then he went to strasburg, crossed the jam and bought off at home, and the cheque boarder, it in a new bottle. and the next day, the slovakian old jack finally ending up here in this warehouse. they'll set article
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this massive building is amazon's european returns center boulevard is almost dead center in europe. so it's an ideal location to be able to ship product from anywhere in europe. but also we want to look the labor rates, labor rates are cheaper, they're lower and so vakio than other parts of europe. well, so the question really become, should there be a return capability for food very special conditions apply to food at amazon. after 2 days, the coffee ends up in this garbage plant, after a journey of 1700 kilometers from france, our coffee,
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who's minimum shelf life ends in one year, ends up in the waste processing plant. daniella works at amazon in slovakia as i felt that i really thought i saw, but as a theory returned, my customers is completely destroyed and disposed local. so even on open packages al. yes, allowable, but i was up because it was received by the customer across apple. those from the health perspective, i guess it might be good to cobra because you don't know where the product has been . i'm excited ball. i'll, as there was down the, was k, i which as long as the expiration date has not passed yet, i would be more in favor of donating it to associations. organizations that have a good use florida fall itself down a bit of a delivery. will he be in france? it's illegal to destroy food that is still edible. but these products are the
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property of amazon. europe, who's headquarters are in luxembourg. neither there nor in slovakia are such practices forbidden by law. mm. i, it's incredibly wasteful. prime has conditioned us as consumers to imagine that it's that it's free, right? we're told this is free, you sign up for this, you get free shipping, you get free returns, it's free. but of course, it's not free, you know, it's not free for the environment. and so it creates this mindset where we're not, we don't take any responsibility. amazon explains that returned food may not be recycled for reasons of health safety and asked that the return of edible goods accounts for less than one percent of returns
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through its money back guarantee. the american corporation is said to day to generate about 10 percent of sales of consumer goods in france. sequel to oakland, while you go to neo monjeek with else says he's providers are increasingly becoming serious competitors in the entire consumer shakima. that's dangerous, because their strength is based on economic mechanisms of growth of community like will be the bigger company, the more competitive it is, the hard routines for those with lag behind cut chocolate, we joked alden, so the gap is steadily widening the new dudek of seclusion in europe, 110th of grocery sales are now made without customers entering a store to avoid missing the boat. traditional suppliers are trying to copy the model of the e commerce giants in particular by offering shorter delivery times. the casino group has set up a superstore warehouse where countless robots prepare an order in under 6 minutes.
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a dark store requires very few staff. but then even fewer customers come into the stores, which further worse than the economic situation of a large hypermarkets. in via on invoice. in estie van helsing doors, if we look at the department store in germany than the personnel costs are about 12 percent on over. at trend on timid kristen and the rental costs are about 5 percent by productivity, that stores average in terms of sale items that i'm good. it's come as a lower margin of these are fixed costs in and when sales come on, the pressure could it that percentage quickly becomes very high ocean l. c, which has led to the rail group now being broken up and death of the aisle eden. tish logan, that the future of the $34000.00 employees of the german fail stores is hanging in the balance in france. k 4 has announced that it will cut 3000 jobs as part of
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a voluntary redundancy plan. oh, shaw plans to lay off $700.00 employees or go to notice it big and dotted, you go math, your physical retail continues to shift to online retails. they will have a major impact on the number of employees. certainly the ratio is $1.00 to $4.00, and the automation potential in online retail warehouses. good now is considerable . so it's likely that many jobs, especially low skilled jobs, may push, will be lost in the retail sector in the coming years to decrease the northbrook in opera package. a globe escapes eagerly near. and i think there's certainly some progress in terms of technologies as they have check out there are more checkouts. and again, there is also going to be a number of fully automated stores i'm given. but i think the backbone look and the bulk of the interaction between the consumer and the re, thailand, is going to be person center, handle it, and has one between zine in the future. those who manage to combine technology and human service in
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yon lee shan't see the secret of his sick sense arts 21 and 30 minutes on d. ah, with oh, time for a brain update. because this orchestra called the brain continuously adaptive self. and so we ask a few astute questions. are we smarter? swarms? are you a psychopath? wouldn't causes monster waves. how powerful are your thoughts? we can control our thoughts, which makes us very powerful. questions about life of the universe and the
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rest. that we're series 40 to the answer. almost every thing this week, the w ah ah ah, business w news alive from berlin. china simulates precision strikes on taiwan, chinese warships and fight the jets hobbin cycle to the island on the 2nd day of military exercises. asian calls the drills eastern warning to the island after its precedents that the united states also on the program israel launch.
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