a mostly russian controlled area of eastern ukraine brushes. defense ministry made fun verified claims that its forces killed 250 soldiers on something coming up. next, we've got a documentary for you exploring how coca cola can make a 0 waste pledges. well proliferating plastic around the world. i'm terry morrison for me and all of us here at dw. thanks for watching the questions. got any issues or thoughts say what? the

the soft drinks industry produce is 470000000 plastic bottles every year. designed to be used just once and then thrown away a quarter of them made but just one company. coca cola had total of sales currently use almost 3 times as much plastics, pets. okay. is the biggest part of the philippines is clearly struggling with the plastic pollution. urgent action is now beat it to end the plastic waste crisis and is

a global brands lead. co pays the way to go to category. they can make a difference. they have the scale, they have the brand expertise to really try change the east, the world's largest soft drinks producer. really serious about turning, the type of plastic wakes the the the used to be ready to see a come fucking episode of the road. all washed up on a beach in the 1950s, come the solving glass bottles that the company collected, washed and refilled. here is refreshment, you can enjoy quickly and conveniently at a place to book the bottle when you're through. you go to inspect. if you return

the bottle enough to buy, stick of bubble gum, the so wanted come start using single these plastic in the 1st. but the coca cola is getting around in the big to lead up by the 1970s homes to fund come. kids were promoting the benefits of plastic plastic bottles, taking pounds of your shopping, the best strong enough to buy a life. it was on down to be more convenient to conceive us. what was it as a batch of the con, the so when the beverage producers were selling the syllable bottles, they had to pay for all of the costs of operations associated with getting the bubbles back, watching them refueling them, etc. let's put them back in the rack. mack, when single use packaging was presented to them,

they realize that they could effectively externalize all of those management costs onto the municipalities, fuel level. and that is why it looked like such a good financial deal for them. and that's why they went for it. the coke was away, the plastic good home, the environment in 1971 report commissioned by coke. compare the environmental cost of different types of packaging. it concluded that the returnable gloss, bulky is the ecological container. paul excellence. the cook started using plastic anyway. the paint was never published. single use plastic is just a massive money. save us all sorts of companies, including type dakota. they use incredibly cheap plastic to make out packaging. they put it on the market and then it's job done. it's going coke. those are the

$200.00 products, including sprint center and $55.00 brands are both of water. and the ones voltage at up to a lot of plastic coats uses $3000000.00 tons of it a year. equivalent to 200000 pumpkins every minute. the home for them and the band dumped. bulleted public awareness of the plastic waste crisis reached a peak. the problem is now visual. it wasn't 20 years ago. we didn't have all these photographs on the internet of taps in the bellies of birds and turtles being choked by plastic. we have them now. we can't shake that from our our, our brains. we see it, it makes us upset. and it even makes leaders of beverage companies upset it's moved beyond an economic issue. this issue of, let's externalize the costs,

where we can to one of an emotional issue. do i as a leader of a company want, this is my legacy. the thing is that the z yet is get into office when they retire. when ceo's retire, they will start to talk about sustainability and environments like why didn't you do that when you are in office? jake beckers spend 16 years at the coca cola company. when i was the, you know, consume is hate, excess, packaging. and the packaging, they hate, the most impressive brands spend a lot of money understanding, you know, the core target audience perceptions, attitude to life, what's important to them. and so when blue planet to came along, people start to get very angry about plastic. i feel that then big companies like to kind of find themselves on the back foot. you know, they but they, but then now behind the cub, they now having to play catch up in the face of public backlash. coca cola stewed

by that single use plastic bottles. they say custom is still wanted them. but in 2018 they stepped forward. the plan to prevent them ending up as a link to the launched with a slick social media campaign. they cooled it well without the waste. make plants to make the packaging 100 percent recyclable, use 50 percent recycle content and collect and the cycle one button. ok, for every one they sell by 2030 with full years since conch launched is plant a tenant achieve its target. and when it be enough to combat the company's plastic waste problem. so let's just break it down. coca colors

world without waste projects. so the 1st one is on recycle of building the truces that cope packaging is recycle. whether it's p 2 bottles, cans, cardboard. all those packaging items are highly recycled. so that pledge is effectively already met conks plastic buttons made from polyethylene terrace, satellite p d t, one of the easiest plastics to recycle and con prints, the word was cycle on nearly everyone. so it kind of claiming that they want to make 100 percent of their products, recyclable is kind of a bit of a mis direction, because in most cases they already are recyclable. so they're not promising anything new. the question is, will it actually be recycled and it be recycled in that location? buried in the small print. okay. well with that waste progress report, there's an admission comp says beth, it's bottles,

only recyclable with infrastructure exist. what happens in places where it doesn't when you're living on a topical items like samar, it's very difficult not to become an environmentalist or a lover of nature. ready i've always enjoyed coke since i was young. and one of the reasons i actually was happy to drink coke is it was always bottled in glass and some more coke didn't have a plastic waste problem here because x drinks had always been bottled locally and song re fillable gloss. the good thing about the glass bottling was that people had an incentive to retain them because it was a deposit. and so most class was reused. february this year they switched from glass to plastic,

completely no more glass bottles. and it was all plastic. and that was a shop to be honest. in february 2021 closed its re fillable blind sparkling light began shipping thousands of plastic bottles. just a moment there was no real warning since within days to seize more plus the glittering around the place of, of coca cola in fender and sprite bottles. that we're obviously ones that it just come in because we haven't seen those ones before. there was no plastic recycling plant on some moment to get recycled. the bottles would have to be collected and exported to straighten. yeah. we're a small island and we're in the middle of the south pacific population here. and so i was only 200000 so to generate enough volume for us to actually set up a recycling facility is impossible. the reno

runs the same charity that collects recycled with materials for x. it has been a increase of plastic bottles with the switch of coke and i think co contribution to one 3rd of the plastic bottle waste your time on co gave a donation to marine is charity to help with collect to mobile phones and it sets up a scheme that pays people $1.00 for every key low around 50, both tools that may collect but it's clear that conks efforts to prevent a new plastic bottles ending up as little a not working we rushed, we need about 1000000 bottles to fill out a 40 foot container to ship a 40 for the out of someone to australia. it costs roughly around about $6000.00.

we have yet to export. our 1st contain us and we've never had any plastic lease time on the plastic bottles. coke. impulse dissimilar a 100 percent recyclable in theory, but to do maturity can ship them to australia. not a single one will be recycled. if we hadn't switched to plastic, we wouldn't have created that problem in the 1st place. we made something bad worse, and now we're having to work how to fix it. so it's a shame we even went down this path in the 1st place. when meals coca cola to take part in this film. they declined our invitation, but they gave a written statement. on some moment, they said the wherever we sell our products, we're working to ensure they're a regional collection and recycling solutions so that none of our products end up

in the environment. to further dr. recycling awareness in simila. coca cola is launching an education campaign to encourage consumers to recycle code as well in the way to making its bottles. a 100 percent recyclable. but globally 44 percent of them. some $49000000000.00, both of those each year. never reach a recycling plant, but come 2nd pledge, pharmacies to change all that. they say they will click one button ok for every 1 may sell by 2030. this could make a really big impact on plastic waste, but only on track to achieve it. the 2nd pledge which is collecting one bottle back for every bottle or can they sell that one is going to be much more challenging to achieve that and literally means getting

a 100 percent collection for recycling. and we know today they're not even close to it. the you do days really boost the biggest efficient to do next week. i did it. victoria is a new brand. is that becky? to see that the country that can you brand that we used to call the power bus because that we are losing the revised we are losing lift victoria when i go to a village is i see the plastics. i go to the lake. i see plastics. i visited revise . i see plastics. it makes me feel like we are losing so and naturally, and vitamins companies. they took a corner only in the brand. they produce all by print 4000, but was by our that is the most to 500000 plus book. does any print for i was

like in some of our glossary, fillable bottoms once common in uganda. but the country has seen a gradual shift to single use plastic. coca cola is the biggest new brand, as you can see on zillow, but we are finding coca cola photos. this is also find a product of coca cola. this is go quote, once i get this done, so would you take bicycle, california? why should we see plastic everywhere? coca cola. the problem is no to the time. the problem is that there is a more plastic done to do is to systems cope. we sais do with a quick one,

but 2 for each book to they said you god back. you can never do that via kindly invite you the coca cola has a recycling volunteer component capable of processing over $250000000.00 bottles per year. but for the past 3 years, it has not run at full capacity because they couldn't collect enough bottles. the plot long to relies on informal ways pickets to do the collecting. this is informal waste because that connects 60 percent of all the plastic. there's recycled, lively. it's never be any, keep off the system, the. there is no one in that was who wishes to walk on the dumping sites. people come here because they have no choice. you what didn't i was on you on like $1.00.

they are is here 7 days a week. they come from monday to sunday. the small steps is such a large organization and we focus on children room and go in that dumping sites on my those whenever they see me children or is come running to me because they know maybe i have shoes. maybe i have something to take off of where we maybe not gimme a call or yeah, well then yeah, i don't know why don't you let them know which one would you put on the because i'm on the line. when did you know that you're going to send them to come here for you to watch tv?

very like many developing countries you can to doesn't have the results easy to sort of process its plastic waste. recycle drinks bottles of mixed with rocking food, waste, de nappies and even data animals. i don't think that have the capacity to collect by themselves because most of the plastic is dropped in. this is like these. i think they need these people. big plastic create is like coca cola are those informal ways basic right to waste picks it collecting bad plastic band, preventing it being bent and dumped invitation the companies need to insure waste because and enough to provide for their families. coca cola could not provide information on how many bits both of these are collected in you can. but it,

since it's working to help waste because the waste pickers are often some of the most vulnerable people in their communities, that can include child labor and other unacceptable. practices to help combat this we recently developed a set of tools designed to help us understand and improve economic conditions for people working across the waste collection. jane cook says it's going to keep selling plastic buttons, but do promises to collect one for every one. it sounds like 2030 that's a 100 percent collection, right? yes. according to its own figures, on average across the well, it's currently collecting just 56 percent. the conks final page is to use 50 percent recycle content and it's packaging. this would reduce the amount of new plastic companies to make is bottles by hoff. how is it getting on

since 1990 there had been lots of coca cola pledges for recycled content and they have failed on all counts. in 1991 coke introduced bottles made from 25 percent recycled plastic. just 3 as linked to it phased them out. then co chrome is 10 percent recycled plastic by 2005 the cheese just for present a few years. linked to a new pledge 25 percent by 2015. they reach just 7 percent. a report published by coke in 2015 reveals that the company failed to reach its target because it encountered challenges including long supply with so many plastic bottles out there in the environment. why did coke struggle to

get hold of enough for cycle plastic? a lot of companies make commitments about how they're going to increase the recycle content. that's great. exactly what needs to happen, but it increases demand. and at the minute we're in a situation where the monde for restock material is really rising. recycling companies like this one in the u. k. produced recycled plastic and send it to brands to use and that packaging these uh bales of plastic cool. p e t the plastic that we used to make drink bottles. this is a plastic bottle, but obviously this is a nice state to be use. so the next stage is, gets cleaned up sterilized and turned back into 2 great material. and i have here the kind of material that we end up. we say this is flight that gets melted down time to dependents intending to new bustos favorite style sofas. the drink also ends up as a drink also, but not every bottle can be made back into a new bottle. recycled plastic must reach certain hygiene standards

before it can be used for food or drink packaging. in order to make sure that can seem is know that when they buy recycle back to be safe, we make sure that the to the have food in it continues to have food in it. so if something had a cleaning product in it, it's not free. great tools that don't meet the standard will be recycled into lower grade products like plastic trains or tech stops or some buttons don't make it to the recycling center. that's all things both where you might have it on the back. you might be in a picnic and then you come find a recycling bin and it ends up in the near has been, then it doesn't get recycled. moving to any tiny recycles. well, does it have a nice night? we need to, the more we need to get back to wrapped in the shortage of both things coming back means that supplies coats always keep pace with them on food. great,

recycled plastic is mail soon. topic level commodity. it could come get hold of enough with cycle blasting it risk missing its target. once again, when it's out of the company's battery, the every bottled, the conk has been investing in its own recycling facilities to produce more food, great recycled plastic. this close, the promo shows up at the latest in the philippines, the, the president of coca cola, the philippines garris mcgowan was surprisingly open about the waste problem. we recognize it's unacceptable that all packaging ends of an oceans and landfills and faces where they should. and so in the philippines, we're taking the leap. but just as in uganda and recycling pont doesn't mean the

problem. so collection is the real challenge. the growing up, i saw coca cola in glass bottles. i feel i think late eighty's. but then early ninety's, the plastic bottles were introduced globally and its reach of course the shores of the philippines. coca cola has been sold in the philippines for over a 100 years. coca cola is very popular in the philippines. it's a coca cola nation. they're always number one in terms of beverage filipinos traditionally by products and small amounts, according to that means, capitalizing on this culture. coca cola,

both rooms have been getting smaller to which increases the quantity that need to be collected. look at this all the small buffalo, so this is the craziest creation of coca cola. so this kind of product that we, filipinos has been regularly bombarded with advertisement from coca cola saying that the coolest drink ever. all this set, the bottles are supposedly recyclables, but it's not being collected properly. there's no system of collecting it properly and there's no system of recycling it in this particular area people. and so i've seen our temporarily dump sites in our oceans in our rivers. so all of this things in this on site majority of the ways that are here and you can see our plastic waste facilities is clearly

struggling with the plastic pollution. we don't have enough manpower to collect all the ways only 21 percent a p t boat tools currently collected for recycling in the philippines. just as in uganda, without big investment in collection codes, recycling thought is unlikely to run a full capacity to produce the food great past the coke needs. coke said that the challenges around recycling a collection in the philippines are not insurmountable, but will clearly require long term multi sector holistic approaches. and they said they are making a major investment to spur domestic recycling and increase production capacity for food. great, recycled p t. we are also launching the 1st 100 percent recycled plastic

beverage bottles in the country with plans to further accelerate this coca cola failed to reach it through a cycle of content targets in the pulse because it couldn't get hold of enough for cycling. will it be different based on the recycled content of its bolton's reason from 8.6 percent in 2018 to just 11.5 percent in when the twenty's at least right. they going to full phone, show that 50 percent target petracola is an absolute must serve green washing. green washing is pretending that something is green when actually it is anything but green. they have a whole history of broken promises when it comes to that commitment. so maybe they just hoping that this one will go away and everyone else gets it assets within your coat, if they thought they were on track to meet that target,

they said we are confident we can reach the goal of 50 percent recycled content as a global average in beverage packaging based on the progress we are seeing for recycled material and collection rate goals, do go hand in hand in order to sustain high levels of recycled plastic globally. and at a local level, we must improve collection rates. one cook excepts the collection is crucial. there's little evidence of the company coming forward with concrete solutions to boost collection, right. and it turns out that we're down from the stones, that collecting recycling. good. so the plastic waste problem had very deep seated doubts about the ability of certain types of plastics to be recycled at all. either because of technical difficulties or because of collection

difficulties. and if you can't collect enough of a product, it cannot be commercially recycled. the cost of collecting and processing was often moved and the plastic was, was so the fledgling industry barely to call i would like to think that if it'd been more energy and effort and money i suppose placed in developing a more viable recycling industry. the you'd have a different result as the plastics industry, rental production of plastic on the problem is that we're cycling will tackle the waste. but recycling is barely made a dent. i mean 9 percent of all plastic ever produced has been recycled. from the very beginning. the cost of collecting processing and salting does

template the recycling industry. and to make matters worse, it faces stiff competition. the, it's really important to understand that the vast majority of plastic is made from fossil fuels. most new or virgin plastics made from chemicals derived from point to natural gas. oil is made use for energy and fuel to reduce global call, but emissions sales of these a full cost to decline. the oil industry is counting on plastic to make up the shortfall. and the ramping up production recovery and recycling of plastic costs more money than buying virgin plastic food. great recycle b t has always been more expensive and the budget equivalent in 2020 it was

double the price. the impact of plastic on our oceans is now well known. but plastic waste causes other serious problems to take some more than 50. if it was porous countries, we do a lot of disaster response. hurricane slots. in a way around the world, we see plastic being bends all the time on street corners and nice and dumps. and we can see that was having very serious consequences for people's health and the climate. the we see miniature drink, especially in an area, is coming with the symptoms of as much say, travel,

how are you to be comfortably clinically, the tax, the hospitalized, and the percentage of them and in bad outcomes than most of these, especially in the areas, could it be that it to environment exposure as including the pollution the air pollution income for life is caused by mixture of things. please and local plastic waste in the city. so in the area as we have, people do not have a system to collect, to disengage and dispose of people, resorts to binding these garbage plus because party events which are direct tv, toxic apple. some kind of cause damaged,

almost in the tissue in the body. but most of the tissues that uh, fixed in the logs and the breaking the rates of lung cancer, our also dropped into the increasing uganda in a position where people below smoke. not too much they, i probably shouldn't be responsible. they'll cut me good guy. ok. patients who have low diseases, they do stuff on us shut a we the electricity, people who have asthma, it's like someone is holding won't you? and make waking up in the 9th when she can't breathe. when she's coughing. it's mixed. use sad because you see someone struggling with life from a problem that could have been prevented a program who can do something about globally

. around 40 percent of all white is burned on ogden dumps, researches now revealing the impact this has on people and the planet to reduce the binding of its bottles and hit it's one without waste. tompkins, coke would have to dramatically increase collection right across the well. but the price is another challenge. far too many of the bulk needs that do get collected or contaminated and can be made into new bottles. so what so solution there's not enough food, great quality, plastics coming back and you need it to be good quality and clean. so we need to pose the systems. this is a system where every time you buy a fossil, you pay an extra charge, maybe $10.00 pence, maybe 20, you know it's only small, then you'll incentivize to take them back to the show. they give you the money box

and this is called return deposit scheme. and it's in place across many countries in europe. germany, finland, denmark and sweden are among the countries that only have deposit systems for plastic bottles in place. and they, what all of them collect upwards of 80 percent of that buttons in the usa states with deposit systems or both to bills. also top the recycling lead table space without wrap. the bottom deposit return systems are proven to work. they get 9 out of 10 bottles back, but they also collect exceedingly clean quality material. so we can put those bottles back into new bottles. so if deposit systems work so well, why don't more countries have them when i came to brussels in 2015, the beverage industry was very much loving against deposit return. there are

a lot of tactics being deployed that corporate lobbyists can use and they're very, very effective. they will complain that the policy will affect their business and therefore affect local jobs. if you ever ask the beverage sector, why do you fight deposits when they work? so well, they will typically tell you they're too expensive, they're inconvenient. they are administrative leave burdens. so this is the fight that's going on behind the scenes. this briefing document for coca cola, there's lobbyist linked in 2016. so it's a policy, it's confident warranty is to fight back against an under the fight back was recycling targets. deposit return programs and refill quote us. so we know what the sentiment at that time was from this week documents but since launching wild without waste code is made in utah. they now have changed

that position in some countries. for example, in scotlands quicker kind of came out and suppose of deposit schemes because that's one of the few ways that they could actually get samples back and recycle them into other bustles. we are now for the 1st time seeing these companies realize the deposit return is the solution for them. but is recycling? even the answer is the real quick a more efficient way to reduce plastic waste a p t. both those are responsible for that doesn't change the fact that the main thing we need to do to solve the plastic forces is reduce the amount of plastic being generated in some countries, cause launch, take a study of plastic bottles and as the t v ads clearly show that design to be wasteful and we use in brazil,

they're investing and refill. and some other countries like in south africa, which i think is a direct reaction to the public outcry about single use plastics. one we fillable buffle can replace 25 single use bottles and present their replacing 200000000 every year. twice and co clothing the map globally. we use simple bustles, requires a lot of investment. they have to collect those bustles, they have to wash them and put them on the market. re fillable bottles, reduce the amount of plastic being generated, but cook has to pay to collect them. and that affects profit even though, because his own research shows that there is 3 times great to brand love and trust it coca cola with the do something meaningful on the environment. but ultimate even comes down to shadow the venue. and the thing about, you know, shareholders,

you know, they won't, they have tons of flesh. although conk says it's serious about combat thing is the plastic waste problem. a big expansion of re fillable bottles is not part of it strategy. the single use prostate accounts for name the hall of cox total packaging refill level bottles. just over attempt coca cola is holding on hope that one day recycling will clear up its mass. meanwhile, they going to continue selling over 300000000 plastic bottles every day. for low income countries already button with pressing problems. plastic waste is a low priority. so the crisis is set to get was able to speak for the entire global south country. we, i lift out a new or distracted use of assessed and that'd be good for companies like coca cola, viola do without twisty. it is only may be

a pretty kibble in the you get to right now. we are the ones somebody, mo, from the problems caused by plastic photo ship globally, conch is not currently on track to achieve its wont without waste goals. and even if it does, it's making bottles some 50 percent recycled plastic, means they'll still be using 50 percent of new plastic requiring around one and a half 1000000 tons of it equivalent to $52000000000.00 new bookings every year. ultimately i would have liked to have seen, our vision is to get out of virgin petroleum based plastic. wow, that's pretty cool. you know, a vision is to make up both those a 100 percent from recycle content. wow. and this by 2030 conk has not reached its goals. what then?

voluntary targets have absolutely no hook. if you don't meet your voluntary targets, there's no impact. we really, really need to see government step in. we need to see clear finding targets to force companies to reduce plastic that forces them to invest more in developing reasonable systems. and so really just rethink how they do business. while koch struggles to turn his dream into a reality, mountains of its plastic bottles appearing um so what does co have to say? we have been clear that the challenges are great through world without waste. we are hoping to shift the mindset from coca cola being the face of the problem to being the leader in finding solutions. we believe we are making good progress, but we have a long way to go. it's this

yesterday, this resort that we're at actually did the coastal cleanup for about 2 kilometers of its beach. in the back of this truck is what they cleaned up. 250 kilos of plastic garbage. let's have a coke bottles are here. coca cola, coca cola, coca cola, coca cola, coca cola, coca cola, are we seeing the pattern here? so half of the bag was just one brand, coca cola, a clean this beach every single day, forever and always get this much garbage. it has to change this has to stop because if not,

what do we have left the of the daily struggle for recognition transgender people in congress. how do they survive in a society that rejects them?

basic strength in numbers, show who they are and fight for their rights and global laws. dw, the secret slide, the whole idea discovered new adventures and $360.00 degrees and explore fascinating world heritage sites dw world heritage $362.00. yeah. now you guys it's evelyn charmaya. welcome to my pod cast. last the matter is that i invite celebrities influence of pad experts to talk about all plain loves. thanks and data and yet today, nothing less success. all these things in more and the new season of the fuck. com

. make sure to tune in wherever you get your thoughts costs, enjoying the conversation. because you know, it's last matter the this is the w news live from the in. russia says it has be some that a military offensive by ukraine must go release of footage. it says chose russian forces repelling ukrainian attack him the don't yet screeching. he has not yet commented on the claim. meanwhile.