ideas, millions of scenes don't shuck our work. this is dw business and kate ferguson and thanks for joining me. facebook parents company massa has launched a platform to compete with twitter. it's called threats and has already attracted millions of users. many of those signing up are towards your users who are unhappy with the direction the platform has taken under e long mosque. the threads up is directly linked to instagram enabling mass, had to collect data on like location, health and search history from both out. it's been rolled out in more than a 100 countries, but notably not in the you where privacy laws are more stringent. to talk more about this that spring and mike prue from global market research group. forester. mike, have you joined threats? i did as soon as it launch last night here in the states and how do you raise it compared to twitter so far? it is very twitter like so anybody that has been using twitter will find the answer

phase. very familiar. but one of the things that threads has done really well as the onboarding process, especially those that haven't been using twitter because it is linked to your instagram account, you immediately are able to follow people that you follow on instagram. and so this inherently made it go there, i say viral out into a wider community and within 7 hours they had over 10000000 sign ups as a result. okay, so they have the numbers behind them. but one of the many problems that towards your heart is that it struggled to make money, it to have millions upon millions of users. those try to have a more promising business model than twitter of a. so let's know that threads is part of meta and meta owns facebook. facebook is and has been in the defacto standard in terms of monetizing social media, ad revenue, facebook and mehta have the scale of users and as long as threads is able to reach

a point in which there are is a mass user base on the platform. then threads will likely monetize through ads. the problem in the struggles that twitter has had for so long is that when you compare the size of it's the social network compared to that other platforms, it is one of the smaller ones. all right, but i want to look at the united because price is not launching here, essentially because there are issues with privacy. how is tries different from the likes of instagram or facebook which can be access here? threads because it is an offshoot of instagram, isn't that different in terms of the data collected, but it is a lot of data that's being collected on individual users. and when we pulled users in the u. k. us and canada about their reluctance to join threads, privacy and consumer privacy and usage of personal data,

really pop to the top of the charts. and so what threads has to contend with are the updated or new rules around data governance and privacy coming out in the next year. they are treading very lightly because obviously they don't want to end up in hot water, which is going to delay. ready a launch until they can ensure that they are in compliance. i want to look at user experience. so back in the early days of twitter and facebook as well content with somebody displayed chronologically on the timeline. what do we know about how the threads algorithm actually works? so this is the number one right from current threads. users, even though it's only about 24 hours, less than that old is that it is using a typical a i generated elder of them to display content. so it is not in chronological order. i'm like twitter and there is no way at present to be able to display in

chronological order. so similar to how instagram now works, i use strides and suggesting posts that it thinks that you're going to like based upon how you engage with the platform. this is something that has always struggled with in terms of being able to capture the real time conversation. and so if you look at the fif of world cup women's world cup that's coming up right now. one of the great things that twitter has always done is be able to capitalize on those now moments with a chronological feed that's not happening on threads yet. finally, briefly, mike, how worried is eli mosque about this? um you can benefit and she's concerned whether or not this will kill twitter is doubtful. twitter has existed for a long time. but what's going to happen is that the user base of twitter, the make up what is comprised of will continue to change and shift. you can bet

twitter is going to become a lot more conservative and threads is going to the alternative to twitter for a many, many users. alright, mike proved from forrester. thank you very much. you back a now to some of the other global business stories making news. us treasury secretary john it yellen? how's the going? a 4 day visit to china where she's seeking to stabilize ties between the world. the 2 largest economies visit takes place against attends, backed off just days ago phasing introduced export controls on to rare muscles essential for the production of microchip of the russian rubel has dropped to a 15 month lo officer. an attempt to revolt against moscow prompted to mont for foreign currency. capital controls have generally help to strengthen the roubles since russia invited ukraine, but recent developments have raised questions. if at present slot americans grip on power. the laser tale and prime minister silvio berlusconi has left majority

control off his business empire to his 2 eldest children, one of ashley's richest man, he had amongst a fortune that's real estate television, send him on for us. the 4th time prime minister died last month from leukemia. india has surpassed brazil as the world's biggest producer of sugar, turning out a rack or breaking 30000000 tons of the sweet stuff last year. but those on the lowest end of the food chain, the seasonal workers who harvest on process of product receive nature incomes live in dire conditions. for more than 10 hours a day, these hands, harvest stocks of sugar cane, they belong to 40 year old sakina, who migrates to the southern part of good job every year. with her husband and children to find a job in the fields. if the police had them money is essential to run the household, it's not like we don't need money. and why didn't i have small children who depend

on me? i mean, well, we're at home, my children can study for months. but during the 6 month long migration season, they missed school. this is a big obstacle for their education, find them. so after 6 months of backbreaking work, sakina collects a salary of a mere $350.00 euro. if she needs in advance, she can ask her employer for a loan, but the interest rate could be up to 50 percent, making it impossible to pay off the beginning a cycle of debt. sakina is one of nearly one and a half 1000000 indians who migrate internally to work in sugarcane fields. the sugar is processed in a factory less than 20 kilometers away. it's one of the largest crushing meals in the region, running 24 hours a day and employing more than a 1000 people. many of whom live in this nearby camp, which lacks basic amenities, something that local activists are trying to change. no,

not. what do we be able to do? our demands also include access to clean drinking water, electricity, toilets, and bathroom facilities. since the women have to go out for toilets or take a shower outside, it says if the government wants the wellbeing of labor as long as they should make a law that is implemented immediately, that provides them with the right to live with dignity. back in the fields, workers toil to earn a small wage and bring sugar to homes around the world. for more in this we can cross side to deal the correspondence our cars, k in delhi. so what we saw in the report just now how difficult life is for the seasonal sugar workers? are their voices being hers by a far he's in india? well, they're not kate. in fact, of the government's rule recently came into scrutiny after the bombay high court took note of a newspaper article on the back of these workers and it filed a single motor of public interest and litigation case on this matter. the thing is these, the work is not entitled to lot of protection. notice of a liberal law,

some of which are also states specific in india, but obviously they're being denied those 2 protections. so now the bombing high coat is pulling up the state government and the state government is basically giving assurances that expose that of mechanisms to ensure that these workers are protected. and there is another really important aspect to this story. the children of these workers spend months often without going to school. this must have huge repercussions for their future. oh, yes, kate, of massive repercussions. in fact, one report suggests that as many as 200000 children younger than 14 a company that battens during the cutting season every year, that's a big number. they live in temporary accommodations, obviously with their parents when they're gone. and obviously they missed school. some of them uh, drop out from school all together at a very young age and eventually the there's no option left for them. but to join the parents in the fields and eventually taking meeting,

meeting the same kind of feed as the parents. so that's obviously very tragic. unfortunately, no developing seems to be happening on this front as of now that these are of course, personal stories that are part of what is a very important industry for india. as we mentioned earlier, recently is a prosperous deal as the world's biggest sugar producer. but export has not actually risen as much as you might expect. why is that? what it actually is. the thing is, india is not just the was largest, should the producer, it is also the world's largest consumer. so it needs a lot for domestic consumption as well. so and then right now, because of changing weather patterns, the pre ordered use of entirely shifted to fulfilling domestic needs 1st. so in fact, this is a, this was probably for the 1st time in the last several years that india has actually restricted imports and exports because that our fear is that el nino might hit the production. and if the production is, had been domestic needs might stuff up. uh, also uh,

the government believes that there's a lot of volatility in international markets. so it's better to focus on fulfilling domestic needs then making, leaving the rest for ethanol and then looking at exports depending upon the stocks later on. rise, so carpet and daily. thank you so much. i a and a reminder of the top business story were following for you. facebook parents, company messer has lost a platform to compete with wizard called threats. it's already attracted to millions of users many signing up, or formerly on torture under i'm happy with the direction of the platform cause taking the under mask. the threats office directly link to instagram and everything message, playstation, like in patient health and search history from both on that route. so if i show from or you can always check, i see w dot com slash business were on the deal. the news channel as well, for me and the business team here in portland is by taking the

bike to be assigned to the c crowd is a successful tab business to returning valuable experience there. all 108000000 displaced people worldwide. these are some of the stories, the 30 minutes, the ben suddenly gets to the forefront of his empire. some people and you think nothing about this is right up to be the most dangerous in the world. the funds of a k, a call lee dialed

the on d w. maybe things are going to get in comfortable the not fears comedy from pakistani women pretty to shake up the image of their generation . some topics are still tab, but these comedians are pushing the boundaries of free speech. humor, again, sexism, progress times, women rise up in reporter this weekend on dw its own just practice. or is that the nature of race in brooklyn with a wing 7 months before russia attacked here crate a film team, documents daily life, the town. how are the people who are dealing with the growing tension

change their world currently go in and the insight starts joining on dw, the business dw, these line from balance, the leader of better, russo alexander lucas, shank coast. as the boston re, boss, you've got a pre goshen is in russia. the shaft code previously said progression was in this country because the group had hasn't been seen in the public st. leading to results on moscow. also in the program at least 5 that in a russian rocket.