right, the, you know, or the side that will be a, not a great to catch and then the top of applicants population is moving fast. and young people clearly have the solution. the future is 77 percent every weekend on dw, the hello and welcome to the 77 percent show for africa's youth. i am your host, eddie michael julia, on this edition. we're looking on ways to protect the local music industry. show the government regulates foreign music to help promote the local entertainments industry and kind of for example,

local artist calling for just 30 percent of foreign content on at income rule. it's 20 percent. but the strategy didn't really work in south africa. on the contrary. and let to severe financial struggles for some local stations. so kind of the work income or, and let's find out from the locals into iowa in our streets debate the hello welcome to 7. so impressed main street debate right here in the beautiful city of do are the cover and my name is my was so full. i know today's edition, we are looking into the entertainment industry topics went to the east, showed the farming content of us to be restricted, already regulated in the mission of come a room or not. i don't like to stop me. you see why international you, i octo young octo your committee on, are you one of the key advocates about this particular issue you have been on need

for he has now, why do you think that the contents of forming what they should be with related in a nation coming, it should be regulated because there is just no way to put your says of look at the content kind of so in the production, if the following content is don't mean meeting locally. so it should be regulated. that is why i came up with the 8020 concept in order to follow rice. what has been produced home follow rising hours to 80 percent and then 4020 percent. so much so that the, the, the look up with uses also can really um it. so what about this i think you're doing. thank you very much. now for those of you on not a way about the 8 to 20 is a campaign that's the way to national has been advocating for for the past few years. now i've seen a to percent of cumberlands con thing should be enjoyed every way you respect before we were talking music, dance movie,

80 percent on 20 percent giving to the fore we contain i'd like to hear from vicki for carla, u. n. m. c, an event planner on a very well known one in the entertainment industry. what do you have to see about the issue of the 8 between c cause any of the ink in the regulations into, into the main industry. okay. speaking about the regulations, i'd like to use a metaphor to, to explain that these glasses are from a brand. and with me i have this glasses that are made by a cum runyan brent. this is a camera and brand. now i think the whole 18 to discussion is why should i with this, instead of this, or why should i way this instead of this? now both of them look amazing. they look nice. they all free to me properly, but why would i choose to with this? i'll just what is because to speak small to me. it relates small to where come from . it relates most of my culturally relate small to my life where i'm everything

about me. it is my country and it is beautiful. now i think was wanting to talk about music. we're going to say, all right, if the say come are young people or coming an art is need to need to create more content. we off content. people are just not looking for that content. the only problem i think that we have is at the level of the promotion of that content. but now the reason why there is a problem with the promotion is because people don't even believe in the content that you have. you set a lot of things, we're going to take them one after the other. i love some key points that you brought up. we will disclose that, but i really want to talk to clarify something, give you praising that. you are one of the few most blogs that we have in the nation. i mean, i'm a fun, i'm a good 5. but what's your son about these issue? is it, is it a most for us? well, does this regulations? is it required? honestly, i feel like the 83 c moment is not necessary. let me explain. to say that before it has to be a regular. so it is to say that coming out the most affordable and i will never

accept that because it's coming out to know. so what i love the way i'm on the way, i'm because it's comprehensive. so what, what i do, you know, for yes, we have coming up as the fewest agents in coming out of government. it does come. we also shop these places. it's to say that there needs to be a regulation, is to say that there's a need to be people or not because you only because people are consuming coming on content. so i feel like the approach to that product level that is not a good approach. the approach of the promotion of communion is promotional identity as it kind of ruined. yeah. and it was to be instinctive. is always will have to be said amazing, amazing identity of the communion. come a ring on this. i love the statement. and communion is in the 19 seventy's and eighty's kind of a reunion styles and not costa. and we could see what popular around the whole world knew the bundle was the most successful, mach costa artist, and live tech booley the most successful be could see the could see is a written mix style, which originated with the bed t people of present day come

a room while my costs out was originally come the room you dont with them from the many popular artists like labianca, rashad, bona and many more but kind of ruined you and music. infuse yes claim. that's a typical kind of a rude beat. the cam a reunion. this of the national music got lots. i want to talk to a sub of somebody on your leading performing ortiz. yes. all right, tom, how does the whole flemming content affects you? does it does the presence of forming content restrict of stop you from being where you want to be as an artist? it definitely doesn't mean soto to the bianca. we are proud to definitely have her as it coming in, right? we can actually be able to regulate this thing and make music our music heard in the seventy's and eighty's, our music was still being charged. our music was heard, our music was global. our music was even pirated by very big guns in the global

musics fe. i'm talking of michael jackson, i'm talking of shaquira. i'm talking of, of, of, of rhianna. you know, a lot of global, it's used, we're probably reaching our music. why? because of it's reaching us. it's authenticity and i don't think that a student all of us has come on and all of us have a role to play. and it's time for us to take the bull by the horns and make this thing happen if he has to work. thank you very much. thank you so much. i like the point that you've reached before i see what i want to say. i just want to the a form of a mock a longer from the points perspective, those these, the presence of forming i'm, i'm content that you all set to or does he meet you or does he inspire you as a put it inspires me. i think i'm just, that's what it's about. beautifully said i think that you cannot shine bright side by jimmy and i know that person is like, i think that all of us would get better. and i think you rub yourself somehow if you need me to the amount of fluent content coming in. i think that there was

a lot of inspiration that you can gather on. also things that you cannot blame on audience for not responding to a particular part. i think that is just the opposite of the responsibility to make an audience respond. you cannot say unicorns, you mean my, i have to false. you have to tell you what's the thing. so i wouldn't go through this thing to know. i'm the artist of the create, so i have, i have the nice i can make things happen. so it is my responsibility to promote, to have thoughts off shows to be in the video is to create the best content you know, to go big and bit on way to make people follow me. thank you very much to i want to come to you and like you just likely set a statement here that you kind of look under the present showing you kind of stop someone's showing in order to shine. now you won't be very, very aggressive. if i have to use the word close with your 8020, i do need your company. do you think that is the right way to go about it? it to 20 is not a step forward and collaboration is to 20 is not this step for forwarding.

importation, you say listen, the problem is that we have lost the piece of ours. for example, let me come up to this. my sister. she said something here. she says, she's a broker, right? as you said, comfortable and young, our support team is coming to know. we're not supportive. she wouldn't have been where she is to be. do you know why she says oh, because she is rich, she's fine. now what about the 99 percent? i'm not like you miss you don't feel about him. the jersey car, you're 100 because you 100. 0 yes. you know he's using all he's a respectfully out of insurance. he does not know that i have the blogging since 2010 and i thought the guessing overnight if i'm able to give you 2017. so how many you have today with how many of those i present for how many of those i saw fruitful? you know, here's what you said. you've seen the results of my head walk. it will likely be on god. god, me, dream is extinguished. what if i'm going to try with america best now while he, i mean, how do you just stop? no, this should give up. no, i re present it. come, oh no,

it was hard on who has these? did you with i also, i've always a proof that you can make it and government if you will, cod color. we also support you as long as you give them more than once a week. don't give up, let me push you there. i know you have lots to see. i can see you boy limits, but i really watch the somebody here. you forgot. uh yeah, you got to me? yes. for free. our, i'd say, the reason why i'm laughing is because i find out that all of us are saying the same thing. yes. the only problem is that we're using the same defense a message other friends approach to it. okay? because the oper onto foreign things because they don't believe that anything good can come out of here. but somebody needs to come to, but that things to understand the depth of what you're doing, the reliability of what you're doing. somebody needs to listen to us are about to understand that there is music and color. and i think that the reason why you would think that we have to work extra have to be successful. and that a little boy and i do that will sing a song and it's as to time become popular internationally is because we feel like there is nothing good coming out of this place. we need to be able to believe in

what the people are doing and then push them with on those trends that we've got because you're speaking for him by saying that only bianca was given by. i'm right now, is this why we're done? because of all done but somebody else. finally, that's what we'll say. david 20 is the camera. yeah. yeah, thank you very much. okay, and i thank you so much. i think mark, i'm beginning to think that this is not really to be to be i probably just seem to same thing differently. so what i would suggest, yeah, is what i would suggest is that maybe somebody takes the time maybe see why it takes them to really explain 1st of all that a 2 twins, the principal, because the beginning of the no, yes. so i did not spend the same thing. no, i think that's a lot of difference on the that's a lot. people don't actually know what the spend for the let me tell you something, let me tell you something. i mean, different i'm off, i'm not. i mean, if i was coming up on central because you, because i manage, obviously i manage these holes called, oh, once the contents will be close you, but i'm gonna buy some faulty piece that anybody's truth. i'm going to try to do my job as it's all the money job to bring them back to me just by my so one love

to try and company that was released just 2 months ago. but you know what this does with that goes on to keep it in the bit. still keep it under won't play it's. we do support some will play, but some wants you cannot come out. you, you cannot come up. i say no, i want, i want to say something. i want, i want everybody to come those 1st. all right. have you come? all right? oh you come. oh you come. now you guys are raise some very key points. i don't want us to move forward. okay, so it's been a very interesting talk. i mean with everybody having the point is really beautiful, but somebody know you've been awfully quiet. what do you have to say? well, i've been cry because hearing i feel missouri to of us as being the same thing. i just think the person who's redone, believing what we do, we don't accept bella, given a good 3 don't. for example, if you go to a club, i show you that you were listening to mol for, and music done covering and music. and if you want as an artist, if you want them, it needs to be visually played. you have to pay for your own music to be put in

your own country. so that's why i think, i think the suburban thing deformed if i'm paying for damage of you. thank you very much. i want to come to see why i want you to answer the read colleagues him about it. now you have spoken about you on social media, your very hold on social media with the 8 between c i t. but what else i being on the screen of talking about to have you been doing to promote the ideology? what is happening in coming room is that the murano about our identity, who we are has become a chronic, a such a way that we have most based of we, we, i can literally you understand. now when i discover that it is not making any says, listening guys, this is reality on fucked to will you explain to your own stuff off the line you are leaving that you bought it like dish or now whether it's the best dish

or not, with an upcoming that she'll be buck really one last saw was bombing d, or by yankee you pulled the one on to the percent of the people. i people of that line that to play once on from the top. yeah. you've done that. oh, now do you know where as where they don't understand what he's talking about? to be honest, do you feel free when you come in and say, oh no people have choice to so it's raising. thank you very much. thank you so much . you're settled now reaching out, you and mc every no one for that. are you going to event on a scale of one to team during this events that you mc? how much of the music of the country? well, how much are for? we can continue splitting these events on the scale of $1.00 to $10.00 shim fully. we have maybe one music in every 30 that does come right now. ok, one music and every 30 that is cumberland, you know, as you, as an mc, i'm an advocate for the 8 between see do you hold them mike? until the d stop lane come on. yeah. music in this event. oh, do you just because the people would you mind you just let it go?

of course i will do my own that icon. i will, ex, they normally. sometimes it gets complicated cuz it's no my event. if you go and sometimes before, the couple comes to get married, they have the own place that they must have had what to do. so it's a 20, it's all about. it's about time we start to put value on ours. as a beloved guy, your less possibility is not to be paid. your responsibility is to let the music or whatever else you choose that you're blocked per month. if you're a block, you said music block that i'm such for good balance, i'm expose them. that is your job. thank you very much. i like what you said. i'll come back to you, but i was calling behind here now for you as a consumer. would you be appreciated? somebody tell you what to watch as long as you are. oh, would you go for what you love? so when we look at the content on a couple of levels, i think as it goes by seed with a pool and you kind of is the units pick these very disrespectful choice, you impose me to watch something,

you cannot do that is disrespectful. and i think did them so far as these have to have to like those producing, going to have to organize them. so thank you very much. now you've said of the a lot and i want to come back to my pot. no, no, we've spoken a lot about the 8 to 20 the music on everything. i see a sub i see vicky, i'm coming to you guys, but now this is a put you on. i want you to announce everybody. you get to talk. know, he has spoken about the quality of the content. he has spoken about organization. i want us to go back to memory lane. now in the settings is an 8th is though, is that was a glory here of come a room while you had the likes of my new to bungle being recognized internationally for he's hit song. how come he did it on how cool we to try lynch. now, 1st i want to talk, i'm not going to answer your question directly. i'll start because i may forget and someone said the see why. so why do color using the movement, right? let me give on experience. now there is a solemn, i'm not going to call the name that'll take me for the approval. i, i wonder for the 1st time to do my pity q and money q. and for the very 1st time i

sub there for 8 hours, because i mean it's a good place. people come there are lots, there was a whole q a waiting and a side there for 8 hours. and i finally got my pedicure done. and through that time, no one come on. yeah. and some was played not you'd be, mine is more like they didn't know me. they knew me. now when i left that place, i wrote the public relations office of the, of the police and i told i see this, you'll please, i'm never going to sit in my 15 minutes. i do for you. well, well, not by force. they don't, they don't have to pay my sons by force, but they have to plead in respect for me. so my uncle said that because on day you understand, i'm not forcing them to people and you know, to try. when i'm there, they have to present myself up to my colleagues, so that was balancing the way. so is that in the scene? that's technically we just need to force the music. i'm. oh no, i'm not. i'm not. everybody has yeah, we yeah, yeah, yeah, there approach in this the, you get see what i asked was in his approach. like,

you know, not the best as i put, you know, going to tell him how to use his voice. you're going to tell you what, how to use this. he's his words. he's going to do it how he wants to do it. i'm going to do it how i want to do it. well, what is the motif of this whole thing? although both wants the same thing. so do you think or you your assistant that or should i say your opinion is that we should actually comb with the companion force towards the coming and using a different talk these but i should be compelling. we should be compelling. all right, thank you. i want to come to do, you know, i'll get back to you. do you know um we were talking about identity. we have completed colleen. i because we have them. um the fill out the fill out. so that's cool. and he's reading that nature as a building own. i'll have him beauty and for the kids now, the music. what do we have in comfortable that you advice on the communions? or are these to build on? we have, we have our own identity. i mean, we have a seasonal thing because see,

we have so many odd sees that also be more cool. we have rep. i see that the book of book always are cultural. that means it means that between english and just song . so we have an identity now i want to talk to my partner these right here because hung up for a while before. before i talked, before i talk about these out is going to be connected. you spoke about the seventy's in the seventy's on the eighty's in the days of my new model, the bundle come around, yonce was, should come shows of what do we do? we did come around was be helpful for one people to come. i'm sick from now. i think the, the, the coming of the internet of the digital space in come room is, is, is one of the bad things that happened to this country because it came on because while i'm on the street, we just went crazy. we are seeing things from other places and now people are coming in right now. because camry? yes, i've made it look like what nigeria is doing is better than those even dosing come

to not want to be like my do i should, i do be accepted. we need to help them. thank you. call me back to talk to me. um, talk to me. sorry. spoke to me. you've been waiting on new team and talk to him. yes. is. okay. so 1st of all, i'm, it is the admissions that people so i local sick to do it and use the ductless wants to do. i kind of thought i back on how to shut off. it wasn't it, it's amazing that the want to listen. so at the end of the definitely i just but let me say you decide to make sure that we have you. we've got a blog, i want to tell you about what your blog i should do. you'll wait, hold on mc watson. i am. see what i'm interested. do you spell that out? did you want to then i just, what address should i the end of the day? let us i love the books. she wasn't ready to say that nobody would tell us the white house she was going to run this company. why should see what it was of mine, but they look as houses run that roof? why do you see why it was with dell? and i just hope to run tablets can be what you cannot take. if you don't know, will you let people share? what would you want to want you to go say i want i just, what was the people by point to simple comment really?

yes. so part of the room down contents they do, if anybody says i look up the i will stand, i see it is not too familiar with that. so, but i'm a come on that. so book, i'm really not going to in any way that yeah, this is the issue. people want to impose on what do want them to do? did you, i'd be asking you at ok, what does it call me? i'm somebody going to ask them, why? because what will they come numbers that are produced now they'll have that. i, that just now we are used to your that's done when my, my knee go ahead. that's my boss says that's done by close up because download the, you know, know, the do know is trending music and there's nothing wrong with that. just a moment. i just feel guilty for the changing music. i just don't feel guilty about this kind of music. you've got to send a note and we've got to do so my whole stuff is not because especially at as far as i think i'm moving. yeah. it was on people, which was i just was unable to express that for you to do that. what about the, especially the people who are not that far to expect themselves. what it wants to express is, the only thing i'm going to say is that the only thing i would say that we as going

to run young, i thought you said from the beginning, we still have that completely on us. and it was nobody with that you, we still have that coming in is in post and that is a twin thing. i'm trying to single. all right here, right now, thing i want stuff to be can i'm coming. you know, let's example, now jude i know you're asking for, there's not only on the coming, that'd be things in almost every country in africa, right. how do they do this most? i've been mix rides this. i think it was like the news was supposed to be the need . so what we also, we also have to understand that we let me finish what see why i knew that that's supposed to be doing is pitching, pitching you are to how for the most of them as a, globally, when i was found out that something that you guys do, how are they doing that? that's what she was supposed to be teaching to add to the list, to my go tell me what to listen to. thank you. you said the kind of tell you what's in these things, this them of this, it was a side by side. you cannot tell, cosi what to play or what music to do. you guys have read some very key points. it was such a very interesting things. i want us to move forward. what is the week forward for the communion industry? data to in the industry?

what is the we forward a sewer, a festival. i want you all to understand something coming wrong and i've lost the paste. you understand? so ad freaked out, you have some right to make, let what these people come to these people on zoom. so then with what is for the government? because for example, or not do that, did it later on. they did it, but david bought an oak creek on recently we, i've seen my julia recently. we have seen that you'd have fun for remote those because they want to do one and 2 of your own. thank you. what i'm saying is the testament we have heard. thank you. ok. i think i should go this way. do you know what? what is your way forward? the way for me as a blog. uh i honestly 100 percent, promo communion content. so the wasteful ways for me to continue to promote seats and add most level to it. and also i think we should implement some, some policies we days on media houses to. so i think that what would that be?

that's what options is going to go. i mean for cameron to gain its independence, they have to fight for years. 4 years, nigeria for 4 years sort of freak out for 4 years. it was not something that was done in a day. we're going to continue to convince and cards our people to love and support home based products. vicki for carla, what's is the we for the intent to seconds? i think the way forward would be to sound these out as loud as we can so that all the people like dw also can come in and make the noise even loud. that's what once already sign them for the for this, because this is already a very resounding way forward. people need to talk about it so that understanding can come in. and then another thing that also needs to be done is to self consciousness. if you produce something, would you like people to buy it or wouldn't you want people to buy? it is just as simple as that the car is being. if you have the crowning sea of

everything that us up with here to be what is the way forward? so i think that a way forward that's of these things. i was just that the recovery on this. we don't, we, we don't connect with our roots and our culture as much as we showed and i feel like does what displaying the effects of all of that. and then everybody come from talk about your village. don't be ashamed. speaker, they need to speak with you, you know, because what i don't want to do those things then will you feel comfortable? yeah. and then while you were really difficult with our contents, nobody will have to tell you it will be part of you. thank you very much. celebrate the coming in is be proud of who you are and that is the only way we are going to promote our own cultural bi, celebrate and also um, basically break to one another level. so yeah, you'll call me and let us know what you think about these because i'm setting is not only uncommon one that is just waiting on it's going on all around the world. so let's find out from you how. how do you think these companies? so once we meet again, be solved the,

it's always great to get some ideas from you, the people, if you don't promote and celebrate your own products, how can i be known around a well, i think it kind of shows effort has to be made to promote the local music industry . what do you think? that's new across all social media platforms. it's always great hearing from you. i . i'm eddie mike, a junior. so you next line, the,

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