i'm highlighted to, i'm not seen notice that i love mastery and i've loved her since the beginning because of her character because of her courage and how she thinks. ready this reading suit today for nearly 4 decades, she's foot piece for the full range of freedoms in their home, then they run in spite of pump, very government reprisals and income. if you look into how nice the 3 dots july, 29th on dw the what is the corporate world role in promoting the rights of l. g. b to people? it's a question that is polarizing societies with several big name brands facing both

praise on the backlash for declaring themselves allies that the community will have more on the us in a moment. but for us to taste or of what else we have coming up, please. guy thinking how drones are transporting medical supplies across the board over wanda fertile imagination, how our p could help prevent us fox for us, orange and white international investors, are flocking to india and paid ferguson welcome to made supporting increased service e and diversity is something most bron say they want to do, but when it comes to actually living up to their values, things to quickly get complications. back in 2020 functions zine move we ton made waves when it on and makes it, it's store funds with rainbows. some people loved this. others felt it was a non committal association with the l. d. p t q calls. in other cases, things got far clear. earlier this year us we taylor target removed certain elegy,

b t q seemed merchandise from its stores. after shop workers were confronted with violence from customers, just one of several examples of viral vitriol. why exactly is us real good kid rock shooting big hands a bud light and has a bush have a terrific day? well, it's because the brand team don't put a well noun, transact, based in into, into the ad for the be around instagram, head and raged arch conservatives. and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved in to protest against this ad and cancel that the impressive dry

all companies having such a hard time getting behind l g b, t q representation in the advertising. and does that all vs? i'm privileged damage. that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community, including for gym and via brand vash, dyna. in some ways they might be the times better brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of the target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to be to make more liberal advertising. that's unfortunately the trade off. one of the ad agencies, recent projects, isn't

a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible an outreach, sustained as a by i, by the national already we engage with, with the community to confide, always say you should never what tools, short term goal was because it's about long term commitment image which can lead to an image based and great to brand loyalty from communities in the media along 10, which i just hired. so i can definitely help in a sense, trust in brands is very important and many consumer groups are increasingly paying attention to this. i wouldn't recommend a short term approach because then you run the risk of disappointing these communities because nobody wants to be instrumental iced that. so not cues ation that's being leveled against mercedes benz. the brand has allied itself with the l

g, b t, q, community on instagram, but only for a limited period of time and no so on. it's account targeting our markets. it is a support for the community support for the community has to be genuine and sustained and it's not enough to show up a christopher street day when the flight and all it's about when it's rising. supposing us to gain teachers, i know, say politically and kind of that's what matters to us in the current climate on many companies have a lot of catching up today if you feel no, not really big off, but not well the same as ice cream brands and and jerry's it has a long history of supporting the l g b t q community. the u. s. company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights with electric those months. and that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load and amanda, back in the end is just what's important is that we feel the debates. one is still

survive. divisive of play on can you to that's what matters involves. most of the however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for us something missing the end of actually won a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. in rwanda, as in many other countries, world hospitals often struggle to access the supplies they need speed. the sort of zip line is among those seeking to change task by deploying drones, they can deliver anything from blood to baby formula to medical facilities that

would otherwise be wasting twice as long for us for a cleaning one. during the day i started having pain in my abdomen, supplementing of us. so 1st i thought i was just tired from what sort of a new model number i'm from. when the pain in my belly got was you? i went to the community health center, a good idea of what they brought me to bed right away and helps me do this as you know, for the adult set. my baby had died and the reason for the america tater, occupying the lives in a village and were wander southern province. she lost a lot of blood during her miscarriage, and urgently needed

a transfusion. but the hospital didn't have any donor blood. i'm fucked up close. without hopeless, and i thought i would die too. i said, don't to what you said blood would arrive soon. no, i didn't know could come so quickly. did you ask someone to bring it to see? the doctor told me that a small, plain quoted drone would deliver it over . so how do you when it finally arrives? the life saving donation came from level hunger drone airport. it's where zip line is based. a startup that varies vital blood products, baby, food and medication buy air, the hospitals up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so physically wants to package is

prepared use kind of the q r code. you can tell it's where it's going to go into, especially if the package blood drawn. now the drum takes on that. and then from the moment to launch, for the moment this comes back. so you don't have to do anything. there is any one of the things that to notice is one, definitely one with that because blood is a product, any you need us. wisdom is a lot to is on time. if you to take 30 minutes or 45 minutes to get to the product, the time to go and come back, that's usually 90 minutes on the route to get that product. we can at least tough and that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees and we're one to an average of 72 blood deliveries are launched

every day. the 1st drone took the disguise here 7 years ago. today the company which works closely with one doesn't ministry of health supplies more than 400 hospitals. zip line doesn't divulge, but it charges per flight. but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero coma in the past, blood and medical supplies had to be delivered by road. which meant the time could run out in an emergency before it was really hard. you quoted, you quoted recommend that and you wait for i was white and my dice bleeding. so this zip, i'm things that has really improved our system on tests help to fish out seeing if there was a couple ways marketed to keep on. i was able to leave the hospital and go home

just a few days after her blood transfusion. the hotels everything contained, i'm training best to go to the health and to regulate for waiting treatment accounts. they clean the wound and change the bandage. the dentist slowly healing her friends now call her the one who has risen because without the drone delivery work, i take the i cannot, i would probably not have survived her miscarriage. that's the global population and it continues to rise. so to does the demand for foods on with it the need for 1st of either, both for us is a key component of the stuff on while a huge, underground deposit of it has just been discovered in norway. supplies of the mineral are fine ice ceiling fears of shore she has to come over the past decade. the price of false faith has skyrocketed accordingly. going from a ride to a 100 years per ton in 2013 to around 3 times. not today. but

all of that said, there is one very natural source of fost for us that could help solve the problem. what's on our phones, dna and seats, 8000000000 people. phosphorus, it's an essential element that sustains all life on earth. it's also in your p more on that later, but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left over at every day. for countries like india, which is 90 percent depending on imports, dwindling access could be an alarming plus. phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it, what can we do about the potential shortage? what alternatives do we have and could around p save us?

thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element, and the periodic table. fantastic is trying to find out how to make anyway, what is file service? all organisms need fast, 10 essential nutrients and essential component of life. this is barbara came out and she's a renown soil. scientists based is casual in canada. that's part of our dna. that's part as part salvas consumer us let that's, it's part of our, our and i today roughly 80 percent of the world's phosphorus is used for agriculture because it's a structural component of cells. it's a central for cell division implant development. without enough of it, plants are stunted and don't yield us much between increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop engineering, it's for the green revolution. the some massive increases in crop yields,

especially in the global south and places like india and nice in 16, elizabeth production was like the movie, the medium tens, nasty or lovely next to production which step through 3, hundreds of themed into sedation or the atari. a as a scientist of the indian institute of social science. and definitely they give this good idea to fuck laser application because before the knowledge about the world wide fertilizer use increased 6 times from 1960 to 2000. so where do we get all of it? from to answer that question, we 1st need to show you the world's longest conveyor belt system which can be seen from space. it's transporting the raw material phosphate rock from the blue crohn lying across the western so hard desert. roughly 70 percent of the world's reserves are in the western sahara, heavily disputed territory currently controlled by morocco, which the un size has been unlawfully occupying the area rubble. army has been

fighting for its independence. the largest preserves are spread across north africa, followed by china, brazil, south africa, and saudi arabia. the scarcity mix prices extremely volatile during the global financial crisis in 2008. the shortage of phosphorus, fertilizer shop prices up, 500 percent and shield riots in places like india, kenya, nigeria, and pack hassan foss. feet rock is a non renewable resource, and we can substitute fast for us and the growth of organisms, some scientists to one that we're approaching peak phosphorus, but are pressing sitting otherwise. iris chapter 7 these i remember, hey, kyle, and yet have we actually reached the cloud with as a crisis now? because it becomes economically feasible to find alternatives in fire to less than 20 percent of the phosphorus using agriculture actually ends up in the food. that's partly because the phosphate fertilizer is your tori. sweet, inefficient it binds easily with other minerals in this oil, which makes it unavailable for the cloud, but it make it 950

a fos for this. to apply this. it was do get, don't, they didn't get some what people do yet as to what and body, but maybe 80 percent of that would be best if you didn't inside. that's why the industry solution is to just check more on the soil. faster, suppress, relatively cheap. adding a bit as good as a marble guarantee profits. this accumulative phosphorus is comm legacy phosphate, how much phosphorus is lost and the soil also depends on the cell. to sit a click and wait 5 minutes and it will bind to iron and aluminum to alkaline, it'll react in calcium. this has consequences. the use of chemical fertilizers increases to run off of nutrients with nitrogen and phosphorus, and to bodies water. it leads to transportation, which comes of oxygen in the water. it also causes mass of alco bloom's, which can be toxic and producers wondering nothing when they die. sam anita water is leaking through southwest providers,

shores san francisco bay area is experiencing a toxic eligible. and it's not just the place from agriculture that's rapid pulse versus everywhere in our food, our top water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is janice on a call. she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seizes into fertilizer. one out of 10 people are like that and then and then some nutrients that are in your end as enough to grow as 500 grams of weight. so basically that means you're, you're, and you can be grow, you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down or excrete and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the problem up to the individual consumer genesis who's been approached by building

companies interested in selling them in new houses. a and her company already has a partnership with the sweetest public toilet frontal firms. if we went to pre circulate of our year end and we could actually replace 8 percent of the global demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock in the dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now . so treatment plans, it's to get the water cleaner, get it. we're not looking at it as a extracting resource or, and i think year is mine and these are 6. but why not? the industry is still figuring out how to improve existing technology is to make

large scale removal economically viable. there's also been advancements in the methods of extracting fos for us from animal maneuver. there's no shortage of technologies. it's just right now, it's still more cost effective to ship box than it is to try to get it from all of these other sources. because to start earlier in the process and how plants absorb more of the phosphorus, recent research has shown that certain types of fund guy induct syria could be used in the future to improve copy old. and so how am fun, j the, these are the estimated group of funds. a bit of like very good uh, fox, but us cabbage that even. she can extend that high speed and scab inch uh, fox. what else from a the other plan to come out to the scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take with the legislation could help me

with the market along the you recently legalize the sale with us for us were covered from sledges, fertilizer, and is working on laws that will require more. fos for us to be removed from waste water, a bulk check back the p revolution. india is the worlds fastest growing major economy. in fact, recently overtook the united kingdom to become the 5th largest economy in the world . since 20 o for the country, cdp has more than quadrupled with almost forecasting growth to continue at a rapid pace in the years to come. this year, speed of expansion has peak, the interest of international investors with some even choosing to best on the countries future over the us of china. a big reason for their optimism is india is useful. labor force nearly every 2nd person in india is under $25.00. the population is growing rapidly and so is the indian economy. all those people need infrastructure homes,

food and more. german come acre veto is investing big in india, building its largest palms ever. this country in the next, at least 10 to 20 years review a major consumption of. at the same time, there will be no daughter of 3 nonpublic. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india and not just buck at the headquarters in germany, the re manufactured in this specific t. v. what because of buying funds, which are capable of printing olympic sized swimming pools in 10 seconds. this plant near the city is pulling, it was only opened just recently. it's in a manufacturing that is attracted investors from all over the world,

including more than $200.00 companies from germany, a stone's throw from here. we brought just not peace from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics change world wide collapse, the indian government saw an opportunity to get the edge of china. i think the human companies are looking to deal with. i'm looking at the alternatives on india offers a good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gone are the days when big international firms looked only to china when expanding manufacturing capabilities in asia, the new hub on the continent is india or b corporations likely to invest less in china after the pandemic? and if so, why?

the me? well, there are several reasons. firstly, there is indeed a massive level of one sided reliance. it's crept in simply because of the sheer size or the chinese markets, and the i've come up here and meet a guy who have 1400000000 consumers and mark, then these ones will have to move. that's a market that you otherwise only find in india. india and plus, if you know china works according to different rules and what you're sometimes difficult to navigate free. absolutely. so and then it's just, it's a communism system with a government that works hard to ensure its own company, easy part at an advantage or the item of the name and then for tested on something . and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in i t industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging to german automation sits. my advice is among those offering customized solutions.

the 1st breakthrough for a solution factory was securing on the 1st engineer to all the projects, which was completely customized. i spoke to somebody climbing the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a global product lending. but it's not as if global corporations are suddenly having to choose between china or india back at pumps. and you fact, trevino, executives believe it's important to invest in both countries. you buy one of the and so we're building a factory in china to right now, is i using because that tells you a lot. and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before. many of the current issues

cropped up in before a coverage on the funds decides to montgomery haven't regretted the decision for one second, because we can see that. so both markets will experience strong growth, but that's gonna stop by the, by the mac to see does the stock bucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still ahead in many sectors, excuse 50, live blogs and not people from any industry knows it is still true. the china is the largest market worldwide devices on the shouldn't take the chemical industry. for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with. the american. it's impossible for a globally position company to bypass the chinese market home users in black and the foot by german pump manufacture. v no certainly agrees, but still believes that every cent invested in india is worth while many other

western companies are following suit. and that brings us to the end of this edition is made. it's been a pleasure having you along to join us again next time until then for me. and the team is good by on the

any good shape, pathogens go stand a chance against the human immune system. there are things we can do to help it. what those steps are,

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