character because of her courage and how she thinks. no serene suit today, wise mother, annoyed for nearly 4 decades. she's for peace for me, for brace of freedoms in their homeland. they run in spite of love. very true, cries all our children should not inherit science from us the an income. if you look into the nice stats, july 29th and d w. the what is the corporate world role in promoting the rice of l. d. p t. 2 people? it's a question that is polarizing societies with several big name brands facing both

praise on the backlash for declaring themselves allies that the community will have more on the us and the moment. but for us to taster of what else we have coming up . please guys thinking how drones are transporting medical supplies across the board over wanda fertile imagination. how are if he could help prevent us falls for us, orange and white international investors are flocking to india and paid ferguson welcome to made. supporting inclusivity and diversity is something most bronze say they want to do that when it comes to actually living up to their values, things to quickly get complications back in 2020 functions. zine lou. if we tom made waves when it on and makes it store funds with rainbows, some people love this. others felt it was a non committal association with the l. d. p t q calls. in other cases, things got far ugly or, or earlier this year us,

we taylor target removed certain elegy, p t q seemed merchandise from its stores after shop workers were confronted with violence from customers, just one of several examples of viral vitriol. why exactly is us real good kid rock shooting big hands a bud light and has a bush have a terrific day? well, it's because the brand team don't put it well. noun, transact based, didn't influence the ad for the beer on instagram had enraged arch conservatives. and the label ended the partnership officer, the backlash, and it's not an isolated cage. samsung caved into protests against this ad and cancel that the impressive dry

all companies having such a hard time getting behind l. g b, t q, representation in the advertising. and does that all vs ambivalence damage? that image and sales service plan is one of germany's largest advertising agencies . it's run campaigns featuring people from the l g d c to community including for gym and via brand vash, dyna. in some ways they might be the times that are brand could lose customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of the target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to, to make more liberal advertising. that's unfortunately the trade off. one of the ad

agencies, recent projects, isn't a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible and the outreach sustained as i by the national already we've engaged with the community because i'd always say you should never what to old short term goal was because it's about long term commitment image which can lead to an image, boost and creates a brand loyalty from communities in the medium along 10, which i just have hired. so i can definitely help in a sense, trust in brands is very important and many consumer groups are increasingly paying attention to this. i wouldn't recommend a short term approach because then you run the risk of disappointing these communities because nobody wants to be instrumental. i used that for not cues ation that's being leveled against mercedes benz,

the brand has on light itself with the l g b t q, community on instagram, but only for a limited period of time. and also in its account targeting our markets. and he says, support for the community support for the community has to be genuine and sustained . and it's not enough to show up a christopher street day when the flight and all it's about when it's realizing supposing us to gain hatred. i know so politically and kind of that's what matters to us in the current climate. bear based on many companies have a lot of catching up to date if you feel no, not fully paid off, but not well, same as ice cream brands and, and jerry's it has a long history and supporting the l g. b, t, q, community. the us company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights with all those months. and that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load and amanda back in the end is just what's important is that we feel the debate ones and still survive divisive of play on can you to that's what

matters involves. most of the, however, the brand is owned by a global conglomerate community, whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for us something missing the end of actually won a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good business. in rwanda, as in many other countries, world hospitals often struggle to access the supplies they need speed. the startup zip line is among those seeking to change stuff by deploying drones. they can deliver anything from blood to baby formula to medical facilities that would

otherwise be wasting twice as long for us when the pain in my belly got was you? i went to the community health center, a good idea of what they brought me to bed right away and helps me deliver, you know, for the adult set. my baby had died. and the reason for the rico data occupied the lives in a village and were wonder southern province. she lost a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any donor blood close out, hopeless. and i thought i would die too. i said, don't test and what you said blood would arrive soon. no,

i didn't know. could come so quickly. did you ask someone to bring it to see? the doctor told me that a small, plain quoted drug would deliver it over . so how do you when it finally arrives, the life saving donation came from level hunger drone airport. it's where zip line is based. a startup that varies vital blood products, baby, food and medication buy air, the hospitals up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so basically, once the package is prepared, you scan the q r code, you can tell it where it's going to go into associated this package to a john. now the drawn tech's on that's what, and then from the moment to launch,

for the moment this comes box. so you don't have to do anything. these any one of the things that to notice is one, definitely one with that because blood is a product. any you need us. wisdom is a lot to is on time. if you to take 30 minutes or 45 minutes to get to the product the time to go and come back, that's usually 90 minutes on the road to get that product. we can at least tough and that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees and we're one to an average of 72 blood deliveries are launched every day. the 1st drone took the disguise here 7 years ago. today the company which works closely with one does ministry of health supplies more than 400 hospitals. zip line doesn't divulge,

but it charges per flight. but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero coma in the past, blood and medical supplies had to be delivered by road. which meant the time could run out in an emergency before it goes really hard. you go to the comment that and you wait for, i was why it my dies played. so this zip lives, things that has really improved our system on test help to fish out seeing that there was a couple ways to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion. the top rated content, i'm feeling better. i go to the health and to regulate for wound treatment,

new accounts. they clean the wound and change the bandage is slowly healing. her friends now call her the one who has risen because without the drone delivery, america document would probably not have survived her miscarriage as the global population. and it continues to rise. so to does the demand for food and with it the need for firstlight, their health for us is a key component of the stuff on while a huge, underground deposit of it has just been discovered in norway, supplies of the mineral are fine ice fueling fears of shortages to come over the past decade, the price of phosphate has skyrocketed accordingly. going from a ride to a 100 years per tonne in 2013 to around 3 times not today. but all of that said, there is one very natural source of fost for us that could help solve the problem. what's one of those dna and steve 8000000000 people, phosphorus,

it's an essential element that sustains all life on earth. it's also in your p more on that later, but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there was a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent dependent on imports, dwindling access could be alarming. plus, phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it, what can we do about the potential shortage? what alternatives do we have and cut our own p. save us thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element and the periodic table. fantastic. he was trying to find out how to make anyway, what his thoughts are. all organisms need fast tennis,

essential nutrients, and essential component of life. this is barbara came out and she's a renowned sort of a scientist based and says, gosh one canada. it's how does dna it's hard as part myself was concerned us let betts it's part of our, our and i today roughly 80 percent of the world's phosphorus is used for agriculture because it's a structural component of cells. it's a central for cell division and plant development. without enough of it, plants are stunted and don't yield as much between increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop engineering, it's for the green revolution. the some massive increases in crop yields, especially in the global south and places like india and nice in 16, a less than the production was like the animal based. the medium tends nasty or lovely next the production which typically hundreds of themed in the sedation at

the atari a is a scientist at the indian institute of soil science. definitely. they give this credit to fuck laser applications, because before it was there was no knowledge about that worldwide. fertilizer use increase 6 times from 1960 to 2000. so where do we get all of it from? to answer that question, we 1st need to show you the world's longest conveyor belt system, which can be seen from space. it's transporting the raw material phosphate rock from the blue chrome line across the western sahara desert. roughly 70 percent of the world's reserves are in the western sahara, heavily disputed territory currently controlled by morocco, which the un size has been unlawfully occupying the area. a rebel army has been fighting for its independence. the largest preserves, are spread across north africa, followed by china, presented south africa and saudi arabia. the scarcity mix prices extremely volatile during the global financial crisis in 2008. the shortage of phosphorus, fertilizer,

shop prices of 500 percent, and fueled riots in places like india, kenya, nigeria unpack hassan foss. feet rock is a non renewable resource, and we can substitute phosphorus and the growth of organisms. some scientists to one that we're approaching peak phosphorus, but are pressing sitting otherwise. iris child to seventies, i remember a coil and yet have reaction of h p cloud with as a crisis. now, because it becomes economically feasible to find alternatives in fire to less than 20 percent of the phosphorus use in agriculture actually ends up in the food that's partly because phosphate fertilizer is your tory sweet, inefficient it binds easily with other minerals in the swell, which makes it unavailable for the blood and they get 950 of costs for this to apply this. it was do get don't. they didn't get some but people to get us to work and body, but maybe 80 percent of that would be best if you didn't inside. that's why the

industry solution is to just chuck more on the soil, faster suppressed, relatively cheap, adding a bit as good as a marble guarantee profits. this accumulated phosphorus is comm legacy phosphate. how much phosphorus, as lost in the soil also depends on the cell. to set a click and wait 5 minutes and it will bind to iron and aluminum to alkaline, it will react in calcium. this has consequences. the use of chemical fertilizers increases to run off with nutrients like nitrogen and phosphorus into bodies water, at least future if occasion, which comes of oxygen in the water. it also causes massive alco bloom's, which can be toxic and producers wondering nothing when they die. contaminated water is lagging through southwest providers. shores san francisco bay area is experiencing a toxic eligible. and it's not just a place from agriculture that's ramping cost versus everywhere in our food or tap water. so if we consume a lot of phosphorus,

then that means essentially what's coming out is the same. this is jonathan a call. she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seizes into fertilizer. one out of 10 people are like that in the amount of nutrients that are in your end as enough to grow as 500 grams of weight. so basically it means you're, you're and you can be grow. you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down or exclude and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the problem up to the individual. consumer genesis has been approached by building companies interested in installing them. in new houses, a and her company already has a partnership with the sweetest public toilet frontal firms. the british pre circulate of our year end. and we could actually replace 8 percent of the global

demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock and dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now, so it's cheaper plan to get the water cleaner, get it. we're not looking at it as a extracting way as our store. and i think here is mine and these are 6, but why not? the industry is still figuring out how to improve existing technology is to make large scale removal economically viable. there's also been advance funds and the methods of extracting fos for us from animal maneuver. there's no shortage of technologies, it's just right now, it's still more cost effective to ship box and then it is to try to get it from all

these other sources. we can also start earlier in the process and how plants absorb more of the phosphorus. recent research has shown that certain types of fund guy induct syria could be used in the future to improve crossfield and so we will help him find a bid. these are actually a group of funds, a bit of like very good, the fox, but a scavenger. you've been sick and it's been that high cm's cabbage plus what else from it? the best time to come out to the scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take of the legislation could help move the market along. the you recently legalize the sale of us for us recovered from sledges, fertilizer, and is working on laws that will require more fos for us to be removed from waste water, a bulk check at the p revolution. india

is the worlds fastest growing major economy. in fact, recently overtook the united kingdom to become the 5th largest economy in the world . since $24.00 of the country cdp has more than quadrupled with almost forecasting growth to continue at a rapid pace in the years to come. this year, speed of expansion have peak the interest of international investors with some even choosing to best on the countries future over the us of china. a big reason for their optimism is india is useful. labor force nearly every 2nd person in india is under $25.00. the population is growing rapidly and so is the indian economy. all those people need infrastructure, homes, food and more. german come, baker veto is investing big in india, building its largest pumps ever this country in the next, at least 10 to 20 years. really a major consumption of at the same time,

there will be no daughter of 3 men publish. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india, and not just back at the headquarters in germany, the re manufactured in this specific d v. what because of buying pounds, we'd have to keep people spinning olympic sized swimming pool in 10 seconds. this plant near the city of pulling out was only opened just recently. it's in a manufacturing that is attracted investors from all over the world, including more than $200.00 companies from germany, a stone's throw from here. we meet broad, just not. he's from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus

pandemic started, and logistics change world wide collapse, the indian government, so an opportunity to get the edge over china. i think the human companies are looking to dig up for the i'm looking at the alternatives. i mean, they offered a good opportunity for the german companies looking at sourcing from india, enhancing the manufacturing and india gun, or the days when big international firms looked only to china when expanding manufacturing capabilities in asia. the new hub on the continent is india or b corporations likely to invest less in china after the pandemic? and if so, why? the me? well, there are several reasons. firstly, there is indeed a massive level of one sided reliance that's crept in simply because of the sheer size or the chinese markets and just come up here and meet a guy who have one point. 4000000000 consumers and marketing designs were up the

road. that's a market that you otherwise only find in india, india, and plus, if you know china works according to different rules and what you're sometimes difficult to navigate free. absolutely. so and then it's just, it's a communist system with a government that works hard to ensure its own company, easy part, adding advantage of the item of the name and then the full text set on something. and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in the i t industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging to german automation, simple. my advice is among those offering customized solutions. the 1st breakthrough for our solution factory was securing our 1st engineer to all the projects which was completely customized. i spoke to somebody climbing the best

part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a real big product lending. but it's not as if global corporations are suddenly having to choose between china or india back at pump manufacturer view. executives believe it's important to invest in both countries. you buy one of the that's what we're building a factory in china to right now, is i using because that tells you a lot and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before many of the current issues cropped up in before a coverage on the funding decides to montgomery haven't regretted the decision for one second, because we can see that so both markets will experience strong growth. that's what that's going to stop by the, by the mac to see does the stock bucks in india is definitely on its way to

becoming the new leader in economic growth in asia. but china is still ahead in many sectors, skewed 50, live blogs, and that people from any industry knows that it's still true. the china is the largest market worldwide devices on the shouldn't take the chemical industry. for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with. the american. it's impossible for a globally position company to bypass the chinese market home. he knew there's a mac and the foot by german pump manufacture. vino certainly agrees, but still believes that every cent invested in india is worth while many other western companies are following suit. and that brings us to the end of this edition is made. it's been a pleasure having you along to join us again next time until then for me in the team is good by on

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