right, and how she thinks most rain, so today wise mother annoyed for nearly 4 decades. she's for peace for me, for brace of freedoms in your home. then the run, in spite of bob berry tries, or children should not inherit science from us. the an income, if you look into the nice stats, july 29th on dw, the what is the corporate world role in promoting the rise of l. g, b t q people? it's a question that is polarizing societies with several big name brands facing both

praise on the backlash for declaring themselves allies at the community. will have more on dos in a moment, but 1st a taster of what else we have coming up. please guys thinking how drones are transporting medical supplies across the board over wanda, for tile imagination, how our p could help prevent us false for us, orange and white international investors are flocking to india and paid ferguson welcome to made to supporting inclusivity and diversity is something most bronze say they want to do, but when it comes to actually living up to their values, things to quickly get complications. back in 2020 functions zine flu. if we ton made waves when it on and makes it, it's store funds with rainbows. some people loved this, others felt it was a non committal association with the l. d. p t q calls. in other cases, things got far clear. earlier this year us we taylor target removed starts and l g

b t q seemed merchandise from its stores. after shop workers were confronted with violence from customers, just one of several examples of viral vitriol. why exactly is us real good kid rock shooting big cans a bud light and has a bush have a terrific day? well, it's because the brand team don't put a well noun, transact basten into, into the ad for the beer and instagram head and raged on conservatives. and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved in to protest against this ad and cancel that the impressive dry

all companies having such a hard time getting behind l g b t q representation in the advertising. and does that all vs? i'm privileged damage. that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community, including for gym and via brand vash, dyna. in some ways they might be the times that are brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of the target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to be to make more liberal advertising. that's unfortunately the trade off. one of the ad agencies, recent projects, isn't

a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible an outreach, sustained as a by, by the national village. we've engagement with the community to confide, always say you should never was too old short. so i'm go lots, nikolai, it's about long term commitment image, which can lead to an image based and great to brand loyalty from communities in the medium along 10, which i just have hired. so i can definitely help goodness and trust in brands. it's very important and many consumer groups are increasingly paying attention to this. and i wouldn't recommend a short term approach. but if it's because then you run the risk of disappointing these communities because nobody wants to be instrumental iced that. so not cues ation that's being leveled against mercedes benz. the brand has allied itself with

the l g b t q, community on instagram, but only for a limited period of time. and also in its account targeting our markets. and he says, support for the community support for the community has to be genuine and sustained . and it's not enough to show up at christopher street day when the flight and all it's about when it's rising. supposing us to gain hatred, i know so politically and kind of that's what matters to us in the current climate on many companies have a lot of catching up to date if you didn't feel no, not fully paid off, but not well the same as ice cream brands and, and jerry's it has a long history of supporting the l g, b t q. community. the us company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights does split electric those months. and that means that when some people see or ice cream, they throw it in the trash while others buy a whole truck load and amanda lock in the end is just what's important is that we feel the debate. one is still survive. divisive of play on can you to that's what

matters involves both of the however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for us something in the end of actually won a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. in lawanda, as in many other countries, world hospitals often struggle to access the supplies they need speed. the source of zip line is among those seeking to change task by deploying drones, they can deliver anything from blood to baby formula to medical facilities that

would otherwise be wasting twice as long for us for a cleaning one. during the day i started having pain in my abdomen, putting of us 1st and 1st i thought i was just tired from what sort of a model number i'm from. when the pain in my belly got was you? i went to the community health center. a good idea of what they brought me to bed right away and helps me do this as you know, for the adult set. my baby had died and the reason for the america tater, occupying a lives in a village in her wander southern province. she lost a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any,

don't her blood fucked up close without hopeless. and i thought i would die too. i said don't to what you said blood will arrive soon. single. now i didn't know could come so quickly. did you ask someone to bring it to see? the doctor told me that a small, plain quoted drug would deliver it. oh, we're so happy when it finally arrives. the life saving donation came from level hunger drone airport. it's where zip line is based, a startup that varies vital blood products, baby, food and medication buy air, the hospitals up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so physically wants to package is

prepared, use gun the q r code, you tell it where it's going to go into associated this package to a drum. now the drum tax on that and then from the moment to launch for the moment is comes back. so you don't have to do anything. there is any one of the things that to notice is one, definitely one west. it's because blood is a product. any you need us. wisdom is a lot to is on time. if you to take 30 minutes or 45 minutes to get to the product, the time to go and come back, that's usually 19 minutes on the road to get that product. we can at least tough and that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees in lawanda. an average of 72 blood deliveries are launched every

day. the 1st drone took the disguise here 7 years ago. today, the company which works closely with one doesn't ministry of health supplies more than 400 hospitals. zip line doesn't divulge, but it charges per flight. but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste. hospitals in rural regions benefit the most. like here in romero coma. in the past, blood and medical supplies had to be delivered by road. which meant that time could run out in an emergency before it was really hard to quote you quote, comment that i knew wait for, i was white and my dice bleeding. so this reply to things that has really improved our system and test help to our vision. seeing that there was my couple words america to keep on. i was able to leave the hospital and go home just

a few days after her blood transfusion. the hotels everything contained, i'm feeling better. i go to the health and to regulate for we're in treatment account that clean the wound and change the bandage is slowly healing her friends now call her the one who has risen because without the drone delivery america to the ocoee, mama would probably not have survived her miscarriage, that's the global population and it continues to rise. so to does the demand for foods on with it. the need for 1st alize or false for us is a key component of the stuff. and while a huge underground to positive it has just been discovered in norway, supplies of the mineral are fine ice fueling fears of shortages to come. over the past decade, the price of phosphate has skyrocketed accordingly. going from a ride to a 100 years per tonne in 2013 to around 3 times not today. but all

of that said, there is one very natural source of foss for us that could help solve the problem. what's one of those dna and steve, a 1000000000 people suffer. it's an essential element that sustains all life on earth. it's also in your p one that later. but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent depending on imports, dwindling access could be an alarming plus. phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it, what can we do about the potential shortage? what alternatives do we have and put our own p save us

thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element and the periodic table. fantastic. he was trying to find out how to make anyway, what his thoughts are. all organisms need fast, 10 essential nutrients and essential component of life. this is barbara came out and she's a renown soil scientist based and says, gosh one canada, that's part of our dna. it's part of spart salvas considered us let that's, it's part of our, our and i today roughly 80 percent of the world's phosphorus is used for agriculture. because it's a structural component of cells. it's a central for cell division and plant development. without enough of it, plants are stunted and don't yield as much between increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop engineering, it's for the green revolution. the some massive increases in crop yields,

especially in the global south, and places like india and nice in 16 or less than the production was like the animal base, the medium tens, nasty or lovely. next production which typically under to seem induct sedation or the atari. a, as a scientist at the indian institute of social science. definitely. they give this credit to fuck laser application because before it was the knowledge of all the worldwide fertilizer use increased 6 times from 1960 to 2000. so where do we get all of it? from to answer that question, we 1st need to show you the world's longest conveyor belt system, which can be seen from space. it's transporting the raw material phosphate rock from the boo chrome line across the western sahara desert. roughly 70 percent of the growth reserves are in the western sahara, heavily disputed territory currently controlled by morocco, which the un size has been unlawfully occupying the area arrival army has been fighting for its independence. the largest preserves are spread across north africa,

followed by china, brazil, south africa, and saudi arabia. the scarcity mix prices extremely volatile during the global financial crisis in 2008 shortage of phosphorus, fertilizer shop, price of 500 percent. and fueled riots in places like india, kenya and nigeria unpack hassan foss. feet rock is a non renewable resource, and we can substitute phosphorus, an aggressive organisms, some scientists to warrant that we're approaching peak phosphorus, but are pressing sitting otherwise. iris child seventies. i remember, hey, kyle, and yet have we actually reached the cloud with as a crisis? now, because it becomes economically feasible to find alternatives in fire, to less than 20 percent of the phosphorus use in agriculture actually ends up in the food we eat. that's partly because phosphate fertilizer is your tori. sweet. inefficient it binds easily with other minerals in the swell. which makes it unavailable for the cloud, but didn't make it 950

a fos for this. you apply to this. it was do get don't, they didn't give some, but people to get us to work and body. but maybe 80 percent of that would be best if you didn't inside. that's why the industry solution is to just chuck more on the soil. faster, suppress, relatively cheap, adding a bit as good as a marble guarantee profits. this accumulative phosphorus is come, legacy phosphate. how much phosphorus, as lost in the soil also depends on the cell. to set a click and wait 5 minutes and it will bind to iron and aluminum to alkaline, it will react in calcium. this has consequences. the use of chemical fertilizers increases to run off with nutrients like nitrogen and phosphorus into bodies water, at least future if occasion, which comes of oxygen in the water. it also causes massive alco bloom's, which can be toxic and producers wondering nothing when they die. contaminated water is lagging through southwest providers. shores san francisco bay area is

experiencing a toxic eligible. and it's not just a place from agriculture that's ramping cost versus everywhere in our food or tap water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is john or son, a call. she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seasons into fertilizer. one out of 10 people are like that in the amount of nutrients that are in your end as enough to grow as 500 grams of weight. so basically it means you're, you're and you can be grow. you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down or excrete and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the problem up to the individual consumer agenda. so she's been approached by building

companies interested in installing them in new houses. a and her company already has a partnership with the sweetest public toilet frontal firms. if we went to pre circulate of our year end and we could actually replaced 8 percent of the global demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus, sludge, and industrial waste water, not to mention the newer from livestock in the dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now . so treatment plans, it's to get the water cleaner, get it. we're not looking at it as a extracting way as our sewer and i think you're is mine and these are 6. but why not? the industry is still figuring out how to improve existing technology is to make

large scale removal economically viable. there's also been advancements in the methods of extracting fos for us from animal maneuver. there's no shortage of technologies. it's just right now, it's still more cost effective to ship box and then it is to try to get it from all these other sources. because to start earlier in the process and how plants absorb more of the phosphorus, recent research has shown that certain types of fund guy induct syria could be used in the future to improve crossfield and so it'll help him find j. the. these are actually a group of funds, a bit of like very good, the fox, but a scavenger. you've been sick and it's been that high cm's cabbage plus what else from any of the plans you can out? scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take the legislation could help me with the

market on the recently legalize the sale of cost for us from covered from sledges, fertilizer, and is working on laws that will require more. fos for us to be removed from waste water, a bulk check back the p revolution. india is the worlds fastest growing major economy. in fact, recently overtook the united kingdom to become the 5th largest economy in the world . since $20.00, for the country cdp has more than quadrupled with almost forecasting growth to continue at a rapid pace in the years to come. this, your speed of expansion has peak, the interest of international investors with some even choosing to best on the countries future over the us of china. a big reason for their optimism is india is useful. labor force a nearly every 2nd person in india is under $25.00. the population is growing rapidly and so is the indian economy. all those people need infrastructure, homes, food and more. german come acre veto is investing big in india,

building its largest pumps ever. this country in the next, at least 10 to 20 years, really a major consumption of. at the same time, there will be no daughter of preen manpower. so men voted, supply conjunction was attending the pumps produced here are sent all over the world including to africa where they're used for hydro electric power plants. products are also developed here in india, and not just back at the headquarters in germany, the re manufactured in this specific d v. what because of buying funds, we'd have to keep the cleaning olympic sized swimming pool in 10 seconds. this plant near the city is pulling, it was only opened just recently. it's in a manufacturing hub that is attracted investors from all over the world,

including more than $200.00 companies from germany. a stone's throw from here. we meet brought just not peace from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics changed world wide collapse, the indian government saw an opportunity to get the edge over china. i think the human companies are looking to deal with. i'm looking at the alternatives on india offers that good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gone are the days when big international firms looked only to china when expanding manufacturing the abilities in asia, the new hub on the continent is india or b corporations likely to invest less in china after the panel? there are several reasons. firstly, there is indeed

a massive level of one sided reliance that script and simply because of the sheer size or the chinese markets and the items come off your media. i have 1400000000 consumers and marketing. these ones will have to move. that's a market that you otherwise only find in india, india, and plus, if you know china works according to different rules and what you're sometimes difficult to navigate free. absolutely. so and then it's just, it's a communist system with a government that works hard to ensure its own company, easy part, adding advantage to the item of the name and then for touch that on something. and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in i t industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging to german automation supplier vice is among those offering customized solutions. the 1st breakthrough for a solution factory was securing our 1st engineer to order projects

which was completely customized aspect of somebody climbing the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a real big product lending, but it's not as if global corporations are suddenly having to choose between china or india back at pump manufacturer view. executives believe it's important to invest in both countries. you buy one of the and so we're building a factory in china to right now, is i using because that tells you a lot. and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before many of the current issues cropped up and before a coverage on the funding decides to montgomery haven't regretted the decision for one second,

because we can see that so both markets will experience strong growth. that's what that's going to stop by the, by the mac to see does the stock bucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still ahead in many sectors, skewed 50, live blogs and not before many industry knows it is still true. the china is the largest market worldwide devices on the screen. take the chemical industry, for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with. the american. it's impossible for a globally position company to bypass the chinese market home users in black and the foot by german pump, manufacture. vino certainly agrees, but still believes that every cent invested in india is worth while many other western companies are following suit. and that brings us to the end of this edition

is made. it's been a pleasure having you along to join us again next time until then for me, the team is good by on the

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the the, this is the, they'll be in use live from building joy bought into class. that allies want waiver and supporting ukraine's fight against russia. our committee will not will stand for liberty and freedom today tomorrow, for as long as it takes high stakes. nice. always summit wraps off with fresh pledges of wave pins and security guarantees. but there's still no.