since then, he can no longer pursue his work. the drama of the international rescue g policy destroys so many laws. focus on europe. in 60 minutes, d w. what secrets lie behind being discovered? new adventures and 360 degrees and explore fascinating world heritage sites p w world heritage 360 now the what is the corporate world role in promoting the rights of l. d. p t 2 people.

it's a question that is polarizing societies with several big name brands facing both praise on the backlash for declaring themselves allies that the community will have more on the us and the moment. but for us to taste or of what else we have coming up, a clear sky thinking how drones are transporting medical supplies across the board over wanda, for tile imagination, how r p could help prevent us false for us sausage and white international investors are flocking to india and paid ferguson welcome to made. supporting inclusivity and diversity is something most bronze say they want to do. but when it comes to actually living up to their values, things quickly get complications. back in 2020 functions zine blue if we ton made waves when it on and makes it, it's store funds with rainbows. some people love this. others felt it was a non committal association with the l. d. p t q calls. in other cases,

things got far out there. earlier this year us, we taylor target removed certain elegy, p t q seemed merchandise from its stores. after shop workers were confronted with violence from customers, just one of several examples of viral vitriol. why exactly is us real good kid rock shooting big hands a bud light and has a bush have a terrific day? well, it's because the brand team don't put a well noun, transact, based in influence, a ad for the be around instagram, head and raged. arch conservatives. and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved in to protest against this ad and cancel that the impressive journey.

all companies having such a hard time getting behind l. g b, t q, representation in the advertising. and does that all vs, i'm privileged damage. that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community including for gym and via brand vash, dyna. in some ways they might be the times better brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of positive response from a large part of the target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to be to make more liberal advertising. that's

unfortunately the trade off. one of the ad agencies, recent projects, isn't a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible an outreach, sustained as a by i, by the national already within gauge when the way the community to confide. always say you should never what to old short term goal was because it's about long term commitment image which can lead to an image based and great to brand loyalty from communities in the media along 10, which i just hired. so i can definitely help in a sense, trust in brands is very important, and many consumer groups are increasingly paying attention to this. i wouldn't recommend a short term approach because because then you run the risk of disappointing these communities because nobody wants to be instrumental. i used that for not keys ation that's being leveled against mercedes benz. the brand has allied itself with the l

g b t q, community on instagram, but only for a limited period of time. and also in its account targeting our markets. and he says, support for the community support for the community has to be genuine and sustained . and it's not enough to show up a christopher street day when the flight and all it's about when it's realizing supposing us to gain hatred. i know so politically and kind of that's what matters to us in the comment. climate on many companies have a lot of catching up today if you feel no, not really big off, but not well the same as ice cream brands and, and jerry's it has a long history of supporting the l. g, b t, q, community, the u. s. company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights for adults with electric, those months. and that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load and amanda, back in the end is just what's important is that we feel the debate ones and still

survive. developable play on can you to that's what matters involves both of the. however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for us something missing the end of actually won a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. in rwanda, as in many other countries, world hospitals often struggle to access the supplies they need speed. the sorts of zip line is among those seeking to change task by deploying drones, they can deliver anything from blood to baby formula to medical facilities that

would otherwise be wasting twice as long for us for cleaning one. during the day i started having pain in my abdomen. hopefully one of us was the 1st. i thought i was just tired from what sort of a new model number i'm from. when the pain in my belly got was you? i went to the community health center, a good idea of what they brought me to bed right away and helps me do this. as you know, for the adult set. my baby had died and we wanted to enjoy for the weekend occupying a lives in a village and were wander southern province. she lost

a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any, don't her blood clothes, clothes showed her place. and i thought i would die too. i said don't to what you said blood would arrive soon. no, i didn't know could come so quickly. did you ask someone to bring it to see? the doctor told me that a small uh, plain quote address and would deliver it over so happy when it finally arrives. the life saving donation came from level hunger drone airport. it's where zip line is based, a startup that varies vital blood products, baby, food and medication buy air to hospitals, up to 80 kilometers away. the team can load and launch

a drone in as little as 3 minutes. so physically wants to package is prepared use kind of the q r code utility. it's where it's going to go into associated this package to a john. now the drum tax on that. and then from the moment to launch, for the moment this comes back. so you don't have to do anything there is any. but one of the things that to notice is one, definitely one west. it's because blood is a product. any you need us. wisdom is a lot to is on time. if you to text means of 45 minutes to get to product the time to go and come back, that's usually 19 minutes on the road to get that product. we can at least tough that quote, time zip line manufacturers. the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees in lawanda. an average of 72 blood deliveries are launched every

day. the 1st drone took the disguise here 7 years ago. today, the company which works closely with one does ministry of health supplies more than 400 hospitals. zip line doesn't divulge, but it charges per flight, but still worth while, not least because during blood products is expensive, the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero requirements in the past, blood and medical supplies had to be delivered by road, which meant the time could run out in an emergency. before it goes really hard. you quoted, you quoted, recommend that and you wait for i was white and my dice bleeding. so this is applied to things that has really improved our system and test help to push out seeing if there was

a couple more continue to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion the every day. i'm feeling better, i go to the health and to regulate for wearing treatment accounts. they clean the wound and change the bandage is slowly healing her friends now call her the one who has risen because without the drone delivery, america to the document would probably not have survived her miscarriage. that's the global population continues to rise. so to does the demand for foods and with it the need for 1st lights are both for us is a key component of the stuff. and while a huge, underground deposit of it has just been discovered in norway, supplies of the mineral are fine ice fueling fears of shore she does to come. over the past decade, the price of phosphate has skyrocketed accordingly. going from a ride to

a 100 years per tonne in 2013 to around 3 times that today. but all of that said, there is one very natural source of foss for us that could help solve the problem. what's one of those dna and seats? 8000000000 people suffer. it's an essential element that sustains all life on earth . it's also in your p one that later. but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent dependent on imports, dwindling access could be alarming. plus, phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it, what can we do about the potential shortage? what alternatives do we have and could around p save us

thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element and the periodic table. fantastic. he was trying to find out how to make anyway, what his thoughts are. all organisms need fast tennis, essential nutrients, and essential component of life. this is barbara came out and she's a renown soil scientists based is casual in canada. that's part of our dna. that's part as part salvas consumer us let that's, it's part of our, our and i today roughly 80 percent of the world's phosphorus is used for agriculture because it's a structural component of cells. it's a central for cell division implant development. without enough of it, plants are stunted and don't yield us much between increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop

engineering, it's for the green revolution. the some massive increases in crop yields, especially in the global south and places like india and nice in 16 or less than the production was like the movie, the medium tens, nasty or lovely. next production which step through 3, hundreds of themed into sedation. i thought the atari a as a scientist of the indian institute of social science. and definitely they give this good idea to fuck laser application because before it was there was no knowledge about that. worldwide, fertilizer use increased 6 times from 1950 to 2000. so where do we get all of it from? to answer that question, we 1st need to show you the world's longest conveyor belt system which can be seen from space. it's transporting the raw material phosphate rock from the blue chrome line across the western sahara desert. roughly 70 percent of the growth reserves are in the western sahara, heavily disputed territory currently controlled by morocco, which the u. n. size has been unlawfully occupying the area arrival army has been

fighting for its independence. the largest preserves are spread across north africa, followed by china, brazil, south africa, and saudi arabia. the scarcity mix prices extremely volatile during the global financial crisis in 2008. the shortage of phosphorus, fertilizer, shop, price of 500 percent and shield riots in places like india, kenya, and nigeria unpack hassan foss. feet rock is a non renewable resource and we can substitute phosphorescent aggressive organisms . some scientists have one that we're approaching peak phosphorus, but are pressing sitting otherwise. iris child the seventy's, i remember e, kyle, and yet have we actually reached the cloud with as a crisis now? because it becomes economically feasible to find alternatives in fire to less than 20 percent of the phosphorus use in agriculture actually ends up in the food that's partly because phosphate fertilizer is a tory sweet, inefficient it binds easily with other minerals and the soil and which makes it

unavailable for the cloud but, and they get 950 or fos for this. to apply this. it was do get don't, they didn't get some what people do yet as to what our body, but maybe 80 percent of that would be best to be different inside. that's why the industry solution is to just chuck more on the soil, faster suppressed, relatively cheap, adding a bit as good as a marble guarantee profits. this accumulative, phosphorus is comm legacy phosphate, how much phosphorus is lost and the soil also depends on the cell. to sit a click and wait 5 minutes and it will bind to iron and aluminum to alkaline, it'll react in calcium. this has consequences. the use of chemical fertilizers increases to run off of nutrients like nitrogen and phosphorus, and to bodies water. it leads to your transportation which comes of oxygen in the water. it also causes mass of alco bloom's, which can be toxic and producers forming nothing when they die. contaminated water

is lagging through southwest providers. shores san francisco bay area is experiencing a toxic eligible and it's not just the place from agriculture that's rapid pulse versus everywhere in our food, our top water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is janice, done, i call, she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seizes into fertilizer. one out of 10 people are like that and the amount of nutrients that are in your end is enough to grow as 500 grams of weight. so basically that means you're, you're and you can be grow, you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down our excreta and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the

problem up to the individual consumer. the genesis who's been approached by building companies interested in selling them in new houses. a and her company already has a partnership with the sweetest public toilet frontal firms. if we went to pre circulate of our year end and we could actually replaced 8 percent of the global demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus, sludge, and industrial waste water, not to mention the newer from livestock in the dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now . so treatment plans, it's to get the water cleaner, get it. we're not looking at it as a extracting resource to run. i think here is mine and these are 6. but why not?

the industry is still figuring out how to improve existing technology is to make large scale removal economically viable. there's also been advance funds and the methods of extracting phosphorus from animal maneuver. there's no shortage of technologies. it's just right now, it's still more cost effective to ship box than it is to try to get it from all of these other sources. we can also start earlier in the process and help plans absorb more. the phosphorus. recent research has shown that certain types of fund guy induct syria could be used in the future to improve crossfield and soil health in fine. j the. these are the estimated group of funds a bit of like very good uh, fox. what else kevin, did he can, she can extend that high speed and scab inch uh, fox. what else from a the other plan to come out to the scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take with the legislation could help me

with the market along the you recently legalize the sale with us for us recovered from sledges, fertilizer and is working on laws that will require more. fos for us to be removed from waste water, a bulk check at the p revolution. india is the worlds fastest growing major economy. in fact, recently overtook the united kingdom to become the 5th largest economy in the world . since 20 o for the country, cdp has more than quadrupled with almost forecasting growth to continue at a rapid pace in the years to come. this year, speed of expansion has peak, the interest of international investors with some even choosing to pass on the countries future over the us of china. a big reason for their optimism is india is useful. labor force nearly every 2nd person in india is under $25.00. the population is growing rapidly and so is the indian economy. all those people

need infrastructure homes, food and more. german comp make or visa is investing big in india. building its largest pumps ever this country in the next, at least 10 to 20 years. really a major consumption of. at the same time, there will be no daughter of 3 men publish. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india and not just back at the headquarters in germany, the re manufactured in this specific t. v. what because of buying funds, we'd have to keep the cleaning olympic sized swimming pool in 10 seconds. this plant near the city is pulling, it was only opened just recently. it's in

a manufacturing that is attracted investors from all over the world, including more than $200.00 companies from germany, a stone's throw from here. we brought just not peace from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics change world wide collapse, the indian government saw an opportunity to get the edge over china. i think the gentleman companies are looking to deal with. i'm looking at the alternatives on india offers a good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gone are the days when big international firms looked only to china when expanding manufacturing capabilities in asia, the new hub on the continent is india or b corporations likely to invest less in china after the pandemic? and if so, why?

the me? well, there are several reasons. firstly, there is indeed a massive level of one sided reliance. it's crept in simply because of the sheer size or the chinese markets and the items come up. you meet a guy who have 1400000000 consumers and mark, then these ones will have to move. that's a market that you otherwise only find in india. in the incident, plus, if you know china works according to different rules and what you're sometimes difficult to navigate for you, that's what they show. and then it's just, it's a communist system with a government that works hard to ensure its own companies are adding advantage of the item of the name and the united for tested on something. and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in i t industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging

to german automation sip. my advice is among those offering customized solutions. the 1st breakthrough for our solution factory was securing on the 1st engineer to all the projects which was completely customized. i spoke to somebody glad me. the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a little bit of product lending. but it's not as if global corporations are suddenly having to choose between china or india back at pumps. and you fact to reveal executives believe it's important to invest in both countries. you buy one of the and so we're building a factory in china to right now. is i using because that tells you a lot and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before many of the current issues

cropped up and before a coverage on the funds decides to montgomery haven't regretted the decision for one second, because we can see that. so both markets will experience strong, gross, but that's going to stop by the, by the mac to see does the stock bucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still ahead in many sectors. dispute 50 live blogs and not people from any industry knows it is still true. the china is the largest market worldwide devices on the shouldn't take the chemical industry. for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is not something that other markets can compete with. the american, it's impossible for a globally positioned company to bypass the chinese market home. he knew there's a lack in the foot by german pump, manufacture. vino certainly agrees, but still believes that every cent invested in india is worth while many other

western companies are following suit. and that brings us to the end of this edition is made. it's been a pleasure having you along to join us again next time until then for me and the team is good by on the

one tragedy. 2 men, vincent, so luciano had beneficiary and intro tony easily for 40 years. he was one of the 1st on the beach with more than 80 people that drank since then he can no longer

pursue his work. the drama international refugee policy destroys so many laws. focus on europe. in 30 minutes dw, the conflict with tim sebastian. it's nearly 3 weeks since rushing most new ways for the point is that turns towards most god sends out the 5 days off to the episode of the sports. you gave me pre goshen was having told the fulton and the problem. what is it? only my guess is russian political sciences to customer show me now based on 90 minutes to you, the

it says stop for more little bagley basic go picking the country's beaches to the box. i guessing push back even from their own families. i can be this weekend on monday. i'm or now i will, i should have done the spicing social norms seeking is self determined goals, escape from drudgery and abuse. start august 5th on dw, the

the the . this is dw news live from berlin. joe bided visits. nato's newest member on russia's door staff. the u. s. president touches down in finland to meet with nordic leaders after and nato summit that's delivered new pledges of weapons and supports for ukraine. like no time table for me.