share not only their stories, their families is still about racism, survival and resistance. but he's got any issues with a lot say what the, what is the corporate world role and promoting the rights of l. d. b to people?

it's a question that is polarizing for size. he's with several big name brands facing both praise on the backlash for declaring themselves allies that the community will have more on the us in a moment. but 1st a taster of what else we have coming up. please. guy thinking how drones are transporting medical supplies across the board over wanda, for tile imagination, how are he could help prevent us false for us sausage and white international investors are flocking to india and paid ferguson welcome to made. supporting inclusivity and diversity is something most bronze say they want to do, but when it comes to actually living up to their values, things quickly get complications. back in 2020 functions. i and lou if we ton made waves when it makes it, it's store funds with rainbows. some people loved this. others felt it was a non committal association with the audi q calls. and other cases,

things that got far out there earlier this year us, we taylor target removed starts and elegy p t q seemed merchandise from its stores after shop workers were confronted with violence from customers, just one of several examples of viral vitriol. why exactly is us real good kid rock shooting big hands a bud light and has a bush have a terrific day? well, it's because the brand team put a well noun, transact basten into into the ad for the beer and instagram head and raged. arch conservatives. and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved into protests against this ad and cancel that the impressive dry

all companies having such a hard time getting behind l. g b, t q, representation in the advertising. and does that all vs, i'm privileged damage. that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community including for gym and via brand vash, dyna. in some ways they might be the times that are brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of the target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to be to make more liberal advertising. that's

unfortunately the trade off. one of the ad agencies, recent projects, isn't a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible. and the outreach, sustained as a by i, by the national already we think age went with the community to confide, always say you should never what tool? short term goal was nikolai. it's about long term commitment image which can lead to an image based and great to brand loyalty from communities in the media along 10, which i just hired. so i can definitely help goodness and trust in brands is very important. and many consumer groups are increasingly paying attention to this, and i wouldn't recommend a short term approach. but if it's because then you run the risk of disappointing these communities because nobody wants to be instrumental iced that. so not cues ation that's being leveled against mercedes benz. the brand has allied itself with

the l g b t, q, community on instagram, but only for a limited period of time. and also in its account targeting our markets. it is a support for the community support for the community has to be genuine and sustained and it's not enough to show up a christopher street day when the flight and all it's about when it's rising. supposing us to gain hatred, i know so politically and kind of that's what matters to us in the current climate on many companies have a lot of catching up to date if you didn't feel no, not fully paid off, but not well the same as ice cream brands and, and jerry's it has a long history of supporting the l g, b t q. community. the us company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights does split electric those months. and that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load and amanda lock in the end is just what's important is that we

feel the debate. one is and still survive deposited before you can you to that's what matters involves both of the however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for us something missing the end of actually won a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. in rwanda, as in many other countries, world hospitals often struggle to access the supplies they need speed. the source of zip line is among those seeking to change stuff by deploying drones. they can

deliver anything from blood to baby formula to medical facilities that would otherwise be wasting twice as long for us for cleaning one. during the day i started having pain in my abdomen, putting of us 1st and 1st i thought i was just tired from what sort of a new model number on the, when the pain in my belly got was 0. i went to the community health center, a good idea of what they brought me to bed right away and helps me do this as you know, for the don't you said my baby had died and the we wanted to come in for the weekend occupying the lives in a village and were wander southern province. she lost

a lot of blood during her miscarriage, and urgently needed a transfusion. but the hospital didn't have any, don't her blood clothes showed her place. and i thought i would die too. i said, don't to what you said blood will arrive soon. i didn't know i could come so quickly. we did. you are someone to bring it to see. the doctor told me that a small play included drug and would deliver it the the over. so how do you, when it find me arrives the life saving donation came from the move hunger drone airport. it's where zip line is based, a startup that varies vital blood products, baby, food and medication buy air, the hospitals up to 80 kilometers away. the team can load and launch

a drone in as little as 3 minutes. so basically once the package is prepared, you scan the q r code, you can tell it where it's going to go into associated the package to a john. now the drawn tech's on that and then from the moment to launch, for the moment this comes back. so you don't have to do anything. there is any one of the things that to notice is one definitively one west it because blood is a product, any you need us. wisdom is a lot to is on time. if you to take 3 means of 45 minutes to get the product, the time to go and come back, that's usually 19 minutes on the road to get that product. we can at least tough that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees and we're one to an average of 72 blood deliveries are launched

every day. the 1st drone took the disguise here 7 years ago. today the company which works closely with one does ministry of health supplies more than 400 hospitals. zip line doesn't divulge, but it charges per flight. but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero coma in the past, blood and medical supplies had to be delivered by road. which meant the time could run out in an emergency before it was really hard to quote you quote, comment that on the weight for i was white and my dice played. so this replied things that has really improved our system on tests help to push out,

seeing if there was a couple ways marketed to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion the vacancy . and i'm feeling better, i go to the health and to regulate for wound treatment account. they clean the wound and change the bandage is slowly healing. her friends now call her the one who has risen. because without the drone delivery, america to the document would probably not have survived her miscarriage. that's the global population continues to rise. so to does the demand for foods and with it. the need for 1st allies are both for us is a key component of the stuff. and while a huge underground deposit of it has just been discovered in norway, supplies of the mineral are fine ice fueling fears of shortages to come over the past decade. the price of phosphate has skyrocketed accordingly, going from a ride to

a 100 years per tonne in 2013 to around 3 times that today. but all of that said, there is one very natural source of foss for us that could help solve the problem. what's on our phones? dna and steve. 8000000000 people, phosphorus, it's an essential element that sustains all life on earth. it's also in your p more on that later. but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent dependent on imports, dwindling access could be alarming. plus, phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it, what can we do about the potential shortage? what alternatives do we have and put our own p save us

thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element, and the periodic table. fantastic is trying to find out how to make anyway, what is possible? all organisms need fast tennis, central nutrients by the central composite of life. this is barbara came out and she's a renown soil scientist based and says, gosh one canada. that's how that's our dna. it's hard as part of south was concerned us let betts it's part of our, our and i today roughly 80 percent of the world's fos for us is used for agriculture because it's a structural component of cells. it's a central for cell division implant development. without enough of it plants or stunted and don't yield as much between increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop

engineering, it's for the green revolution. the some massive increases in crop yields, especially in the global south and places like india and nice in 16 or less than the production was like the movie, the medium tens, nasty or lovely. next, the production which the food see hundreds of themed in the sedation or the atari a as a scientist at the indian institute of social science. it's definitely they give this credit to fuck laser applications because before it was there was no knowledge about the world wide fertilizer use increased 6 times from 1960 to 2000. so where do we get all of it from? to answer that question, we 1st need to show you the world's longest conveyor belt system, which can be seen from space. it's transporting the raw material phosphate rock from the blue crohn line across the western sahara desert. roughly 70 percent of the world's reserves are in the western sahara, heavily disputed territory currently controlled by morocco, which the un size has been unlawfully occupying the area arrival army has been

fighting for its independence. the largest preserves are spread across north africa, followed by china, brazil, south africa, and saudi arabia. the scarcity mix prices extremely volatile during the global financial crisis in 2008 shortage of phosphorus, fertilizer shop price of 500 percent. and fueled riots in places like india, kenya and nigeria unpack hassan foss. feet rock is a non renewable resource, and we can substitute phosphorus, an aggressive organisms, some scientists to warrant that we're approaching peak phosphorus, but barbara seems to think otherwise. iris child seventies. i remember e, kyle, and yet have we actually reached the cloud with as a crisis now because it becomes economically feasible to find alternatives in fire to less than 20 percent of the phosphorus use in agriculture actually ends up in the food that's partly because phosphate fertilizer is a tory sweet, inefficient it binds easily with other minerals in this oil,

which makes it unavailable for the plants but, and they get $950.00 or fos for this. a lot of these it was do get don't they didn't get some but people to get us to work and body, but maybe 80 percent of that would be best if you didn't inside. that's why the industry solution is to just chuck more on the soil, faster suppressed, relatively cheap, adding a bit as good as a marble guarantee profits. this accumulative phosphorus is comm legacy phosphate. how much phosphorus as lost in the soil also depends on the sale. to civic like in white climates and it will bind to iron and aluminum to alkaline. it will react in calcium, but this has consequences. the use of chemical fertilizers increases to run off with nutrients like nitrogen and phosphorus into bodies, water. it leads to use your vacation, which comes of oxygen in the water. it also causes mazda of elk glands, which can be toxic and producers, wondering nothing when they die. contaminated water is lagging through southwest

providers. choice san francisco bay area is experiencing a toxic eligible. and it's not just the waste from agriculture that's ramping cost versus everywhere in our food or tap water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is john or son, a call. she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seizes into fertilizer. and one out of 10 people are like that and then and then took nutrients better in urine as enough to grow as 500 grams of weight. so basically it means you're, you're and you can be grow, you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down or excrete and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the

problem up to the individual consumer genesis who's been approached by building companies interested in installing them. in new houses, a and her company already has a partnership with the sweetest public toilet frontal firms. the british pre circulate of our year end. and we could actually replace 8 percent of the global demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock and dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now. so treatment plans to get the water cleaner, get it. we're not looking at it as a extracting way as our sewer and i think here is mine and these are 6. but why not?

the industry is still figuring out how to improve existing technology is to make large scale removal economically viable. there's also been advance funds and the methods of extracting fos for us from animal manure. there's no shortage of technologies. it's just right now it's still more cost effective to ship box and then it is to try to get it from all these other sources. we can also start earlier in the process and how plants observe more of the phosphorus. recent research has shown that certain types of fund guy induct syria could be used in the future to improve crossfield and soil health. in fine, j the, these are actually a group of funds, a data like very good uh, fox, but a scavenger. you've been sick and it's been that high cm's cabbage. uh for, for those from 80 of the plans to come out to the scientists are still researching how these microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take the legislation could help me with the

market on the recently legalize the sale of costs for a certain covered from sledges, fertilizer, and is working on laws that will require more. fos for us to be removed from waste water, a bulk check back the p revolution. india is the worlds fastest growing major economy. in fact, recently overtook the united kingdom to become the 5th largest economy in the world . since 20 o for the countries, dvp has more than quadrupled with almost forecasting growth to continue at a rapid pace in the years to come. this year, speed of expansion has peak, the interest of international investors with some even choosing to best on the countries future over the us of china. a big reason for their optimism is india is useful. labor force a nearly every 2nd person in india is under $25.00. the population is growing rapidly and so is the indian economy. all those people need infrastructure, homes,

food and more. german come acre veto is investing big in india, building its largest pumps ever. this country in the next, at least 10 to 20 years review a major consumption of. at the same time, there will be no daughter of preen manpower. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india, and not just back at the headquarters in germany, the re manufactured in this specific d. v. what because of buying funds, which apps capable of printing olympic sized swimming pools in 10 seconds? this plant near the city is pulling, it was only opened just recently. it's in

a manufacturing hub that is attracted investors from all over the world, including more than $200.00 companies from germany. a stone's throw from here. we meet brought just not peace from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics changed world wide collapse, the indian government saw an opportunity to get the edge over china. i think the human companies are looking to deal with. i'm looking at the alternatives on india offers that good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gone are the days when big international firms looked only to china when expanding manufacturing to the abilities in asia, the new hub on the continent is india or b corporations likely to invest less in china after the pandemic? and if so, why?

this is lisa, me. well, there are several reasons. firstly, there is indeed a massive level of one sided reliance. it's crept in simply because of the sheer size or the chinese market. so the items come up, you meet a guy who have 1400000000 consumers and mark, then these ones will have to move. that's a market that you otherwise only find in india, india, and plus, if you know china works according to different rules and which is sometimes difficult to navigate free. absolutely. so and then it's just, it's a communist system with a government that works hard to ensure its own company, easy part, add an advantage to the item of the name and united full attached to them and so thing. and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in the i t industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging

to german automation supplier vice is among those offering customized solutions. the 1st breakthrough for our solution factory was securing our 1st engineer to all the projects which was completely customized. i spoke to somebody climbing the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a real big product lending. but it's not as if global corporations are suddenly having to choose between china or india back at pump manufacturer reveal. executives believe it's important to invest in both countries. you buy one of the and so we're building a factory in china to right now, is i using because that tells you a lot. and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before. many of the current issues

cropped up and before a coverage on the funds decides to montgomery haven't regretted the decision for one second. because we can see that both markets will experience strong growth. but that's gonna stop by the, by the mac, the scene dusty. starbucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still a head in many sectors. skewed 50 live blogs, and not people from any industry knows that it's still true that china is the largest market worldwide devices on the shouldn't take the chemical industry. for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is not something other markets can compete with the american. it's impossible for a globally position company to bypass the chinese market home users in black. and these provides german pump manufacture v no, certainly agrees, but still believes that every cent invested in india is worth while many other

western companies are following suit. and that brings us to the end of this edition is made. it's been a pleasure having you along to join us again next time until then for me in the team is good by on the

be we a here because you were the german colonial history is a book filled with for fine chapters. 4 generations of people share,

not only their stories and their families is still about racism, survival and resistance. 15 minutes long dw, to the point, strong, clear positions international 1st back during the day. so somebody in vilnius was told that as a somebody else, a product showing unity strength. but you credits presidents, it ends to lift disappointed, and we also need to know security for you crate. the dw, the, as you become free clinic,

ready to sugars, paralyze between your societies, computers and governments that go crazy for your data. explain how these technologies work. so that's how they can also watch it. now i'm not, i love mastering. i've loved her since the beginning because of her character because of her courage and how she thinks nice reading. so today, wise mother annoyed for nearly 4 decades. she's for peace for me, for brace of freedoms in your home, then the wrong, in spite of bob berry tries on,

our children should not inherit science from us the an income. if you look into the nice, just the thoughts july 29th on w, the, the, the, this is the w news life from the principal time shop time, tens of thousands of actors go on strike in the hollywood tv and movie stars. and joining screen lights is already on the picket line is the biggest show, very striking.