tv Money Isnt Everything Deutsche Welle July 24, 2023 7:03am-7:30am CEST
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differently, success isn't to be measured in profit alone, but also, and it's positive effect on society. this top down and closed economy is not right for us. and we have bigger goals than that. and we're going to roll up our sleeves. how might it look? this new idea of prosperity, the younger ones in gold, all young canes look good. and also here, this for to send that is the where it's good that super and it all tastes good to the guns. didn't really pump ones are down here. this is the juiciest one or i think i have to eat and now you have to eat them yourself. brothers, cloth and andreas, and hang them on have a mission, fruit and vegetables from their farm should taste good and do good at the same time . at their family farm and villa, but s and in the district of hook star. it's not just about financial games. they
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are more concerned with other values. nature conservation for example. it's why they rely on organic farming. and they work closely with regional partners. we have won the scale and that's what we want as a special closeness in cooperation with the regional food producers. we also supply with our fruit pushed in effect a profitable business, which also benefits society and the environment isn't just the hangman's objective . it's also the goal of the economy for the common good. the idea originated in austria and 2010. now more and more companies in germany and around the world are being certified under the common good economy. like the ang amends, the combined would be line. yes, we've drawn up a common good balance shooting. this is new for the company. we have to do that. we can now make the values which we've developed and lived over the years is transparent to our customers for the or to anyone who is interested in simplicity.
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of the common good balance sheet shows how well a company promotes the common good across all areas of the business, the hangman's, not only gro raspberries strawberries and other fruits and vegetables, they also sell their own products along with that of other organic farms. they supply regional shops and so at local markets, the julia anchorman, andreas his daughter, manages the direct marketing that's on the slide. these are our own tomatoes from all greenhouses, always having time for customers to offer detailed information on the products. it's all part of the philosophy of a common good enterprise. a matter close to julia angle months are, is for the societies. i think it's great this customer contact. in fact, there's a special atmosphere we came ok of the customers take time and enjoy the experience
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on come get some and call openness and transparency are not only important for customers in a common good enterprise, but also for employees. they should also have a say the ng and staff meet in quality circle to discuss important topics. and everyone has a seat at the table. v couldn't volume vine, but how can we and how should we divide up the site for life phone, perhaps we could build a processing plant as constant that it could be called storage facilities. professional who's a lead. the current issue is how to expand a new site. the bodies bosses could just make the decision and say, here's how it is now, do with it a lot. so it's a very positive thing to be developing it together. i'm going to good people who have a say are more motivated and the whole company benefits from that. with other farmers . the monuments rely on cooperation rather than competition. the cross and
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julia and meet the hare digger hall family. the red current harvest is about to begin. the 2 families work together. the hair decor hoff 10 to the berries, while the angle man's take care of the sale. you have any thoughts about the jews and that will show the content to the okay. customer of us. yes, of course, for some of the heritage or how family has only recently switched to organic farming because it's in the moment the screw, the gong said that you know, transition phase either being single handedly responsible for the whole business alone was that anything is and i'm not the youngest day though, i'm about to do what we're doing together now to raise that kind of money. i would've needed to find someone who gave me the benefit of the doubt. and then they'd be machines to buy off isn't the packaging code story to transport equipment? it just wouldn't have been possible. gonna move this, that they are currents are kept in the arguments of cold storage comp pretenses. um, we combine our services and skills is occupied in the joint operation and turns
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into an economically viable one. good chapter, talk fee guy and i told the business success is important for common good enterprises, but there's much more the wellbeing of the companies they work with as important as other staff and customers and the businesses social environment, including the people who benefit from the sustainable products, the common good balance sheet, helping companies do good, but individuals can do good to read thinking business and investing differently. that's what's happening on a small scale in this apartment building stuff in and theresa had to want to put money aside for their children's future. step in an id specialist has been committed to climate protection for years. for a long time, he searched in vain for environmentally friendly investments. tell us moving here.
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so in the us will be with i tried all kinds of things. i started with savings plans, funds and share see, but at some point i got the feeling that it wasn't right for me because that the return was the top priority in anything else was very far behind. i just didn't want to be part of that new model is i thought you might be investing money, profitably and protecting the environment. at the same time, stephan had to us found what he was looking for on the internet in a project in kenya, there in rural areas, in particular, most people still coke on open fires and consume large amounts of charcoal. a canyon company has now developed a new type of cooker that uses less fuel, beating overland stuff, less few as about, is it less what is burned? which is great. of course he's torn and people are saving money. see mentioned. so of course the, its optimal as not to the shop too much. the couple put their money into the african company through the crowd funding platform, better invest, crowd investing
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a type of crowd funding allows many small investors to support a project such as more sustainable cookers. the better best manages these projects in frankfort. a mind alongside the traditional financial giants. yeah, and then yes, and the next point is, you probably will notice that i'm traveling to come now as a manager, olga dickman is planning a trip to the stove company. she overseas the implementation of better west african projects. and has lived and worked in kenya for 4 years. all projects are chosen based on their positive effect or impact refinance those that use not just fluid to reduce to c, o, 2 emissions. but i do have to consider that there are lots of people in kenya using the sort of the 5 every stove. so contributes to c, o. 2, reduction of the 2 that are best was founded in 2012. the platform finance
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is sustainable projects all over the world. with many small contributions, even large projects can be financed they have, i lived and we have the gray box which represents the total amount needed for the project. and the blue gong shows where we are at the moment level by it moves to the right. and when we get to the far right, it says we've done some of the project is funded. it's longer comes and thousands of dollars on the script funding stuff. and had to send his wife, have invested a total of 4000 euro through better, best spread over 6 different projects. ideally, they will receive up to 8 percent interest for them. investing in this way is ideal, is really going to the course gets good for the environment and the climate. and last but not least for the also for your own wallet of it and for your conscience. it's a great feeling to know that your money has invested. why is that good as things and just helping to do something good for people and the client and i want them
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chemo. ask what is the to are all good digman has arrived in kenya. the company burn is located in really route northeast of the capital nairobi. this is where they produce their innovative stove production managers, oliver malice, burger, and alan jo marissa, they explained the company in detail and how investors money is being spent. the founder of the company is american. peter scott. at the weekly meetings, all the tech man learns about the current state of production. god has been researching environmentally friendly stoves for developing countries. since the late ninety's, his motivation is simple, less firewood means fewer forest cleared. i mean, really saving for us is the thing that drives me right. the last remaining rain for if you go to madagascar, people are cooking these 3 meals a day on traditional charcoal stoves,
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and it's destroying the forest amount of gas cards. the fact that we're liquidating these like a truly important tropical rain forests just for cooking is banana. the stove can cut fuel consumption by nearly half. the company has already won several environmental awards for its concept. right, so this is a, this is our main bound warehouse store our seats steel here, the stove that already saved 6900000 tons of wood from being cleared. the burn needs, new capital. proud investing can provide people invest their money overall longer fixed period of time. with this capital, the company can expand at the end of the term, the investors get their capital back with interest, but it's not without risk. if a company goes bankrupt,
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the invested money is usually completely lost to protect against the experts. always recommend investing smaller amounts in different projects for and has already reached this crowd funding goal for its initial project with better best a win win for investors. and the company is now began a new crowd funding project to expand in to even more african countries, the with every euro. every german investor who invests in all projects can save c o 2, the investment support companies that reduce c o 2 and you do some good with it and support the african companies each. coker can reduce c o 2 emissions by up to $2.00 tons per year,
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which is roughly the amount of c o 2, a german household produces annually for electricity and heating in germany, an entire municipality is investing in the wellbeing of its citizens. don't use that as while you're here now for your fest climate training. and my colleague here will give you a little introduction today and must push that. deanna feldman is a climate trainer. she was trained for one year by city council and how to make munster households more climate friendly from cooking, the heating to shopping it cuz you're only going to get to hand out like this one in a moment. and this is the training so coding it would be great if you could bring it with you to the next meeting. it's a kind of to do this already. my reminder that your equip disappeared to this project is the 1st meeting. the participants are a mixed punch teacher,
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faddie and ram, cuz extra patients as a high one such as for to have to meet the expectation, then i'll get my ass kicked of it as the saying goes. and those things that i already know i can improve. i'll be more likely to finally do the thing for best and kind of steal hilton's at 7. jenna bulk men is here to help. she passes on everything she has learned in her climate training to the participants. she works on a voluntary basis and the climate training is free for all like a show that knows a thing or 2 about how to achieve a more climate friendly household. she owns 20 waste shops in munster, specializing in environmentally friendly alternatives to ordinary household items. and you know, shampoo boss which is really shampoo pressed into solid form the whole christmas thing. you apply it to like say, and if he's life or small changes in the household with a big impact in a model experiment wants to residents. we're able to save around $2.00 tons of c o
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2 per household in one year through climate training extrapolated to all households in the city. that would be to annual c o 2 emissions of around a $170000.00 cars. this is not finished stuff, we've got to do something. next we come to night climate change, animals and something just it has to be done. and it makes sense for the local authorities to take the range of it and because they're in a position to reach a lot of different people, guns can see to proceed in a pencil and supervisory all, all the threads of the climate training come together. here in the coordination office for climate and energy for clint. go for sure. okay, okay, let's move to the point. the state of the projects, climate trainers are you know, once once there has been a pioneer in municipal climate protection for decades and has received several awards for its ideas. mathias pack is the head of clinico and he has big plans. instead of municipal directives,
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he wants to encourage citizens to become active themselves through projects like climate training. he's doing the same with the city's businesses, what's currently a muscle, what can you do to contribute to c, o 2 reduction of ice. and how can you change production processes? vehicle? how can you save results is are we provide advice on such topics and the companies are usually very grateful to because of course, they can't be expected to have this knowledge in a completely unrelated. and 2nd kind of. busy for example, at this glass and mirror or company, it starts with a bit of detective work, energy, consulting, marsh. though student has examined everything that consumes energy and considered what could be changed. he's taking a magnifying glass to the entire company from bato cell. that's $5000.00 from the base year 2014. we had about $9750.00 euro is an energy cost per unit here. and we're now at a constant 7800 seen. tell us enough to enough as that's a cost savings of almost 20 percent of the
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new pellet heating system. thanks the company almost 2000 euros a year and heating cost pellet instead of gas heating. just one example. the energy audit, which company boss and go naked mind had commissioned identified one of the company's biggest energy guzzlers this table it needs a lot of compressed air. pressure comes from age channeling so that we can move to gloss the surface here. nothing would work without air pressure on that this costs money was clear about the men city of the cost effective was $1.00 of our largest expenses that we weren't aware of. mirrors then glass can be extremely heavy. to move them,
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they are blown upward. and however slightly over the table as a result of the audit, the machines are no longer controlled centrally, but can be switched on and off as needed. one of the many savings measures recommended by marcel steer with impressive results to him. and so the costs have been reduced by 30 percent of the funding, starting with over $11000.00 euros and electricity costs per year. and we're now at 7500 euro when i don't know what else to hit the numbers, speak for themselves. young. around 90 companies from one star have already opted for the free initial consultation. all of them were able to save cash, but also c o 2, up to 20 tons per company. the city is on a new pass. turning the economy around for the common good is a state goal in some countries about a 1000 kilometers away to the northwest. for example,
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in scotland. what cares de flanagan and sharon and ross have set up in the small warehouse is part of a much wider change because in scotland, the economic system will fundamentally change in the future. according to government plan, the, the 2 women live in the glasgow suburb of lynnwood. decades ago. many people moved here to work in the small town. but the big companies closed down and people were left behind to improve life. in linwood, a group of women set up their own foundation and ask residents what they want. people born to some, we also split at the control service. well, course the high quality a purchase of certain village, the voice of anderson at that point in time in limits a my time saying to his office, sleep, you know, most of the shops of shut down and overpay these
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a single 15 years when it comes as a surprise data and on this and the social scales. and so people can struggle as long as people are watching people, but maybe on one comes. and so it's difficult to, to manage jefferson. now the foundation runs the delivery service for fresh fruit and vegetables. they supply the neighborhoods where there are no shops anymore. it's particularly welcomed by older residents. they need to do it just the usual one that you have a nice day about the county. lisa. scotland supports many such non profit projects that benefits people and nature. they want the economy to be more than just profit oriented. the government aims to transition to a wellbeing economy and economy for the common good. to this end, they're promoting local investment, local jobs, and shorter supply chains. in linwood, they've got
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a lot of ideas on what can really help the community. one of the most important, a really good football pitch. and that's the goal is to just go, i can't believe what the heck in front of our toilet and your boss a place for sports fans without the cost of an expensive fitness club. the women's foundation run the facility itself. i'm like a private sports club. the income flows right back into the project at the same. so basically most age fairly, just the top 2 in the little pines. so if you spend 2 that most age, the money's top shop, tidmore said he doesn't wish more sage, and it goes on to future in front of the development of the site. the women's initiative is already working on the next project. a new community center being built next door. the idea was born when the old community center had to close and the village lost its meeting place. planning took 10 years and now it's about to
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open. there is even a theater hall for performances, for example, by the initiative supplier. the project received over 1500000 pounds and funding from the state. and i was in the front of the next comes from the scottish government of governors, a lot of funding for the center for the for that one of the same time. and for the same sort as well. and just through different and funding things i'm unable to apply to me. the plan is to spread the concept of the wellbeing economy throughout the country. the political scientist catherine tr, back from the organization, wellbeing economy alliance is working towards this in glasgow. an international project was launched in 2017 here at glasgow university, a group of academics and politicians from around the world huddled in this little
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room, talking about forming an alliance, a group, the partnership that has eventually become known as the wellbeing economy. governments caught in the ship 5 countries have joined forces to align their economies with the common good. in addition to scotland, finland whales, iceland and new zealand has signed on a. catherine has also been advising the lynnwood initiative for many years base building, but the work behind it and that's the organization. the people behind it just embody what a wellbeing academy is about. because it's people saying this top down and close to columbia is not right for us. and we have bigger goals than that. and we're going to roll up our sleeves. the new community center also has a small restaurant so that local residents can eat well and cheaply. in addition, the cook trains, young people, so they gain skills for the job market. it just keeps it circulating,
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just keeps the money here and then it sparks small businesses and it just says, yeah, beautiful virtual soccer for catherine to rebec such initiatives make the difference that business and politics have until now barely considered because in most countries what they do for the community is to measure pain, white smile if people are coming to a sense of what she makes kids pay full child chatting to a friend on the sidelines, having a coffee supporting someone who's maybe going through a tough time. none of that will add, add up to g d p. but all of it makes such a massive difference to the quality of the community and people's lives in this sense of whether they can co. that's why this well being economy in scotland wants to measure not only finances in the future, but also whether children are growing up happily about just society. it's education, environmental protection,
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and much more all this should be accounted for interstate balance sheet. these new indicators will be another component of the scottish economy in the future. lynnwood has become a competent community with prospects. and the football pitch is just one part of that. me oh, i've seen. yeah. and the gail austin, keel and daily task players. kasinsky at the football and kept the money for good causes instead of growth at any price. many small steps can make the difference on the way to a prospect already from which everyone can benefit the
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many platforms can you handle single tenuously without having the feeling that it's just too much you might see me. how much can we do simultaneously? multitasking these, the modern man, because if we do too much, we pity all wrong. we mess things up, risking brain damage. so let's stop this self sabotage humans and multitasking. watching our new to v w documentary the open the lid for in the hot water and enjoy all that's left afterwards. here's the packaging. what do we do with all the plastic
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