tv Business - News Deutsche Welle July 24, 2023 4:15pm-4:31pm CEST
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margaret brown, suffice before the fill. uh, put the icing on the cake in jeremy's co monday 6 and it will be 3 in is reminder about top story this as well as the bottom it says pass that controversial bill limits in the ability of the supreme court to overturn decisions made by the government thousands have been protesting against the legislation of sides, the parliament in church. i sent you up to date next day on dw type, ferguson has your business updates out the back of the top of the moon use we're on the wealth of course that's available around the clock on the dw act for d, w dot com, have a good day the people in trucks inject, when trying to free the city center. more and more refugees are being turned away.
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a dock just send them off. barbie was the box office winters docs in par to a marketing team that monitors to nor funds to find merchandise alongside them because the ticket also coming up the co founder of open a i launch has a criminal currency that require caesar's just gone there. i would speak to someone who has been through the process and driving change has a former city of buffalo and that is embracing a hydrogen fuel. this is think of the business i'm paid for. so thanks for joining me. this weekend, for the release of 2 movies that couldn't be more different from one another, one the story of a scientist to help develop the atomic bomb. the other is about a dog getting to grips with the real world. together they lowered record numbers back to send a mouse, which had struggled to revive their businesses following the pump. that mcdonald turn the co and finding release of oppenheimer on barbie, sparks
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a possible for ticket sales. the contest dumped. barbara and hi, russel bar becoming a tough raking in $337000000.00 globally. and it's opening weekend that was compared to a still very respectable 100. 74000004 oppenheimer so was behind barbie statler of box office performance. earlier i spoke to marketing analyst allison stewart, i, when i asked or how toymaker matelote managed to sustain the image of barbie over years. i have to move the use of product placement to its advantage. so the film itself, you could say, is one big product placement device. however, there's a lot of other brands that feature not least chevrolet, uh, lots of other uh, products brands that viewers will recognize. not just american viewers, by the way, but viewers around the world. uh and so you know, this brand barbie is uh,
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roughly 60 years old, little older um, but to make barbie relevance, they've done a lot number tie ends with other global brands to make this movie. maybe a little more commercially viable, probably from intel. uh, and for the production uh and by magnifying the marketing opportunities, because as soon as you bring in another partner and another brand, you will have their platform for promoting this as well as your own, which is mattel's so in one way, this is a very clever marketing approach, it opens up another channel if you like, for me, intel. now mattel's, this is a new from a tell, they've already done films featuring their other intellectual property such as hot wheels. uh and rock them, soc um, robots. uh so, you know,
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dep battelle are looking at what else they could do with the other toys in their portfolio. uh and recreate this uh, this idea of this template and this weekend was it really great one for movie theaters with a very different film. oppenheimer also having a big opening, do you think this could spell a longer term resurgence before the end of my business, which is really being fondly hit during the public? yes, it certainly has been badly hits. and i think to films like this certainly are encouraging the ordinary movie goers who haven't been for a while to go. and hopefully also encouraging people, but rarely go to the movie theater to go. so there are a lot of ways to prime demand, but the key way is by providing fantastic content in the form of the sale. and you know, these 2 films, barbie hymer as this weekend was supposedly called is
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a fantastic, a sort of example for cinema operators. but also for the studios themselves. to realize that a fantastic movie will with great marketing, by the way, merch uh will do quite a lot to lower people back in just to the screens. to marketing i lost allison stewart island. i run this through the business of barbie nighttime to look at some of the other global business stories making news, economic activity in the years on her phone to an 8 month low offer a sharper than expected slow down in services on a steep decline in manufacturing the disappointing days that is expected to strengthen goals for the european central bank to stop racing interest rates. germans, 4th, resigned adi das has made over 500 main euro selling trainers formerly endorsed by coming west. the companies separate types with a wrapper after he made on the submissive remarks, but laser decided to sell its remaining inventory is as part of the proceeds,
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will go to charities comprising racism. and now would you be willing to provide a scan of your eye in order to get ahold of a new crypto currency, that is what is required to authenticate your identity. if you want to use worlds quite a new form of digital money that has just been launched. is the brainchild of some old months the you of open a i the company behind a child to be. this guy has looked like this. um, the company says they are necessary because a i is make it more difficult to distinguish humans from false. the release comes as regulation is increasing, may crack died on crypto over fear is that is enabling fraud and unhealthy speculation. despite is name world coined will not be available in the us. that's bringing in these aggressive senior reports or on to a specialist as coined desk, at least that you have actually had your iris scanned by world coin. what was that
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like? it was quite interesting. i'm this one, this person i didn't even use sites i see on my phone and i was quite a apprehensive about the experience. it was easier than i remember that as i expected. but it definitely felt a little bit weird. have this big or look straight in your eyes and flashlights, but this the overall experience i'm say was, was smoother than i thought it would be. yeah, because i think a lot of people that are into crypto like it because of the anonymity it offers. i think surely forcing people to scan their irises, that kind of goes against. that principal does not. i think that's a really interesting question kid because it includes a we are not the most in the sense that my wallet and my, my present hood my, my person cannot, would you be associated with it? no, we were almost less than what it was. but we are in the normal well,
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because you can actually see everything i do on the block chain is just so you don't know it's, it's a neat doing it. you see just my, well, it doing it in most applications are some more private applications. but 11 point is trying to do is take your iris and make a cryptographic a stream of numbers. let's say that it's, it's more similar to a wallet. so it's kind of closer to the ideal in that it's not my iris or my face, but our identified the other than the moments when my iris i'm getting scan and process. so you say it's more like a wallet, then just a crypt currently explained to me what you mean by that. so it's, it's more about the identification. you can think of it as an almost like an, an altima, an anonymized id card. so they scanned the iris the process in a certain way, and then they come up with a equation, let's say a string of numbers of sorts. and then based on all those that you concrete,
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all sorts of applications, you can create applications around wallace, around the social media, with the so grand idea be an image least will be used to distribute universe so basic and come around the world. how will it help distributed universal basic income? again, we have to really use our imagination a little bit. so if we see what's happening right now in the world, we have all these charts thoughts. and i told him as agents coming to participate in the economy. so if i wanted to train a child support or a defect to do this interview, i could perhaps though, right now, but in a few years i would be able to. so the problem is, when you have these agents participating in our society and perhaps our economy, how do you know who is who, how do you know you're talking to me as opposed to my child, quote, the fake and in these situations,
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how would you know to distribute the income to me and not just my chocolate. so we've been that well having something that proves that you are human and you are a unique human is you, i am me, i am elisa, i'm not somebody else could, could be quite useful. but of course of the team says themselves, there is a lot to be done for waiting to be used in that way, both from them but also from the wider world. and you can see the full interview with coined desk and push it on to a specialist. these like with the on our youtube channel or the spanish says the boss alona is replacing is diesel buses with hydrogen run alternatives is part of the green infrastructure program that also includes significant investment and renewable charging infrastructure after some initial teasing problems. so far, locals are on board a touch of hands is all it takes to open the door to the final side. that's what place one of the 8 hydrogen buses currently in barcelona or someone again,
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by the way, we slot it. this one is really good. it runs very smoothly, it doesn't hurt like the others. it's really good and not to put in to, to i mean a, so it has many, many advantages. the all these a video because are slowly being phased out. the city of barcelona has already ordered, talk to 6 more hydrogen buses. rough i looked at that is on the move on the x one line crossing the city green technology for public transportation. it's the hit in barcelona. so you know, we buy it. yeah. so i think it's super good, whatever works best for the city and for the environment, the better we went about a very good for the city. i'm a big advocate of green. and but this because you could just everything the best thing because really all the hydrogen buses in barcelona are doing well,
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even though there were initial difficulties with the software. but they are, can only come in consumption. the advantages of the way the disadvantages according to the city is transport, operate to us a couple days from the operate to this point of view. the main thing is a significantly lower child support rate. this means they can carry the same number of passengers as a diesel vehicle and can achieve the same to fueling time. the buses are fueled to parts of parts and on one of the 1st type engine facilities, the commercial distribution screen, hydrogen. the electricity requires for production comes entirely from renewable sources. i would always more lead caught on the green hydrogen is not competitive. was these a? maybe it will be in a few years. so that means it's true. it's a premium product. environmentally friendly. it was out these, it was out and associates it value chain from start to finish and result c o 2 emissions. the buses are fueled every night. it takes about 10 minutes per vehicle
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enough hydrogen energy for the next day service on that box so far. so from where you can always check out the buildings dot com slash business for all the details, the news youtube channel as well, from me on the business team here in berlin escobar, i take the to say plastic one is non pines, most practical invention is threatening to suffocate its creators. but there is hope that we can get a grip on plastic pollution house. let's have a look. the, [000:00:00;00]
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the i love the nursery. i've loved her since the beginning because of her character because of her courage and how she thinks most reading so today, wise mother annoying for nearly 4 decades, she's for peace for me, for brace of freedoms in your home, then they run in spite of bob berry cousins, prizes, children should not inherit science from us the an income if you look into the nice just the thoughts july 29th on w.
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