as a co signer, as open a, i launch as a criminal courtesy that requires users just scott, their eyes. we speak to someone who has been through the process and driving change has a sponsor assessing your 4th alone. that is embracing a hydrogen fuel. this is think of any business i'm paid for. so thanks for joining me this weekend for the release of 2 movies that couldn't be more different from one another. one the story of a scientist to help develop the atomic bomb. the other is about a dog getting to grips with the real world. together, they lowered record numbers back to send a mouse, which had struggled to revise their businesses following the pump demick dime, turn the co and fighting release of oppenheimer on barbie. sparks a possible for ticket sales. the contest dumped. barbara and hi, russel bar becoming a tough breaking in $337000000.00 globally. and it's opening weekend that

was compared to a still very respectable 100. 74000004 oppenheimer so was behind barbie. statler a box office performance. earlier i spoke to marketing analyst allison stewart, i, when i asked or how toymaker matelote managed to sustain the image of bar b over years. has a movie use of product placement to its advantage. so the film itself, you could say, is one big product placement device. however, there's a lot of other brands, but feature not least chevrolet, uh, lots of other uh, products and brands that viewers will recognize. not just american viewers, by the way, but viewers around the world. uh and so you know, this brand barbie is uh, roughly 60 years old, little older. um, but to make barbie relevance, they've done a lot number tie ends with other global brands to make this movie. maybe

a little more commercially viable, probably from intel. uh, and for the production uh and by magnifying the marketing opportunities, because as soon as you bring in another partner and another brand, you will have their platform for promoting this as well as your own, which is mattel's so in one way, this is a very clever marketing approach, it opens up another channel if you like, for mantell. now, mattel's, this is new from a tell, they've already done films featuring their other intellectual property, such as hot wheels. uh and rock um, soc um, robots. uh so you know, know dep mantell are looking at what else they could do with the other toys in their portfolio. uh and recreate this, this idea of this template and this weekend was it really great one for movie

theaters with a very different film. oppenheimer also having a big opening, do you think this could spell a longer term resurgence before the cinema business, which is really being fondly hit during the public? yes, it certainly has been badly hits. uh and i think to films like this certainly are encouraging the ordinary movie goers who haven't been for a while to go. and the hopefully also encouraging people that rarely go to the movie theater to go. so there are a lot of ways to prime demand, but the key way is by providing fantastic content in the form of the sale. and you know these 2 films, barbie hymer as this weekend was supposedly called, is a fantastic sort of example for cinema operators. but also for the studios themselves to realize that a fantastic movie will be quite marketing by the way, the merch uh will do quite

a lot to lower people back in just to the screens. to marketing i lost allison stewart island. i run this through the business of barbie nighttime to look at some of the other global business stories making news, economic activity in the years. i'm have phone to an 8 month low offer a sharper than expected to slow down and services on a steep decline and manufacturing. that is the pointing days that is expected to strengthen goals for the european central bank to stop racing interest rates. germans, 4th resigned adi das has made over 500 main euro selling trainers formerly endorsed by kind of a west. the companies separate types with a wrapper after he made on the submissive remarks, but later decided to sell its remaining inventory. it says, part of the proceeds will go to tires, ease called buzzing racism. and on december now would you be willing to provide a scott of your eye in order to get ahold of a new crypto currency. that is what is required to authenticate your identity if

you want to use worlds quite a new form of digital money that has just been launched. is the brainchild of some old months seo of open a i the company behind a child to be tape. this guy has looked like this. um the company says they are necessary because a i is make it more difficult to distinguish humans from false. the release comes as regulation is increasing, may crack down on crypto over fear is that it is enabling for an unhealthy speculation. despite its name, world coined will not be available in the us. that's bringing liza gretzky, senior reporter on to a specialist as coined desk, at least that you have actually had your iris scanned by world coin. what was that like? it was quite interesting. i'm this one, this person i didn't even use sites i see on my phone and i was quite apprehensive about the experience. it was easier than i remember than i expected. but it

definitely felt a little bit weird. have this big or look straight in your eyes and flashlights, but this the overall experience who i'm say was, was smoother than i thought it would be. yeah, because i think a lot of people that are into crypto like it because of the anonymity it offers. i think surely forcing people to scan their irises, that kind of goes against. that principal does not. i think that's a really interesting question, kate, because it includes a we are sort of an anonymous in the sense that my wallet and my, my personhood my, my person cannot, would you be associated with it? no, we were almost less than what it was, but we are in the normal. well, because you can actually see everything i do on the block chain. it's just a, you don't know it's, it's a neat doing it. you see just my wallet doing it in most applications are some more private applications. but 11 point is trying to do is take your iris and make

a cryptographic a stream of numbers. let's say that it's, it's more similar to a wallet. so it's, it's kind of closer to the ideal in that it's not my iris or my face, but our it done to find the other than the moments when my iris i'm getting scan and process. so you say it's more like a wallet, then just a crypt currently explained to me what you mean by that. so it's, it's more about the identification. you can think of it as an almost like an altima anonymized id card. so they scanned the iris the process in a certain way, and then they come up with a like an equation, let's say a string of numbers of sorts. and then based on all those blocks, you can create all sorts of applications. you can create applications around wallace, around the social media with the so grand idea be but eventually it will be used to

distribute universe so basic and come around the world. how will it help distributed universal basic income? again, we have to really use our imagination a little bit. so if we see what's happening right now in the world, we have all these charts and i told him as agents coming to participate in the economy. so if i wanted to train a child support or a defect to do this interview, i could perhaps though, right now, but in a few years i would be able to. so the problem is, when you have these agents participating in our society and perhaps our economy, how do you know who is who, how do you know you're talking to me as opposed to my child, but the fake and in the situation is how would you know to distribute the income to me and not just my child. so we've been that well having something that proves that you are a human and you are a unique human is you, i am me, i am elisa,

i'm not somebody else could, could be quite useful. but of course, of the teams says themselves, there is a lot to be done for waiting to be used in that way, both from them but also from the wider world's. and you can see the full interview with coin desk from force or on to a specialist, at least like ritzy on our youtube channel. the, the spanish city of barcelona is replacing a diesel buses with hydrogen, run alternatives. is part of the green infrastructure program that also includes significant investment and renewable charging infrastructure after some initial teething problems. so far, locals are on board. a touch of hands is all it takes to open the door to the find the site. that's what place one of the 8 hydrogen buses currently in barcelona. again, by the way, we slide and this one is really good. it runs very smoothly. it doesn't hurt like the others. it's really good and not the polluter. i mean a, so it has many,

many advantages. the, all these vehicles are slowly being phased out. the city of barcelona has already ordered, talk to 6 more hydrogen buses. rough i little south that is on the move on the next one line crossing the city green technology for public transportation. it's the hit in barcelona. so you know if i, if this is yes, i think it's super good. whatever works best for the city and for the environment, the better we went about a very good for the city. i'm a big advocate of green and but this chronology could just everything. the best thing because really of the hydrogen buses in barcelona are doing well. even though there were initial difficulties with the software, but they are konami code and consumption. the advantages of the way the disadvantages according to the city is transport, operate to as a couple days from the operate to this point of view, the main tank is a significantly lower child support rate. this means they can carry the same number

of passengers as a decent vehicle and kind of share the same to fueling time staffing. the buses are fuel that the part of busted on one of the 1st tied region facilities, the commercial distribution, screen, hydrogen. the electricity requires for production comes entirely from renewable sources. i would i be small, i lead color and the green hydrogen is not competitive was these are maybe it will be in a few years. those, i mean, it's true. it's a premium product, environmentally friendly. it was out these, it was out and associates it value chain from start to finish and result c o 2 emissions. the buses are fueled every night. it takes about 10 minutes per vehicle enough hydrogen energy for the next day of service on that off. so far, so from where you can always check out the buildings dot com slash business for all the details, the news youtube channel as well, from me on the business team. here in berlin escobar, i take the

cc toxic judy ideal for feminist icon. the new barbie movie is raising a lot of questions. we take a close look at the impact of the paint and plastic pop culture phenomenon. d w. what do you see? it really is possible to reverse page researchers and scientists all over the world are in a race against time. they are peers and rivals

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