is also coming up the co founder of open a i launch has a crypto currency that require users just scott, their eyes, we speak to someone who has been through that process and driving change has a stronger city of fossil low, and that is embracing a hydrogen fuel this is think of the business i'm paid for, so thanks for joining me. this weekend for the release of 2 movies that couldn't be more different from one another. one the story of a scientist to help develop the atomic bomb. the other is about a dog getting to grips with the real world. together they lowered record numbers back to send a mouse, which had struggled to revive their businesses following the pump. that mcdonald turn the co and finding release of oppenheimer on barbie, sparks a possible for ticket sales, the contest department. hi, russell bar, becoming a top ranking in $337000000.00 globally. and it's opening weekend that

was compared to a still very respectable 100. 74000004 oppenheimer so was behind barbie. statler a box office performance. earlier i spoke to marketing analyst allison stewart, i, when i asked or how toymaker matelote managed to sustain the image of bar b over years. i had to move the use of product placement to its advantage. so the film itself, you could say, is one big product placement device. however, there's a lot of other brands that feature not least chevrolet, lots of other products and brands that viewers will recognize. not just american viewers by the way, but viewers around the world. and so, you know, this brand bar b is roughly 60 years old, little alter a, but to make bar be relevant. they've done a lot number tie ends with other global brands to make this movie, maybe

a little more commercially viable, probably from intel. uh, and for the production uh and by magnifying the marketing opportunities, because as soon as you bring in another partner and another brand, you will have their platform for promoting this as well as your own, which is mattel's so in one way, this is a very clever marketing approach, it opens up another channel if you like, for mantell. now, michelle, this is new from intel, they've already done films featuring their other intellectual property such as hot wheels. uh and rock um, soc um, robots. uh so you know, no debt and tell her, looking at what else they could do with the other toys in their portfolio. uh and recreate this, this idea of this template and this weekend was it really great?

one for movie theaters with a very different film oppenheimer also having a big opening. do you think this could spell a longer term resurgence before the cinema business, which is really being fondly hit during the public? yes, it certainly has been badly hits and i think to films like this certainly are encouraging the ordinary movie goers who haven't been for a while to go. and hopefully also encouraging people, but rarely go to the movie theater to go. so there are a lot of ways to prime demand, but the key way is by providing fantastic content in the form of the sale. and you know, these 2 films, barbie hymer as this weekend was supposedly called is a fantastic, a sort of example for cinema operators. but also for the studios themselves. to realize that a fantastic movie will with great marketing, by the way,

merch uh will do quite a lot to lower people back in just to the screens. to marketing i lost allison steward island. i run this through the business of barbie nighttime to look at some of the other global business stories making news, economic activity in the years. i'm have full to an 8 month low offer a sharper than expected slow down in services on a steep decline in manufacturing. the disappointing days that's expected to strengthen goals for the european central bank to stop racing interest rates. germans, 4th resigned. audit also is made over 500 main euro is selling trainers formerly endorsed by coming west. the companies separate types with a wrapper after he made on the submissive remarks, but laser decided to sell its remaining inventory. it says, part of the proceeds will go to charities, composite racism, and on december now would you be willing to provide a scan of your eye in order to get ahold of

a new crypto currency. that is what is required to authenticate your identity if you want to use worlds quite a new form of digital money that has just been lost. is the brainchild of some old months the you of open a i the company behind to chop to be this guy has looked like this. um the company says they are necessary because a i is make it more difficult to distinguish humans from false. the release comes as regulation is increasing, the crack died on crypto over fear is that it is enabling for an unhealthy speculation. despite is name world coined will not be available in the us. that's bringing liza gretzky, senior reporter on to a specialist as coined desk, at least that you have actually had your iris scanned by world coin. what was that like? it was quite interesting. i'm the service person. i didn't even use sites i see on my phone and i was quite a present super about the experience. it was easier than i remember than i expected

. but it definitely felt a little bit weird. have this big or look straight in your eyes and flashlights, but this the overall experience who i'm say was, was smoother than i thought it would be. yeah, because i think a lot of people that are into crypto like it because of the anonymity it offers. i think surely forcing people to scan their irises, that kind of goes against. that principal does not. i think that's a really interesting question, kate, because it includes a we are not the most in the sense that my wallet and my, my present hood, my, my person cannot, would you be associated. but you know, we were almost less than what it was. but we are in the normal well, because you can actually see everything i do on the block chain is just so you don't know it's, it's a neat doing it. you see just my wallet doing it. and most applications are some more private applications. but 11 point is trying to do is take your iris and make

a cryptographic a stream of numbers. let's say that it's, it's more similar to a wallet. so it's kind of closer to the ideal in that it's not my iris or my face, but our identified the other than the moments when my iris i'm getting scan and process. so you say it's more like a wallet, then just a crypt currently explained to me what you mean by that. so it's, it's more about the identification. you can think of it as an almost like an, an on demand, an anonymized id card. so they scanned the iris the process in a certain way, and then they come up with a like an equation, let's say a string of numbers of sorts. and then based on all those blocks, you can create all sorts of applications. you can create applications around wallace, around the social media with the so grand idea,

be in touch least will be used to distribute universe so basic and come around the world. how will it help distributed universal basic income? again, we have to really use our imagination a little bit. so if we see what's happening right now in the world, we have all these charts and i told him as agents coming to participate in the economy. so if i wanted to train a child support or a defect to do this interview, i could perhaps though, right now, but in a few years i would be able to. so the problem is, when you have these agents participating in our society and perhaps our economy, how do you know who is who, how do you know you're talking to me as opposed to my checkbook? the fake and in the situation is how would you know to distribute the income to me and not just my child. so we've been that well having something that proves that you are human and you are a unique human is you?

i am me, i am elisa, i'm not somebody else could, could be quite useful. but of course of the team says themselves, there is a lot to be done for waiting to be used in that way, both from them but also from the wider world. and you can see the full interview with coined desk and push it on to a specialist, at least like with the on our youtube channel. the, the spanish says the pos alona is replacing is diesel buses with hydrogen run alternatives. is part of the green infrastructure program that also includes significant investment and renewable charging infrastructure after some initial teething problems. so far, locals are on board. a touch of hands is all it takes to open the door to the find the site. that's what place one of the 8 hydrogen buses currently in barcelona. of the time again, by the way, we slide in this one is really good. it runs very smoothly. it doesn't turn like the others. it's really good and not the polluter, amina, so it has many,

many advantages. the old diesel vehicles are slowly being phased out. the city of barcelona has already or to talk to 6 more hydrogen buses. the final thought is on the move on the next one line crossing the city green technology for public transportation. it's the hit in barcelona. so you know if i, if this is yes, i think it's super good. whatever works best for the city and for the environment, the better we went about. very good for the city. i'm a big advocate of green and but this chronology could just everything. the best thing because really of the hydrogen buses in boston are doing well. even though the initial difficulties with the software, but they are comical in consumption. the advantages of the way the disadvantages according to the city is transport, operate to us a couple days from the operate to this point to for you to maintain because

a significantly lower transport. wait. this means they can carry the same number of passengers as a decent vehicle and kind of ship the same to fueling type of stuff in the bus as our fuel. that the part of barcelona, one of the 1st hydrogen facilities, the commercial distribution screen, hydrogen, the electricity requires for production comes entirely from renewable sources. i would i be small, i lead calling to the green hydrogen is not competitive. was these a maybe it will be in a few years those, i mean, it's true, it's a premium product. environmentally friendly, it was out these, it was out and associated value chain from start to finish and result c o. 2 emissions. the buses are fueled every night. it takes about 10 minutes per vehicle, you know, hydrogen energy for the next day of service. and that also far show from where you can also kind of the buildings dot com slash business for all the data be in use youtube channel as well. from me on the business team. here in berlin escobar,

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pc, toxic judy ideal, or feminist icon. the new barbie movie is raising a lot of questions. we take a close look at the impact of the paint and plastic pop culture phenomenon. w israel at 75. the promised land for jews all for the world. the founding of israel, after the holocaust was a dream come true. 75 years later israel is a deeply divided countries, socially,

politically, and religious. held the weekend on a more dial. i will, i should have done the spicing social norms so you can use self determined goals. escape from treasury and abuse. start august 5th on d, w. the

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