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tv   Business - News  Deutsche Welle  July 24, 2023 11:15pm-11:31pm CEST

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israel's parliament has passed a controversial bill limiting the ability of the supreme court to overturn decisions made by the government. thousands have been protesting against the legislation outside the parliament and the supreme court in jerusalem degree island . of course, what has become the latest area affected by well, fires raging across greece as it he, he waves continue. thousands of people have been brought to safety, encore, food in the latest evacuation effort after locals and taurus on the island of rhodes, fled in the face, the fires i saw from the news team. but stay with us now because kate ferguson is up next with all the latest from the world of business. goodbye the winning offer is available. and for every language learning german has
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never been simpler. german to go. the sensational weekend for movie theaters of 2 big name film withdrawal cried the dock, just sent him off barbie as the box office winters docs in part to
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a marketing team that matters to nor funds to buy merchandise along 5000 movie tickets. also coming up the co founder of open a i launch has a criminal currency that require a teenagers just scott, their eyes. we speak to someone who has been through the process and driving change has a former city of low and that is embracing a hydrogen fuel. this is dw business, i'm k, ferguson. thanks for joining me. this weekend, for the release of 2 movies that couldn't be more different from one another, one the story of a scientist to help develop the atomic bomb. the other is about a dog getting to grips with the real world. together they lowered record numbers back to send a mouse, which had struggled to revise their businesses following the pump demick down and turn the co and fighting release of oppenheimer on barbie. sparks a fossil for ticket sales. the contest dumped barbara and high were sold bar,
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becoming a tough breaking in $337000000.00 globally and its opening weekend that was compared to a still very respectable 100. 74000000 for oppenheimer. so was behind barbie. statler of box office performance. earlier i spoke to marketing analyst allison stewart, i, when i asked or how toymaker matelote managed to sustain the image of bar b over years. i have to move the use of product placement to its advantage. so the film itself, you could say, is one big product placement device. however, there's a lot of other brands that feature not least chevrolet, uh, lots of other uh, products and brands that viewers will recognize. not just american viewers, by the way, but viewers around the world. uh and so you know, this brand barbie is uh, roughly 60 years old, little older. um,
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but to make barbie relevance, they've done a lot number tie ends with other global brands to make this movie. maybe a little more commercially viable, probably from intel. uh, and for the production uh and by magnifying the marketing opportunities, because as soon as you bring in another partner and another brand, you will have their platform for promoting this as well as your own, which is mattel's so in one way, this is a very clever marketing approach, it opens up another channel if you like. for me to tell now, michelle, this is new from intel. they've already done films featuring their other intellectual property such as hot wheels. uh and rock um, soc um, robots. uh so you know, know dep mantell are looking at what else they could do with the other toys in
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their portfolio. uh and recreate this uh, this idea of this template and this weekend was it really great one for movie theaters with a very different film oppenheimer also having a big opening. do you think this could spell a longer term resurgence before the cinema business which is really being fondly hit during the public? yes, it certainly has been badly hits. and i think to films like this certainly are encouraging the ordinary movie goers who haven't been for a while to go. and hopefully also encouraging people that rarely go to the movie theater to go. so there are a lot of ways to prime demand, but the key way is by providing fantastic content in the form of the sale. and you know these 2 films, barbie hymer as this weekend was supposedly called, is a fantastic sort of example for cinema operators. but also for the
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studios themselves to realize that a fantastic movie will be quite marketing by the way. merch uh will do quite a lot to lower people back in just to the screens. a marketing i lost allison stewart out and they're running us through the business of barbie nighttime, to look at some of the other global business stories making news, economic activity in the years on her phone to an 8 month low offer a sharper than expect to slow down and services out of state decline and manufacturing. that is the pointing days that is expected to strengthen goals for the european central bank to stop racing interest rates. germans, 4th resigned. audit also has made over 500 main euro selling trainers formerly endorsed by county west the companies, separate tides with a rapper after he made on the some basic remarks, but later decided to sell its remaining inventory. it says parts of the proceeds
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will go to tires, ease called boss, and racism. and on december, now would you be willing to provide a scott of your i, in order to get ahold of a new crypto currency. that is what is required to authenticate your identity. if you want to use world quite a new form of digital money that has just been launched. is the brainchild of some old months the jo of open a i the company behind to chop to be. this guy has looked like this on the company size. they are necessary because a, i is make it more difficult to distinguish humans from false. the release comes as regulation is increasing. the crack died on crypto over figures that is enabling for an unhealthy speculation. despite its name, world point will not be available in the us. that's bringing it. liza griffey, senior reporter on to a specialist as coined desk, at least that you have actually had your iris scanned by world coin. what was that like? it was quite interesting. i'm this one,
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this person i didn't even use face id on my phone and i was quite a preventive about the experience. it was easier than i remember than i expected. but it definitely felt a little bit weird. have this big or look straight in your eyes and flashlights, but this the overall experience who i'm say was, was smoother than i thought it would be. yeah, because i think a lot of people that are into crypto like it because of the anonymity it offers. i think certainly forcing people to scan their irises, that kind of goes against. the principal does not. i think that's a really interesting question, kate, because it includes a we are still not the most in the sense that my wallet and my, my personhood my, my person cannot, would you be associated with it? no, we were almost less than what it was, but we are in the normal. well, because you can actually see everything i do on the block chain. it's just a,
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you know, it's, it's a neat doing it. you see just my wallet doing it in most applications. are some more private applications. one point is trying to do is take your iris and make a cryptographic a stream of numbers. let's say that it's, it's more similar to a wallet. so it's, it's kind of closer to the ideal is that it's not my iris or my face that are identified the other than the moments when my iris i'm getting scan and process. so you say it's more like a wallet, then just a crypt currently explained to me what you mean by that. so it's, it's more about the identification. you can think of it as an almost like an on demand anonymized id card. so they scanned the iris the process in a certain way, and then they come up with a like an equation, let's say a string of numbers of sorts. and then based on all those blocks, you can create all sorts of applications. you can create applications around
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wallace, around the social media with the so grand idea be but eventually use will be used to distribute universe so basic and come around the world. how will it help distributed universal basic income? again, we have 2 lives, our lives nation a little bit. so if we see what's happening right now in the world, we have all these charts thoughts and i told him as agents coming to participate in the economy. so if i wanted to train a child support or a defect to do this interview, i could perhaps though, right now, but in a few years i would be able to. so the problem is, when you have these agents participating in our society and perhaps our economy, how do you know who is who, how do you know you're talking to me as opposed to my child, but the fake and in the situation is how would you know to distribute the income to
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me and not just my chocolate. so we've been that well having something that proves that you are human and you are a unique human is you, i am meet, i am elisa, i'm not somebody else could, could be quite useful. but of course of the team says themselves, there is a lot to be done for week. going to be used in that way, both from them but also from the wider world. and you can see the full interview with coined desk and push on to a specialist at least like with the on our meet you channel the, the spanish says the boss alona is replacing is diesel buses with hydrogen run alternatives. is part of the green infrastructure program that also includes significant investment and renewable charging infrastructure after some initial teething problems. so far, locals are onboard a touch of hand is all it takes to open the door to the find. the site does work place one of the 8 hydrogen buses currently in barcelona. again,
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by the way, we slide in this one is really good. it runs very smoothly. it doesn't dirt like the others, it's really good and not the polluter. i mean a, so it has many, many advantages. the, all these vehicles are slowly being phased out. the city of barcelona has already or to talk to 6 more hydrogen buses. rough i little south that is on the move on the next one line crossing the city green technology for public transportation. it's the hit in barcelona. so you know, this is yes, i think it's super good. whatever works best for the city and for the environment. the better we went about a very good for the city. i'm a big advocate of green. and but this because you could just everything the best thing because really of them the hydrogen buses in boston are not doing well even though the initial difficulties with the software. but they are, can only come in consumption. the advantages of the way the disadvantages according
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to the city is transport, operate to as a couple days from the operate to this point to for you to maintain because a significantly lower child support weight. this means they can carry the same number of passengers as a decent vehicle and kind of shaved the same to fueling time, staffing the buses or fuel that the parts of barcelona. one of the 1st type engine facilities, the commercial distribution, screen, hydrogen. the electricity requires for production comes entirely from renewable sources. i would i be small, i leave the current, the green hydrogen is not competitive was these are maybe it will be in a few years. those, i mean, it's true. it's a premium product, environmentally friendly. it was out teaser, was out and associates of value chain from start to finish and result c o 2 emissions. the buses are fueled every night. it takes about 10 minutes per vehicle, enough hydrogen energy for the next day of service. on that box so far show from
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where you can also kind of the buildings dot com slash business for all the data be in use youtube channel as well from me on the business team here in berlin escobar . i'm take care of the green giant with amazing power. the e commerce is the largest electric trust in the world. more and more of these battery power payments hits the market every year, whether on the test track or on the road, the future of mobility is emission free and electrifying threats. on d w here, this is the last day. one is non pines,
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most practical invention is threatening to suffocate its creators. but there is hope that we can get a grip on plastic pollution. how? let's have a look the to the what there's to us that's why we listen to their stories. reporter every weekend dw, the from powerful petrol pickups to electric, dump trucks, buses and commercial vehicles. plus an island test lab for an all electric future.
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all that and more now on rev.

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