tv Business - News Deutsche Welle July 25, 2023 1:15am-1:31am CEST
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it didn't take long for kept them alexandra pop to give her team the lead with the commanding header, 5 minutes before halftime at germany corner found upset again with the same results, the captain hit the back of the net to make it to neil at the break and germany continued their domain names, just 20 seconds after halftime clara bill hammer told to make it 3 for the $22026.00 mill. it ended in total. we'll have to leave at that. and now i'm told me a lot of vote for myself and the team. thanks for being with us. the prices got issues with a lot say what crazy. the
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might see me. how much can we do simultaneously? multitasking these, the modern methods. because if we do too much at $180.00 all wrong, we mess things up, risking brain damage. so let's stop this self sabotage, humans and multitasking watch. now on youtube, v. w documentary, the sensational weekend for movie theaters of 2 big name, film withdrawal crowds the dock just sentiment. barbie was the box office winters docs in par to a marketing team that matters to nor funds to buy merchandise along 5 steps. it would be taken also cut me off the co signed or of open a i launches
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a criminal currency that requires users just scott, their eyes. we speak to someone who has been through the process and driving change has a former city of loan that is embracing a hydrogen fuel. this is dw business on k for so thanks for joining me. this weekend, for the release of 2 movies that couldn't be more different from one another, one the story of a scientist to help develop the atomic bomb. the other is about a dog getting to grips with the real world. together they lowered record numbers back to send a mouse, which had struggled to revise their businesses following the pump demick dime, turn the co and fighting release of oppenheimer on barbie, sparks a possible for ticket sales. the contest dumped. barbara and hi, russel bar becoming a tough breaking in $337000000.00 globally. and it's opening weekend that
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was compared to a still very respectable 100. 74000004 oppenheimer so was behind barbie statler of box office performance. earlier i spoke to marketing analyst allison stewart, i, when i asked or how toymaker matelote managed to sustain the image of bar b over years, has and movies of product placement to its advantage. so the film itself, you could say, is one big product placement device. however, there's a lot of other brands, but feature not least chevrolet, uh, lots of other uh, products and brands that viewers will recognize. not just american viewers by the way, but viewers around the world. uh and so you know, this brand barbie is uh, roughly 60 years old, little older um, but to make barbie relevance, they've done a lot number tie ends with other global brands to make this movie. maybe
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a little more commercially viable, probably from intel. uh, and for the production uh and by magnifying the marketing opportunities, because as soon as you bring in another partner and another brand, you will have their platform for promoting this as well as your own, which is mattel's so in one way, this is a very clever marketing approach, it opens up another channel if you like, for me to tell. now my tell this is new from a tell they've already done films featuring their other intellectual property such as hot wheels. uh and rock um soc um, robots. uh so you know, know dep mantell are looking at what else they could do with the other toys in their portfolio. uh and recreate this, this idea of this template and this weekend was it really great one for movie
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theaters with a very different film. oppenheimer also having a big opening, do you think this could spell a longer term resurgence before the cinema business, which is really being fondly hit during the public? yes, it certainly has been badly hits. uh and i think to films like this certainly are encouraging the ordinary movie goers who haven't been for a while to go. and hopefully also encouraging people that rarely go to the movie theater to go. so there are a lot of ways to prime demand, but the key way is by providing fantastic content in the form of the sale. and you know these 2 films, barbie hymer as this week, it was supposedly called is a fantastic, a sort of example for cinema operators. but also for the studios themselves. to realize that a fantastic movie will be quite marketing, by the way,
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the merch uh will do quite a lot to lower people back in just to the screens to marketing unless allison stewart island. i run this through the business of barbie nighttime to look at some of the other global business stories making news, economic activity in the years. i'm have full to an 8 month low offer a sharper than expected to slow down and services on a steep decline in manufacturing. that is the pointing days that is expected to strengthen goals for the european central bank to stop racing interest rates. germans, 4th resigned adi das has made over 500 main euro selling trainers formerly endorsed by kind of a west the companies separate tides with a rapper after he made on the submissive remarks. but laser decided to sell its remaining inventory. it says, part of the proceeds will go to charities, composite racism, and on december now would you be willing to provide a scott of your eye in order to get ahold of
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a new crypto currency. that is what is required to authenticate your identity if you want to use worlds quite a new form of digital money that has just been launched. is the brainchild of some old months seo of open a i the company behind to talk to the tape. this guy has looked like this on the company size. they are necessary because a, i is make it more difficult to distinguish humans from boss. the release comes as regulation is increasing, may crack died on crypto over fears that is enabling for an unhealthy speculation. despite its name, world coined will not be available in the us. that's bringing liza gretzky, senior reporter on to a specialist as coined desk, at least that you have actually had your iris scanned by world coin. what was that like? it was quite interesting. i'm the sort of person i didn't even use sites id on my phone and i was quite a preventive about the experience. it was easier and i remember that i expected,
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but it definitely felt a little bit weird. have this big or look straight in your eyes and flashlights, but this the overall experience who i'm say was, was smoother than i thought it would be. yeah, because i think a lot of people that are into crypto like it because of the anonymity it offers. i think surely forcing people to scan their irises, that kind of goes against. that principal does not. i think that's a really interesting question, kate, because it includes a we are sort of an anonymous in the sense that my wallet and my, my personhood my, my person cannot, would you be associated with it? no, we were almost less than what it was, but we are in the normal. well, because you can actually see everything i do on the block chain. it's just a, you know, it's, it's a neat doing it. you see just my wallet doing it in most applications. are some more private applications, but 11 point is trying to do is take your iris and make
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a cryptographic a stream of numbers. let's say that it's, it's more similar to a wallet. so it's, it's kind of closer to the ideal in that it's not my iris or my face that are identified the other than the moments when my eyes and getting scan a process. so you say it's more like a wallet, then just a crypt current to explain to me what you mean by that. so it's, it's more about the identification. you can think of it as an almost like an on demand anonymized id card. so they scanned the iris the process in a certain way, and then they come up with a like an equation, let's say a string of numbers of sorts. and then based on all those blocks, you can create all sorts of applications. you can create applications around wallace, around the social media with the so grand idea be eventually use will be used to
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distribute universe so basic income around the world. how will it help distributed universal basic income? again, we have 2 lives, our lives nation a little bit. so if we see what's happening right now in the world, we have all these check box and i told him as agents coming to participate in the economy. so if i wanted to train a child support or a defect to do this interview, i could perhaps though, right now, but in a few years i would be able to. so the problem is, when you have these agents participating in our society and perhaps our economy, how do you know who is who, how do you know you're talking to me as opposed to my child, but the fake and in the situation is how would you know to distribute the income to me and not just my chocolate. so we've been that well having something that proves that you are human and you are a unique human is you, i am meet, i am elisa,
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i'm not somebody else could, could be quite useful. but of course of the team says themselves, there is a lot to be done for lakeland to be used in that way, both from them but also from the wider world. and you can see the full interview with coin desk from force or on to a specialist, at least like ritzy on our youtube channel. the, the spanish city of barcelona is replacing a diesel buses with hydrogen, run alternatives. is part of the green infrastructure program that also includes significant investment and renewable charging infrastructure after some initial teething problems. so far, locals are on board. a touch of hands is all it takes to open the door to the final thoughts work place. one of the 8 hydrogen buses currently in barcelona. again, by the way, we slide in this one is really good. it runs very smoothly. it doesn't turn like the others. it's really good and not polluted. i mean, uh, so it has many,
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many advantages. the, all these vehicles are slowly being phased out. the city of barcelona has already ordered, talk to 6 more hydrogen buses, about 5 little south that is on the move on the x one line crossing the city green technology for public transportation. it's the hit in barcelona. so you know if i, if this is yes, i think it's super good. whatever works best for the city and for the environment, the better we went about very good for the city. i'm a big advocate of green. and, but this chronology could just everything the best thing because really of them the hydrogen buses in boston are doing well even though the initial difficulties with the software. but they are comical in consumption. the advantages of the way the disadvantages according to the city is transport, operate to us a couple days from the operate to this point to for you to maintain because
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a significantly lower transport. wait. this means they can carry the same number of passengers as a decent vehicle and kind of shaved the same to fueling time that i bought stuff in the bus as our fuel. that the part of barcelona, one of the 1st hydrogen facilities, the commercial just to be its green harvest and the electricity required for production comes entirely from renewable sources. i would i be small, i leave the current, the green hydrogen is not competitive. was these are maybe it will be in a few years those, i mean it's true. it's a premium product. environmentally friendly. it was out these, it was out and associated value chain from start to finish and result c o. 2 emissions. the buses are fueled every night. it takes about 10 minutes per vehicle, enough hydrogen energy for the next day service. um that pops up our show from where you can always check out the buildings dot com slash business for all the data be in use youtube channel as well from me on the business team here in berlin
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escobar, i'll take care of the israel at 75 the promised land for jews all over the world. the founding of israel, after the holocaust was a dream come true. 75 years later israel is a deeply divided countries, socially, politically, and religious. how do people live the jewish dream today? close next, d w. a pulse, the beginning of a story that takes us along for the ride. it's about the perspectives culture
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information. this is the, the news w, a from mines, outdoor sports, all of our scoring. we say they were about never giving up sports flies every weekend on dw the every year. these rail monks, its independence day with a demonstration of the strength to find a jet send the message that these country can monster any conflict. full rates wiley's riley, silly.
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