the stuff good, you can always get the w news on the go, just download or up from google play or from the store. that will give you access to all the latest news around the world. as well as push notifications, print, breaking up. text tray ferguson will be here with business and course and get all the woods news. anytime anyone on our website at www dot com on terry martin. thanks for watching. the i sorry i ran one on 6 times to greece. is that

all that has to spend life from 500 to 600 current key, more people than ever on the move worldwide in search of address in life you know, is a very difficult journey and one is very hard. they beat you, they think, oh, everything on you know stuff find out about some on stores. and so migraines, reliable news to migrate the sensational weekend for movie theaters of 2 big name film withdrawal crowds a dock just sentiment. barbie was a box office winters docs in par to a marketing team that mileage to nor funds to buy merchandise along 5 steps. it would be taken also cut me off the co signed or open a i launch as

a criminal courtesy that requires users just scott, their eyes. we speak to someone who has been through the process and driving change has a sponsor sitting across the loan. that is embracing a hydrogen fuel. this is dw business on kate ferguson. thanks for joining me. this weekend for the release of 2 movies that couldn't be more different from one another. one the story of a scientist to help develop the atomic bomb. the other is about a dog getting to grips with the real world. together they lowered record numbers back to send a mouse, which had struggled to revive their businesses following the pump. demick dime, turn the co and fighting release of oppenheimer on barbie. sparks, a fossil for ticket sales, the contest dumped bar, been high risk for bar becoming a tough breaking in $337000000.00 globally. and it's opening weekend that

was compared to a still very respectable 100. 74000004 oppenheimer so was behind far reseller of box office performance. earlier i spoke to marketing analyst allison stewart, i, when i asked or how toymaker matelote managed to sustain the image of barbie over years. i had to move the use of product placement to its advantage. so the film itself, you could say, is one big product placement device. however, there's a lot of other brands, but feature not least chevrolet, lots of other products and brands that viewers will recognize. not just american viewers, by the way, but viewers around the world. and so, you know, this brand bar b is roughly 60 years old, little alter a, but to make barbie relevance. they've done a lot number tie ends with other global brands to make this movie. maybe

a little more commercially viable, probably from intel, uh, and for the production uh, and by magnifying the marketing opportunities. because as soon as you bring in another partner and another brand, you will have their platform for promoting this, as well as your own, which is mattel's. so in one way, this is a very clever marketing approach. it opens up another channel if you like, for me, intel. now mattel's, this is a new from a tell, they've already done films featuring their other intellectual property such as hot wheels and rock them. soc um, robots. uh so you know, know dep mantell are looking at what else they could do with the other toys in their portfolio. uh and recreate this, this idea of this template and this weekend was it really great one for movie

theaters with a very different film. oppenheimer also having a big opening, do you think this could spell a longer term resurgence before the cinema business, which is really being fondly hit during the public? yes, it certainly has been badly hits. and i think to films like this certainly are encouraging the ordinary movie goers who haven't been for a while to go. and hopefully also encouraging people, but rarely go to the movie theater to go. so there are a lot of ways to prime demand, but the key way is by providing fantastic content in the form of the sale. and you know, these 2 films, barbie hymer as this weekend was supposedly called is a fantastic, a sort of example for cinema operators. but also for the studios themselves. to realize that a fantastic movie will with great marketing, by the way,

the merch uh will do quite a lot to lower people back in just to the screens. to marketing, i lost allison stewart out and they're running us through the business of barbie nighttime to look at some of the other global business stories making news, economic activity in the years. i'm has full to an 8 month low offer a sharper than expected to slow down and services on a steep decline in manufacturing. the disappointing day, so it's expected to strength and cold for the european central bank to stop racing interest rates. germans, 4th resigned. audit also is made over 500 main euro selling trainers formerly endorsed by con, a west. the companies separate types with a wrapper. after he made on the submissive remarks, felicia decided to sell its remaining inventory. it says, part of the proceeds will go to charities called buzzing racism and on december now would you be willing to provide a scan of your eye in order to get ahold of

a new crypto currency. that is what is required to authenticate your identity. if you want to use worlds quite a new form of digital money that has just been launched. is the brainchild of some old months the you of open a i the company behind to talk to the tape. this guy has looked like this. um, the company says they are necessary because a i as make it more difficult to distinguish humans from false, the release comes as regulation is increasing. the crack died on crypto over fear is that is enabling fraud and unhealthy speculation. despite is name world coined will not be available in the us. that's bringing it lisa griffey, senior reporter on to a specialist off coined desk. and liza, you have actually had your iris scanned by world coin. what was that like? it was quite interesting. i'm the sort of person i didn't even use sites id on my phone and i was quite a present super about the experience. it was easier than i remember that i expected,

but it definitely felt a little bit weird. have this big or look straight in your eyes and flashlights, but this the overall experience from say was, was smoother than i thought it would be. yeah. because i think a lot of people that are into crypto like it because of the anonymity it offers. i think surely forcing people to scan the irises, that kind of goes against. that principal does not. i think that's a really interesting question, kate, because it includes a we are not the most in the sense that my wallet and my, my personhood my, my person cannot, would you be associated with it? no, we were almost less than what it was, but we are in the normal. well, because you can actually see everything i do on the block chain is just that you don't know it's, it's a neat doing it. you see just my wallet doing it in most applications are some more private applications. but 11 point is trying to do is take your iris and make

a cryptographic a stream of numbers. let's say that it's, it's more similar to a wallet. so it's, it's kind of closer to the ideal in that it's not my iris or my face that are identified the other than the moments when my eyes and getting scan a process. so you say it's more like a wallet, then just a crypt current to explain to me what you mean by that. so it's, it's more about the identification. you can think of it as an almost like an altima, an anonymized id card. so they scanned the iris the process in a certain way, and then they come up with a like an equation, let's say a string of numbers of sorts. and then based on all those blocks, you can create all sorts of applications. you can create applications around wallace, around the social media with the so grand idea be but eventually it will be used to

distribute universe so basic and come around the world. how will it help distributed universal basic income? again, we have 2 lives, our lives nation a little bit. so if we see what's happening right now in the world, we have all these check box and i told him as agents coming to participate in the economy. so if i wanted to train a child support or a defect to do this interview, i could perhaps though, right now, but in a few years i would be able to. so the problem is, when you have these agents participating in our society and perhaps our economy, how do you know who is who, how do you know you're talking to me as opposed to my truck, but the fake and in the situation is how would you know to distribute the income to me and not just my chocolate. so we've been that well having something that proves that you are human and you are a unique human is you?

i am me, i am elisa, i'm not somebody else could, could be quite useful. but of course of the teen says themselves, there is a lot to be done for me going to be used in that way, both from them, but also from the wider world. and you can see the full interview with coin desk from force or on to a specialist, at least like with the on our youtube channel. the, the spanish city of barcelona is replacing a diesel buses with hydrogen, run alternatives. is part of the green infrastructure program that also includes significant investment and renewable charging infrastructure after some initial teething problems. so far, locals are on board. a touch of hands is all it takes to open the door to the final site. that's what place one of the 8 hydrogen buses currently in barcelona. of the time again, by the way we slide in this one is really good. it runs very smoothly. it doesn't dirt like the others, it's really good and not the polluter. i mean a,

so it has many, many advantages. the, all these vehicles are slowly being phased out. the city of barcelona has already ordered, talk to 6 more hydrogen buses. about 5 little south is on the move on the x one line crossing the city green technology for public transportation. it's a hit in barcelona. so you know if i, if this is yes, i think it's super good. whatever works best for the city and for the environment, the better we went about a very good for the city. i'm a big advocate of green. and but this ecological just everything. the best thing because really of the hydrogen buses in barcelona are doing well, even though there were initial difficulties with the software, but they are can only come in consumption. the advantages of the way the disadvantages according to the city is transport, operate to us a couple days from the operate to this point of view. the main thing is a significantly lower child support weight. this means they can carry the same

number of passengers as a diesel vehicle and kind of share the same to fueling time, staffing the bus as our fuel that the part of busted on one of the 1st hydrogen facilities, the commercial to distribute screen hydrogen, the electricity required for production comes entirely from renewable sources. i would always more lead call into the green hydrogen is not competitive, was these? it may be, it will be in a few years. so that means it's true. it's a premium product, environmentally friendly, it was out these, it was out and associates it value chain from start to finish and result c o 2 emissions. the buses are fueled every night. it takes about 10 minutes per vehicle, enough hydrogen energy for the next day service on that box so far. so from where you can always check out the buildings dot com slash business for on the dw news youtube channel as well, from me on the business team. here in berlin escobar,

i've taken the pc, but the top 6 judy ideal for feminist icon. the new barbie movie is raising a lot of questions. we take a closer look at the impact of the pins and plastic pop culture phenomenon, the pulse, the beginning of a story that takes us along for the ride. it's about the perspectives culture

information. this is the, the news w. mine's the what there's to us that's why we listen to their stories reporter every weekend on dw, the high board, she's iconic and inspirational. it's really important that so many little girls can see the of the to every she's a role model and an object of hate schusters debate.