of the is reminded that top story, there's our more than 40 people have been killed by wild size ranges across algeria . it's late in greece, thousands up in move to safety and authorities, and millions on the group. profitable hardwell world news at the top of the out coming up next here on the w act up from the money isn't everything takes a little closer look at the growing interest. they've been investing in. good, cool. the can you hear the we are all set. we are watching close

all the to bring you the story behind the new we own about on volume information for free might do to man who has never played the motion card to gain an advantage or when someone over joy, fear, anger, surprise, our main emotions are powerful weapons of persuasion and manipulation, emotion shape are mental abilities and or decision making, occasionally causing us to lose all sense of reason. from neural marketing, to fake news and surveillance, tracking emotions as part of our modern societies and emotions have become a major their commodity for retailers. industrialists and political leaders aligned

to the site for sometimes fabricated and distilled for better for, for work. we are home manipulated by our emotions, the hello everyone. thanks for coming. when it comes to using a motions to manipulate, we have to go back to basics. the brain has a rational part of it which calculates like a computer while another part handles and motions and makes decisions more spontaneous way you. so if you want to manipulate someone using a motion to compel, if you 1st need to offer, well i'm, i'm

a calculating part is shown to calculate during a performance. emotions are the chief allies of mental is like 5. yeah. or the guy who play on people's perceptions as he demonstrates expertly here. i found to cut, i'll try a little task for to be as honest as possible. think i'm a 3 digit number. what she said, shouted out loudly and spontaneously anymore. for kind of work on their emotions, i give a broad scope of i think of a 3 digit number go. they start to think of a number. it's in right away. as i impose the restriction, it was 3 numbers. need to be the same and odd emotionally. it's powerful, but it breaks the process. tell me on the count of 312333. thank you very much for your side yet. knowing isn't it? i just said 3. the brain has to decide quickly, emotionally. it's panicking, then grabs onto whatever it just heard. 3 triples. it

the, this kind of trick guides or decisions under pressure, our brain is forced to make a quick choice. this little manipulation is one of the basic techniques of magic. the emotions aren't just used for manipulation and magic shows. we all use them to communicate and get what we want. they're also a weapon of persuade and one we often use unconsciously from an early age to get attention or comfort. ready later, we use their power to exert our influence over others. please take his place. researchers and experimental psychology have shown that emotions can be used to completely disconcert someone in just

a few minutes. just the basic test will assess your cognitive abilities. anyone can do it for these kids and it was designed for 10 year old children. several candidates are asked to complete a puzzle. the 3 part test is to be completed as quickly as possible. but it's rig the candidates on the right of the screen will easily solve the puzzle because the test they've been given is very easy. meanwhile, the candidates on the left have been given in on solvable task. the congratulations you passed. it's frustrating. you weren't able to do it the didn't

manage, but you can make up board with this 2nd exercise. got the scenario repeats itself. the same candidates are successful. well, for those be manipulated stress levels are cranked up a notch. it's impossible. you can't do it. no, the 1st, the ecologist bouncer my lives on ski, the reactions are entirely predictable. c so could exist if explain what this experiment shows is known as learned helplessness. if you actually learn the feeling of failure to initiate certain stuck, sorry, 8. so good. and in a situation like this, just because the feelings of shame, or even real anger towards yourself, can become very strong. now, this woman,

all these emotions, crazy stress to some feeling of helplessness overdue. you don't understand it. you're not going to be able to do it. and then if the stress levels increased, you've left for the plan, you become locked in. a vicious circle is a failure securities through the district. i just go ahead the last part is no longer rig both sides get the same easy test the, the previous winners are flying, while the others are still fearful of failure. cause and trace of will stuff the and i'll tell you what just happened because the 1st 2 tests were impossible. he got fed up as soon as i see the the experiment full,

the candidates. so you can watch something new. you've seen how in less than 5 minutes, you can begin to feel stupid and lose your self confidence because you're overwhelmed by your emotion until i was feeling a little confused. so like you said, a little stupid, you actually become resigned. left with frustration for the helplessness of song and total loss of confidence in many a lucky so sexy, learned helpless fitness as a kind of a rapid onset of depression or you instead of doing what you have to do is just stress. and that's the times as you did, and you slipped into a sort of compression, making it almost impossible to do 2 plus to receive the fail due from many burnout develops in a very, very short period of time. because i cool city for whoever succeeds the process is the exact opposite of this, so self confidence increase,

etc. along with concentration and powers of memorization, the move which are important moves and exercises like these to see. but it's a general feeling of assurance, gross fuel and confidence and more success, a method of success. this experiment was 1st conducted in the seventy's and the resonates in our daily lives. when we have unattainable goals or are constantly being bullied, say at school or at work, these emotions become very familiar with the people. but we usually have a grip on our emotions in the still and they control our brains and influence our every choice. in geneva, professor david saying there is director of the swift center for effective sciences

. he studies the role and motions play in decision making. come from about puzzling this when making choices. yeah, 2 types of emotions influence our decisions and yes, integral emotions and against the dental emotionlessly. don't fully, integrity, emotions are often useful and beneficial to decision making. you, it'd been, while incidental emotions are the ones to be wary i was in, was struggling for this mission. the imagining the imagine having to choose between 2 great, great. this is in a store called certainly do smell both present data. and it would be logical to use your sensory emotions. don't grow the pleasure you feel, for example, to choose between the 2 adults is integral emotion. i'm thinking that the some emotions are useful and positive for decision making, while others are more damaging. losing us with us and incidental emotions on the other hand should always be avoided. so for example,

with some of the emotion you feel because a certain music is playing in the store or because of the assistance smile. so he and he's on the decision was although they impact your decision points to address those emotions, distract from the choices. so you need to be aware of those emotions, like what's mission be where indeed, because the small decision making flaws are constantly being exploited in our daily lives. stores brands and sales people are armed with a battery of techniques to influence us and make us consume more and more. in recent years, emotions have become a valued commodity. a new discipline has emerged known as neural marketing. that links neuro science and marketing or marketing is a field that has been around for about 1015 years. it is very popular and widely used by most major brands. b. d a is that. when you understand the consumer from an

emotional perspective, you're able to cater to them better at the end of the day, what is really important for people to know is that you don't always behave the way you say you're going to be, have you act on the way you feel diana lou, katya as a director of a company that specializes in neural marketing and follows the emotions of customers and real time as they shop at a high tech store in montreal. of the. so we're here in a typical retail environment where many products are competing for your attention. you see areas with very popular items that you may recognize. areas that have sales going on and different promotions. all of these things are designed to capture your emotions and to make sure that they keep you in here for as long as possible. so it's going to be pretty interesting to see what triggers and emotion with people as they go shopping. today what we're going to be doing is

trying to understand how you feel about the shopping environment and what's going to grab your attention. and so over here, ferdinand is going to be tracking and recording your emotional state via an e g headset. so this just records the brain activity at the surface of your brain, and it gives us an indication to let us know how you feel about different products around you that you're going to see in the store. this is an electro instep, a la gram headset. it measures electrical activity in the outer parts of the brain, the small sensors on this go measure neuron activity and provide simple information about the type of emotions that play joy and surprise, or conversely, fear and stress. in addition to the core emotions such as fear and joy,

we're measuring more sophisticated emotions, such as motivation and cognitive load and others that are tied directly to behavior . every move and the thought the young woman makes is carefully monitor. after browsing a few departments, something seems to categorize the well i should get shifted for my kids. i wasn't sure attracted by is that space that i didn't wonder why i just i was just attracted there. they are to the lights articles. the rest of the shop is more rough, more codes, this one is love, softer, warmer use, more willing to go into it. the young woman

clearly let herself be influenced by her environment. she followed her emotions rather than assessing how useful the product might be. neural marketing use as these techniques to help increase sales and a variety of retailers. stores and brands are always going to try to get your attention. they're always going to try to get you to buy more things if a part of the store is optimized, so that it's appealing to the i n a sounds good, it feels right. that's really what it's about. it's about optimizing that customer experience by maybe 5 percent or 10 percent, which, you know, it sounds like a very small difference, but it can mean millions of dollars for the retailers. neural marketing is now everywhere in stores. we are constantly being influenced every time we shop often without us even realizing it,

we're more likely to fail larger baskets for example. so we don't feel like we're leaving empty handed. the prices are also rounded down to the nearest sense, so that they always look a little cheaper. and then there's special packaging and product information. the. it means some of our decision making is not always supported by reason. like these themes of compulsive volume, where emotions are manipulated to push people into making quick choices. the applications are endless. the, the most effective scientific tools are available to companies all over the world. and they allow our emotions to be captured without us, even noticing the,

at the university of amsterdam, brain and emotion specialists in the university psychology department found that a neural marketing company dedicated to brain imaging. the professor victor lama has looked at the emotions of nearly $50000.00 people, creating a gold mine for retailers hoping to create advertising that compels us to buy their products the way we get to a particular new advertisement is we can say, well, this is going to be successful or not. so we've been actually predict effectiveness . we're looking to see if like 80 percent because you with the sri, you can gauge all the emotions and all the unconscious stuff that stuff that's going on in people science in many european countries. brain imaging is only allowed for medical purposes, but this doesn't keep multinational companies from conducting these types of experiments abroad. well, few are prepared to admit many use these techniques. well,

with function i'm or i, we can measure brain exhibit did a very detail scale about fuel millimeters. basically what happens is that when brain cells can act as, as an increase in blood flowing several regions of the brain. so we can really make a phone map, but what's going on with the whole brain functional m, r. i makes it possible to precisely see any hint of emotion. experts can unlock the most intimate secrets of our grey matter. the volunteer is watching a commercial during this m r i so right now we have started experiments and are showing their participants the commercials that we are testing. yeah. and you analyze all those data time line for how they responded to what they saw on screen. by compiling brain scans from dozens of participants, experts can predict which ads will have the biggest impact.

there is a sort of a set of recipes, and you'll see the integers fear and then negative emotions are involved. then they introduced a solution. possibly, if you motions comes in and then at the end, even more positive emotions are activated. there's typically how i effect of commercial works. you introduce a problem and showed a solution. and then there is a end value of this feeling emotions whether negative or positive without us, even being aware of it is one of the recipes for success. the emotions are based on their own. netflix to brain doesn't lie. and when you look into some concerns, the you can predict behavior to us to him or i. so let's go over the $16.00 to $20.00, sometimes even 30 percent. the brain imaging gives

advertisers almost unlimited ways to manipulate consumers and create the most striking commercial but to get their messages across. they also bottle methods from theater and the entertainment that have been used for thousands of years. it's the largest pool of inspiration to arouse emotion. alexis mutual leak has created numerous words, per theater, and cinema. playing with emotions is an essential ingredient for his success on us, and there is a veritable austin of love techniques for transmitting the emotions you want to convey with hoffman. the question is, how do you provoke that emotion it don't provide get through empathy? no, but an audience copy moved if it doesn't empathize with the carrier to see things like that. so that once we emphasize with that heroes, if something terrible happens to them,

we feel sad for them. the length of peace board. like, why is this something wonderful happens, we're happy for them to who with the input the is the ingredient that creates a connection with the audience. the research shows that a person with empathy can feel the emotions of others as if they were there wrong. in the theater and in cinema, the audience, his emotions are closely scrutinized and measuring viewers emotions as now just another step in film production. and in the business of manipulation, the a proven method in the world of cinema was used at the rain dance international film festival. in london, of this small, portable box records, the audiences and motions to provide film producers with valuable information about

how to make a movie more appealing. we kind of didn't define the type of promotion we suppose to grow by the amount of emotion identifying the amount of the most and 11 explain port and to attract the audience the . so here we collect both of the data. so the additional levels and the emotional reaction here we can compare 2 of the individuals from the, from the, with young. so here we can see that someone has the reactive very much during the viewing. i hear one other individuals that was more flat. so he was more relaxed during the during the measuring emotions, provides a key piece of data to identify the most powerful moments that identifies how

effective this feeling is. which kotik, there's either one of the most attractive for the audience, which floats or sequences are the best for the commercial or the trailers. but also which parts of the, the late deed. so we can get on in, but for a more input for the content. so we kind of track the audience to be mars after i so the graphic, i can pretty pop people react on, on the screen. we have tested and then they come on board the every filmmaker dreams of high profile awards. and this kind of research has proved very useful, albeit with certain limitations. hoping that when we made the movie edmunds, we did a few test screenings, and it was interesting because it allowed us to tweak the film tightened up certain sequences that went through long ago. but the creator has to find

a way we get new to new cuz i do need the visual, the level of emotion. what story to tell, cuz that's up to the creator of it to. there's no soft way to say, well, this is perfect. well, we'd all be using it all fits, you know? so i say don't, don't think us that the manipulating emotions is not just a slight way to encourage consumption. it also serves higher purposes, such as bringing us joy or creating surprise for us as individuals. the primary emotions like these are the easiest ones to arouse, but there is another set of emotions, the ones anchored, and another person's gave. the so called social emotions, such as shame and guilt and truck. the behavioral sciences want to understand how one person's emotions can influence another's, or even an entire group, the

in the southern italian regional pool. yeah. researchers wanted to test social emotions at a large music festivals. a few new experiments based on gambling and trust, were set up to study theories that can not be observed in the laboratory. the, just that the see is a professor of applied economics, that frances national center for scientific research, who specializes in behavioral economics, wanted us to setup. we want to analyze has the incidence of specific emotions on that, such as how true is uh, the comp trust on it. and guild. yeah, it's pretty extensive. these emotions are interrelated. got it,

going to be lower. the, the team of about 20 scientists had a unique playground, a crowd of 80000. during each game to strangers were recruited to try and when the, when she got presented, we're going to give people an 8 year old voucher. so not to say have to decide whether to keep it or give it away the limits of it. similar can assume people are self that should individualistic be released and don't care much about others for the city. the contestants were given a series of cups within the tub. the tub with the most white balls had the best chance of winning the 8 year old voucher, while the one with only one white ball had the lowest chance of winning the after selecting

a couple candidates were asked to close their eyes and pull out a single ball, if they picked a white ball, they won the voucher. but if they got an orange ball, the voucher went to the other contest in the game played throughout the evening, allowed researchers to test the behavior of the concert goers. they were divided by how they acted selfishly, or altruistically. take this participant, she 1st had to select a cup. the one with the most white balls would have given her the best chance of winning, and would have been the most selfish choice. the other would have increased her chance of losing and allow this man who she doesn't know to win. instead, this would have been the altruistic choice. would it get to me to shows what did youtube just fancy the the she made the selfish choice trying to secure victory. but the

scientist added a bit of guilt. so he sent a message to the other team, informing them of her selfish choice. what else could i sent him a message the she started to feel guilty, but she could redeem herself. because he changed her choice at this season. shan reduced her chances of winning because she felt guilty of some of the massage . a lot of affiliates ends in more positive message to the other players and picking up the partition concept focused position. she realized he didn't trust her people. so she decided to show him she's a better, more selfless person than he thinks before. look it up. the fact that she finds the printer and it worked against all logs, guilt one out, and the girl agreed to change her choice. 600 people participated in the test of

the concert. while many tended toward selfishness, the results also revealed altruism. look at you, if you compare these results with laboratory data, you can see that people who are a little more generous. you have more guilt because there's another feeling that comes into play and to the point of shame, which comes from revealing one's self and to be a selfish person in the people at the concert proves to be more out through istic. then researchers initially thought this seems to be a positive influence of the group and that particular contact keith, we should because someone checked and they are feeling a range of emotions and experiences like to make them more generous than most economical. some sort of to generals, maybe because there are a lot of them is offensive or maybe because of the best of atmosphere. i'm not

singing dancing and having fun. rock cookies all he dec when again, giving an idea is that cultural events play a role in creating generosity with jeanette outage in the visit. the emotions then can be used to control an entire group or even society as a whole. but these contagious and collective emotions can also serve darker, causes, manipulating opinions can influence a vote and raise the specter of an on democratic regime. the sooner we active voting and choosing a candidate is emotional that on the job in was in the new cost that we face the selection on a few ideas. a few criteria is not a complete program or a complete analysis of design humans. i just know that rational,

we're rather irrational, is when it, even if i using the flows and now thinking the when i is simply the one who has the best mastery of human psychology and to something about the use of emotions as a weapon of mass persuasion. has often wreaked havoc, fake news is the most recent example. it serves the wave of emotions and most importantly of fear, the fear is one of the strongest emotions and it's very powerful, but there's other types of emotions that are very powerful, discussed contents in hatred. terrorist groups and as white supremacist groups and other types of extreme ideological groups, are people who are using that language just to get their message out and to recruit people into their cause. the

manhattan at new york university's department of social and cognitive psychology. professor j van bible is closely monitoring new attempts that political manipulation the hey billy, how's it going this in the news today? i have that. what's the latest? you have the president's continuing to rage sunday about the ukraine call whistleblower. yeah, i think it's right. he's using a lot of these moral emotional words and his tweets perhaps and draw engagement on twitter. each of donald trump's media release is, is deciphered here among the leading politicians. he's perhaps the one who most exploits the power of emotion is the main ingredient of his politics. to prove it, these researchers trawled social networks in search of a very characteristic emotional vocabulary. the one way is to take existing

dictionaries or lexicons that basically lists many words, usually thousands of words that are typically associated with people expressing emotional language. so for us, since you have words like terrorism kill attack victim, and you can see that these are words that typically are evocative of emotional arousal in people the, their search engine targeted a total of more than 5000 powerful emotional words. the scientists were then able to count the posts with that vocabulary. we find that when people use these types of language in their tweets, it's associated with greater sharing in greater lakes among people. so on average, we find about

a 20 percent increase in sharing when people use more on emotional language in their tweets the, their analyses of the web go even further alongside the tweets from political leaders that are widely shared across social networks. there's also the array of erroneous and also find information known as fake news. c there was a massive study that found that fake news was more likely to spread farther than real news. and the reason seem to be because it was had a motional content, it's designed to trigger outrage or anger or sadness or joy. and that emotional content just part of what helps us spread it. fake news spread 6 times faster on the web. then traditional news. our brains can be blindly full, as illustrated by this fake news item that went around the world in just

a few days after donald trump's election victory in 2016. this is the largest audience to ever witnessing and argue ration, series, both in person and around the globe. this statement by the white house spokesman was quickly refuted by the american press, supported by aerial photographs of the crowd, gathered in front of the capitol. and what you can see is that of the crowd size it is remarkably different. brock obama had a vastly larger crowd, so we knew that he was lying to the american public. and so why are they telling people that because they wanted to shape their perceptions of what was actually happening. a political polling firm surveyed a 1000 people in an attempt to identify those who may have believed this fake news . and those who faced with the evidence continued to believe it

when it's circle. scientists have looked at how people saw these proud sizes for donald trump versus brock obama. they found that about 15 percent of trump supporters got it wrong. they saw this much smaller crowd. is larger and so what it suggests is that trump, voters are expressing belief that don't match reality. according to this research or in cognitive psychology, this phenomenon is linked to the emotions that support people's political beliefs. we developed a theory about what we call the partisan brain and it's how i deputies shape our beliefs, why people are led to believe misinformation lies propaganda. so what might be happening for people inside the brain is it might be really threatening when they see that the crowd is smaller for trump, and that's creating a negative emotion. and when they're presented with evidence that contradicts that,

it threatens their status. it threatens their sense of belonging, and so they engage in all of these patterns of activation in their brain to suppress it. all of these things are various strategies that we can do to shut down information that's threatening to us. the research gives an insight into political leaders attempts and manipulation. the both donald from the united states and board as johnson in the u. k, have benefitted from fake news campaigns, skillfully orchestrated and widely shared across the web. the social networks in particular, are bursting with the type of emotional data left by users. that is, a mine of information for anyone wanting to manipulate people's every day. the thousands of emotional expressions that arouse us can be captured through our

computers or smartphone. but this massive surveillance of our state of mind is also invading the public arena and the scale of its influence to become even more worrying. security concerns linked to facial recognition of emotions include the threat of mass control. and this start up in mess in the east of france. a team of computer scientists is developing facial recognition software to monitor emotions on these ongoing these algorithms. so that are being trained to detect things in the image. it's a mathematical process that looks at millions and millions of images occasional and learns what a car is, what a person is scalable and what an emotion is as a skinny most of

the human. so we will go through the 3 emotions and uh, we will test the software. can you try to, to do for our business? okay, perfect, perfect. now we can see what's detected in the interface. it's little boxes appear for each emotion. okay, and can we try to go to anger? a good sized? that's good. it just changed instantly so. so now we can do it for all the emotions, whether happiness, surprise, discussed, or fear. the idea is to capture a 100 facial michael expressions to detect emotions for a specific purpose. who can use on the emotion recognition can be used for a range of purposes depending on scale. for example, across the territories,

if it's an effective way of monitoring wellbeing. so and seeing where it is more or less prevalent, is to try to make it as consistent as possible, the presume within placebo found, for example, city. but it could replace the smiley buttons. you press to say whether you're satisfied by showing if a type of public transport is satisfactory or whether a place a cafe in area is pleasant to be in. that is the application could target the emotions of a city. but then there are potential person to person applications that fully, for example, during job interviews, also trauma bush, as well as the analysis of emotions linked to the answers given you see if there's also potential feedback for interview ways to improve the interview process your so finding out which subjects they may be comfortable or uncomfortable with and practicing for a job interview and will 44 interviews in general feelings in your life. but the technology also raises many societies and ethical issues. and it predicted behavior

based on a simple expression for specialist such as homebound movie. these technologies must be handled with great care, but we are already familiar with them in certain contexts when they added exercising emotions in, say, apple, it seems reasonable. so the idea of anticipating negative emotions can allow us to take measures and prevent dangerous events. no, yes. i asked for security purposes insensitive areas. it's a funny thing, usually a power plants, airports. yeah. why not? because we know there arose in an airport we have lowers what but in the streets. no, no, i don't know what are we in the streets, but with that authorization, it's a real problem. it's one of the point of today, one country is especially well known for its use of facial recognition to track citizens china. the country has now set up hundreds of millions of cameras across

its territory to create a vast social rating system for its population. and it could go beyond video surveillance with connected headsets and companies or schools monitoring any slight variations and emotion but as well as using the technology to improve learning or working conditions. there's the prospect of unwanted surveillance of performance and productivity and losing. we'll see you in our emotions, reflect your private sophia's continued to. it's only natural to communicate by conveying emotion. still shocked by i'm angry, you will react, and you will affect your behavior. vicar. emotions can be conveyed and shed if you so choose me or cut us about the constant tracking of emotions is the violation of alice college. it is dangerous because it goes beyond acceptable limit, guessing,

also investigative, sending in itself, and find the best that the our world is changing. but we can still choose to control the use of these technologies and learn how to afford attempted manipulation by questioning our emotions. what the the center of the conflict with tim sebastian america, the secretary of state and clinton was finally in badging in the long delay. that's,

that's a whole slide in us china relations. the main sticking point is scro, taiwan. i guess the time of these 4 minutes, joseph the island living, i'm sorry. conflict, so in 30 minutes on dw, the let me tell you the story. we have a getting a visa is more difficult than finding gold hosted to use that for sure. yeah. and for the future feelings about what's going on in the instead of being discussed across the continent, dw, and use africa every friday on the w. the,

the, the . this is the of the news of life from berlin. wildfires claim more lives across the mediterranean. new fires erupt on mainland greece after blazes burned to the islands of rhodes and corps for at least 40 people had been killed in algeria.

greece and italy also coming up soldiers attempt in a parent mutiny in the chair barricaded the president inside his palace and firing warned.