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we're on the midst of a revolution and industrial revolution, our 4th one to be exact. the 1st industrial revolution woke europe from an economic slumber in the 19th century, started with a steam engine, the 1st motor of the world. and it provided new jobs and tech cell factories in coal mining. soon after homes were lit up with light bulbs, instead of candles, electricity set off the 2nd industrial revolution. in the 19 seventy's, computers catapulted us into a yet a new era, allowing humans to forge closer networks and to rely increasingly on machines for productivity. today, we're more connected than ever intelligent machines can work. a tanya mostly opening infiniti stores where becoming more efficient, more precise and more sustainable. but more than that in a bit muddy xena. welcome to made the w's business magazine. and here's what's coming up. a vehicle boom and the us is

a doable without china. decoupling around the globe, what's it all about? and bikes, and then across cities to lessen the load. whether in china, the us or germany, all businesses of the 4th industrial revolution speak one of the same language, digital data. it's a language that delivers big results with minimal effort and shoot productivity with little electricity offers an eloquent answer to problems like labor shortages and energy crises. one of the revolutions, most modern factories, is located in the german state of hassle. and it speaks digitalization fluently. to look into the future climate neutral production, electricity generated from renewable sources will replace fossil fuels, which are also needed to power cars and produce heat so much more as needed. what does that mean for industry? does we have to reduce energy use and this investment in short,

manufacturing must become more energy efficient and stay competitive, but how visitors tour every day. this plant in western germany is one of the most modern in europe products unimpressive bond, indispensable distribution boxes, home to power cables. 5 can distribution boxes are a home for automation solutions. every sector leads. the motion is seen holland portions, data centers, automotive factors. bakeries, railways, distribution boxes can be found everywhere. not even windmill solar panels for charging stations for cars will work without them. this plant and the state of has produced is up to a 1000 in a single day with fewer than 300 employees. what's unique about this plan is that it can create those mass produced items in large amounts, as well as

a customized products fulsome and large amounts. this requires automation and digitalization. ultimately, we did both. computers give commands to the robots and they respond information from their sensors. this is collected for processing devices, report their status as well as energy usage. almost in real time, the software was developed by a different unit using as one of your most modern factory. we're always customers 0, the 1st customer. whenever this technology works, our software company can then sort of digging soundly to our customers a whole lot and somebody why all the efforts. because manufacturers have to change the use over 40 percent of the electricity in germany. and it's become more expensive lessons in the last 18 months of told us that we have to look at the cost

of energy with fairly different lines than we used to. when stock ends on the side, significant, not the size in the future will no longer be able to manage our plants according to paces all prices. but rather, according to energy availability, or according to the price of energy at certain times, 44 feet above the in the key and give you some insight. funds from smart factories are suppose to help save energy company as training technicians from international locations today. and i talked, it's expanding, especially in china, the us and mexico does. it's almost like we're explaining how the machines work to be able to support customers and offer service for anyone in mexico who buys this equipment and click on brand misapplyment. it's a huge variety of between the automation company is solar gas. and anybody using electric goals to tongue, which is owned by the group,

has 3000000000 euros in annual sales and wants to keep growing in the double digits part by expanding smart factories. all of the production equipment transmits information into the corporate cloud, creating a digital twin of the plant output and energy use can then be improved. but that requires investment. this smart factory alone cost about 250000000 euro is not surprisingly smart. factories only use the newest state of the art machinery to produce more sustainably. old models are discarded quickly. they are no longer usable and turn into junk, where the 90 percent of all materials on this planet are never repurposed. they only have one life. that's the opposite of sustainable family business,

and jeremy wants to change that. it's cranking up circularity in the industrial sector. the environmental disasters exacerbated by climate change the same time environmental consciousness is on the rise, including in company's disposing of industrial machinery and equipment, consumes large amount of resources and pollutes the eco system. we sometimes have liquids in the machines, such as acids or chemicals. they also have to be reprocessed properly. and then of course the materials such as metal, wood, plastic, or whatever is in there. that of course, leaves a footprint and it doesn't break down so quickly by itself is all on wednesday, let me read all these the rest solution

a new use for the old machines, the company dig, i'm a has been involved in the repair on modernization of industrial machinery to 30 years the and then the, i'll circle the circular economy for us. it doesn't start with a product that comes out of the machine. but with the machine itself, it's part of a cycle leap. this is our but we also modernize use machines. our customers give them to us or we buy them and then they're repaired or modernized. when done, they are making them a safer. well, that's more energy efficient than batteries. energy. if it's 10 pounds, we saw some of the machines are up to 80 years old. meanwhile, the company has switched its focus to robot processing machines, but has one clear advantage. that's one of the great thing about processing rubber

or last numbers in general, is that the process hasn't changed in almost a 100 years or so. the mechanical processes are still the same, isn't nothing. that's why these machines lend themselves to being upgraded with new technology openings fund. petition, you can talk to me in about new types of thoughts. this is a mazda when a machine arrives, there's always a surprise. i it might be if it's only when we take it apart, that we can see its true condition and all that needs to be done to make it work again on the end, we'll send that to the desktop for signature. not every machine can be fixed. that's why the company also builds new ones which can be fixed on the ice quickly and easily. an advantage when resource gas supplies on certain, these benefits, both the customer an environment. i'm a few mean. mechanical engineering is in fact a bellwether for many other industries. it exerts a major influence across industries, the and it consequently influences sustainability and the environment to

dig. a law is one of the few machine manufacturers in germany that are focused on the secular economy and are fully in line with the concept. like the circular economy, electric vehicles are also pillar of the sustainability revolution. at least in china, it sold 6000000 e 's last year. that's 80 percent more than the previous year. in the us. on the other hand, the road is a large bump here. trucks and pick ups still dominate top seller list there. but that's meant to change. now the us government is investing big. it wants to bring more electric vehicles onto american streets. and it plans on doing it without any chinese producers. but is that possible? an electric car revolution shaped by traits, engines. the us is losing ground to china and the global easy race to catch up. it's pouring money into the car industry, the only parts close as trading partners. now the best chance to clean up us auto

emissions hinges on car makers building new local supply chains. quickly and we begin here in spartanburg, south carolina since the early 19 ninety's home to the largest us production facility for german car maker bmw. it turns out some 1500 cars daily. and that in the middle of a transformation, a $1000000000.00 expansion is preparing the factory for new electric vehicle. assembly lines bmw, you wants half, it's car sales to be electric by 2030. it's just one of many car makers announcing big investments across north america for gm, toyota and honda, and have all pledge billions of dollars on new battery production across the us. and mexico. meanwhile, volkswagen audi to jo and c. r, a release expansion plants to their factories. tesla meanwhile, says it's building an entire new facility in mexico. each of those announcements coming after us president joe biden signed the inflation reduction act in summer 2022. it's the largest climate legislation in us history, offering

a staggering $370000000000.00 and subsidies for renewables. energy grid improvements and mobility transportation is the biggest source of greenhouse gases in the us, accounting for almost a 3rd of all emissions of the us transition to electric has slowed. meanwhile, both china and the you have put more electric cars on their roadways in recent years. and it faster rates the irate now sense and vicious new goals for electric vehicles including that they reach 50 percent market share in the us by 2030. that's compared to only 8 percent last year. the last central lever is a clean vehicle tax credit of $7500.00 for buyers of qualifying new electric vehicles. over the next 10 years. it's a massive incentive for consumers to buy only those cars to meet the requirements and for producers to, to your closely to sourcing rules. for more on that in a moment. for the north american car industry, the credit is a real boost and it comes at a significant moment. recently, it's been chinese companies that have shown more tempo in the market. given that

it's that signal to the overall e v. supply chain here. there, there is interest, there is excitement, so interest, excitement that means you know, is as an investment alone in the 1st 3 months of the new law. carmakers invested in estimated $33000000000.00 just in the us. that's according to the center for automotive. the groundwork for which was late some 30 years ago and that's when the us, mexico and canada signed the north american free trade agreement. the 3 nations believing that lowering trade barriers would create more prosperity for all of them. but all positions of measure was high. auto worker unions in particular, were concerned about foreign products creeping into the supply chain and eroding to domestic production base. so we push for sourcing with some $62.00 and a half percent of the total buy the vehicle has to be produced in north america. nafta essentially created an auto production chain that stretched from one end of the content to the other inter mexico into one of the world's automotive heavy

weights. and then there's something with this machine color. the mexican automotive industry is at the same technological level as the international automotive industry. often what be interested in that they told me cool. in fact, the 6th mexico is the 6th largest automobile producer in the world. i even think what of all, there are 24 plants assembling cars or components for the major automotive brand new mexico. oh component. and all of them are preparing in varying degrees to integrate into production of electric cars and what pieces and making cool in the us is that the bundle going by your own little be able to see that by david r. c. i pollution, delta motors, electrical. the controversy are now to let the further changes. meanwhile, us present donald trump a critical the agreement rate, renegotiated it in 2020. he raised the local sourcing requirements once again. this time to 75 percent of the cars value. another challenge for automakers, final assembly of all vehicles must take place in north america or in another free

trade partner of the us. and then beginning in 2025. the new law prohibits sourcing components and minerals from china altogether. and that's a problem. china is the world leader and lithium ion battery, manufacturing, accounting for 79 percent of total production capacity. the u. s. pales in comparison and that's just lithium. finding alternative sources won't be easy. the us has some critical mineral deposits as free trade partners like canada, australia, and chilly. but experts say most nations are still the early stages of extracting and refining. and it's a process, it's actually quite dirty and complicated. so we're not looking any quick solution for this key element in the oh, the battery process. if we've simultaneously insist we're not going to do business with china. companies are dealing with more than just sourcing problems, retraining entire workforces and finding new workers while still meeting irie

timelines is going to be difficult. at the bmw plan, spartanburg training is a central part of the transition to electric. last year the car maker opened a $20000000.00 facility for hands on courses and robotics, and electrification the switch from internal combustion engines to electric drive isn't a small change experts say touching virtually every aspect of the vehicle and production the vehicle is designed differently, it's built differently, all the things about how the vehicle is, is, is built all the way through the process, even handling the different components, what require it is in order to handle them. so we also have training for our logistics colleagues for everybody that touches a piece of the car that could be impacted by the change from internal combustion to high voltage all the way through to the operation of the vehicle, the testing of the vehicle from japan to india in the us getting workers like these ready in time is a massive challenge for car makers. the new push by washington is simply good

business, north america, a good investment. but it's also an example of how the political priorities in one country can conflict with broader climate goals. anchoring supply chains inside national borders or as close to those borders as possible. that's what's really behind the inflation reduction act in the us. but it's not just there and the global economy so called the coupling has become almost as common a term as digitalization. so we took a closer look what is the coupling? the coupling a separating breaking off or dividing the coupling something that have been closely bound now so upon us for example, well economically intertwined states, all blocks brushes, invasion of ukraine has led to the complete hold of russian gas deliveries to germany. a substitute to be found quickly,

many countries now and to prepare and protect themselves before the next crisis producing and trading more locally unbecoming independent of global supply chains. the us been trying to see couple from china for a while. it's been making it hard for chinese funding such as hawaii to gain access to the us market. and it's set up a huge investment program for domestic industry in the struggle for global dominance. america is also totally on europe to de couple from china. europeans are cautious because breakups always costs money and breaking up fast costs even more. want to study forecasts, the full percent decline in gym and gross domestic product. we're to d, couple of from china immediately. economists say ending globalization could jeopardize prosperity and growth in europe. that's why germany and friends hesitant the couple from china. instead, they want to the risk,

which means funding the products and role materials their economies are especially dependent upon and then quickly finding new sources in other countries on investing. the previous partnerships would still remain the risking reduces pitfalls by creating back ups. after all, the coupling and tightly isn't possible in a globalized well without question. we need more electric vehicles for the energy transition. but in cities, most people don't really need cars at all. bikes are much more sustainable. that's why across europe, more and more cities are clearing a path for bicycles. barcelona, as blocking off cars from entire corridors, every 3rd street in the spanish city. it's meant to be soley for bikes. but there's one big drawback to bikes, compared to cars. when you have a lot to transport,

the going gets tough. that's why it started up from hamburg is now literally taking the load of bikers. i made an alpha, my name is bar hod, i'm kind of girlfriend. i'm a co founder and managing director of new v and based in hamburg, germany, and we provide a sustainable transport solution for the urban environment type in the . the idea was that the empower people living in an environment to move a lot of weight with dollars using their cars. the v b came about the following, this is by this by significant electric lease, howard bicycle. the electric power bank trailer sense is how the front of the vehicle is moving. it's going to move petty either. so i'm going to close it by

hand, or it's connected to a bicycle, but it's either standard headboard electron ottoman, hey, you electrically powered and then the trailer is ready to go. see this is our search and development workshop, valasics enable mechanics. you can yeah. yeah, but the 1st section is for mechanical issues. come then we have your tools and machines are essential mechanical operations um to up and try to get some assemblies with him. one quick test to be test subassemblies for trailers that validate some folks sample. yeah, but i'd be, for example, if you were testing the brakes with the singling loads of interest, see if there's any failure sites and skip bought. it was nicholas here to get out there hanging out the, the both the night. i came here driving it to study, we're both the people of color. we speak german, but we're, we're not race and grew up in germany. we take it father as an advantage because on

this give us the possibility to be role models for either for students to come to drum and to study and to realize that they can pursue all the career opportunities . so not only work in the company, but also create their own company and culture. diversity for us is extremely important. typically, this is a pop part of our culture. news that has so to, to me, please come to different countries. and we do believe that the diverse, whatever is for all the stronger we applicants, we have the input from employees coming from many different countries from the u. s . from sweden, from germany, from pakistan, from india, from denmark, from hungry and so on, to work together on the vision, to how for to change the cities and make them more green, sustainable, and proficient a tomato. most of our clients are logistics companies for

the time being nice. i q, we work with that get in germany and to p. s. at the same time we're in operation all over europe. can go to plato, correct? good. and how much of our biggest buyers, belgium post, which uses the trailers for post and partial delivery service or possibly delivery . can you use the i 1st came to germany in 2008 to do some of the boxes i was selected in. it estimates more in this space, my sister program, many journeyman and say excited city i studied for one year in germany and then completed the rest of my studies in sweden, in france before heading back to pakistan on many want the fmi sector. i worked there in the small and medium sized enterprises sector in germany, again in proof and then returned to germany again back in 2015. i was very clear to after i came back to germany, it was clear cuz i had to do something different. i wanted to start my own business,

or i wanted to start something on my own or a are you so tell him here to okay on that even fairly bo dot by you said, tell him it's okay. even if he say, oh, you have nothing to lose. i'm cutting people since i was already working in germany, taking a risk as a family founding a stone. so it was significantly easier to manage our support to him in a way that even if we failed off to try and for 2 years, as many startups fail, we would still take dr. assisting stuff and to home school. pay me except assessment should. okay, go to your specifications on the adult, successfully be the any is at the start with challenging and stressful for the family challenges you with the how to how the lot of stress to, to walk in and technical challenges to them. that things became most streamlined because time of booking, you know,

he has more time for his family. i would say the to me can do. even germany, entrepreneurship is relatively easy. you can get help from institutions that have been around for a long time. and a lot of funding is available to get to start up up and running to uh, to get us started up and drive. another positive aspect of doing business in germany is that the universities are also very supportive here. it's a significant advantage. if you're creating a tech start up, you can always go through university, then get linked up there and take a lot of resources. the you come up with a good idea of interest. if it is market people who just sell a bill, which has the potential to be beneficial for someone and then you to start working on that. so i would only suggest to, to actually go ahead and start doing your own thing. good. how can life

become easier and more sustainable? how can we develop faster and degree in or the 4th industrial revolution is a large part of the answer. and that's our show for today. thank you for watching. take care of you through the

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