the hiring key more people than ever on the news world volume in such a fashion. life on the boss hassle, jessica admitted god the castle. josh the piano, is it going back on the car then? that's okay. that's the nanda foundation. one book sitting on find out about me being a story in some language, reliable news for migraines, wherever they may be. the, we are in the midst of a revolution, an industrial revolution, our 4th one to be exact. the 1st industrial revolution of woke europe from an

economic slumber in the 19th century started with a steam engine, the 1st motor of the world. and it provided new jobs and tech cell factories and coal mining. soon after homes were lit up with light bulbs, instead of candles, electricity set off the 2nd industrial revolution. and the 1970s computers catapulted us into a yet a new era, allowing humans to forge closer networks and to rely increasingly on machines for productivity. today we're more connected than ever intelligent machines can work a tanya, mostly opening infiniti stores where becoming more efficient, more precise and more sustainable. but more on that and a bit muddy xena. welcome to made the w's business magazine. and here's what's coming up. a vehicle boom and the us is a doable without china decoupling around the globe. what's it all about?

and bikes, and then across cities to lessen the load. whether in china, the us or germany, all businesses of the 4th industrial revolution speak one and the same language, digital data. it's a language that delivers big results with minimal effort and shoots productivity with little electricity offers an eloquent answer to problems like labor shortages and energy crises. one of the revolutions, most modern factories, is located in the german state of hassle. and it speaks digitalization fluently. to look into the future climate neutral production, electricity generated from renewable sources will replace fossil fuels, which are also needed to power cars and produce heat so much more as needed. what does that mean for industry? does we have to reduce energy use and have some risk? in short, manufacturing must become more energy efficient and stay competitive,

but how visitors tour every day. this plant in western germany is one of the most modern in europe, products unimpressive, indispensable distribution boxes, home to power cables. 5 can distribution boxes are a home for automation solutions. every sector leads organization has seen holland hoffman data centers, automotive factories bakeries, railways, distribution boxes can be found everywhere. not even windmill solar panels or charging stations for cars will work without them. this plant in the state of has it produces up to a 1000 in a single day with fewer than 300 employees. what's unique about this plan is that it can create the mass produced items in large amounts, as well as the customized products. also in large amounts, this requires automation and digitalization. ultimately we did both. computers give

commands to the robots and they respond. information from their sensors is collected for processing devices, report their status as well as energy usage. almost in real time. the software was developed by a different unit and that was one of your most modern factories were always customers 0, the 1st customer. and whenever this technology works, our software company can instead of dig, certainly to our customers. why all the efforts? because manufacturers have to change the use over 40 percent of the electricity in germany, and it's become more expensive. lessons in the last 18 months have told us that we have to look at the cost of energy with very different. i used them. we used to one

spot guns on the side significant not the size and the future will no longer be able to manage our plants according to paces old prices. but rather, according to energy availability or according to the price of energy at certain times for and for football. but, you know, even give you some site, find some smart factories are supposed to help. save energy accompany is training technicians from international locations today. and they tell it's expanding, especially in china the us and mexico does. it's almost like we're explaining how the machines work to be able to support customers and offer service for anyone in mexico who buys this equipment and click on brand misapplyment. that's a huge variety of between the automation companies, solar gas, and anybody using electric goals to tongue, which is owned by the fleet, held little group, has 3000000000 euros and annual sales and wants to keep growing. and the double

digits part by expanding smart factories of all of the production equipment transmits information into the corporate cloud. creating a digital twin of the plant output and energy use can then be improved. but that requires investment. this smart factory, a low cost about 250000000 euro is not surprisingly smart. factories only use the newest state of the art machinery to produce more sustainably. old models are discarded quickly. they are no longer usable and turn into junk, where the 90 percent of all materials on this planet are never repurposed. they only have one life. that's the opposite of sustainable family business, and jeremy wants to change that. it's cranking up circularity in the industrial sector of the

environmental disasters exacerbated by climate change. the same time environmental consciousness is on the rise, including in companies disposing of industrial machinery and equipment, consumes large amount of resources and pollutes the ecosystem. yeah, i'm sorry about that. we sometimes have liquids in the machines, such as acids or chemicals, they also have to be reprocessed properly. and then of course the materials such as metal would plastic or whatever is in there. that of course, leaves a footprint and it doesn't break down so quickly by itself is all all these the rest solution and you use for the old machines

the company dig a mile has been involved in the repair on modernization of industrial machinery facility is the and then that's all the circular economy for us. it doesn't start with a product that comes out of the machine. but with the machine itself, it's part of a cycle leap, hvac, but we also modernize use machines, what any of our customers give them to us, or we buying them, and then they're repaired or modernized, when done, they are making them a safer. well, that's more energy efficient than batteries energy. if it's sent home to shut off, some of the machines are up to 80 years old. meanwhile, the company has switched its focus to robot processing machines, but has one clear advantage. that's one of the great thing about processing rubber or last numbers in general is that the process hasn't changed in almost

a 100 years. sort of mechanical processes are still the same, isn't nothing. that's why these machines lend themselves to being upgraded with new technology. it openings fund detection to capacity, and i bought new types of thoughts. this is a mazda. when a machine arrives, there is always a surprise. it might be if it's only when we take it apart, that we can see its true condition. and all that needs to be done to make it work again only, and will stomach to desktops or stick. it's not every machine can be fixed. that's why the company also builds new ones which can be fixed on the ice quickly and easily. an advantage when resource gas supplies on certain these benefits, both customer an environment. i'm a few mean mechanical engineering is in fact a bellwether for many other industries. it exerts a major influence across industries via and it consequently influences that sustainability and the environment to dig. a law is one of the few machine manufacturers in germany that are focused on the secular economy and of fully in

line with the concept. like the circular economy, electric vehicles are also pillar of the sustainability revolution. at least in china. it's sold 6000000 in these last year. that's 80 percent more than the previous year in the us. on the other hand, the road is a large bump here. trucks and pick ups still dominate top seller list there. but that's meant to change. now the us government is investing big. it wants to bring more electric vehicles onto american streets, and it plans on doing it without any chinese producers. but is that possible? as an electric car revolution shaped by traits, engines the us losing ground to china and the global easy race to catch up. it's pouring money into the car industry, the only parts close as trading partners. now the best chance to clean up us auto emissions hinges on carmakers building new local supply chains quickly. and we

begin here in spartanburg, south carolina since the early 19 ninety's home to the largest us production facility for german car maker bmw. it turns out some $1500.00 cars daily and that in the middle of a transformation, a $1000000000.00 expansion is preparing the factory for new electric vehicle. assembly lines bmw, you wants half, it's car sales to be electric by 2030. it's just one of many carmakers announcing big investments across north america for gm, toyota and honda have all pledge, billions of dollars, a new battery production across the us and mexico. meanwhile, volkswagen audi to show and fee on every lease expansion plants to their factories . tesla meanwhile, says it's building an entire new facility in mexico. each of those announcements coming after us president joe biden signed the inflation reduction act in summer 2022. it's the largest climate legislation in us history, offering a staggering $370000000000.00 and subsidies for renewable energy, great improvements and mobility transportation is the biggest source of greenhouse

gases in the us, accounting for almost a 3rd of all emissions. the us transition to electric has slowed. meanwhile, both china and the you have put more electric cars on their roadways in recent years and it faster rates the higher rate. now since and vicious new goals for electric vehicles including that they reach 50 percent market share in the us by 2030. but that's compared to only 8 percent last year to the last central lever is a clean vehicle tax credit of $7500.00 for buyers of qualifying new electric vehicles. over the next 10 years. it's a massive incentive for consumers to buy only those cars that meet the requirements and for producers to hear closely to sourcing rules. for more on that in a moment. for the north american car industry, the credit is a real boost and it comes at a significant moment. recently, it's been chinese companies that have shown more tempo in the market. given that it's that signal to the overall e v. supply chain here. there, there is interest,

there is excitement, so interest, excitement that means you know, is as an investment alone in the 1st 3 months of the new law. carmakers invested in estimated $33000000000.00 just in the us. that's according to the center for automotive research. it's investment the builds on a well established production chain stretching across north america. the groundwork for which was late some 30 years ago. that's when the us mexico and canada signed the north american free trade agreement. the 3 nations believing that lowering trade barriers would create more prosperity for all of them. but opposition to the measure was high. auto worker unions in particular, were concerned about foreign products creeping into the supply chain and eroding the domestic production base. so we push for sourcing rule some $62.00 and a half percent of the total buy the vehicle has to be produced in north america. nafta essentially created an auto production chain that stretched from one end of the content to the other inter mexico into one of the world. automotive

heavyweights in the system with this machine gun that the mexican automotive industry is at the same technological level as the international automotive industry helped him with the internet and not visual me cool. in fact, fixed mexico is the 6th largest automobile producer in the world. i even think what people are 24 plants assembling cars or components for the major automotive brand, new mexico. oh, going into into all of them are preparing in varying degrees to integrate into production of electric cars with leases and making cool in the us. is that the bundle going my own on on a little bit to see that by david r. c. i pollution down to movies, it looks, it goes. so the controversy are now to let the further changes. meanwhile, us president donald trump, a critical the agreement, renegotiated it in 2020. he raised the local sourcing requirements. once again, this time to 75 percent of the cars value. another challenge for automakers, final assembly of all vehicles must take place in north america or in another free

trade partner of the us. and then beginning in 2025, the new law prohibits sourcing components and minerals from china altogether. and that's a problem. china is the world leader and lithium ion battery manufacturing, accounting for 79 percent of total production capacity. the us pales in comparison and that's just lithium. finding alternative sources won't be easy. the us has some critical mineral deposits as do free trade partners like canada, australia, and chilly. but experts say most nations are still the early stages of extracting and refining. and it's a process, it's actually quite dirty and complicated. so we're not looking any quick solution for this key element in the oh, the battery process. if we've simultaneously insist we're not going to do business with china. companies are dealing with more than just sourcing problems, retraining entire word forces and finding new workers while still meeting irie

timeline is going to be difficult. at the bmw plan, spartanburg training is a central part of the transition to electric. last year the car maker opened a $20000000.00 facility for hands on courses and robotics, and electrification the switch from internal combustion engines to electric drive isn't a small change experts say touching virtually every aspect of the vehicle and production the vehicle is designed differently, it's built differently, all the things about how the vehicle is, is, is built all the way through the process, even handling the different components, what require it is in order to handle them. so we also have training for our logistics colleagues for everybody that touches a piece of the car that could be impacted by the change from internal combustion to high voltage all the way through to the operation of the vehicle, the testing of the vehicle from japan to india in the us getting workers like these ready in time is a massive challenge for car makers. the new push by washington is simply good

business, north america, a good investment. but it's also an example of how the political priorities in one country can conflict with broader climate goals. anchoring supply chains inside national borders or as close to those borders as possible. that's what's really behind the inflation reduction act in the us. but it's not just there and the global economy so called the coupling has become almost as common a term as digitalization. so we took a closer look what is the coupling? the coupling a separating breaking off or dividing the coupling something that have been closely bound now. so upon us for example. well, economically intertwined states or blocks brushes, invasion of ukraine has led to the complete hold of russian gas deliveries to germany. a substitute not to be found quickly,

many countries now and to prepare and protect themselves before the next crisis producing and trading more locally and becoming independent of global supply chains . the us has been trying to see couple from china for a while. it's been making it hard for chinese funds such as hawaii to gain access to the us market. and it's set up a huge invest them programs the domestic industry in the struggle for global dominance. america is also totally on europe to be couple of from china. europeans are cautious because breakups always cost money and breaking out fast because even more one study forecasts the full percent decline in german gross domestic product work to de couple from china immediately. economists say ending globalization could jeopardize prosperity and growth in europe. that's why germany and friends saw hesitant the couple from china. instead they wanted the risk,

which means finding the products and role materials their economies are especially dependent upon and then quickly finding use offices and other countries on investing the previous partnerships would still remain the risking reduces pitbulls by creating the backups. after all, the coupling and tightly isn't possible in a globalized well without question. we need more electric vehicles for the energy transition. but in cities, most people don't really need cars at all. bikes are much more sustainable. that's why across europe, more and more cities are clearing a path for bicycles. barcelona, it's blocking off cars from entire quarter is every 3rd street in the spanish city . it's meant to be solely for bikes. but there's one big drawback to bikes compared

to cars. when you have a lot to transport, the going gets tough. that's why it started from hamburg is now literally taking the load of bikers. i met an alpha, my name is bar hod, i'm kind of girlfriend. i'm a co founder and managing director of new v and based in hamburg, germany, and we provide a sustainable transport solution for the urban environment type in the . the idea was that the empowered people living in an environment to move a lot of weight with dollars using their cars. the v b came about was the funding. this is by this by significant electric lease, howard bicycle, the electric power bank trailer census. how the front of the vehicle is moving. it's going to move petty. i need someone to close it by hand. we've got,

or it's connected to a bicycle, but it's either standard headboard electron ottoman, hey, you electrically powered and then the trailer is ready to go. see this is the search and development workshop by law section able mechanics. you can yeah. yeah. but the 1st section is for mechanical issues, and we have your tools and machines for a central mechanical operation um to up and try to get some assemblies with him. one quick test gonna be test subassemblies for trailers and validate some folks sample. yeah, but i'd be, for example, if you were testing the brakes with the singling loads of interest, see if there's any failure and i can skip bought. it was me configure it at the beginning at the, the both the night. i came here driving it to study. we're both the people of color. we speak german, but we're, we're not race and grew up in germany. we take it father as an advantage because on

this give us the possibility to be role models for either for the students to come to drum and to study and to realize that they can pursue all the career opportunities. so not only work in the company, but also create their own company and culture. diversity for us is extremely important. typically, this is a pop part of our culture. news that has so to, to me, please come to different countries. and we do believe that the diverse, more there, 1st of all, the stronger we have because we have the input from employees coming from many different countries from the u. s. from sweden, from germany, from pakistan, from india, from denmark, from hungry and so on, to work together on the vision to how for to change as it is, and make the more green, sustainable, and efficient a tomato. most of our clients are logistics companies for

the time being amazing. i q we work with that, get in germany and to p. s. at the same time, we're in operation all over europe and go to plato, correct, good. and how about our biggest buyers, belgium post, which uses the trailers for post and partial delivery service or possibly delivery . can you use the i 1st came to germany in 2008 to do some of the boxes i was selected in. it asked miss more this space, my sister program many, many, many se excited stories, young study for one year in germany, and then completed the rest of my studies in sweden, in france, before heading back to pakistan on many want the fmi sector. i worked there in the small and medium sized enterprises sector in germany, again in proof and then returned to germany again back in 2015. i was very clear to after i came back to germany, it was clear cuz i had to do something different. i wanted to start my own business,

or i wanted to start something on my own or a are you so tell him here to okay on that even fairly bo dot by you said, tell him it's okay. even if you fail, you have nothing to lose. i'm cutting people since i was already working in germany, taking a risk as a family founding a stone. so it was significantly easier to manage. i supported him in a way that even if we failed off to try and for 2 years, as many startups fail, we would still take dr. system accessing to home school, pay me except assessment so to speak with to your specificities on the adult. most stressful bibiana years at the start with challenging and stressful for the family challenges you with how the lot of stress to, to work and, and technical challenges to them. that things became most streamlined because time of booking, you know,

he has more time for his family. i would say the to me can do. even germany, entrepreneurship is relatively easy and you can get help from institutions that have been around for a long time. and a lot of funding is available to get to start up up and running to uh, to get us started up and drive. another positive aspect of doing business in germany is that the universities are also very supportive here. it's a significant advantage. if you're creating a tech startup, you can always go through university, then get linked up there and take a lot of resources. the you come up with a good idea of it, just if it is marketable, we just sell a bill which has the potential to be beneficial for somebody. and then you just start working on that. so i would only suggest to, to actually go ahead and start doing your own thing. good. how can life

become easier and more sustainable? how can we develop faster and degree in or the 4th industrial revolution is a large part of the answer. and that's our show for today. thank you for watching. take care of you. through the

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