9 don't promise to use 20 to 30 percent recycled p t plastic and it's water bottles by 2011. but they failed. you never know it though by 2014. that on, on the website said this, the goal is to achieve a rate of 25 percent for cycle p t by 2020. so the company just delayed, as promised by almost a decade, no mention of a previous commitment, but globally then on water still used only 19.8 percent recycle p t and 20242025. they now have us another new goal, and we committed by 2025 to use 100 percent per 2nd for all over us in europe and 50 percent. after dragging its promises out for over a decade, dunham has at least made some progress. a companies are even further away from their own commitments, nestle only used 5 percent recycle p t in 2020. coca colas. european branch was a 9 percent. and italian sererow who promised to get to 50 percent by 2025,

only started releasing any such bottles in 2021. so what about the promises that weren't cheap? some of them are genuinely positive steps, but others see more like marketing ploys and long term improvements like this campaign that belgium brewery, i'm part of the bush in this. the company behind beers like american budweiser corona, and thanks. in 2017, they decided to tackle ocean plastic. even got some famous act us on board. the collaboration with highlight, i think, is a very so that'd be innovative and smart. why to take a step toward cleaning up our own. um, i believe one of the brands that is more connected to the ocean company probably announced that it had over delivered on the commitment and organized $214.00 beach dance. but they were all just one time clean ups delivering no long term protection . it also sold some sunglasses, made from recycled ocean plastic and then looked at the success plastic the ex we've in my clinic i made a whole video about the challenges of recycling ocean,

plastic and low risk, a pedal policy campaign up on the n g o 0 waste europe has this to say, yes, so beach cleanups have an issue with that because uh this companies are doing these beach cleanups. it says, pretending this includes the deed are not actually, they are the ones they are putting all these packaging materials raised at the beaches instead 0, i says the power i t should be to reduce plastic waste at the source, essentially need to close the fact. but when we looked at what companies actually premised, we found out of almost $100.00 searches, only $1.00 and $5.00 even aimed to reduce the amount of plastic used in packaging. and most of those schedules are still in the future. it was far more property. that's a promise of packaging would be made recyclable. but even if the packaging is recycled in theory, without infrastructure to collect and traded, it will not be recycling practice numbers. a capella says instead materials might

end up being incinerated, put in lentils, or even worse, left to the, to the environment, promising to use already recycled. plastics like that on with his water bottles, is a much better way of the companies take the easy route that most of these are specifically about p t. p. c is used for portals, but also for other packaging and even at tech styles. it's also by far the easiest type of plastics to recycle. over the past decade, more and more brands have launch bottles made sometimes entirely from recycle p t. but only 17 percent of all plastic packaging is made of p t. the remaining 83 percent i've had to recite the plastics like probably properly l a b or h t p or a combination of many materials for them of those sessions, cops and wrap. as from the beginning, those are notoriously hard to recycle. even if they are collected most, the only downside falls into low grade products like cheap construction materials. meaning that companies often highlight the easiest material to recycle,

instead of mentioning the mountains of absolutely not through a little waste they produce around the world or. so whether we start to change some initiatives or trying to work on transparency 1st, for example, the other make out the foundation. companies can sign up to the global commitment program with the voluntary pleasures around plastic packaging, foundations, and collect 6 commitments and trucks that promise companies are, you know, hiding behind this board and take this man's and not doing the changes that they would need to do. the foundation, this is we have a stick, you know, they have their parents. what happened is the company decides lead. what happens is the company does not want to reveal the data. they don't keep them out. so what needs to happen instead? good question. i would say that what's really the change the behavior right here. this company's was your legislation around the world. more and more countries are

imposing restrictions on plastic packaging. the number of regulations on single use plastics like bags of styrofoam has exploded in the past decade. the european union has now recently followed suit and passed some vicious caustics that just ation as well under the single use plastics directive, disposable items such as plastic bags, category and stores cannot be distributed within new markets anymore. and the directive also includes targets for psycho plastics. by 2025 p t portals need to have at least 25 percent recycled content. and by 2030, this targets will be raised to 70 percent. and change needs to happen and it needs to happen fast. global caustics production is still growing, and it's focused almost triple in the next few decades. in order to even slow this increase, the world needs much better recycling systems and stricter regulations. the data shows that voluntary commitments, i'm not enough. companies only change the tactics when push it through legislation,

public accountability and consumer demand. and we'll check back in 2025. when companies have to deliver on the next set of plastics promises. some of them will even be mandatory, at least with in the you are you are beach boston auto mountain person. well, i am a mountain person and he has the approve and see pictures. and i loved his high. but you know what to do in all my pictures, even in these, the or to for fix to desk. mountains flash. yeah. even in high mountain peaks where i would go to make myself feel like fun. it's floor in and explore the mountains. i will still find trash, and a lot of my friends have the same story. but you know someone much like us went on a high. so all of this trash. but he didn't stop this. he decided to do something about it to give back to the mountains. something for all the com and fees that they give all of us of anybody invited him low gas m the the 1st time we were on

a short trip to a place called satan don't, don't hang up at about 2 and a half hours of hiking restarted cleaning up in 10 minutes, i had convinced 3 or 4 of my friends to correct for the different purposes i like and go through, but i wouldn't kinda bank what's in there and everyone has dates and the initial huffing on. and eventually people get on board and start picking up the way as they develop a sense of trying to take a look. so somebody got an out of the extensive pay dollar plan, but that's not necessarily true of the millions of dollars. so come to the himalayas every year. they often set up games, but ever define clean water bodies, new flat areas, and dump them based directly into the rivers. these rivers are crucial to look at about diversity. and the equally important political communities. these days that are, those are categories, question, trash, and pollution into the heart of these mountain villages.

this is the problem that relieve someone is trying to address his organization, healing him all as 6 people on hikes in the region that also involves picking up trash. he was inspired by his interactions with the people who have lived here for decades. i think one of the biggest, or the most fascinating interactions with the ship of community was when i asked them about their understanding of climate change the yeah, they had a very simple answer. 1015 years ago. they could look a moment from the sheet 3 times a year. you know, it's just the ones that you understand the age of them woke up that they might be better. but could you bear to test this? because then you could have value of the garage is degree. the key you to let us know for you to know because we have lots of big woods for climate change just because of snowfall. come ok. we have not much for them or it's a very simple thing, but it's directly related to their lively deeps. efforts are in the changing long

established behaviors among tourists and locals. into him all is by the tourism industry remains largely unsustainable. he wants to go beyond cleanups and introduce locus to new ideas about the value of recycling waste, rather than simply running it on monday, when we try our best to involve local residents and the work we do, if we want to minister will to secondary economy, it cannot be done without including the local communities, all this process trash we collect with a one and 2 years is brought to a material recovery facility where we employ local resident lake washington. if we try to ensure that the medina to be collect become the source of labor in order for those who live here these and let us at the more detail recovery facility lucas, like children, have had to multiply healing him my list efforts. initially he simply wanted to clean up his visit, but now he oversees, the sorting and recycling of waste means

a lot of crash doesn't get sent to a landfill. pradeep, so regular outreach and basel inlaw schoolchildren from neighboring villages. west has got back a, an apple, they write to me that recently a work and started doing the same on our own. and now o f looks, i've grown to such an extent that it makes me happy to see that they could sustain the movement without me next a month. but it, you think you make a. com go, she'll be able to use social media to spread the word. forget. many people are writing to us, seeking to voluntarily want this when they stock with housings of people are now helping undo the damage to the himalayas. healing him my layers of spreading the idea that being the tourist here in the mountains means leaving them in a better state. then they found the plastic. and my gosh, down in my streets. everyone in my life, even in let me cations for. like 2 days stories left me truly inspired. let's look

at the same problems that the always be with. must think of seduce, is that truly make others lives better, but you will let me know what did you like the most about to these episode, and what would you like to see more of you can write to us at the equal in the the d, w. dot com. see you next week until then take care. goodbye. the

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