and that would be evelyn, this is the record is contract will run until 2027. kane is england's all time leading goals, or you're watching the double you news. or reminder of our top story. the death toll from wild flyers and the hawaiian island of maui has risen to 80 anymore are still will be missing. firefighters continue to battle the flames. some residents have returned to assess the damage to their homes and business. that's the latest on the w news. a mary, anna evans team from me and the entire news team in berlin. thanks for watching. the amended coin is great for investing. the invest these little everyone here just

wants to get into a big old cliff, the coins digital gold. and we wanted to stay here in central and south america. they're known as big queen arrows, digital gold, diggers, investors from all over on moving to latin america in search of bitcoin treasure. nowhere is the crypto currency value more highly than here. but for many, the frenzy ends in ruin. we were promised high speed rail, but so far there is no sign of the coin in latin. america starts august. 18th, on d. w, the volleyball stash hiero kind of his digital clone. for an advertising campaign i generated fashion models can be tall, short plus size, skinny, and apps can now help you finish your home. digital marketing, it's increasingly personalized with the help of a i. this is changing the advertising industry, but to how exactly. that's our topic on shift today.

the ex thing has always been a competitive profession, but with the rise of artificial intelligence actors starting to feel for their careers. this is down to so called gen with a i, which is playing and then increasing the important role in the film business. the same goes for the advertising industry. as an example from india back by syria. stop. how can you imagine hollywood superstar shot root con, promoting a small shop in your city? is there any up? you know, i'm in the past one of the session of embroidery and stacy in fact, doing ads for thousands of shops all across india made it possible. but every day they live in the country to create a video ad for themselves. of like a big celebrity, endorsing this shut up. this became a reality thanks to generative advertising. generative advertising means

or you know, loved them as needed, a guard every single piece of advertising. you can use very, center breakthroughs, executive ed, technology, and use people's business loans degree it. hundreds of thousands of video. i've created data campaign for the hindu festival of lights. devali a i started up rephrase, partnered with an international advertising agency and shot a short video with superstar shar root con. after training and a model with this footage, the startup created a platform where small shop owners could produce their own sha root con, advert. more than a $100000.00 entrepreneurs took advantage of the service functions and could possibly lecture me selection, say the world of advertising is changing and thanks to ai ads can now feature of

variety of people depending on the audience they're intended for without re shooting the video you could even see celebrities rising from the dead to star into commercials. interesting time version 1874. as fascinating as this new technology is, the risks are obvious. let's say a company has the rights to us the liberties digital clone. how do they make sure the clone won't be used for another purpose? rephrase a on a company which turns text into video checks every text input they receive. but i stream a whole trust points out that it's always the creator who's responsible for how the software is used. is this enough to convince the liberties that they're digital reproduction is safe and won't be used in other context? and could i help make adds more relevant for you all those to liberty endorsements

completely lose their meaning. all the possibilities for the marketing? well, the end that's the, especially the ad industry, makes use of data harvested online. this data is then analyzed and used by i to create a perfectly tailored user experience. this is known as hyper personalization. let's take a look a, i can adjust the commercials that we are shown depending on who sees it. with the help of user data, they will be tailored to us experts called this hyper personalization. in the past, a single tv commercial would be produced by entire country put on social media. personalized advertising has become the standard. now the ads you see depend on your interest with the help of a commercial to be able to target each person individually is going to be hyper personalized, one to one by getting video. instead of using the same video,

ad creative and, and sending adobe with the ad campaign with the show room con, from earlier made use of g o data. that means users got to see different versions of the clip, depending on the area they lived in. but advertisers know a whole lot more about us than that. i do need to go with that. i know they give me a if we don't get to promoting a movie about an undercover cop. rephrase a i utilized user data such as the name or the last movie ticket, purchased online. the back month. they moved us through to me because, you know, then we go up with ease normally with the. so that seems pretty creepy if you ask me, but it could become standard practice to him because it allows celebrities to speak hundreds of different languages fluently. in the day i advertising campaign and teen superstar leaving the messy invites fans to watch soccer together. she addresses the past by name for with anyone can get

a mess the message. the idea behind the campaign is simple. the more personalized advertising becomes, the more successful it will be. a process of marketing correct? blanca is convinced of this. having a sales person speak of their name specifically on it, it's sort of throws, throws people in, and that's why they want to share it. they want to, uh, engage with that message. people want to see themselves reflected in advertising, but not everyone looks like the people we usually see. and that's, that's why modeling agencies are increasingly embracing diversity models now come in all shapes, ages, colors and size of people with disabilities. a book more and more to however, engaging so many different people for their products is expensive for companies that's pay the way for agencies that utilize a i fashion models that's cheaper. and just as diverse, see,

amsterdam modeling agency law land wants to revolutionize the fashion industry. their models are real people, you won't see them stretching down catwalks. rather they've been generated by artificial intelligence. the founder of the agency, michael most time do, sees a gap in the market looking historically why the company came into inception. i'm a person of color means that i felt the pain point that you and consume is the way you never feel like you see a model that looks like it so. so the best way to predict the future is to create it. and that, and that lends the reason that the law and was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. models online will be available in every size, age, and skin color. a cost effective way for brands to represent diversity is via ai generated fashion models. but when closing brand,

levi is announced a test collaboration with lola land and early 2023 critics broke out. when it comes to brands using a i generated models, what we might see is an illusion of diversity where the models are diverse, but the people on the payroll controlling those identities aren't. and that's a problem digital fashion models aren't completely new though. sure to graham or new nori, for example, they don't only look beautiful. the can actually work several jobs that once they to cause to stir in the fashion scene, even before the ai boom. and it was a mazda abilities, are endless. i can to pick them under water. can have them dance on a volcano. i can even put them on a foreign planet. that's what makes it so fascinating. just one of the reasons marketing, professor kirk kind or believe a, a models will become popular and advertising. kennedy,

i model tremendous potential to really talk to the consumer in a very specific and persuasive way because they can look very similar to themselves that the consumer themselves or, or a family member or a trusted friend. but the expert also warns that this new technology could make consumers lose trust in companies regarding the, the crisis of trust. i think very soon, if not right now we, we, as consumers feel really frustrated because we're not sure that, that, that image, that video, that the recording of, of boys is it's actually authentic. it's almost impossible to discern what, what is real and what is fig. of at least for the average consumer real all fake. it's a question we're having to ask ourselves more and more often when browsing online.

so why not go all the way and have a i produce a commercial on its own. a lot of them based marketing company did just that. and then by road with the results, the piece of uh, um, county does look at the people and the b accounts. all the images were created by text inputs, so called prompts, mostly with a open source a. i modeled stable diffusion. another technology that makes online shopping easy, a is augmented reality. nowadays all you need to try out a new piece of furniture for your home is a smartphone. we'll that arm chair you spotted earlier. look as good in your living room as it did in the show room, which pair of glasses suit you best. holographic augmented reality apps allow users to test items before buying them online. they're increasingly being used in advertising last year spending on a our campaigns more than double world wide,

totaling more than 3200000000 years. the apps open the doors for a new kind of online shopping, the new number about sell you something is about you to try something and then, and then you like it and you feel this is something you like and you can buy it. so it's like more like not just improve safe marketing advertisement experience, but actually kind of pre trial or something, you know, low cost or possibly using holographic a. our apps is simpler than you might think. all you need is a smartphone. this is because the apps work with filter, much like those on snapshot or instagram. anyone in the mood for re decorating can easily get out their smartphones and scan the room. the app and measures the space . recognize as prominent features such as windows and doors, and generates a 3 d model. the tracking technology makes it possible to precisely follow the

smartphones movement in the room and place the furniture exactly where it's wanted the. this is it so you can always do it in the early stage, but in the future that will change how people feel about marketing at nevada. it's not like you see this junk email or just the phone calls or just, you know, the, you know, text is those things right. it will be blended in the much dreaded task of lugging new furniture up the stairs, however, is still a reality. but you can be sure of one thing. the new arm chair will fit personalized advertising based on artificial intelligence and documented reality has huge potential for advertises, but when the algorithm predicts my interest to, well, i do wonder, does it know too much? what do you think? does hype a personalized advertising appeal to you? that is no by and see you next time. the

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