homes on businesses now is the top style of and photo and for you. don't forget, you can always get data being used on the go. just download our app on the google play all from the apple app store. i'll give you access to all the latest news from around to well, that's what us to push notifications for any breaking news that's all for me for now saved as i've next looking at how artificial intelligence as changing the well, the advertising and the reminder you can find much more names and analysis and video websites d, w dot com. i am edu michael junior agent from on use of the top of the the, the big point is great for investigating the theme this these everyone here just wants to get into bit calling because they are known as bit queen arrows. investors from all over are moving to latin america in search of big going treasure. nowhere

is the crypto currency value more highly than here. the coin in latin america starts august 18th on dw, the one to know what's going on in roads. now, a group of friends is getting ready for an unforgettable mind. someone is in wiring this you to, this is roads now. and now is the time for you to book your trip to rhodes rhodes, what you love he's, he's been able to start shy, real kind of his digital clone for an advertising campaign i generated fashion models can be tall, short plus size, skinny, and apps can now help you finish your home digital marketing, it's increasingly personalized with the help of a i. this is changing the advertising industry, but how exactly? so what of the concepts today?

the x thing has always been a competitive profession, but with the rise of artificial intelligence actors starting to feel for the korea is this is down to so called gen with a i, which is playing and increasing the important role in the film business. the same goes for the advertising industry as an example from india back by serio stop. how can you imagine hollywood superstar shot root con, promoting a small shop in your city? is there any up you know, up in the past one of the session of embroidery and stacy in fact, doing ads for thousands of shops all across india, made it possible for every day they live in the country. to create a video ad for themselves. of like a big center, but the endorsed thinking this shut up. this became a reality thanks to generative advertising. generative advertising means,

or, you know, limit of need to record every single piece of advertising. you can use the center breakthroughs, executive ed, technology, and use people's business loans, degree 800. that's how the video ip data campaign for the hindu festival of lights. devali a. i started up rephrase. partnered with an international advertising agency and shot a short video with superstar shar root con. after training and a model with this footage, the startup created a platform where small shop owners could produce their own sha root con, advert. more than a $100000.00 entrepreneurs took advantage of the service functions and could possibly lecture me selection, say the world of advertising is changing and thanks to ai ads can now feature of

variety of people depending on the audience they're intended for without re shooting the video you could even see celebrities rising from the dead to star into commercials. i was interesting time, 1874. as fascinating as this new technology is, the risks are obvious. let's say a company has the rights to us the liberties digital clone. how do they make sure the clone won't be used for another purpose? rephrase a i a company which turns text in the video checks every text input they receive. but i stream a whole truck points out that it's always the creator who's responsible for how the software is used to. there is this enough to convince the liberties that they're digital reproduction is safe and won't be used in other context. and could i help make adds more relevant for you all those to liberty endorsements completely lose

their meaning. all the possibilities for the marketing? well, the end that's the, especially the ad industry, makes use of data harvested online. this data is then analyzed and used by i to create a perfectly tailored user experience. this is known as hyper personalization. let's take a look a, i can adjust the commercials that we are shown depending on who sees it. with the help of user data, they will be tailored to us experts called this hyper personalization. in the past, a single tv commercial would be produced by entire country put on social media. personalized advertising has become the standard. now the ads you see depend on your interest. with the help of a commercials will be able to target each person individually is going to be a hybrid, personalized one, the one targeting video. instead of using the same video, ad creative and, and sending it over to us. the ad campaign with the show room con,

from earlier made use of g o data. that means users got to see different versions of the clip depending on the area they lived in. but advertisers know a whole lot more about us than that. i the nation. go with that. i know they do math, we don't get to promoting a movie about an undercover cop. rephrase a i utilized user data such as the name or the last movie ticket, purchased online. the back month they moved us through to me. they put it in. we get off this evening will be with a so that seems pretty creepy if you ask me. but it could become standard practice to him because it allows celebrities to speak hundreds of different languages fluently. in the day i advertising campaign and team superstar leaving the messy invites fans to watch soccer together. she addresses the past by name with anyone can get

a mess the message. the idea behind the campaign is simple. the more personalized advertising becomes, the more successful it will be. a process of marketing cook blanca is convinced of this. having a sales person speak of their name specifically, and it sort of throws, throws people in that. that's why they want to share it. they want to, uh, engage with that message. people want to see themselves reflected in advertising, but not everyone looks like the people we usually see. and that's, that's why modeling agencies are increasingly embracing diversity models now come in all shapes, ages, colors and size of people with disabilities. a book more and more to however, engaging so many different people for their products. it's expensive for companies that's pay the way for agencies that utilize a i fashion models that's cheaper. and just as diverse of the amsterdam modeling agency law land wants to revolutionize the fashion industry. their models

are real people, you won't see them stretching down catwalks. rather they've been generated by artificial intelligence. the founder of the agency, michael most time do, sees a gap in the market looking at starting the why the company came into inception. i'm a person of color means that i felt the pain point that you and consume is the way you never feel like you see a model that looks like this. so. so the best way to predict the future is to create it. and in that land, the reason that robin was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. models online will be available in every size, age, and skin color. a cost effective way for brands to represent the diversity is via ai generated fashion models. but when closing brand, levi is announced a test collaboration with lola land and early 20. 23 critics spoke out

when it comes to brands using a i generated models, what we might see is an illusion of diversity, where the models are diverse, but the people on the payroll controlling those identities aren't. and that's a problem. digital fashion models aren't completely new though. sure. do graham or new nori, for example. they don't only look beautiful that can actually work several jobs. and once they to cause to stir in the fashion scene, even before the a, i boom and it was a mazda abilities, are endless. i can to pick them under water. can have them dance on a volcano. i can even put them on a foreign planet. that's what makes it so fascinating. just one of the reasons marketing professor kirk times are believe the models will become popular and

advertising. kennedy, they, i model and then just potential to really talk to the consumer in a very specific and persuasive way because they can look very similar to themselves that the consumer themselves or, or a family member, a trusted friend. but the expert also warns that this new technology could make consumers lose trust in companies regarding the, the crisis of trust. i think very soon, if not right now we, we, as consumers feel really frustrated because we're not sure that, that, that image, that video, that the recording of the boys is, it's actually authentic. it's almost impossible to discern what, what is real and what is fig. of at least for the average consumer, real or fake. it's a question we're having to ask ourselves more and more often when browsing online. so why not go all the way and have a i produced

a commercial on its own. a lot of them based marketing company did just that. and then by road with the results to fix those. uh um tammy does look at the people and the b accounts. all the images were created by text inputs, so called prompts, mostly with the open source a. i modeled stable diffusion. another technology that makes online shopping easy, a is augmented reality. nowadays all you need to try out a new piece of furniture for your home is a smartphone. we'll that arm chair you spot it earlier. look as good in your living room as it did in the show room. ready which pair of glasses suit you best. holographic augmented reality apps allow users to test items before buying them online. they're increasingly being used in advertising. last year spending on a our campaigns more than doubled the world wide, totaling more than 3200000000 years. the apps open the doors for

a new kind of online shopping, the new number about sell you some things about you to try something and then and then july kids and you feel this is something you like and you can buy it . so it's like more like not just improve safe marketing advertisement experience, but actually kind of pre trial or something, you know, low cost or possibly using holographic a. our apps is simpler than you might think. all you need is a smartphone. this is because the apps work with filter, much like those on snapshot or instagram. anyone in the mood for re decorating can easily get out their smartphones and scan the room. the app and measures the space . recognize as prominent features such as windows and doors, and generates a 3 d model. the tracking technology makes it possible to precisely follow the smartphones movement in the room and place the furniture exactly where it's wanted

the. this is it so you can always do it in the early stage, but in the future that will change how people feel about marketing at nevada. it's not like you see this junk email or just the phone calls or just, you know, the, you know, text of those things right. it will be blended in to the much dreaded task of lugging new furniture up the stairs, however, is still a reality. but you can be sure of one thing. the new arm chair will fit personalized advertising based on artificial intelligence and augmented reality has huge potential for advertises, but when the algorithm predicts my interest to, well, i do wonder, does it know too much? what do you think? does hype a personalized advertising appeal to you? that is no by and see you next time. the

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