i yes, 3 reasons why one wants to think we are here to help you make up your mind. we are here on please find your mind. so all of the topics to from campbell fixed a new culture, and in 15 minutes, left side of the parts of our community life on the surface of this research is now on the tub. volleyball stash. how real kind of this digital clone for an advertising campaign. i generated fashion models can be tall, short plus size, skinny, and apps can now help you finish your home. digital marketing, it's increasingly personalized with the help of a i. this is changing the advertising industry, but how exactly? that's our topic on shift today. the

ex thing has always been a competitive profession, but with the rise of artificial intelligence actors a starting to feel for their careers. this is down to so called gen with a i, which is playing and then increasing the important role in the film business. the same goes for the advertising industry as an example from india back by serio stop . how can you imagine bollywood superstar shot root con, promoting a small shop in your city? is the up, you know, of any possible fashion of embroidery and stacy in fact, doing ads for thousands of shops all across india made it possible. but every day they lived in the country to create a video ad for themselves. of like a big celebrity, endorsing this shut up. this became a reality thanks to generative advertising. generative advertising means, you know, low and the need to record every single piece of advertising. you can use very

center breakthroughs, executive ed, technology, and use people's business loans degree it. hundreds of thousands of video. i've created data campaign for the hindu festival of lights. devali a. i start up. rephrase. partnered with an international advertising agency and shot a short video with superstar shar root con. after training and a model with this footage, the start of created a platform where small shop owners could produce their own sha root con, advert. more than a $100000.00 entrepreneurs took advantage of the service functions and could possibly lecture me selection, say the world of advertising is changing and thanks to ai ads can now feature of variety of people depending on the audience they're intended for without re shooting the video you could even see celebrities rising from the dead to star into

commercials on some interesting time, version 18. 74. as fascinating as this new technology is, the risks are obvious. let's say a company has the rights to a celebrities digital clone. how do they make sure the clone won't be used for another purpose? rephrase a on a company which turns text into video checks every text input they receive. but ashram, a whole trust points out that it's always the creator who's responsible for how the software is used. is this enough to convince the liberties that they're digital reproduction is safe and won't be used in other context? and could i help make adds more relevant for you all those to liberty endorsements completely lose their meaning. that possibilities for the marketing?

well, the end that's the, especially the ad industry, makes use of data harvested online. this data is then analyzed and used by i to create a perfectly tailored user experience. this is known as hyper personalization. let's take a look a, i can adjust the commercials that we are shown depending on who sees it. with the help of user data, they will be tailored to us experts call this hyper personalization. in the past, a single tv commercial would be produced by entire country put on social media. personalized advertising has become the standard. now the ads you see depend on your interest. with the help of a commercials will be able to target each person individually is going to be hyper personalized, $1.00 to $1.00 by getting video. instead of using the same video, ad creative and, and sending adobe with the ad campaign with the show room con, from earlier made use of g o data. that means users got to see different versions

of the clip, depending on the area they lived in. but advertisers know a whole lot more about us than that. i do need to go with that. i know the map, we don't get to promoting a movie about an undercover cop. rephrase a i utilized user data such as the name or the last movie ticket, purchased online the back month. they moved us through to me because he doesn't put it. then we get off with ease, normally with a. so that seems pretty creepy. if you ask me, but it could become standard practice to him because it allows celebrities to speak hundreds of different languages fluently. in a day, i advertising campaign and team superstar leaving a messy invites fans to watch soccer together. she addresses the past by name with anyone can get a mess the message. the idea behind the campaign is simple. the more personalized advertising becomes,

the more successful it will be. a process of marketing for blanca is convinced of this. having a sales person speak of their name specifically and it's sort of throws, throws people in it, and that's why they want to share it. they want to, uh, engage with that message. people want to see themselves reflected in advertising, but not everyone looks like the people we usually see. and that's, that's why modeling agencies are increasingly embracing diversity models now come in all shapes, ages, colors and size of people with disabilities. a book more and more to however, engaging so many different people for their products is expensive for companies that's pay the way for agencies that utilize a i fashion models that's cheaper. and just as diverse to the amsterdam modeling agency law land wants to revolutionize the fashion industry. their models are real people,

you won't see them stretching down catwalks. rather they've been generated by artificial intelligence. the founder of the agency, michael most time do, sees a gap in the market. i think historically, uh why the company came into inception. i'm a person of color means that i felt the pain point that you and consumers do way you never feel like you see a model that looks like this. so. so the best way to predict the future is to create it and that, and that. and then the reason that the lot and was born was to create more representation, more and more fashion is being sold online to give people back home a better idea of how an item will suit them. models online will be available in every size, age, and skin color. a cost effective way for brands to represent the diversity is via ai generated fashion models. but when clothing brand, levi announced a test collaboration with lola land and early 2023 critics broke out.

when it comes to brands using a i generated models, what we might see is an illusion of diversity where the models are diverse, but the people on the payroll controlling those identities aren't. and that's a problem digital fashion models aren't completely new though. sure to graham or new nori, for example, they don't only look beautiful. the can actually work several jobs that once they to cause to stir in the fashion scene, even before the ai boom. and it was a mazda abilities, are endless. i can to pick them under water. can have them danced on a volcano. i can even put them on a foreign planet. that's what makes it so fascinating. just one of the reasons marketing, professor kirk kind or believe a, a models will become popular in advertising. kennedy, i model tremendous potential to really talk to the consumer in

a very specific and persuasive way because they can look very similar to themselves that the consumer themselves or, or a family member, a trusted friend. but the expert also warns that this new technology could make consumers lose trust in companies regarding the, the crisis of trust. i think very soon, if not right now we, we, as consumers feel really frustrated because we're not sure that, that, that image, that video, that the recording of the voice is it's actually authentic. it's almost impossible to discern what, what is real and what is fig. of at least for the average consumer real all fake. it's a question we're having to ask ourselves more and more often when browsing online. so why not go all the way and have a i produce a commercial on its own. a lot of them based marketing company did just that. and

then by road with the results to pick those uncanny, those look at the people and the be accounts, all the images were created by text inputs, so called prompts mostly with the open source. a. i modeled stable diffusion. another technology that makes online shopping easy, a is augmented reality. nowadays, all you need to try out a new piece of furniture for your home is a smartphone. we'll that arm chair you spotted earlier. look as good in your living room as it did in the show room. ready which pair of glasses suit you best. holographic augmented reality apps allow users to test items before buying them online. they're increasingly being used in advertising. last year spending on a our campaigns more than double world wide, totaling more than 3200000000 years. the apps open the doors for a new kind of online shopping, the new number about sell you something is about you to try something and

then and then july kids and you feel this is something you like and you can buy it . so it's like more like not just improve safe marketing advertisement experience, but actually kind of pre trial or something, you know, low cost or possibly using holographic a. our apps is simpler than you might think. all you need is a smartphone. this is because the apps work with filter, much like those on snapshot or instagram. anyone in the mood for re decorating can easily get out their smartphones and scan the room. the app and measures the space . recognize as prominent features such as windows and doors, and generates a 3 d model. the tracking technology makes it possible to precisely follow the smartphones movement in the room and place the furniture exactly where it's wanted . the. this is it, you can always do it in the early stage,

but in the future that will change how people feel about marketing at nevada. it's not like you see this junk email or just the phone calls or just, you know, the, you know, text and those things right. it will be blended in the much dreaded task of lugging new furniture up the stairs, however, is still a reality. but you can be sure of one thing. the new arm chair will fit personalized advertising based on artificial intelligence and augmented reality has huge potential for advertises, but when the algorithm predicts my interest to, well, i do wonder, does it know too much? what do you think? does hype a personalized advertising appeal to you? that is no by and see you next time. the

imagine that you're eating a hamburger and as you're biting into this juicy bird or your dining companion says to you, actually that hamburger is not made from cows. it's made from golden retrievers. 2 2 2 2 2 2 2 2 2 2 in meeting cultures around the world, people learn to classify small handful of animals with edible and all the rest of the classify as disgusting. a donkey series about our complex relationship with animals and the debate. watch now on youtube, d, w, documentary, and diploma. this coin is great for investing the invest these little everyone here just wants to get into a big hold on the coins, digital gold. and we want it to stay here in central and south america. they're

known as big queen arrows, digital gold, diggers. investors from all over on moving to latin america in search of bitcoin treasure. nowhere is the crypto currency value more highly than here. but for many, the frenzy ends in ruin. we were a promise high speed rail, but so far there is no sign of the coin in latin america starts august 18th on dw, the yahoo only nick was lucky to survive. ukrainian was fighting against the russian invaders right on the front line. but then he stepped on a mine and was gravely injured. he was a fairly isabel a. i wanted to shoot myself a little bit. then i thought about my parents,

which key and how it was only one leg 7 will have my name. i'm so i can run normally you would be more of the soldier lost his leg one and i'm huge station would mean the end of fighting for most only nick wants to continue. but why take this huge risk the he's alive able to walk and shoot his medical treatment last month. but just knowing that he can fight again has helped him processes and with so i went out and shut my weapon at them that helped me do lobby. so it is his way of coming to terms with his experiences the soldiers of.