use of the brain implants and all the official intent compress cobra. welcome to the program. the eu has always given special scrutiny to big tech companies today. things get considerably tighter, but the blocks digital services act kicking in. the new regulation is designed to protect users from fraudulent sales offers. for example, it is meant to stop the spread of harmful or legal content like fake news or hate speech. and it looks to protect you citizens, data privacy rights. then the law applies to among others. social media giants like facebook take talk acts and youtube to online marketplace is like amazon booking dot com or is alondo to app stores run by apple and google. terry shows us following the story for us and brussels. terry, uh, how does the e one to enforce these new rules?

well, 1st of all the you would like these companies to take responsibility themselves. they would like them to stop this harmful or illegal content from ever making it onto their platforms. and then to take it down quickly if they find it there. but of course there will be you, regulators keeping a close eye on these 19 companies with at least 45000000 users in the you to make sure that they are doing this. but again, the 1st line of responsibility is with the companies themselves. and so what happens if companies don't divide? if there's some serious penalties possible the you, of course is going to give them the chance to amend their practices. because the 1st point of the dsa is to stop this from happening in the 1st place. so they very much want companies to change their practices. but if they don't, the definitely has a big stick in his back pocket. they couldn't be fined up to 6 percent of their annual global turnover, and that's a lot of money for big tech. and they actually could be prevented from operating in

the u altogether. if all of these other measures fail, the relationship between the you and big tech companies. well, it has been, let's say complicated. and there has been a lot of debate about this law representatives of the tech sector have been waiting and with their opinion, how did the industry prepare for this day when the rules are actually kicking in? you know, they've certainly had a lot of warning and as you say, these discussions have been years in the making and you know, there been times when these were going to be optional that they were hoping that big tech police itself, well enough, those days are gone now with the dsa going into effect today, and there was a period of consultation and stress testing on these new rules where you, regulators and the companies themselves discussed what to do. and in fact, it many users logging in this morning may have seen these notices in some of their services in some of their, in some of their apps saying what changes the companies are going to make tick.

tock, for example, is going to allow users to turn off all personalized content in order to come into line with the dsa. terry summer saying that this digital services act could serve as a beacon for other countries to take a similar action. how likely is the as well that sounds like it's coming out of the mouth of european commission. chief ursula vander lion, who definitely says that the dsa is bringing. she said european values to the digital world. so there are many people in including the human rights community. who say that this is necessary to prevent some of this harmful content from ever being spread on platforms. there are also those on the other side who say that this is over control by the european union. the united states has been looking at this very carefully. you'll have some people saying that you know that you got ahead of us and maybe a little bit jealous, the in your regulation is ahead of american regulation on this. but you will also have those who say it's overreaching and we should point out, as you mentioned earlier, amazon and german retailers alonzo have already log log lodge legal challenges

against the dsa. so some of these companies are not complying. a silently dw correspondent terry sills and brussels terry, thank you for the gaming world in person events are less lowering than they used to be, but tens of thousands still throng the games come and close this year, billing and sales as the world's biggest video gaming. so games. com these days is less about glitzy game launch is more about connecting people. it remains a key opportunity for developers to rub shoulders with the gaming industry. for more, let's bring in an i chang. he's the head of the german games developer who go good to have you on the program. my. how important is games come for you. that to be here this. so again, we use for several different purposes and we've been coming for

a long time except during the veterans demick and we do it for 2 primary reasons. one is for community building. so we've hosted that for many of the getting leaders across europe. and this is one of the times in the year we get together and speak to each other. and the 2nd is that we do a pretty as well. so we attend both games console as the comment. yeah. i was just reaching out the answering question, i guess the minor point is when i'm here as well, giving you a sense of what's happening in the industry. i'm just seeing the other products out there and help me understand better what's happening. now gaming has exploded in popularity. uh, but with so many more options to choose from on the market, getting players to pick your game has become more difficult. how do you deal with that? so i think this is the biggest challenge in front, especially for the mobile space. the way that we've deal with this is that we have

our, let's say 2 parts marketing versus just recapture of the users. so want to play the game are looking for us. and then to set that up or has, how do we make sure people are aware of what's in our products and therefore i want him to find it. so both is on the band side as well as i'm done before the marketing side. we spend a lot of effort, energy, time people, resources for that. and i think shift the mix of where we focus changes throughout the life cycle of a product. and we'll see this is our main part to strategy. we started off very much for a far as marketing as we get to some point where because we're more difficult both in the market and also in the life of the product. we shift more of our focus into doing. we're reaching out to just an audiences and evolving the product to be more fun for more people for a few years now. and i called gaming or even a so called netflix for games has been discussed in products launch. but there is no one platform that has taken the industry by storm. why do you think that is?

this is a good question. and i think for any of the so called the game changer that is supposed to take them to buy store. i always think about it from 2 perspectives. one is, what is the problem with the following? what is the value that it brings? and the 2nd we use the execution for what's up actually good enough to deliver on that promise or solve that problem. and i think when you look at, when i look at cloud, give me a, the agent describe many different problems that would, that would solve this thinking because netflix for games was the idea might be variety of games out, a single cost. and then you look at many, these problems actually do have some options for some of them don't. so the take your control or anywhere in play on any just on the screen. this may not have a stronger solution for an announcement that could be one of the value that. but then if you look at the solutions that are out there that have been launched even by the biggest players in the space and, and i think just none of them really delivers on the adding enough value to that

gain being experience to i've taken off my chain chief executive of german games developer will go my thank you for your time. another some of the other global business stories making news. morales and german business continues to slide the for institutes. a survey of $9000.00 firms, economic confidence fail for the 1st month. the 1st month in a row in august evening, the sense of gloom in europe biggest the call touch brewing company, heineken is leaving. russia for good company has sold all the chairs and 7 breweries to a russian buyer for the symbolic price of one year of booking a 300000000 human laws. heineken had come on a criticism for its mate. exit. company had long stopped selling its namesake beer, but was still hawking lesser known brands. france plans to spend 200000000 euros to destroy wind because of over production. demand for wind has fallen drastically

because of climate change and people drinking less wine girls believe of rooting divines will help stimulate prices. so wine can be recycled at hand sanitizer and christmas and that the tech. now, according to us, scientists paralyzed people who been unable to speak are able to talk again, things through artificial intelligence and brain implants take still experimental, to separate studies on people with locked in syndrome show it's possible for computers to de code brain signals from implants into spoken sentences, everything is possible to and it's life changing tech. the 47 year old software to brain stem stroke, 17 years ago that left her unable to speak with a new experiment using ai and brain implants could change that to our wonderful that makes sense to try to give people we say for your paralysis,

a new means of communication and it will prototype hopefully, confidence companies and investors to build the hardware that we need. a stainless steel implants send signals from individual brain cells to a computer. the signals are then amplified and run through machine learning software algorithm, which translates the brain activity into sounds. giving the user the ability to form sentences. we've had people involved in the trial for up to 7 years now, and we're still able to get good recordings. so it's that this is probably not a fundamental limitation of the technology, but of course improved devices that are now being pursued by many companies in those commercial space will potentially solve some of these problems and very excited about the future brain implants and other devices to treat neurological

diseases could help turn around the slowing market for health care. start of financing us and european neurological device makers raise more than $750000000.00 in venture capital. in the 1st half of this year, according to hsbc, researchers hope to eventually develop a discrete device which sits completely inside the school and connects wirelessly with software and computers, giving a voice to the voice less. and here's the reminder of the top of business story. the following for you at this hour, the use digital services act is kicking in. the regulation is designed to protect online users, problems and sales offers for example, and is meant to stop the spread of article for later content. i take news, right? that's a shelf. thanks for watching. and chris cockburn, roland, have a great the

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