fresh clothes which revolve around 6 men and our vantage the all of the links to bank to san francisco. take you up to date. i think definitely the business is next. looking at the getting tough with the tech john silver for the hans and content. chris cove a has a just have a good day. have a great weekend, bye. the diesel being used on a scrap book as in the note the fast fashion as an environmental nightmare. clothing graveyard, an image of land desert this is where things wealthy industrial nations no longer need and the lightest textile waste

gets stranded here. all about the final stuff in a global fashion industry. fast fashion. watch now on youtube, the less hates and more transparent. new e rules for big tack on how better police content are kicking in. we'll hear from our correspondence what they are and if they could from other countries to take similar action. also coming up, games fans, end up lovers are meeting and cologne. less the head of one studio, how new games can get ahead of the growing competition as well show you how paralyzed people that haven't been able to speak could be talking again. thanks to the use of the brain implants and all the assessment of course cobra. welcome to

the program. the eu has always given special scrutiny to big tech companies today. things get considerably tighter with the blocks digital services act kicking in. the new regulation is designed to protect users from fraudulent sales offers. for example, it is meant to stop the spread of harmful or legal content like fake news or hate speech. and it looks to protect you citizens, data privacy rights. then the law applies to among others. social media giants like facebook take talk acts and you to the online marketplace is like amazon booking dot com or the alondo to app stores run by apple and google. terry shows us following the story for us and brussels. terry, uh, how does the e one to enforce these new rules?

well, 1st of all, the you would like these companies to take responsibility themselves. they would like them to stop this harmful lower legal content from ever making it onto their platform. and then to take it down quickly if they find it there. but of course there will be you, regulators keeping a close eye on these 19 companies with at least 45000000 users in the you to make sure that they are doing this. but again, the 1st line of responsibility is with the companies themselves. and so what happens if companies don't divide? and there's some serious penalties possible. the you, of course, is going to give them the chance to amend their practices. because the 1st point of the gsa is to stop this from happening in the 1st place. so they very much want companies to change their practices. but if they don't, the definitely has a big stick in his back pocket. they couldn't be fined up to 6 percent of their annual global turnover, and that's a lot of money for big tech. and they actually could be prevented from operating in

the u altogether. if all of these other measures fail, the relationship between the you and big tech companies. well, it has been, let's say complicated. and there has been a lot of debate about this law representatives of the tech sector have been waiting and with their opinion, how did the industry prepare for this day when the rules are actually kicking in? yeah, they've certainly had a lot of warning. and as you say, these discussions have been years in the making and you know, there been times when these were going to be optional that they were hoping that big tech police itself, well enough those days are gone now with the dsa going into effect today. and there was a period of consultation and stress testing on these new rules where you, regulators and the companies themselves discussed what to do. and in fact, it many users logging in this morning may have seen these notices in some of their services. and some of their in some of their apps saying what changes the companies

are going to make tick. tock, for example, is going to allow users to turn off all personalized content in order to come into line with the dsa. terry summer saying that this digital services act could serve as a beacon for other countries to take a similar action. how likely is the as well that sounds like it's coming out of the mouth of european commission chief versa. la vander lion, who definitely says that the dsa is bringing. she said european values to the digital world. so there are many people in including the human rights community who say that this is necessary to prevent some of this harmful content from ever being spread on platforms. there are also those on the other side who say that this is over control by the european union. the united states has been looking at this very carefully. you'll have some people saying that you know that you got ahead of us and maybe a little bit jealous, the in your regulation is ahead of american regulation on this. but you will also have those who say it's overreaching and we should point out, as you mentioned earlier, amazon and german retailers alonzo have already log log lodge legal challenges

against the dsa. so some of these companies are not complying. a silently dw, corresponding terror, sholtes, and brussels. terry, thank you for the gaming world. in person events are less lowering than they used to be, but tens of thousands still throng the games come and clone this year, building itself as the world's biggest video gaming. so games. com these days is less about glitzy game launch is more about connecting p remains and a key opportunity for developers to rub shoulders with the gaming industry. for more, let's bring it in. and i chang, he's the head of the german games developer who go good to have you on the program . my, how important is games come for you? a lot to be here because so again, we used for several different purposes and we've been coming for

a long time except during the veterans and demick and we do it for 2 primary reasons. one is for community building, so hostile you that for many of the getting leaders across europe. and this is one of the times a year, we get together and speak each other. and the 2nd is that we do a pretty as well. so we attend both games, comments or comment? yeah, i was just reaching out the answering question. i guess the minor point is when i'm here as well, getting a sense of what's happening in the industry. so just seeing the other products out there and help me understand better what's happening now, gaming has exploded in popularity. uh, but with so many more options to choose from on the market. getting players to pick your game has become more difficult. how do you deal with that? i think this is the biggest challenge in trend, especially for the mobile space. the way that we deal with this is that we have our,

let's say 2 bucks, marketing versus just recapture of jesus that wants to play the game are looking for us. and then the set the are is how do we make sure people are aware of what's in our products and therefore i'm wanting to find it. so both is on the brand side as well. from the before the marketing side, we spend a lot of effort, energy, time people, resources for that. and i think shift the mix where we focus changes throughout the life cycle of a product. and we'll see this is our main parking strategy. we started off very much in the forms of course marketing as we get to some point where it becomes more difficult, both in the market and also the life cycle product. you shift more of our focus into doing, we're reaching out to just the audiences and involvement of products to be more fun for more people for a few years now. and i called gaming or even a so called netflix for games has been discussed in products launch, but there is no one platform that is taking the industry by store. why do you think that is is

a good question. and i think for any of these so called a game changer that is supposed to take the industry by star. i always like to think about it from 2 perspectives. one is, what is the problem with the following, or what is the value that it brings? and the 2nd we use the execution for what's up to actually good enough to deliver on that promise or solve that problem. and i think when you look at, well, i look at what i'll give you and can describe many different problems that would, that would solve this thinking because netflix for games were still, i deal might be variety of games out, a single cost. and then you look at many, these problems definitely do have some options for some of them don't. so the take your controller anywhere and play on any sort of screen. this may not have a stronger solution for now. is that that could be one of the value that, but then if you look at the solutions that are out there that have been launched even by the biggest players in the space. and, and i think just none of them really delivers on the adding enough value to that

game being experience to have taken off. my jang cheese executive of german games developer will go my thank you for your time and also some of the other global business stories making news. morales and german business continues to slide the for institute survey of 9000 firms. economic confidence fail for the 1st month, the 1st month in a row in august evening. the sense of gloom in your biggest account. that's brewing company, heineken is leaving. russia for good company has sold all the chairs and 7 breweries to a russian buyer for the symbolic price of one year of booking a 300000000 human laws. heineken has come on a criticism for its made exit. company had long stopped selling its namesake beer, but was still hawking lesser known brands. france plans to spend 200000000 years to destroy wind because of over production. demand for wind has fallen drastically

because of climate change and people drinking less. wine girls believe a brooding divines will help stimulate prices. so mine can be recycled, hand sanitizer and christmas and deck a tech. now, according to us, scientists paralyzed people who been unable to speak are able to talk again, things through artificial intelligence and brain implants. the tech is still experimental. to separate studies on people with locked in syndrome show it's possible for computers to be code brain signal from implants into spoken sentences . everything is possible to and it's life changing tech. the 47 year old suffered a brain stem stroke 17 years ago that left her unable to speak with a new experiment using ai and brain implants could change that. you are wonderful. that makes sense to try to give people research for your paralysis. a new means of

communication and it will prototype, hopefully, convince companies and investors to build the hardware that we need. a stainless steel implants send signals from individual brain cells to a computer. the signals are then amplified and run through machine learning software algorithm, which translates the brain activity into sounds. giving the user the ability to form sentences. we've had people involved in the trial for up to 7 years now, and we're still able to get good recordings. so it's that this is probably not a fundamental limitation of the technology, but of course. ready as improved devices that are now being pursued by many companies and those commercial space will potentially solve some of these problems . i'm very excited about the future brain implants and other devices to treat

neurological diseases could help turn around the slowing market for health care. start of financing us and european neurological device makers raise more than $750000000.00 in venture capital in the 1st half of this year. according to hsbc, researchers hope to eventually develop a disagree device which sits completely inside the school and connects wirelessly with software and computers, giving a voice to the voice less. so, here's the reminder of the top of business story, the following for you at this hour. the use digital services act is kicking in the regulation is designed to protect online users properly and sales offers for example, and is meant to stop the spread of thoughtful for legal content i take use. right? that's a shelf. thanks for watching. and chris cockburn, roland, have a great the

books view. tell here we are happy that we are boxing the story. we have a getting a visa is more difficult than finding gold hosted to use the dream force and for the future in the stories and issues that are being discussed across the country. are you news? african on d, w invasive was the highest and of choking india's voices. so it goes to a fuel sleep. it's lifestyle, random, turning pests in the process. why not do some research you, i'm make something a traditional waivers on how toss of the solution from the logical mentors to textile resolution, pico 60 minutes on a d w. what secrets might be hard to

discover new adventures in 360 degrees and explore fascinating world heritage sites d w world heritage 360 yeah. now this is data, be news applicant coming up on the program on breaks help build efforts, have hands of states from the continent trunk to johanna. space to meet with need is off the bridge. countries expectations for this partnership? all hi. will they be events at? could your job soon be taken over by a computer? that's what's happened to this man in kenya? thing when told me i'm so even when you'd say next street or next month, i wouldn't do this long before and then get this amount of money.