to a goal scoring start as they thrashed visitors stood guard $51.00 louis of pen desk, or the 3rd rounding off of fine move to finish with the header from close range. when makes it to as of, to, for like, take this season as we like to challenge perennial winners buyer or the title that you all up to date up next is dw business. thanks for watching. take care. the interest, the global economy portfolio g w business. here's a closer look out the project to analyze the flight for market dominance with dw business beyond the

what i have to say to us the wind, to their stories, the reporter, every weekend on d. w. the less hates and more transparent, new e rules for big tack on how better police content are kicking in to hear from our correspondence what they are and if they could from other countries to take similar action. also coming up, game spans end up lovers are meeting and cologne, less the head of one studio, how new games can get ahead of the growing competition as well. show you how power lies. people that haven't been able to speak could be talking again. thanks to the

use of brain implants and artificial intelligence. christ cobra welcome to the program. the eu has always given special scrutiny to big text companies today. things get considerably tighter with the blocks digital services act kicking in. the new regulation is designed to protect users from fraudulent sales offers. for example, it is meant to stop the spread of harmful or legal content like fake news or hate speech. and it looks to protect you citizens, data privacy rights. the new law applies to among others. social media giants like facebook take talk acts and youtube to online marketplace is like amazon booking dot com or is alondo to app stores run by apple and google. terry shows just following the story for us and brussels, terry, uh,

how does the one to enforce these new rules? well, 1st of all, the you would like these companies to take responsibility themselves. they would like them to stop this harmful or illegal content from ever making it onto their platform and then to take it down quickly if they find it there. but of course, there will be you, regulators keeping a close eye on these 19 companies with at least 45000000 users in the you to make sure that they are doing this. but again, the 1st line of responsibility is with the companies themselves. and so what happens if companies don't divide? if there's some serious penalties possible the you of course is going to give them the chance to amend their practices. because the 1st point of the dsa is to stop this from happening in the 1st place. so they very much want companies to change their practices, but if they don't, the definitely has a big stick in his back pocket. they couldn't be fined up to 6 percent of their annual global turnover. and that's a lot of money for

a big tech. and they actually could be prevented from operating in the u altogether . if all of these other measures fail, the relationship between the you and big tech companies. well, it has been, let's say complicated. and there has been a lot of debate about this law representatives of the tech sector have been waiting and with their opinion, how did the industry prepare for this day when the rules actually take in? yeah, they've certainly had a lot of warning. and as you say, these discussions have been years in the making and you know, there been times when these were going to be optional that they were hoping that big tech police itself, well enough those days are gone now with the dsa going into effect today. and there was a period of consultation and stress testing on these new rules where you, regulators and the companies themselves discussed what to do. and in fact, it many users logging in this morning may have seen these notices in some of their

services in some of their, in some of their apps saying what changes the companies are going to make tick. tock, for example, is going to allow users to turn off all personalized content in order to come into line with the dsa. terry summer saying that this digital services act could serve as a beacon for other countries to take a similar action. how likely is the as well that sounds like it's coming out of the mouth of european commission chief versa. lavonda lion, who definitely says that the dsa is bringing. she said european values to the digital world. so there are many people in including the human rights community. who say that this is necessary to prevent some of this harmful content from ever being spread on platforms. there are also those on the other side who say that this is over control by the european union. the united states has been looking at this very carefully. you'll have some people saying that you know that you got ahead of us and maybe a little bit jealous, the in your regulation is ahead of american regulation on this. but you will also

have those who say it's overreaching and we should point out. as you mentioned earlier, amazon and german retailers, allendale have already log log lodged, legal challenges against the dsa. so some of these companies are not complying. a silently dw correspondent terry sills and brussels terry, thank you for the gaming world in person events are less lowering than they used to be, but tens of thousands still thronged games. com and cologne. this year, billing itself as the world's biggest video gaming. so games. com these days is less about glitzy. game launch is more about connecting people, remains a key opportunity for developers to rub shoulders with the gaming industry. for more, let's bring in an i chang. he's the head of the german games developer who go good to have you on the program. my. how important is games come for you? a lot to be here because so again,

we used for several different purposes and we've been coming for a long time except during the veterans and demick and we do it for 2 primary reasons. one is for community building. so hostile event for many of the getting leaders across europe, and this is one of the times a year we get together and speak to each other. and the 2nd is that we do a pretty as well. so we attend both games, comments or comment? yeah, i was just reaching out the answering question again. so the minor point is when i'm here as well, getting a sense of what's happening in the industry. so just seeing the other products out there and help me understand better what's happening. now gaming has exploded in popularity. uh, but with so many more options to choose from on the market, getting players to pick your game has become more difficult. how do you deal with that? i think this is the biggest challenge in trend, especially for the mobile space. the way that we deal with this is that we have our,

let's say 2 bucks. marketing 1st is just how we capture of these are. so want to play the game are looking for us, and then to set that up or is how do we make sure people are aware of what's in our products and therefore i'm wanting to find it. so both is on the brand side as well, from the before the marketing side. oh, we spend a lot of effort, energy, time people, resources for that. and i think shift the mix. so what we focus changes throughout the life cycle of a product. and we'll see this is our main parking strategy. we start off very much in the forms of course marketing as we get to some point where it becomes more difficult, both in the market and also the life of the product is just more of our focus into doing. we're reaching out to just audiences and evolving the product to be more fun for more people for a few years now. and i called gave me or even a so called netflix for games that has been discussed in products launch. but there is no one platform that is taking the industry by store. why do you think that is

is a good question. and i think for any of these so called a game changer that is supposed to take the industry by store. i always like to think about it from 2 perspectives. one is, what is the problem with the following, or what is the value that it brings? and the 2nd we use the execution for what's up to actually good enough to deliver on that promise or solve that problem. and i think when you look at, when i look at cloud, give me a and can describe many different problems that would, that would solve this thinking because netflix for games was the idea of might be variety of games out, a single cost. and then you look at many, these problems actually do have some options for some of them don't. so the take your controller anywhere and play on any to screen. this may not have a stronger solution for an announcement that could be one of the value that. but then if you look at the solutions that are out there that have been launched even by the biggest players in the space and,

and i think just none of them really delivers on the adding enough value to that game being experience to have taken off my jang cheese, executive of german games developer will go my thank you for your time or another. some of the other global business stories, making news, morale and german business continues to slide you for instance, to a survey of 9000 firms. economic confidence fell for the 1st month, the 1st month in a row in august evening, the sense of gloom in europe biggest the call touch brewing company heineken is leaving russia for good. the company is sold all the chairs and 7 boards to a russian buyer for the symbolic price of one year of booking. a 300000000 human loss. heineken had come on. a criticism for its made exit company had long stopped selling its namesake beer, but was still hawking lesser known brands. france plans to spend 200000000 euros to

destroy wind because of over production demand for lina's fall and drastically because of climate change. and people drinking less. wine girls believe of rooting divines will help stimulate prices. some wine can be recycled at hand sanitizer and christmas and that the tech now, according to us, scientists, paralyzed people who been unable to speak are able to talk again, things to artificial intelligence and brain implants. the tech is still experimental. to separate studies on people with locked in syndrome show it's possible for computers to de code brain signal from implants into spoken sentences . anything is possible to and it's life changing tech. the 47 year old suffered a brain stem stroke 17 years ago that left her unable to speak with a new experiment using ai and brain implants could change that to our wonderful

that makes sense to try to give people research for your paralysis. a new means of communication and it will prototype hopefully, confidence companies and investors to build the hardware that we need. a stainless steel implant send signals from individual brain cells to a computer. the signals are then amplified and run through machine learning software algorithm, which translates the brain activity into sounds. giving the user the ability to form sentences. we've had people involved in the trial for up to 7 years now, and we're still able to get good recordings. so it's that this is probably not a fundamental limitation of the technology, but of course improved devices that are now being pursued by many companies. and those commercial space will potentially solve some of these problems and very

excited about the future. brain implants and other devices to treat neurological diseases could help turn around the slowing markets for health care. start of financing us and european neurological device makers raise more than $750000000.00 in venture capital in the 1st half of this year. according to hsbc, researchers hope to eventually develop a discrete device which sits completely inside the school and connects wirelessly with software and computers, giving a voice to the voice less of. hey, here's the reminder of the top of business story we are following for you at this hour. the use digital services act is kicking in. the regulation is designed to protect online users. problems and sales offers for example, and is meant to stop the spread of heartfelt for legal content executives. right? that's a shelf. thanks for watching. and chris cockburn, roland, have a great the

. the new will tell you. we are happy that we are boxing the story. we have a getting a visa is more difficult than finding gold hosted to use force and for the future in the stories and issues that are being discussed across the country. news africa on dw, it's time for visionaries. for sustainability. but also for horsepower. the, it's time for the mobile revolution, red dw,

he's got issues with a lot say what the, this is data. the news applicant coming up on the program can bring help build efforts, have heads of states from the continent trunk to johanna space to meet with leaders of the countries. expectations for this partnership. all hi, will they be events? could your job soon be taken over by a computer that's what's happened to this man and can you thing when tell we i'm so even when you'd say next week or next.