the you're up to date. ok, next we have business to use short break and don't forget that this country, more news and information on our website, the w dot com and on our search engines are handled on pablo phone areas for me on the team here in berlin, x watching take care and i'll see if the complex there, the question about life, the universe and every thing, sir. well then, given here the answer to almost everything. we're documentary series with whoever raising the ground to break state after life. dumber in our city,

saving questions for the present future and heads filled with the ideas. so get ready for the brain. uptake 40 to be sure to almost everything. start september 10th on dw, the less hates and a more transparent new e rules for big tack on how better police content are kicking in. we'll hear from our correspondence what they are and if they could from other countries to take similar action. also coming up, game spans end up lovers are meeting until less the head of one studio. how new games can get ahead of the growing competition as well. show you how paralyzed people that haven't been able to speak could be talking again. thanks to the use of

brain implants and artificial intelligence. i'm chris kolber. welcome to the program of the you has always given special scrutiny to big text companies today. things get considerably tighter with the blocks digital services act kicking in. the new regulation is designed to protect users from fraudulent sales offers. for example, it is meant to stop the spread of harmful or legal content like fake news or hate speech. and it looks to protect you citizens, data privacy rights. the law applies to among others. social media giants like facebook take talk acts and you to the online marketplace is like amazon booking dot com or is alondo to app stores run by apple and google terry shows is following the story for us and brussels. terry. uh, how does the want to enforce these new rules?

well, 1st of all, the, you would like these companies to take responsibility themselves. they would like them to stop this harmful or illegal content from ever making it onto their platform. and then to take it down quickly if they find it there. but of course there will be you, regulators keeping a close eye on these 19 companies with at least 45000000 users in the you to make sure that they are doing this. but again, the 1st line of responsibility is with the companies themselves. and so what happens if companies don't divide to there's some serious penalties possible. the you, of course, is going to give them the chance to amend their practices. because the 1st point of the dsa is to stop this from happening in the 1st place. so they very much want companies to change their practices. but if they don't, the definitely has a big stick in his back pocket. they couldn't be fined up to 6 percent of their annual global turnover, and that's a lot of money for big tech. and they actually could be prevented from operating in

the u altogether. if all of these other measures fail, the relationship between the you and big tech companies. well, it has been, let's say complicated. and there has been a lot of debate about this law representatives of the tech sector have been waiting and with their opinion, how did the industry prepare for this day when the rules are actually taking it? yeah, they've certainly had a lot of warning. and as you say, these discussions have been years in the making and you know, there been times when these were going to be optional that they were hoping that big tech police itself, well enough those days are gone now with the dsa going into effect today. and there was a period of consultation and stress testing on these new rules where you, regulators and the companies themselves discussed what to do. and in fact, it many users logging in this morning may have seen these notices in some of their services in some of their, in some of their apps saying what changes the companies are going to make tick.

tock, for example, is going to allow users to turn off all personalized content in order to come into line with the dsa. terry summer saying that this digital services act could serve as a beacon for other countries to take a similar action. how likely is the as well that sounds like it's coming out of the mouth of european commission chief versa. la vonda lion, who definitely says that the dsa is bringing. she said european values to the digital world. so there are many people in including the human rights community who say that this is necessary to prevent some of this harmful content from ever being spread on platforms. there are also those on the other side who say that this is over control by the european union. the united states has been looking at this very carefully. you'll have some people saying that you know that you got ahead of us and maybe a little bit jealous, the in your regulation is ahead of american regulation on this. but you will also have those who say it's overreaching and we should point out, as you mentioned earlier, amazon and german retailers. ellen though have already log log lodge,

legal challenges against the dsa. so some of these companies are not complying. a silently w corresponding terror. schultz and brussels. terry, thank you for the gaming world in person. events are less lowering than they used to be, but tens of thousands still thronged games. com and cologne. this year, billing itself as the world's biggest video gaming. so games. com these days is less about glitzy. game launch is more about connecting p remains a key opportunity for developers to rub shoulders with the gaming industry. for more, let's bring it at night. chang. he's the head of the german games developer who go good to have you on the program. my. how important is games come for you. that to be here this. so i think we use for several different purposes and we've been coming for

a long time except during the veterans demick and we do it for 2 primary reasons. one is for community building. so we've hosted that for many of the getting leaders across europe. and this is one of the times a year we get together speak to each other. and the 2nd is that we do a pretty as well. so we attend both games console as the comment. yeah. i repeat, it's reaching out the answering question. i guess the minor point is when i'm here as well, giving you a sense of what's happening in the industry. i'm just seeing the other products out there and help me understand better what's happening now gaming has exploded in popularity. uh, but with so many more options to choose from on the market, getting players to pick your game has become more difficult. how do you deal with that? so i think this is the biggest challenge in trend, especially for the mobile space. the way that we deal with this is that we have our,

let's say 2 bucks, marketing versus just recapture of caesar. so want to play the game, are looking for us. and then to set that up or has, how do we make sure people are aware of what's in our products and therefore i want him to find it. so both is on the band side as well as i'm done before the marketing side. we spend a lot of effort, energy, time people, resources for that. and i think shift the mix of where we focus changes throughout the life cycle of a product. and we'll see this is our main part to strategy. we started off very much from a far as marketing as we get to some point where the customer more difficult, both in the market and also in the life of the product. we shift more of our focus into doing. we're reaching out to just an audiences and evolving the product to be more fun for more people for a few years now. and i called gave me or even a so called netflix for games that has been discussed in products launch. but there is no one platform that is taking the industry by store. why do you think that is?

this is a good question. and i think for any of these so called a game changer that is supposed to take the industry by star. i always like to think about it from 2 perspectives. one is, what is the problem with the following? what is the value that it brings? and this actually is the execution for what's up actually good enough to deliver on that promise or solve that problem. and i think when you look at, when i look at what i'll give you and can describe many different problems that would, that would solve this thinking because netflix for games was the idea of might be variety of games out, a single cost. and then you look at many, these problems actually do have some options for some of them don't. so the take your controller anywhere and play on any screen. this may not have a stronger solution for an announcement that could be one of the value that. but then if you look at the solutions that are out there that have been launched even by the biggest players in the space and, and i think just none of them really delivers on the adding enough value to that

game being experience to i've taken off my jang, chief executive of german games developer will go my thank you for your time. another some of the other global business stories making news. morales and german business continues to slide the for institute survey of 9000 firms. economic confidence fail for the 1st month. the 1st month in a row in august, even in the sense of gloom in europe biggest the call touch brewing company, heineken is leaving. russia for good company has sold all the chairs and 7, maurice to a russian buyer for the symbolic price of one year of booking. a 300000000 euro loss heineken had come on. a criticism for its made exit company had long stopped selling its namesake beer, but was still hawking lesser known brands. france plans to spend 200000000 euros to destroy wind because of over production demand for lina's fall and drastically

because of climate change. and people drinking less wine girls believe of rooting divines will help stimulate prices. so mine can be recycled at hand sanitizer and christmas and that the tech now, according to us, scientists, paralyzed people who been unable to speak are able to talk again, things through artificial intelligence and brain implants take still experimental to separate studies on people with locked in syndrome show it's possible for computers to de code brain signal from implants into spoken sentences. everything is possible to and it's life changing tech. the 47 year old software to brain stem stroke, 17 years ago that left her unable to speak with a new experiment using ai and brain implants could change that to our wonderful that makes sense to try to give people we say for your paralysis,

a new means of communication and it will prototype, hopefully, convince companies and investors to build the hardware that we need. a stainless steel implants send signals from individual brain cells to a computer. the signals are then amplified and run through machine learning software algorithm, which translates the brain activity into sounds. giving the user the ability to form sentences. we've had people involved in the trial for up to 7 years now, and we're still able to get good recordings. so it's that this is probably not a fundamental limitation of the technology, but of course improved devices that are now being pursued by many companies. and those commercial space will potentially solve some of these problems. i'm very excited about the future. brain implants and other devices to treat neurological

diseases could help turn around the slowing market for health care, start of financing us and european neurological device makers, race more than $750000000.00 in venture capital. in the 1st half of this year, according to hsbc, researchers hope to eventually develop a discrete device which sits completely inside the school and connects wirelessly with software and computers, giving a voice to the voice less. here's the reminder of the top of business story, the following for you at this hour. the use digital services act is kicking in. the regulation is designed to protect online users. property and sales offers for example, and is meant to stop the spread of artful for later content executives. right, that's our show. thanks for watching interest colburn roland. have a great the

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