the 2 big is opened up. many new possibilities, full stream is improving very popular. some virtual youtube us or v to both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the, the 2 best mostly used twitch and youtube to stream. and they are and to obtain us through and through. most used the estimate of a task all the time. so viewers don't even get to see what the favorite would be to, but actually look like in real life. the trend originated in japan. the home of monga, japanese mutual started appearing about a decade ago. today, they are tens of thousands of youtube as worldwide. how did this trend gets on? we spoke to create us and people behind the scenes in japan. this is e q who she 40 ping space princess from a galaxy light years away. the v to bit from japan has more than 50000 pounds on

youtube alone. but as, as a standard when it comes to v tubers or fans don't know what you looks like in real life. the tube or is use of motion capture hardware and software to transfer the motions to their avatar. that by bringing it to life. because you 40 started b tubing in 2021. she plays video games, does crafts previews, food and things for the creator. it's a full time job being of the to where it is kind of a unique experience because you can connect with your audience in the personally, without viewing your personal information. um, my audience doesn't see my face, but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to there's more freedom, a fall,

also protecting their private lives. the omega sisters are vague and depends. the tubing community some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from like, depth time through about the news and from south elk grove through 660 o'clock, uh the shooting a movie, recording videos for a few hours in the afternoon. sounds like a fidget cushion, jobs, but that's just the fraction of the word we do. but it's too many a stream for 10 or more hours a day because the chances of getting rich us live, we to best as like the on the go. sisters are more of an exception to the rule with hundreds of thousands of subscribers. they can do on several 1000000 euros a year. the tubing is a growing market according to a to z market research,

the global, the to where market could grow nearly a 3rd and the next few years. one reason better hardware and software is making the tubing easier and more accessible. for eco, she flurries in japan and many of the 2 bodies donations are an important source of income. unlike traditional youtube, this and fans of the 2 bodies will send more virtual presence or generate steps to see their name or a message on the be to be screen. there are 3 types of with this folder. for us the uh, from the out about the item and of youtube video content and sick on these promotional uh, from company for example, from one things um, as um, product to a project. and so, and subway is the uh, cheap or from the audience. in the arrive of streaming,

the fans have given tips of up to 10000 euro. they'll donate with the aim of getting closer to the retailer idol. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators funded emotional bonds. approachable yet keeping an error with mystery that really seems to work at least for the cheapest, as like all garage, more re, calliope, and this is best to reach you. but what we're not iron miles, they all have millions of fans across youtube and which we have numbers like that. it's no wonder why v 2 of us are being featured in advertisements. some even collaborate with cities and local authorities, the site tom up with extra close to tokyo uses to meet you, but as a tourism ambassador, so of course, she, because of call that has been advertising for the area since 2022. these deals are often negotiated by v to the managers and specialized agencies. v tubing is no

longer a nice phenomenon. in many places, it has become an integral part of the entertainment industry. the tube or agencies manage their talents like they were traditional artist. agencies like hollow live and we do songy and b shojo or some of the major players. another is the agency prism which belongs to sony, found in tokyo in 2021 present months was bilingual talents. this way they can reach foreign markets like the us. we're animate culture, it's booming. i'm in the is just becoming very popular worldwide. and i think the, the to being phenomenon goes hand in hand with side. and the tubing is like a combination of both streaming and annually. um, so each of these i like a favorite animator is talking and interacting with you and your plan. so i think play feet by so drawn to them since the 20 terms many

d 2 percent increase their reach exponentially. it's no surprise that they caught the attention of the entertainment industry one of the largest features in the entire world. the largest, in fact, is actually on the english side rather than on the japanese side. not only the population of english speaking countries and the number of fans of that content, whether it's kind of a content, user content, gaming content and so on, of course, exceeds the population in japan. the world's leading regions. where is gal gura? she has more than 4300000 subscribers on youtube alone. in 2022, she overtook keys or not i as the big as a b 2 for star. more and more in the stream is our aiming to make it big. agency see this as an opportunity. a lot of people who are getting into content creation as an independent have not been professional content creators before. and so they

don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those backend administrative things. and they can focus on what they do best, which is content creation. as we think there are, but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v tubers and they're involved in planning their clients schedule. an exchange, the v tubers get access to a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close to the fans can have a dock side. even if the 2 identities are most by advertising, it can and the dangers, some deal with harassment and hate speeds,

including eco hershey for e. i think, uh, every content creator has dealt with, like, mean spirited comments and um, kind of insensitive comments and stuff. um, whether youre of each other or not? i think the to where is it in our case we do have that, but we have another it to layer to that and not people tend to forget that we are a real person too. but we all kind of lend to, to not take any of it to hire what kind of harassment do virtual artists and performers face miller. but they cannot v tube or herself. and researcher wanted to find out for a study on harassment matters. she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings in a virtual life conference. the most common format for aspen was sexual

harassment. there was 3 types of harassment that were divided by the local, physical and environmental environment that was uh, being shown in appropriate images are just as a physical was being touched in the inappropriate manner and vocal while it was there's um, inappropriate language and everything to do with that, research are also tested if the way an avatar looked influence the level of harassment printable. i noticed once i tried using, i made all of us all in the may, the outfit. and another day i tried using one just like regular like genes and stuff. i didn't notice of the made of i did, especially in public words. and i did the end of attract one hunches behavior and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately,

new laws in the making around the world in the you types of like youtube or risk having to pay huge penalty is if they don't work to come back online harassment, reach you. but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well. and focusing on not only being a business partner for them, but a friend along the journey of content creation. but according to research are ludmilla, but they cannot find many of the tubers want more support for moderators, for example, or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say, uh, rules that especially if it's in the case of like, governmental stuff like that. it might take away some of the freedom. it's more

about the, you know, it's, i mentioned the overall governing tools. the more like given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment and the meta verse. nothing recently produced the song in which she praised the benefits of the matter verse, like freedom through reinvention, a virtual paradise, but still play by the same issues as the real world. some of the jew, but also taco real life problems like me, nor rule of you know, who has no tati affiliation, but has been elected to the local council of a tokyo district 3 times as of each you. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about

politicians and, and the may style is v cubing you to stay? oh is it just a passing fad? that doesn't know what you think. by the one of mankind's oldest ambitions could be within reach. what do you see? it really is possible to reverse the researchers and scientists all over the world for you know, race against time. they are peers and rivals with one daring goals to help smart nature,

the more life a watch. now on youtube dw documentary, how many platforms can you handle single tenuously without having the feeling that it's just too much? you might see me. how much can we do simultaneously? multitasking these, the modern because if we do too much, we get it all wrong. we mess things up, risking brain damage. so let's stop this self sabotage, humans and multitasking watch. now on youtube dw documentary the.