a most of the place, one last time in the 7th inning, and sure enough, he did it again. the 1st player in yankee's history with 3 home runs in 2 separate games. in a season. after the break, our technology show shifted looks at the rise of virtual superstars on youtube state. you for that? i'll be back again at the top of the next their name, the team here. brian, thanks for watching. take the good. sometimes it's hard to find what you're looking for but we've got something for you, the fast fashion as an environmental nightmare. a closing graveyard image of land desert. this is where

things wealthy industrial nations no longer need, and the lightest textile waste gets stranded here. all about the final stuff in a global fashion industry. fast fashion. watch now on youtube, the estimate mongo or animal of a task. welcome to the world of v to be is opened up. many new possibilities. full stream is improving very popular. some virtual youtube us or v to both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift. the

fits you best, mostly use twitch and youtube to stream. and they are and to obtain us through and through. most you is there any way of a task all the time, so viewers don't even get to see what the favorite would reach you, but actually look like in real life. the trend originated in japan, the home of monga, japanese mutual, started appearing about a decade ago. today, the 10s of thousands of meet you buzz worldwide. how did this trend catch on? we spoke to creators and people behind the scenes in japan. this is e q who she 40 the pink space princess from a galaxy light years away. the v 2, but from japan has more than 50000 pounds on youtube alone. but as, as a standard, when it comes to v tubers for fans, don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer their motions to their avatar, thereby bringing it to life. because you 40 started b tubing in 2021. she plays video games, does crafts previews,

food and things for the creator. it's a full time job being a way to where it is kind of a unique experience because you can connect with your audience in a personal way without interviewing your personal information. um, my audience doesn't see my face, but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to there's more freedom but also protecting their private lives. the omega sisters are big and depends a vi tubing community some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from backed up, the i'm through about the news and from the south of elk grove to 6,

a 6 down croak for the shooting a movie, recording videos for a few hours in the afternoon sounds like a fidget cushion, jobs, but that's just the fraction of the word we do, but do many a stream for 10 or more hours a day because the chances of getting ribs us live, read to best as like the on the go. sisters are more of an exception to the rule with hundreds of thousands of subscribers. they can do on several 1000000 euros a year. the tubing is a growing market according to a to the market research, the global, the to where market could grow nearly a 3rd and the next few years. one reason, better hardware and software is making the tubing easier and more accessible for the to who she for ease in japan and many of the to those donations are an important source of income. unlike traditional youtube are found fans of the 2

berries. we'll send more virtual presence or generous attempts to see their name or message. i'm going to be to be screen. there are 3 types of resist folder for us the uh, from the automatic dies and then of youtube video content and sick on the promotion . from a company, for example, from one thing, so as um, product to a project and so, and subway is the uh, jeep or from the audience. in the arrival streaming, the fans have given tips of up to 10000 euros. they'll donate with the aim of getting closer to the retailer idle. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators phone emotional bonds. approachable yet keeping an air of mystery that to really seems to

work at least for the cheapest, as like all garage, more re, calliope, and this is best to reach you. but what we're not iron miles, they all have millions of fans across youtube and which with numbers like that, it's no wonder why v to bus of being featured in advertisements. some even collaborate with cities and local authorities. the say tom, a professor close to tokyo uses a meet you, but as a tourism ambassador, so of course you because of call, that has been advertising for the area since 2022. these deals are often negotiated by v to the managers and specialized agencies meet you being is no longer a nice phenomenon. in many places, it has become an integral part of the entertainment industry. the tube or agencies manage their talents like they were traditional artist. agencies like hollow live need the songy and b shojo or some of the major players.

another is the agency prism which belongs to sony, founded in tokyo, in 2021 present months with bilingual talents. this way they can reach foreign markets like the us. we're animate culture, it's booming. i'm in the is just becoming very popular worldwide. and i think the, the tubing phenomenon goes hand in hand with that. and the tubing is like a combination of both streaming and annually so, so each originally like a favorite animators talking and interacting with you and your plan. so i think that's why people are so drawn to them. since the 20 terms many, the tumors have increase their reach exponentially. it's no surprise that they cut the attention of the entertainment industry. one of the largest features in the entire world, the largest, in fact, he is actually on the english side rather than on the japanese side. not only the population of english between countries and the number of the hands of that content,

whether it's animate content, use a content, gaming content and so on. of course, succeeds the population in japan, the world's leading v to various gal gura. she has more than 4300000 subscribers on youtube alone. in 2022, she overtook keys are not as high as the biggest a b 2 per star. more and more in the stream is, are aiming to make a big agency see this? that's an opportunity a lot of people who are getting into the content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those back into administrative things. and they can focus on what they do best, which is content creation, etc. think there are. but this comes at

a price. usually the agencies keep about a 3rd of the profits generated by the v tubers. and they're involved in planning their clients schedule. an exchange the v tubers get access to a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close, the fans can have a dock side, even if the true identities are mazda advertises, it can be dangerous. some deal with harassment and hate speech, including eco hershey for e. i think, uh, every content creator has dealt with. like mean spirited comments and um, kind of insensitive comments and stuff. um, whether youre of youtube or not, i think the to where is it, in our case we do have that, but we have another do area to that and not people tend to forget that we are

a real person to but we all kind of went to to not take any of it to heart. what kind of harassment do virtual artists and performers face miller predict, you know, a v tuber herself and researcher wanted to find out for a study on harassment medicare's. she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings in a virtual live conference the most common form of harassment was sexual harassment. there was 3 types of harassment that were divided by the local physical and environmental environmental was being shown in appropriate images. just just a physical was being touched in the, in the appropriate manner and vocal while it was slurs um,

inappropriate language and everything to do with that. research are also tested if the way an avatar looked influence the level of harassment people. i noticed once i tried using, i made all of us all in the made the outfit. and another day i tried using one just like in regular like genes and stuff. i didn't notice of the made of it. i did, especially in public words. and i did the end of attract one hunches behavior and then the other one unfortunately. so the 2 of us also need to be protected from hate speech. fortunately, new laws, i am the making around the world in the you types of like youtube are risk having to pay huge penalties if they don't work to come. but online harassment reach you, but agencies also try to protect the creators from hate speech. we're really, really serious about taking care of the mental health of our talent as well and focusing on not only being a business partner for them, but

a friend no longer during your content creation. but according to research or ludmilla but deacon, not many of the 2 birds want more support for moderators, for example, or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say, uh, rules that especially if it's in the case of like golf with mitchells or stuff like that. it might take away some of the freedom. it's more about the, you know, is it mentioned the overall governing tools. the more like given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment. and the meta verse number recently produced

a song in which she praised the benefits of the metaphors like freedom through reinvention a virtual paradise, but still play by the same issues as the real world. some of the cubans, also taco real life problems like me, nor rule or you know, who has no party affiliation, but has been elected to the local council of a tokyo district 3 times as of each you. but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians and, and the may style is v cubing you to stay or is it just a passing fad? that doesn't know what you think. by the

way, you did a survey, let's say we're focusing on freedom of expression and how the content of the pricing for their voices to be high. prices advised dr. press 3. the question is, where is the line between active as we mentioned is inside the we see in the line, i maintain that there is a line down the board, the 77 percent. what he's asking is, next on the, the new will tell here we are happy that we all boxes. of course, the story we have a getting a visa is more difficult than finding gold hosted to use the dream force and for the future in the stories and issues that are being discussed across the country. news africa. in 60 minutes on

d w. right, he's got any issues with a lot say what the this week on the 77 percent street debate that come less of people. what. what do you mean to do as a result of that white guided? so you want some more for sizes from the gen i missed the point into the active is, doesn't that make you judge jury and execution of and you kind of the drum using buses in proxy green by the blue. that is why i have no business between into the mode of active design which spend they don't oh you.