Skip to main content

tv   Shift  Deutsche Welle  September 24, 2023 9:15am-9:30am CEST

9:15 am
the, the as well from us for now coming up next though technology series shift to looking at the youtube was around the world using an inmate of a task. this always more of course, on our website, dw, dot com or on our social media channels. the handle there at the the news when a good jones, thanks for watching the, enjoying the views and come to take a look at this. out to the highlights. every week inbox, subscribe, now. the one of mankind's oldest ambitions could be within reach. what is it really is possible to reverse the researchers and scientists all over the world
9:16 am
for you know, race against time. they are peers and rivals, which one darren goals to help smart nature the more likes watching it. on youtube dw documentary, the estimate mongo or animal of a task, welcome to the world of v to big is opened up. many new possibilities. flow stream is proven very popular. some virtual use you buzz or beats you both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the meet you best mostly use twitch and youtube to stream. and they are and to obtain us through and through the most use the animal,
9:17 am
the task all the time. so viewers don't even get to see what the favorite would v 2 . but actually look like in real life. the trend originated in japan, the home of monga. japanese which you was started appearing about a decade ago. today, they are tens of thousands of youtube as worldwide. how did this trend catch on? we spoke to create us and people behind the scenes in japan. this is e q who she 40 ping space princess from a galaxy light years away. the v 2 were from japan has more than 50000 pounds on youtube alone. but as, as a standard, when it comes to v tubers or fans don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer the motions to their avatar that by bringing it to life, it cost you 40 started the tubing in 2021. she plays video games, does crafts previews, food and things for the creator. it's a full time job being
9:18 am
a vi to where it is kind of a unique experience because you can connect with your audience in a personal way without viewing your personal information. um, my audience doesn't see my face, but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to there's more freedom but also protecting their private lives. the omega sisters are big in japan's v tubing community. some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from like, depth time through about the news and from the o'clock through 6
9:19 am
essex dale brooks for the shooting a movie, recording videos for a few hours in the afternoon. sounds like a fidget cushion job, but that's just the fraction of the work we do, but do many stream for 10 or more hours a day because the chances of getting ribs us live, read to best as like the on the ghost as a more of an exception to the rule, with hundreds of thousands of subscribers, they can run several 1000000 euros a year. the tubing is a growing market, according to a to the market research. the global, the 2 or markets can grow nearly a 3rd and the next few years. one reason, better hardware and software is making the tubing easier and more accessible for eco, she flurries in japan and many of you to those donations are an important source of income. unlike traditional youtube are found, fans of the 2 bodies will send more virtual presence or generous tips to see their
9:20 am
name or message and they'd be tuber stream. there are 3 types of resist folder, uh, fos, the, uh, from the advertising and of youtube video content. and secondly, it's promotional from a company, for example, for one things um, as a product to a project and so, and subway is the uh, cheap, or from the audience. in the arrive of streaming, the fans have given tips of up to 10000 euro. they'll donate with the aim of getting closer to the retailer idol. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators funded emotional bonds. approachable, yet keeping an air of mystery that really seems to work. at least for a v to a style is like all garage, more re, calliope, and this is best to reach you. but what we're not iron miles,
9:21 am
they all have millions of fans across youtube and which we have numbers like that. it's no wonder why v 2 of us are being featured in advertisements, some even collaborate with cities and local authorities. the side time a professor close to tokyo uses a v 2, but as a tourism ambassador. so of course she, because of call that has been advertising for the area since 2022. these deals are often negotiated by v to the managers and specialized agencies meet you being is no longer a nice phenomenon. in many places it has become an integral part of the entertainment industry. the tube or agencies manage their talents like they were traditional artist. agencies like hollow live and the songy and b shojo or some of the major players. another is the agency prism which belongs to sony, found in tokyo in 2021 present months,
9:22 am
was bilingual talents. this way they can reach foreign markets like the us. we're animate culture, it's booming. i'm in the is just becoming very popular worldwide. and i think the, the to being phenomenon goes hand in hand with side, and the tubing is like a combination of both streaming and enemy. so each of these i like favorite animators talking and interacting with you and your plan. so i think play feet by so drawn to them since the 20 terms many d 2 percent increase the reach exponentially. it's no surprise that they caught the attention of the entertainment industry. one of the largest features in the entire world, the largest, in fact, is actually on the english side rather than on the japanese side. not only the population of english speaking countries and the number of fans of that content. whether it's kind of a content, user, content, gaming, content and so on,
9:23 am
of course, exceeds the population in japan. the world's leading retailer is gal dora. she has more than 4300000 subscribers on youtube alone. in 2022, she overtook keys in a i as the big as a b 2 per star. more and more in the stream is our aiming to make it big. agency see this as an opportunity? a lot of people who are getting into the content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those backend administrative things. and they can focus on what they do best, which is content creation. and speaking there are but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v 2 verse. and they're involved in planning
9:24 am
their clients schedule. an exchange, the v tubers get access to a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close to the fans can have a dock side. even if the true identities are most by advertising, it can and the dangers, some deals with harassment and hate speech, including eco hershey for e. i think, uh, every content creator has dealt with, like, mean spirited comments and um, kind of insensitive comments and stuff. um, whether your of each of her or not, i think the to where is it, in our case we do have that, but we have another 2 layer to that. and not people tend to forget that we are real present too. but we all kind of went to,
9:25 am
to not take any of it to heart what kind of harassment do virtual artists and performers face like in the middle of predicting a, a v to her herself. and researcher wanted to find out for a study on harassment matters, she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to burn them. she presented her findings in a virtual life conference the most common form of harassment was sexual harassment. there was 3 types of harassment that were divided by the local, physical and environmental. environmental was uh, being shown in appropriate images are just as a physical was being touched in the inappropriate manner and bulk of while it was, there's um, you know, appropriate language and everything to do with the research are also tested. if the way an avatar looked influence the level of harassment printable,
9:26 am
i noticed once i tried using i made all of us all in the outfit. and another day i tried using one just like regular like jeans and stuff. i didn't notice of the made of i did, especially in public words, and i did the end of attract one hunches behavior and then the other one unfortunately. so the 2 of us also need to be protected from hate speech. fortunately, new laws are in the making around the world in the you pet sounds like you've risk having to pay huge penalties if they don't work to come, but online harassment reach you, but agencies also try to protect the creators from hate speech. we're really, really serious about taking care of the mental health of our talent as well, and focusing on not only being a business partner for them, but as a friend along the journey are content creation. but according to research are ludmilla. but many of the tubers want more support for moderators, for example,
9:27 am
or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the tuber it's value a lot. the more you stop to implement, let's say uh, rules that especially if it's in the case of like golf with mitchells or stuff like that, it might take away some of the freedom. it's more about the, you know, is it mentioned the overall governing tools. the more like, given the uses, the ability to defend themselves and better, and actually also to protect themselves. that's ridiculous fellow v tuber no co authored the report about harassment and the meta verse. none recently produced a song in which she praised the benefits of the matter of verse, like freedom through reinvention, a virtual paradise,
9:28 am
but still play by the same issues as the real world. some v to but also tackle real life problems like me, nor rule or you know, who has no party affiliation, but has been elected to the local council of tokyo district 3 times as of each you . but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians and, and the may style is v cubing you to stay or is it just a passing fad? that doesn't know what you think. by the
9:29 am
way, the other system issue. and i'm in this in the pianist known as the bully of classical music is our gas, a tiny house concerts and of course, making music. the next on dw, are flying rivers created by the waterfalls, the water particles into the trees, sweating out up to 1000 liters of water in a day. for sea forest fires, evaporating large amounts of moisture at the answer in being visible river that flows through this guy in 45 minutes on d w. well then progress pop calls to everyone who wants to know more
9:30 am
about this topic. that concerned about this story is beyond the headline world in progress. the w postcard, the previously for the long dark media next is this of the most dispute because i am yes. i'm yes, keyboard, i'm kind of look vince, you this good kind of success on monday the .

6 Views

info Stream Only

Uploaded by TV Archive on