maintained could be flashing, it's false as far as possible. ground defensive, nearly to thousands of people have already been killed in the conflict. this is dig up in the news is continuing coverage of israel as well with hamas. you can check out our coverage any time if you don't need a call and on social media at t w use up next is our document 3 series. thanks of the i sorry. so one on 6 times to increase the current key, more people than ever on the worldwide in such an one. great timing question. it's very hard to say very difficult to find out about time on storing info. my grands

discrepancies. there's never been as much data about people as now it's 20 years. the world's thoughts amassed google is the most important database advocacy should be pulling, will realize all the kinds of things that google can deduce from this search results. it would be extremely creepy. to be as much south right now, who's feeling depressed by the deep cookies, who's probably got out of strong up. we can predict the psychology of millions of people with really just a few clicks. this is a gates to money to buy people and to just change or be 8 or someone in the back

around his pulling strings and making you dance like a pop that just because they have an understanding of what your fundamental psychological needs are. we're a bit like racks that they're experimenting when you're just taking everyone to see what's going on. a lot of these companies would die overnight. the yeah. next we conducted an experiment. is this, is it possible to reconstruct the person's life based only on their personal online data cons? twin, sonata petty, i think, speak to their desires, fears, weaknesses, information is the smokeless of these, and that, is it possible to create a double gain of based on this donna without ever having met the person that isn't mentioned e, because that's who's on. ringback i know finding for me to have a friend of mine shadow facebook post titles. got your day to betray who you really

all will create your don't morgana? yes, i've been adult putting it in. they wouldn't and have to know anything about me, of course, to the myspace. we want to love to meet, you know, pictures of the, just like google searches from the last 5 listing scan. ringback ringback ringback ringback ringback ringback and the estimate, and this is a real person who's giving the chunky private interview insights into her life. the clintons, i need them to not something you observe from the outside. and i really personal things in front in. ringback that's a decent that they just sent, diagnose each container for 100 miles within for $100000.00 the data times that she had her send and calculated which clearly shows what year she was born. and what day talk yes it is. so it's got to be honest, i thought happy,

what do i have to hide for feldman? i'm interested in understanding people's preferences and motivations needs aspirations concerns by looking at the digital footprints that they need online. so what we're really trying to do is we try and understand what makes a person and uniquely themselves by looking at all the things they do into everyday life. and this was really difficult for a long time because we just couldn't follow people around, right? if we think about what is the day of a person look like, it's just impossible to have a person trail them for 247 and get a sense of what is it that they're doing. but now we can actually look at some of the traces that they leave that are captured by digital devices. samuel, but that when we sinks and talk about the data, and then we usually only talking about the absolute tip of the iceberg on 5. and that's the day so that we should have more or less consciously. we think about the folks that we posted online. what retreated into the contact request we made on

linkedin yesterday. interesting topics the day. so we think of, but it's just the tip of the iceberg x. this is just one form of digital footprint . this, like oftentimes very explicit identity claim. it's like, this is the persona that i want to be. this is like what i'm posting on instagram, is what, how i want to be seen by the world, by others, by my friends. but then there's an entire 2nd world that we think of as behavioral residue, right? as all the traces that you inadvertently, as you go about your, your daily life and those are usually much more thoughtful, they're much more knock us. and they're often times overlooked when we think about a digital lives. because we can get into so we're trying to create a double got here that resembles the original as much as possible. she has blonde hair. yeah. yes. as she has long blonde hair to this that i don't have. there's no tony child tucked away at the back.

the mind making much besides, i don't even know she with such a high pony tail. yet i'm about to do something big. this. 5th, i'm getting ready and then i'll get going. a laken flores, the leasing office. i just think it's absurd. i couldn't 30th 1st and best on experience. a person that i've never met. you can look now who i know nothing about except some dogs. so sit lice also in thought that i can relate to so much to nothing that i consensus so strongly beyond the cool. it's like someone looking over the shoulder, 247, right? so someone knows exactly where you go. what do you need? what do you think about, what are the questions that you putting into people?

what are the websites that you're using? what are your preferences? as a mind can, you can deduce behavior lessons from all kinds of data. to the way i types my voice, the words like use my someone who tends to receive cool. well i'm only the one who does the phoning finish when i shop on amazon the moment. so where i move my mouse, how long i look at a product, i put on challenge fast i la f, i did a study on this one. it's almost every app we have on, on mobile phones, use this trunk cuz in high that means that even if i consciously decide not to use a social network and try to, once i have a mobile phone and the mobile phone has. and it is very likely that these companies, google, facebook, or amazon, microsoft will collect data about me and it's virtually impossible to avoid these companies at them. so somebody google is present on pretty much 90 percent off the web. so anywhere you go there is a high chance that there is

a google or facebook tracker. google has basically your history of all the search you've done since you created your accounts. if you haven't turned that feature off, all of the places where you've been using google map for your entry, so all of the videos you've watched on youtube. so that's that, that is scary. i'm you find him? had this gun soldiers again with meeting my adult old guy out of in cannon ground tub. hello. do you have you done? then she tells me, let's see if she sold tie was this the clout that's spinning as it be on the cloud? was born in a small community of 720 people into roll. one of the funding and some of the old inhabitants were born there, except for 7 also or not. no, actually by now that number must be 9. the adults,

these things are people back home imagines that i'd get a job and one of the hotels until i had children was and if i wanted to prove to the male dominated wills that i can succeed of it, that i'm more than that as even though so i went to india to work as a pastry shift have i've really put everything in to doing a perfect job, performing at a 100 percent of fixed small does it not in the kitchen? i was the 1st to come and the last to leave has been the asked on the left and appreciate it is i'm going to wind down off to my shift at night. i went joking or i hit the gym. them yet. we went through every little detail of my job so set to reconstruct my life. we reconstructed places like being too costly up and down and re enact daily routines. i might have had tags up less than not because we feel my

life. we filmed your life and then the script was your daughter, this labels on the thought, the 9 got my god. how many that we placed an ad hoping you would get to see them to vote. we knew how the algorithm would find you age, gender, interest in detail targeting that the lead this target thing. first of all, anyone can run ads on facebook. so anyone who has a facebook account and the targeting is really fine grain. so we can look at the obvious things like age tend to associate them or graphics, but you can also see where does a person live, what's their income bracket, what's their political ideology, which is already quite intimate. and then you can go a level deeper into interest. 09. 0,

my god. healey vessels for i'm lying exams and scrolling through facebook and push them with an finally taking the time to look at is that something getting on my meds for about 2 weeks now? to come by loudly of the notion kit and then call me at all, i just realized us as easy as how to do with this one roach at the time a part of bull a mic. now we have insights and today a psychology into their personality. we have insights into the products that you're interested in. we have insights into the ads that they click on. and now what we do is we can match you as a person who we have some information about with this entire population. see why you to most similar with and then use that inside to learn something else about you that we didn't know about before. so the extent to which we can recreate people's life using these digital footprints is incredibly rich and it's incredibly accurate

. and the good name on the list that has got on hide, you know, so i believe the sweet, sweet sweet tenant for sign out what team are 7 to 10 minutes the humorous overly meets the hey, when you google anything. 3 the top 3 or 4 results are ads, and the system through which those ends are run is called google adwords. thanks man. 20 years ago,

you had basically like one option you by keywords. when the keyword is searched, the ad shows up. was very simple. now, because google has been pulling our data publics data for 20 years and siphoning those into their ads. platform marketers, as of today can target people based on their age, their gender, their income, the parental status. how old the children are. whether they're married or single, a divorce, a moving, if they own a home, if they're renting a home, if they had a life event. recently, whatever that means. they're browsing history. recently, all the websites that visited recently, all the websites been visited over the long term over like 2 or 3 years. the apps that they use, the apps they've recently installed. the websites,

they visit the youtube videos. they frequent. what they type in to youtube. the email list i signed up for g mail. when i turn in google a, so it's a goal was to make information accessible and useful on the when it wasn't google. the goal was to gain market share it to us to gain or revenue with. i've seen that google is said to try to get some most data and uses and then think of, okay, we really here to monetize this data later. although it wasn't a project and monetizing your, your search periods at excel. that information about what you, what you've probably seen or not to advertise is often times we search for something on google without really thinking about it. it's rather mine lives. it's not that we have someone else in mind that we want to impress and that we want to kind of show how best sellers to. so google searches to some extent are incredibly intimate they're just training market has to exploit the, you know,

the public's moments of uncertainty, discomfort, essentially to be there and your micro moment. that's how they dress that up. people don't want to believe that they don't want to believe goals the marketplace . don't want to think it's this place when they can confess their needs desires. and you gotta be having a i don't think ok if a google aging disorder was the worst episode, i couldn't even say it out loud for a long time and not to myself. i don't need to save them. we have the option to comply. so do i had it under control thing? that's money. so it wouldn't affect me. this money on the home. but you can't control it concluded

that i'm missing in a step. ok. i had a full on a meeting just to get us to and so and so, and physically, it was the same as a tooth mentioned within the s strong. so when you have an eating disorder, as you look for things related to diamonds, we haven't seen a single cell on, on you said vault of course these key words and twice had to be tonight is remote envelops food supplements and so on. again, some submit this. yeah. right. and, and even today, are you authorized with coverage because i still get these that these are the booming sites. and this to me because i can deal with it now because it doesn't take me anymore either the most. if you're in the process of doing it again that you want to put in your comes to the c, v to construct available inside the should be banned with this important, it's just crazy to don't have this is going to have answering this even though the fact that a certain ad was specifically selected from the employees and lower data off them.

it's like saying you have to go on a diet. we have so much data about you and we know everything about you. and we think you should see a not for a diet that's quite a state now. so i can i hope my fits done this when i set down and i still wanted to lose my wage. 4 4 discuss so it's true and i do go to the food, but if you can put it like that, which is an essentially any kind of finish. that's because i want a totally single day. this few grams of sugar when i taste it, something obviously wasn't enough to cover, but even for both of us have discussed it and us i. 4 this is still just these of apples, those and so i was specifically showed the most vulnerable people in the family and as a target weight of 30 kilos, which were literally mean deaf for you. but they're still like we can help you just

bio products is going to be nice, but i am counting calories losing kilo squats, cool shops, protein powder bases their core business model, facebook and google make money. we've advertising and so they don't want to. but too many rows and they don't want to turn advertisements a way cuz that's how they're making their money. when i was a google a worked on youtube recommendations, youtube recommendations are really the polish it you because the decide of more than 70 percent of the use of the site. the goal of features a is to maximize which thing to get people to work more on more videos. that's because more you watch the more you can see advertisements and more money youtube

on google mit. i look at what julia looked like before. she didn't feel good and that's a typical case of skinny fact. bob, good. i've decided to not do it for 2 weeks. yesterday it was christmas and i really stuff to myself. records every sit comes that you're, which every do so you know, it's like for every do you watch so many seconds you watch them all this data is in fact on in their lives that's killed on used to culture this recommendations by extreme day. it's a good 3, come on the message really base algorithm and stuck around on youtube to talk to use the targets in even younger kids with can during which, with the types you like. if you like, black people move in white people issue like blowing their mold in or on their old eyes can be learned vagaries of home exploit kid later against. so if you stopped liking the 18 videos then take took, we serve you more and more,

the 18 videos that we tell you to get, get skinny, tell you to throw a rigger literally on stuff like that. but i don't. and then was that yours? it was a year later, and i was sick all the time, then it comp, basically i was sick for one year straight. single what? and i should do those various diseases. i would but nothing explicit. the question skin rashes, especially the various symptoms the she also does a search for flu, a search for the weight loss during flu and calorie consumption. not kind of chewing, save a few ability to either youtube any that. uh so i went down a rabbit hole. i knew that no contract came upon it comes. i see that different a little different channels in the message flushed. is this not much in your stuck in bed and everything's crushing in on you can just get the to invite the

conventional met some decent guessing you anywhere. still think of best, you'll stop and there's no sign of recovery. so that's why i looked into spiritual solutions. just one drop of water in your day to really boost your immune system and protect you what, what happens to your physiology is you actually go beyond meaning literally, you do not have to eat the rest of your life. i'm excited to share with you a powerful jesus ceiling process. one of the studies, one of the research we've done over the past few years, was trying to look at mental health websites and measure how much tracking occurs on this website. in 3 different countries that was from the u. k. in germany. so in each of this country, we're doing a few basic google search about depression and mental health.

so you're feeling of a down and you're thinking maybe i should do that quick depression tests online usually is going to revolve around how you're feeling whole next your aging and how much energy you feel you have um if you're having a lot of storage for each to your, its feeling if you're considering suicide, some websites where basically or storing your answers. so whatever you said you're, i'm sitting down, i have had suited all sorts of something like this. it was all stored in the u. r. l and 98 percent of this website had a google tracker. so if you're visiting a page like this, google knows you're in a vulnerable moment. you're just trying to like get a sense of what's going on with you. and these companies, it's just profiting. they're taking advantage of you need things okay. they've been tricked of the out. industry used to say, we don't talk to press people,

but people who have an interest in depression, contessa and i can simply tell the system again, this is here's a list of people who are depressed if i'm not in the do peterson and then say and find me some of the people, items, gift cards in the store to information may not be literal health data as well, but it's the fact of health data or they'll say, yes, we do have health data, but we never use it. and you can't prove that we did expedite in the sort of and maybe you saw that ad because of something else i don't have to, i think. and it's very difficult to do such a company is associated to much been 5 gigs because we don't have the data. and most users only have a hunch there's something going on. but they haven't track every data transfer in the background. getting documents via the companies get away with it easily because they'll say, well, that's our magic box and that came from somewhere else. it's very difficult to improve otherwise. and according to the supervisor you shipped in, kind of want us to talk about the law in california. and we were taught to view law

through the lens of risk analysis. cool. not to ask, you know, is this legal or illegal does mislead but rather so in how likely is it that someone will see you, then you'll pay a fine off. and how likely is it that you'll get away with it? i mean, on a team. so you think i'm aware this violates the law, but potentially earned to $10000000.00 plus is defined as 800000 euro is. and the probability of actually paying the fine is one and a $1000.00. and so she must be $55.00. so financially speaking, it pays off to break the law is to play, it's owned and does. that's an approach the new silicon valley already has and its dna function in the, the an odd you know, a lot of people when they're going to be depressed, buying something is going to give them this little boost of for doing. i mean, make them feel hatcher and marketing people are perfectly aware of this and they're just trying to use it that their advantage. facebook was accused of predicting whether teenagers other presto not, and then exploiting. add for advertising purposes,

fight. and one of the things that i find really interesting about the story is that obviously in the context that it was described, it's a terrible thing, right? nobody wants facebook to predict the mental health of teenagers and then use it to exploit them and sell them more stuff. but if you think about the capacity of getting a sense of how well someone is doing when it comes to mental health, it's an incredible opportunity. the, the one of the huge, i think, opportunities that big data provides. whether that's looking at what you post on social media, whether that's looking at your smartphones and some of my own research is looking at gps records, is a person not leaving the house anymore is a much less physical activities that we typically see is it that they're not making as many calls to do their friends anymore. so all of these are signs for early kind of depressive symptoms. and in a way,

it's incredibly powerful to have this sense of oh, here someone was deviating from the regular routine because now we might be able to flag really early on and say so this might be nothing. we might be getting it entirely wrong. but just so, you know, that seems to be something off with the way that you behave because it doesn't correspond to how you typically go about your life. just having an early warning system for that person to say again, you decide what you want to do with them. but we see that there might be something up. so why don't you go and see someone and figure out if there might be something that's incredibly helpful. we use technology as an aide to help them and give them the autonomy to then decide what they want to do with these predictions. rather than in the case of facebook saying we can make these predictions and we're making them for very specific purpose that is benefiting us, but it's not benefiting the person that we make these predictions about. if you

notice that, so there's something different and something seems off. don't just notify me. here's to other people that i want you to, to notify. so it's no longer the burden, but i now have to reach out and actively try to seek help. if i already know that i might be struggling with depression, i might nominate my parents. i might nominate my best friends, my partner, such the day got a notification. if the apps these that something is off, this is their video surveillance at the golden gate bridge. go golden, age range. life webcam. the how high is the golden gate bridge? 60 centimeters. the fact was about the golden gate bridge. save suicides at the golden gate bridge. hey, hey, haven't heard from you in a while. are you in s. f in san francisco? want to get together again. that'll be here.

the hey, hey, sorry for not getting back to me. is sure nice to hear from you. this is too much for me right now. facing an invoice from june 16th a return charger bank account, just in golden gate golden gate bridge of san francisco. hey, hey man. except that as of heard you are looking for an apartment. mike still has a free room in the sacramento about that. can you tell me quick if you're interested? i'm on holidays till next week. reach me. i hope you're okay long time. no. see how much let me just disease that and i know you're online. did i do something wrong? please answer me. i'm worth that, please. i read about this guy, kevin hines,

and kevin hines in the year, 2000 took a bus to the golden gate bridge, and he stepped to the railing and he dropped off into the water. and his 1st thought as he was following was, i wish i hadn't just jumped he drove off kind of head 1st. the water and the impact was like hitting a concrete wall and broke his back and broke many bones until a boat came by and they rescued him from the water. that's a obviously a riveting story. but what really got me thinking was if one person on the bus ride or on the walk to the railing, had just said one sentence to him. like one sense. he would have not jumped close and go

a good bridge from his survivor, the injuries, golden gate bridge and noises jumper. and if no one had said anything, would he just have searched on his phone and would it have prevented him from jumping. could not have been the self to stop him. could that have been the sentence to stop? and i started to wonder why people searching for products and services should see like 20 ads when someone who's in a state of crisis, telling google they're going to kill themselves, is served or not. so i bought keywords like i'm going to kill myself. i'm going to jump off the bridge. i'm going to shoot myself or painless ways to die, and i just try the brainstorm ways in which people would search way of suicide. all

intent. and then i ran it and it said speak to someone now speak to a crisis, counselor, stuff like that. and then there was a number from the suicide hotline and the top right. that was it. so people had to click and then they clicked the number. so that had a conversion rate of 30 percent. that means one of the 3 people who clicked called the number i heard from somebody this guy was from texas and his son had just committed suicide. paint didn't seem like a depressed person. he was a young professional, very charismatic kid, playing sports business owner. they went through his phone and found a google search. i want to kill myself as a kid search, and then made the spontaneous decision. but what was pretty glaring about that wasn't, it was like an impulsive thing. he searched and then that day he committed suicide

. and i just wonder if there was an ad in place at that point. if he would have just clicked and call, then they could have spoken to him. in that impulsive moment. they start to wonder how many people could be saved due to an ad. marketing is evil. it makes you buy stuff. you don't need to fulfill your ideal of happiness that solved you. but it can be used to so much more use the data has the capability to survive beyond the limits of our biological cells. and much the same way as genetic code is released and propagated in nature. as new uses enter an ecosystem, they begin to create their own trail of data. by comparing this emergent ledger

with the mass of historical, we use the data, it becomes possible to make increasingly accurate predictions about decisions and future behaviors. shifting it from a system which not retracts out behavior, but offers direction towards the desired result. every interaction may be compared to a series of power that will options if one of these options allows the legit to move closer to it go. it will be offered up to the user over time by selecting these options. the user's behavior may be modified and the let him use closer to his target. or what google is probably trying to do here is use these systems that are alerts or friends or tell you if you're doing something that's unhealthy. and basically trying to make decisions based on your behavior and on all of the data that they have completed and processed. how could we use the platform, the fact that we have the attention of millions of people around the world to actually guide them in a direction that we

a society think is beneficial. so you can think about people who are potentially become terrorist, right? is there a way that we can redirect them to pages that help them instead of showing them the content that is radical isaac them even for them? i created a campaign targeting people who tell who when they're going to do a mass shooting on a number of instances. i saw people type again, i'm going to shoot up my school tomorrow. i'm going to shoot up my workplace, how to buy this gun in this location. who decides what we should be doing, right? is it go who decides who sees? here is the search query that might be indicating that someone is kind of radical lising in a way that we don't necessarily want. does that google's decisions we have to move away from thinking of google ads as a vehicle to sell people. crap. it is the world's thoughts amassed it's 20 years,

the world's thoughts amass, and it's used to sell people crap, but it can be used for so much more. it can be used to solve a lot of the melodies that afflict our societies. the. the question here, the big one is, to what extent are we taking away people's autonomy? to what extent are we interfering with self determination? i am not concerned people would find out that they're being manipulated. if their life can be saved. if you could prevent someone from shooting their school up, if you can prevent them from continuing to use, hired one, i little care about how offending they might be finding out that they're at 10 was swerved. if it can save them and others,

then that's fine. the school with vas will see us next small of course that google knows what i'm going to do next, based on the dosh that they have from me this name is that kind of takes away your sense of being in control of your understanding. stayed quiet, that feeling of self determination type you met, she knew and thought the more i immersed myself in her dash, i asked the 2 and the most situations i reenacted the outlets, the more real everything became. and there were lots of moments where i thought to myself, that's what is actually happening here. please give me by it. is this, it's like, reality has blended with the story here. they did the see if i miss my living my

life, i'm a so that is my policy feels like a script to me. come come a, don't get back to that place anymore. the how do you mean? what did i say? how did i feel? i can't differentiate, i'm mixing is what was and so if i missed a strong or how we looked for this address on douglas, tracy street. yeah, yes. on that and this house came on? yes. yes. we built an exact replica, not really. it was a bit different than the hardwood. you never lived above the betting shop? no, no, yes. i did at the one. that is how it was that's on the ground floor. this is yvette shopped from seat. i don't really remember badging shop us to come in and we never went down that way. i think i'm, i didn't get past it much and didn't know what kind of store it was you're shopping and even was a store also facing map dependents. and i'm think i'm gonna be gone when i can't get back to the original to the real experience of mine on it. i leave please in my

name, the account goes there anymore. and that kind of goes to, to just to sleep, effects of stress and environmental toxins, foot strong, sexual arousal weight loss because of cocaine. why do i feel so empty inside? and then there's this to, in a crises, acute clinic franchise has constantly see cool, yet searched on end of the world today. 6 pm. the i don't have it in writing, and then i made the decision to become a mazda and to deepen my relationship by the team for style. as i have done, so i even planned romantic holidays. i was,

i wanted to buy the baby to same stuff. animal i had as a child, i'll talk to a lot of rabbit with overalls of the car, to the company. but then i didn't become a mother adobe here, and i looked for help and it was, i didn't know at the time that it happens to a lot of women in the 1st month department ashburn,

i i worked, i didn't want to go home with us because well, can we take a short break? i don't feel good. i don't have to vomit or anything for the cuts, but this isn't written tense. cuts this cut to. sorry. and if i just come and leave it the, let's continue. does anyone have a tissue at them?

it's just that i'm not supposed to comment on it right now, but that's just for us. it was like the funds and it's just so crazy. tough need to see how transparent we all and how much power do you actually get these to shape who you are, what you're going to be in the future, and what society looks like in the future. what happened is that when you're

dealing with these types of software system, you often don't have to translate explain yourself, and sometimes you want to say, sorry, but i'm completely different. oh, i doesn't mean that that way. i think that's the problem. the data is interpreted as absolute truth. i'm considered much more credible than the actual post. these, these now pretty guides. the state of the algorithms are getting better every day. interference, he goes. but if it's propositions at top made over and over and over again, then it's likely interference is millions of people. people think, i mean the control associated for them to propose things to me. but i'm going to make manual in choices. they have 0 control or the actually a deeply philosophical question here creates my identity and who decides why out there in the

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all sorts of gibs, but only if the crime is addressed and the power of attorney to takes responsibility for his actions. guardians of trees starts october 28th on d, w. the . this is dw in use these around top stories. israel is continuing its a strikes on the gaza strip and retaliation. full size, a dies tara, attacked by the militant group hom, us officials in gaza say at least 900 palestinians have been killed. and the bump augment is ramsey, as it has now regained control of its border with gaza. as a mass is its troops for a possible invasion is riley forces, have also exchanged file with the militants in 11 on in syria.