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people learn to classify small handful of animals with edible and all the rest of the classify as disgusting. w series about our complex relationship with animals need to be watch now on youtube, dw documentary the off on a strong footing german sound will make her a birkenstock goes public. we look into the rise of the german coast brand from from pay to fashionable mysteriously missing. one of the turn of the biggest corporate tie, koans is the latest executive to disappear in the country. and driving gro, if we need the women building albinos car on the street from scratch, i'm not easy. now, welcome to the shelf. it's one of the most

a waited appeals of this year. german central maker birkenstock has set foot on the new york stock exchange. it's shares or price at $46.00. the value is the company, nearly $9000000000.00. birkenstock has been around for almost 250 years. and now and it's practical footwear of upscale consumers around the world. recently. it's like conic sandals. were featured in the blockbuster movie barbie and it's working together with luxury brands like new york and monroe lo vondik for more on this month to 6 months from our business team joins me not to this business. if you, oh, everyone's watching, tell us more about it. i mean, we're talking about a single maker that's now valued at nearly $9000000000.00 us dollars. that's crazy feed for a company that used to be, you know, sort of counterculture fashion thing and just like us, it's

a stand will make or that we're talking about. now this was made possible because the owning families sold at stake to a cataract in 2 years, a co, which is a private equity group, a financial investor. and they bought the company trended to a global audience, which it already was a global company that they really choose to up and now bring it to market to sell it for a gain and bringing more cash to the company. right, so big feet there. um, the 1st birkenstock shows uh were made 250 years ago, so it's assembled with the story. tell us more about that. yeah, so it was founded in 1774 by one german adam birkenstock, who early on emphasized medical sound footwear. the company was founded close to frankfort, and it started operating around the city in mid germany, and soon began expanding. going to con fences, talking to doctors,

to sort of establish this brand as a really comfortable, but also medically, sound shoot. just after world war 2, they introduced this very iconic cork soul that we now know the brand for. and then later on in the sixty's, an american german saw the show on a trip to germany and loved it took it back to the, the states and started importing it. and that was just in time for the hippie movement. and they really embraced it later on. came brands that like the your that embrace that and these corporations and now we see, you know, barbie as you mentioned, 95 percent of the shoes like the production of issues are still in germany. the company says, and they market it as the sort of, you know, german car on your foot. so it's very well made. you can repair it. it's comfortable and hopefully comfortable, but also fashionable there. plenty of photos of big fashion models like kate moss,

even wearing them. so it's an interesting span of this angle. and as i mentioned, the channel used to be very popular in the hippie community, a sign of anti capitalism now uh the company's value to the almost $9000000000.00. how do those 2 things go hand in hand? yeah, i mean, so it's quite interesting because there has been a couple of ideas recently with consumer facing brands and they haven't fared very well. we have a cost of living prices, prices are going up. so this is a tough business to be in right now. and some of the analysts who are watching this deal and are saying, well, birkenstock has to grow revenue by 50 percent every year until 2030 to sustain that price. and that's unclear if, if the company's able to do that, especially given to the economic cost, right. now now there's other side to this, we are seeing a rising upper middle class globally,

that is now if be able to afford shoes that are sometimes priced above $200.00 prepare this, but this is a sort of highlights this division between an upper middle class that can afford these kind of things that isn't affected by cost of living crisis as much, and people won't be able to afford these channels ever. right. one question, do you have a pair yourself? i do. i loved them and um, but they're sort of falling apart. now. i'm saving here. i kind of summer without them. thank you very much. my displacement and now to china, we're a 100 and be head of one of china's largest corporate trading houses has become the latest and the string of top ty coons to go mysteriously missing and the world's 2nd biggest economy. last month, the chairman of the troubled property development ever ground was placed under police surveillance. a number of chinese business leaders have vanished and recent years, even big names such as alibaba boss, jack ma, foreign minister chon gang,

has also gone missing the disappearance is highlight the ways leader to you and ping as tightening as control of china economy. for more on this let spring and dw corresponding you to me in taipei, you 10, this disappearance comes at a time when the tiny, the economy is struggling, was that the falls and flag and consumption. is this a sign of desperation? by the time these government, as i say, there's certainly some degree of desperation debt. but if anything, many analysts believe is more of the assigned of the desperation. so consolidation of power and is hurting the, the founder of the in large capo trading from what's really detained by the police . as bloomberg reported, it will serve as another a long after the chinese billing issue jack and also the founder of china as real

estate giant. advert. blonde was also place on the police control and less than shows available is sir, i'm some ask for said it's shutting light on chinese leaders shooting things, attitude toward these struggling business type is because, you know, these unpaid debts have affected people's likelihood in can potentially trico social roads and so what we're seeing is perhaps a political struggle to allocate blaine from the chinese government. right. and how much of the lame game impact other executives in china? it's it's actually like many businesses and executives in china are worried about their would be the next target . so, but at the same time, there's a mix feeling of love and see amman. these chinese type is because they are prompted to flash loyalty to the chinese communist party. but allison times dealing

concerned, as i said, being targeted. so although vague jean has lately tried to boost private companies confidence with new guidelines, and she's in pain in march to that, they have always regarded private things are prizes and entrepreneurs as part of their own bud executives who are struggling to save their companies. as we can see, i still be brought down by by the police and by the kaufman. so some chinese, alice said it's more of a charm offensive and introduced by the, by the government. and such missions still failed to boost local business confidence to um, you know, operating operate businesses in china. that was the w. c which suddenly in taipei, our next story brings us to albino, a country that is writing its own economic success story at the moment. so long the

fastest growing economies in central and south east europe, one of the drivers women entrepreneurs by some estimates. the 3rd of all businesses in the country are female lead, and many of them are breaking into male dominated industries. when a jetta pool cassettes for sites on something, she doesn't waste any time. 6 years ago, the engineer found the team book, an auto firm that retrofits vehicles for various purposes, including firefighting and ambulances. we are producing for these cars now, like so. they've been doing some conversions on them for these are for i'll be now the are doing my by library vehicle, which is for free shots. other projects include arm and vehicles for comfortable and motorcycle ambulances. too much is now beyond it. start up phase with around 25 employees and an annual revenue of 3000000 euros. and tim x management is

exclusively made up of women. all of them younger than 30 we are solving for girls here that we can work on the same production parts. there is nothing strange or interesting not to work in the main thing. we need to to industries and there is much more opportunities for gus there because it's a totally em to mark as foreign guns with like we are just not working in such place as charlotte. so we want to show them to be honest. this is our motivation a when i was in high school, i had a deep voice in the class. so it's very different to go from an environment with only voice to go on. and environmental is only the gods and it's the best. and she went from being an intern to taking charge of marketing in a short time. women in male dominated field such as oral manufacturing are still rare. but a team of men work exclusively and production and logistics seclusion. the

various i'm with some of everyone has their role here. jones of course, meet the requirements are different on for and i tried to adopt myself to the ideas on the circle and the areas of work. someone's actually read them on semester. you must own a symbol near me for some definitive breakthrough came with a war in ukraine when the you, when was looking for producers of ambulances, too much could deliver within 2 weeks. that brought the attention. obedient, prime minister at the rama. coupons that you are producing, i'm with now it says fire trucks and he asked me if he can do a bigger projects. and i said, why not? and he told me, let's do 1st albanian domestic car. so the government provided an old truck to a factory for that. the 1st prototype will be presented internationally by early

next year. and production will begin in 2 years for an electric sports car. and that's all our jets i was willing to share for now. whatever the plan, it is clear that she has our sites on making him a bigger and the reminder of the top business story. we're following for you this hour. one of germany's best known brands internationally, single maker, the stock leave the footprint of the stock market. one of the most anticipated appeals this year, birkenstock went public with a valuation of nearly $9000000000.00. and that's our show for me and the business team here in berlin. thank you so much for watching. the

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