the, the, you're watching dw, use this little coverage, all of these routes, or with how much dumping it off comp and on social media to the news, or re seen up as your business uptake. next, thanks for the we say they're about never giving up every weekend on d w. but i wish i could have done more the same. you just

click away, find the best document on you to really see the world as he's never seen it before. the dr. no dw the off on a strong footing german central maker of birkenstock goes public. we look into the rise of the german coast brand from from peak to fashionable, mysteriously missing. one of the turn us biggest copper tie coons as the latest executive to disappear in the country. ends and driving growth. we need the women building albinos car industry from scratch the. i'm not easy now.

welcome to the show. it's one of the most weight of the ip zeros of this year. german central maker birkenstock has set foot on the new york stock exchange. it's shares our price of $46.00, that values the company, nearly $9000000000.00. birkenstock has been around for almost 250 years and now and it's practical footwear upscale consumers around the world. recently it's iconic sandals were featured in the blockbuster movie barbie. and it's working together with luxury brands like your and monroe lo vondik. for more on this month to fish month from our business team joins me. my to this is the i p o. everyone's watching. tell us more about it. i mean, we're talking about a single maker that's now valued at nearly $9000000000.00 us dollars. that's crazy feed for a company that used to be, you know,

as sort of counterculture fashion thing and just like us, it's a stand, a maker that we're talking about. now this was made possible because the owning family sold at stake to a cataract in 2 years, a coat which has a private equity group, a financial investor. and they bought the company trended to a global audience, which it already was a global company that they really choose to up and now bring it to market to sell it for a gain and bringing more cash to the company. right, so big feet there. um the 1st birkenstock shows were made 250 years ago. so that's a sample. what's the story? tell us more about that. yeah, so it was founded in 1774 by one. john adam birkenstock, who early on emphasized medical sound footwear. the company was founded close to frankfort, and it started operating around the city in mid germany,

and soon begin expanding, going to conferences, talking to doctors, to sort of establish this brand as a really comfortable with that also medically, sound shoot. just after world war 2, the introduce was very iconic, cork soul that we now know the brand for. and then later on in the sixty's, an american german saw the show on a trip to germany and loved it took it back to the, the states and started importing it. and that was just in time for the hippie movement. and they really embrace it later on came brands that like the your that embrace the end, these corporations. and now we see, you know, barbie. as you mentioned, 95 percent of the shoes like the production of issues are still in germany. the company says, and they market it as the sort of, you know, german car on your foot. so it's very well made. you can repair it. it's

comfortable and hopefully comfortable, but also fashionable there. plenty of photos of big fashion models like kate moss, even wearing them. so it's an interesting span of the sandal. and as he mentioned, this handle used to be very popular in the hippie community, a sign of anti capitalism. now the company's value to the almost $9000000000.00. how do those 2 things go hand in hand? yeah, i mean, so it's quite interesting because there has been a couple of ideas recently with consumer facing brands. and they haven't fared very well. we have a cost of living crisis prices are going up. so this is a tough business to be in right now. and some of the analysts who are watching this deal are saying, well, birkenstock has to grow revenue by 50 percent every year until 2030 to sustain that price. and that's unclear if, if the company's able to do that, especially given to the economic law right now. now,

so there's other side to this. we are seeing a rising upper middle class globally, that is now being able to afford the shoes that are sometimes priced above $200.00 prepare. but this is a sort of highlights this division between an upper middle class that can afford these kind of things that isn't affected by cost of living crisis as much. and people won't be able to afford these channels. upper right. one question, do you have a pair yourself? i do. i loved them and um, but they're sort of falling apart. now. i'm saving here. i kind of summer without them. thank you very much month of which month. and now to china, we're hudson be head of one of china's largest corporate trading houses has become the latest and the string of top ty coons to go mysteriously missing and the world's 2nd biggest economy. last month, the chairman of the troubled property development ever ground was placed under police surveillance. and number of chinese business leaders have vanished and

recent years, even big names such as alibaba boss, jack ma, foreign minister chon gang, has also gone missing. disappeared says highlight the ways leader to you and ping as tightening as control of china economy. for more on this let spring and dw corresponding you to me in taipei, you 10, this disappearance comes at a time when the tiny, the economy is struggling, was that the falls and flag and consumption. is this a sign of desperation? by the time these government, as i say, there's certainly some degree of desperation that but if anything, many analysts believe is more of assigned of does desperation. so consolidation of power and is hurting the, the founder of the in large capo trading from was really detained by the police. as bloomberg reported, it will serve as another a long after the chinese billing issue jack and also the founder of china as real

estate giant. advert. blonde was also place on the police control and less than shows available is sir, i'm some ask for said it's shutting light on chinese leaders shooting things, attitude toward these struggling business type is because, you know, these unpaid debts has affected people's likelihood in can potentially trico social roads and so what we're seeing is perhaps a political struggle to allocate blaine from the chinese government. right. and how much of the lame game impact other executives in china? or i actually like many businesses and executives in china are worried about that would be the next target . so, but at the same time, there's a mixed feeling of love and see amman. these chinese type is because they are

prompted to flash loyalty to the chinese communist party, but at the same time dealing concerned, as i said being targeted. so although they gene has lately tried to boost private companies, confidence with new guidelines, and she's in pain in march to that. they have always regarded private things, surprises and entrepreneurs as part of their own bud executives who are struggling to save their companies. as we can see, i still be brought down by by the police and by the kaufman. so some chinese, alice said it's more of a charm offensive and introduced by the, by the government. and such missions still failed to boost local business confidence to um, you know, operating operate businesses in china. that was the w. c which suddenly in taipei, our next story brings us to albino country that is writing its own economic success

story at the moment. so long the fastest growing economies in central and south east europe, one of the drivers women entrepreneurs by some estimates. the 3rd of all businesses in the country are female lead, and many of them are breaking into male dominated industries. when a jetta pool cassettes for sites on something, she doesn't waste any time. 6 years ago, the engineer found the team book, an auto firm that retrofits vehicles for various purposes, including firefighting and ambulances. we are producing for these cars now, like i said, have been doing some conversions on them for the software. i'll be yeah, we are doing more by library vehicle, which is for free shots. other projects include arm and vehicles for comfortable and motorcycle ambulances. too much is now beyond it, start up phase with around $25.00 employees and an annual revenue of $3000000.00

euros. and 2 months, management is exclusively made up of women. all of them younger than 30 we are solving for girls here that the weekend will cost in production parts. there is nothing strange or interesting not to work in the main thing. we need to industries and there is much more opportunities for gus there because it's a totally and to market foreign guns with like we are just not working in such place as charlotte. so we want to show them to be honest. this is our motivation. uh, when i was in high school, i had only a boy in the class, so it's very different to go from an environment with only voice to go on. and environmental is always a girl. and it's the best. and she went from being an intern to taking charge of marketing in a short time. women in male dominated field such as oral manufacturing are still

rare. but a team of men work exclusively and production and logistics a seclusion. the advance, i'm assembled, everyone has their role here. jones of course, meet the requirements are different on for and i tried to adopt myself to the ideas on the circle and the areas of work. someone's actually with them on to most of the disease, 2 months on a symbol new need for some definitive breakthrough came with a war in ukraine. when do you? when was looking for producers of ambulances, tim i could deliver within 2 weeks that brought the attention. obedient prime minister at the rama coupons that you are producing, i'm with 9 says fire trucks. and he asked me if he can do a bigger projects. and i said, why not? and he told me, let's do 1st albanian domestic car. so the government provided an old truck to

a factory for that. the 1st prototype will be presented internationally by early next year. and production will begin in 2 years for an electric sports car. and that's all our jets i was willing to share for now. whatever the plan, it is clear that she has our sites on making him a bigger and the reminder of the top business story. we're following for you this our one of jeremy's best known brands. internationally, single maker, the stock leave the footprint on the stock market. one of the most anticipated appeals this year, birkenstock went public with a valuation of nearly $9000000000.00. and that's our show from me and the business team here in berlin. thank you so much for watching the

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