with that, for example, ron or iran box as well. uh, the minutes include the bundle does not getting full of fits to you. yeah. does not get involved in this conflict. making sure that these, these collation before this conflict is widening. and even the way hearing the 2nd of the state blinking has math chrome print uh about an in saudi arabia. it is completely on sale, but he tended chief, this installation dw funny for sure. stay with us, as documentary series is never got any issues with a lot say what the a

discrepancies has never been as much data about people as now it's 20 years. the world's thoughts amassed google is the most important database advocacy should be following. will realize all kinds of things that google can deduce from this search results. it would be extremely creepy. to be as much solved right now, who's feeling depressed by the deep cookies, who's probably got out of showing up. we can predict the psychology of millions of people with really just a few clicks. this is a gates to money to buy people and to just change or be asia or someone in the background is pulling strings and making you dance like

a pop out. just because they have an understanding of what you fundamental psychological needs are. we're a bit like racks that they're experimenting when you just didn't, everyone could see what's going on. a lot of these companies would die overnight. the . yeah, and next we conducted an experiment. is this, is it possible to reconstruct the person's life based only on their personal online data cons? twin, sonata petty, i think, speak to their desires, fears, weaknesses, suspicion is the smokeless of these, and is it possible to create a double gain of based on this donna without ever having met the person that isn't mentioned e, because that's who's on. ringback ringback i know find in for me to have a friend just mine shad facebook post titles. got your day to betray who you really

all will create your don't book and then it don't putting it in. they wouldn't and have to know anything about me. of course. even myspace, we want to love to meet, you know, pictures of the, just like google searches from the last 5 minutes and done. ringback ringback ringback ringback ringback and the estimate, and this is a real person who's giving the chunky private interview insights into her life. the clintons, i need them to not something you observe from the outside. and i really personal things. ringback for him, and that's a decent that they just sent, diagnose each container for 100 miles within for $100000.00 the data times next to him and she had her ascending calculated which clearly shows what year she was born. and what day talk? yes it is, so it's got to be honest, i thought to have what do i have to hide,

feldman i'm interested in understanding people's preferences and motivations needs aspirations concerns by looking at the digital footprints that they may have online. so what we're really trying to do is we try and understand what makes a person and uniquely themselves by looking at all the things they do into everyday life. and this was really difficult for a long time because we just couldn't follow people around, right? if we think about what is the day of a person look like, it's just impossible to have a person trail them for 247 and get a sense of what is it that they're doing. but now we can actually look at some of the traces that they leave that are captured by digital devices. but that when we 2nd can talk about the data. and then we usually only talking about the absolute tip of the iceberg on 5, and that's the day so that we should have more or less consciously. we think about the folks that we posted online. what retreated into the contact request we made on

linkedin. yes. interesting topics the day, so we think of but it's just the tip of the iceberg pack. this is just one form of digital footprint. this, like oftentimes very explicit identity claim. it's like, this is the persona that i want to be. this is like what i'm posting on instagram, is what, how i want to be seen by the world, by others, by my friends. but then there's an entire 2nd world that we think of as behavioral residue, right? as all the traces that you inadvertently, as you go about your, your daily life and those are usually much more thoughtful, they're much more knock us. and they're often times overlooked when we think about a digital lives. because we can get into so we're trying to create a double got here that resembles the original as much as possible. she has blonde hair. yeah. yes. and she has long blonde hair. this is that i don't it has. there is no tony child tucked away at the back.

the mind making much besides, i don't even know she with such a high pony tail. yet i'm about to do something big. this change that i'm getting ready and then i'll get going. laken flores, the absolute, i just think it's absurd. i couldn't 30th 1st and best phone experience. a person that i've never met, you can look now who i know nothing about except some dogs. so say i also thought that i can relate to so much for nothing that i consensus so strongly be on the cool. it's like someone looking over your shoulder. 247, right? so someone knows exactly where you go. what do you need? what do you think about, what are the questions that you putting into people?

what are the websites that you're using? what are your preferences? as a mind can, you can deduce behavior. passions from all kinds of data to the way i types my voice, the words like use my someone who tends to receive cool. well i'm only the one who does the phoning finish when i shop on amazon. they moment so where i move my mouse, how long i look at a product here. yeah, i put on challenge fast. i la f. i did a study on this one. this is almost every hour we have on, on mobile phones. use this try. cuz in high that means that even if i consciously decide not to use a social network and try to, once i have a mobile phone and the mobile phone has, you know, have an interest in it is very likely to drop these companies. google, facebook on amazon, microsoft will collect data about me and it's virtually impossible to avoid these companies or after them to somebody. google is present on pretty much 90 percent off the web. so anywhere you go there is a high chance that there is

a google or facebook tracker. google has basically your history of all the search you've done since you created your accounts. if you haven't turned that feature off, all of the places where you've been using google map for your entry, so all of the videos you've watched on youtube. so that's that, that is scary. i'm defining had this gun soldiers again with meeting my job to get it in ken implant up. hello, do you have you done? then she tells me it's you, she sold tie was this the clout that's spinning as a it'd be on the cloud was born in a small community of 720 people into the role of funding and some autoland habits since we're born there, except for 7 also or not, no, actually by now, that number must be 9,

a distinctive people back home imagines that i'd get a job and one of the hotels until i had children was then if i wanted to prove to the male dominated wills that i can succeed of it that i moved in that house as if you know, so i went to india to work as a pastry shift. i have i really put everything in to doing the same job. performing at a 100 percent of fixed small does he will not in the kitchen, i was the 1st to come and the last to leave has been the asked on the left and i'm going to wind down off to my shifted nice products. i went joking or i hit the gym . now muted, we went through every detail of my gosh, is set to reconstruct my life. we reconstructed places, i mean to constantly up and down and re enact daily routines. i might have had cogs

up left and not because we feel my life. we filmed your life saved and the script was your dasa, this naples, montana thought the mine got my god. how many that we placed an ad hoping you would get to see them to both. we knew how the alco with them would find you age, gender, interesting detail targeting that the need this target thing. first of all, anyone can run ads on facebook. so anyone who has a facebook account and the targeting is really fine grain, so we can look at the obvious things like aged and associated with graphics. but you can also see where does a person live, what's their income bracket? what's their political ideology, which is already quite intimate and, and then you can go a level deeper into interest. 09. 0 my god,

you you, this is full. i'm lying in that i'm scrolling through facebook, inpatient with and finally taking the time to look at is that still getting on my nerves for about 2 weeks and how to cook bible loudly of to know from kit and then call me at all as i just realized as the i've had to do with this on roach at the time of part of bull e. mid now we have insights and today a psychology and to their personality. we have insights into the products that you're interested in. we have insights into the ads that they click on. and now what we do is we can match you as a person who we have some information about with this entire population, see why you to most similar with and then use that inside to learn something else about you that we didn't know about before. so the extent to which we can recreate people's life using these digital footprints is incredibly rich and it's incredibly

accurate. and the good name on the list that has got all hide, you know. so i believe the sweet, sweet, sweet tenant for sign out what team are 7 to 10 minutes the be humorous, hopefully need hey, when you google anything. i have the top 3 or 4 results are ads. and the system through which those ends are run is called google adwords. thanks man, for 20 years ago,

you had basically like one option you by keywords. when the keyword is searched, the ad shows up was very simple. now, because google's been pulling our data publics data for 20 years and siphoning those into their ads platform, the marketers, as of today can target people based on their age, their gender, their income, the parental status. how old the children are. whether they're married or single, a divorce, i'm moving, if they own a home, if they're renting a home, if they had a life event. recently whatever that means. they're browsing history. recently, all the websites that visited recently, all the websites been visited over the long term over like 2 or 3 years. the apps that they use, the apps they've recently installed the websites,

they visit the youtube videos. they frequent. what they type in to youtube. email list i signed up for g mail before night during google a. so it's a goal was to make information accessible and useful on the when it was a google the goal was to gain market share it to us to gain or revenue with. i've seen that google is said to try to get some most data and uses and then think of okay, we really c o to monetize this data later. although it wasn't a project and monetizing your search queries at sale, that's information about what you, what you've probably seen or not. to advertise is often times we search for something on google without really thinking about it. it's rather mine lives. it's not that we have someone else in mind that we want to impress and that we want to kind of show how best sellers to. so google searches to some extent are incredibly intimate they're just training market has to exploit the, you know,

the public's moments of uncertainty, discomfort, essentially to be there in your micro moment. that's how they dress that up. people don't want to believe that they don't wanna believe goals of marketplace. they want to think it's this place where they can confess, their needs desires. and you gotta be having me. i don't think it's a google eating disorder was the worst, kept us on. i couldn't even say it out loud for a long time. not to myself either. we adopt the option to comply, thought i had it under control thing, that's money. so it wouldn't affect me. it's money on home. but you can't control it included. um

you know, the mcknight is still okay, i had a full on a meeting just to get us to and so, and so, and physically, it was the same as a tooth mentioned within the s strong. so when you have an eating disorder, as you look for things related to diane's holloway assemble, so on, on the said the vault of course, these key words and twice to my emotion diet, food supplements, and so on. again, since me to see a bison, and even today are you authorized with coverage because i still get these that you said that the link site is to me because i can deal with it now because it doesn't trick on me anymore either the most if you're in the process of doing it again that you want to put in your constantly seeing these icons it's available in showed me that this should be banned with the support. and it's just crazy to do that cuz he's trying to have and seem of definition of the fact that a southern ad was specifically selected from the employees,

the lower data you offer me, it's like saying you have to go on the diet. we have so much data about you and we know everything about you, and we think you should see a not for a diet that's quite a statement outside of the scope. my sits buttons when i set down and i still wanted to lose my wage. 4 4 4 successful, it's true as the highest and i do go to the food for fed that you can put it like that, which is essentially any kind of filter. that's because i want a totally single day. this few grams of sugar when i taste it, something obviously wasn't enough to cover, but even for both of us have discussed it and us i. 4 this is still just ease of apple, those and so i was specifically shown to the most vulnerable people in the family and as a target weight of 30 kilos, which were literally mean deaf for you. but they're still like we can help you just

bio products is going to be nice. i am sure counting calories losing kilo squats, cool shops, protein powder bases their core business model, facebook and google make money. we've advertising and so they don't want to. but too many rows and they don't want to turn advertisements away cuz that's how they're making their money. when i was a google a worked on youtube recommendations, youtube recommendations are really the polish it you because the decide of more than 70 percent of the use of the site. they have the goal. if you choose a used to maximize which day to get people to work more on more videos, but because more you watch the more you can see advertisement and more money

youtube on google mit. i look at what julia looked like before it gets when she didn't feel good and that's a typical case of skinny fact about good. i've decided to not eat for 2 weeks yesterday it was christmas and i really stuff to myself. records every sit comes that you're which every do so you know, it's like for every do you watch so many seconds you watch them all this data is in fact in their lives that's killed and used to cultured this recommendations by extreme day. it's a good 3, come on the message really base algorithm instagram on youtube to talk to use the target to even younger kids with can their own which with the types you like. if you like, black people move in white people issue like blowing their mold in or on their old eyes can be learned vagaries of home exploit kid later against. so if you stopped liking the 18 views then took, we serve you more and more the 18 videos that we tell you to get, get skinny,

tell you to throw a rigor literally on stuff like that. but i don't. and then was that yours? it was a year later, and i was sick all the time, then it comp, basically i was sick for one year straight to go out and now she's google's various diseases. i wouldn't but nothing explicit. a question on skin rashes, especially the various symptoms to the she also does a search for flu, a search for the weight loss during flu and calorie consumption. not kind of during saves a few ability to either youtube any that alpha i went down a rabbit hole. i knew that no contract came upon it comes. i see the different a little different channels in the message flushed as much in your stuck in bed and everything's crushing in on. you can just get the invite, the conventional met,

some decent guessing you anywhere. still think of best, you'll stop and there's no sign of recovery toward the wind built into spiritual solutions. just one drop of water in your day to really boost your immune system and protect you what, what happens to your physiology is you actually go beyond this means literally you do not have to eat the rest of your life. i'm excited to share with you a powerful jesus ceiling process. one of the studies, one of the research we've done over the past few years, was trying to look at mental health websites and measure how much tracking occurs on this websites. in 3 different countries that was from the u. k. in germany. so in each of this country, we're doing a few basic google search about depression and mental health.

so you're feeling a bit down and you're thinking maybe i should do more quick depression tests online usually is going to revolve around how you're feeling whole next your 18 and how much energy you feel you have um if you're having a lot of storage for each to your billing, if you're considering suicide, some websites where basically or storing your answers. so whatever you said you're, i'm sitting down and had suited all sorts of something like this. it was all stored in the your rowe and 98 percent of this website had a google tracker. so if you're visiting a page like this, google knows you're in a vulnerable maintenance. you're just trying to like get a sense of what's going on with you. and these companies, it's just profiting they're taking advantage of you need things, okay. they've been tricks of the out industry used to say we don't talk to press

people, but people who have an interest in depression and tests. and i come simply tell the system again, this is, here's a list of people who are depressed if i'm not in the deep reason and then say is fine. we some of the people, items, gift cards in the store to information may not be literal health data as well. but it's the fact of health data or they'll say, yes, we do have health data, but we never use it. and you can't prove that we did expedite this with that and maybe you saw that ad because of something else i don't have to, i think. and it's very difficult to, to such a company is associated to much been fighting because we don't have the data. and most users only have a hunch there's something going on, but they haven't track every data transfer in the background. getting documents gather the companies, get away with it easily because they'll say, well, that's our magic box and that came from somewhere else. it's very difficult to improve otherwise. and according to the supervisor you shipped in, kind of want us to find study law in california. and we were taught to view law through the lens of risk analysis. cool. not to ask you,

is this legal or illegal does mislead, but rather so in how likely is it that someone will see you, then you'll pay a fine off, and how likely is it that you'll get away with it? i mean, on a team. so you think like was not, i'm aware this violates the law, but i potentially earned $10000000.00 plus is defined as 800000 euro and the probability of actually painting the fine is one and a 1000 dollars. and so she must. so financially speaking, it pays off to break the law is to place on and does. that's an approach the new silicon valley already has and it's dna function in the, the an odd you know, a lot of people when they're going to be depressed, buying something is going to give them this little boost of for doing that. even make them feel hatcher and marketing people are perfectly aware of this and they're just trying to use it that their advantage. facebook was accused of predicting whether teenagers other preston on and then exploiting, add port advertising purposes. right. and one of the things that i find really

interesting about the story is that obviously in the context that it was described, it's a terrible thing, right? nobody wants facebook to predict the mental health of teenagers and then use it 6 point them and sell them more stuff. but if you think about the capacity of getting a sense of how well someone is doing when it comes to mental health, it's an incredible opportunity the . so one of the huge, i think, opportunities that big data provides whether that's looking at what you post on social media, whether that's looking at your smartphone. so some of my own research as looking at gps records is a person not leaving the house anymore is a much less physical activities that we typically see is it, that they're not making as many calls to do their friends anymore. so all of these are signs for early kind of depressive symptoms. and in a way, it's incredibly powerful to have this sense of oh,

here someone was deviating from the regular routine because now we might be able to flag really early on and say so this might be nothing. we might be getting it entirely wrong. but just so, you know, there seems to be something off with the way that you behave because it doesn't correspond to how you typically go about your life. just having an early warning system for that person to say again, you decide what you want to do with them. but we see that there might be something up. so why don't you go and see someone and figure out if there might be something that's incredibly helpful. we use technology as an a to help them and give them the autonomy to then decide what they want to do with these predictions. rather than in the case of facebook saying we can make these predictions and we're making them for very specific purpose that is benefiting us, but it's not benefiting the person that we make these predictions about. if you

notice that, so there's something different and something seems off. don't just notify me. here's to other people that i want you to, to notify. so it's no longer the burden, but i now have to reach out and actively try to seek help. if i already know that i might be struggling with depression, i might nominate my parents. i might nominate my best friends, my partner, such that they get a notification. if the apps these that something is often this is their video surveillance at the golden gate bridge. golden date range. life webcam. the how high is the golden gate bridge? 60 centimeters. the fact was about the golden gate bridge. save suicides at the golden gate bridge. hey, hey, haven't heard from you in a while. are you in s. s. in san francisco? want to get together again. definitely be there.

hey, hey, sorry for not getting back to me. is sure nice to hear from you. this is too much for me right now. facing the invoice from june 16th he return charger bank account, just in golden gate golden gate bridge of san francisco. hey. hey man. except cuz i heard you are looking for an apartment. mike still has a free room in sacramento about that. can you tell me quick if you're interested? i'm on holidays till next week. reach me. i hope you're okay long time. no. see, i'm the bed and i know you're online. did i do something wrong? please answer me. i'm worth tab, please. i read about this guy, kevin hines, and kevin hines in the year 2000 and took

a bus to the golden gate bridge. and he stepped to the railing and he dropped off into the water. and his 1st thought as he was following was, i wish i hadn't just jumped he drove off kind of head 1st. the water and the impact was like hitting a concrete wall and broke his back and broke many bones until a boat came by and they rescued him from the water. that's a obviously a riveting story. but what really got me thinking was if one person on the bus ride on the walk to the railing, had just said one sentence to him. like one sense. he would have not jumped code and go

a bridge for the survivor, the injuries, golden gate bridge noise jumper. and if no one had said anything, would he just have search on his phone? and would it have prevented him from jumping. could not have been the self to stop him. could that have been the sentence to stop him? i started to wonder why people searching for products and services should see like 20 ads when someone who's in a state of crisis, telling google they're going to kill themselves, is served not. so i, i bought key words like i'm going to kill myself. i'm going to jump off the bridge . i'm going to shoot myself for painless ways to die. and i just tried to brainstorm ways in which people would search way of suicide. all intent

and i ran it. it said speak to someone now speak to a crisis. counselor, stuff like that, and then there was a number from the suicide hotline and the top right. that was it. so people have to click and then they clicked the number. so that had a conversion rate of 30 percent. that means one of the 3 people who collect, call the number i heard from somebody this guy was from texas, and his son had just committed suicide. paint didn't seem like a depressed person. he was a young professional, very charismatic kid, playing sports, business owner. they went through his phone and found a google search. i want to kill myself as a kid search and then made this spontaneous decision. but what was pretty glaring about that wasn't, it was like an impulsive thing. he searched and then that day he committed suicide

. and i just wonder if there was an ad in place at that point. if he would have just clicked and called and they could have spoken to him in that impulse a moment. they start to wonder how many people could be saved due to an ad. marketing is evil. it makes you buy stuff, you don't need to fulfill your ideal of happiness. that's all do you. but it can be used to so much more use the data has the capability to survive beyond the limits of our biological cells. in much the same way as genetic code is released and propagated in nature as new uses. entering eco system, they begin to create their own trail of data. by comparing this, imagine,

elijah with the mass of historical, we use the data, it becomes possible to make increasing a accurate predictions about decisions and future behaviors. shifting it from a system which not retracts out behavior but offers direction towards the desired result. every interaction may be compared to a series of power that will options. if one of these options allows the legit to move closer to his go, it will be offered up to the user over time by selecting these options, the uses behavior may be modified and the let him use closer to his target. what google is probably trying to do here is use this system said alerts or friends or tell you if you're doing something that's unhealthy and basically trying to make decisions based on your behavior and on all of the data that they have completed and processed. how could we use the platform, the fact that we have the attention of millions of people around the world to actually guide them in a direction that we

a society think is beneficial. so you can think about people who could potentially become terrace, right? is there a way that we can redirect them to pages that help them instead of showing them the content that is radical isaac them even for them? i created a campaign targeting people who tell good when they're going to do a mass shooting on a number of instances. i saw people type again, i'm going to shoot up my school tomorrow. i'm going to shoot up my workplace, how to buy this gun in this location. who decides what we should be doing, right, is it go who decides who sees? here is the search query that might be indicating that someone is kind of radical lising in a way that we don't necessarily want that that goes decisions. we have to move away from thinking of google ads as a vehicle to sell people. crap. it is the world's thoughts amassed it's 20 years of the world's thoughts

amass and it's used to sell people crap, but it can be used for so much more. it can be used to solve a lot of the melodies that afflict our societies. the question here, the big one is to what extent are we taking away people's autonomy? to what extent are we interfering with self determination? i am not concerned people would find out that they're being manipulated. if their life can be saved, if you can prevent someone from shooting their school up, if you can prevent them from continuing to use, hired one, i little care about how offending they might be finding out that they're at 10 was swerved. if it can save them and others,

then that's fine. the school revise. we'll see us next small of course that google knows what i'm going to do next, based on the da should they have from me. this name is that kind of takes away your sense of being in control of your understanding on a kite. that feeling of self determination type. you met, she knew and thought the more i immersed myself in her dash, i asked to go to one of the most situations i reenacted the outlet, the more real everything became on and there were lots of moments where i thought to myself, that's tough, but what is actually happening here. please give me somebody that is is it's like reality has blended with the story here. he did the see if i miss my living my life

. i'm a so that is my policy feels like a script to me. come come. i don't get back to that place anymore. the how do you mean? what did i say? how did i feel? i can't differentiate. i'm mixing is what we, i'll send. and so if a mission based on how we looked for this address on do less, tracy. yeah. yes, on that and this house came on. i don't know. yeah, yes. yeah. we built an exact replica really. it was a bit different than this. how do i you know, that lived above the betting shop? the yes. i did. that is how it was that's on the ground floor. this is yvette shopped to see. i don't really remember a badging shop. he asked me to come in and we never went down that way. i can, i didn't get past it much and i didn't know what kind of store it was shopping. and if there even was a still sufficient met dependents and i'm think i'm at, we've gone when i can't get back to the original piece which can do to the real

experience of mind on it. i live in my name, lee can't go there anymore. 124 to just to sleep, a fix of stress and environmental toxins. so strong sexual arousal, weight loss because of cocaine. why do i feel so empty inside? and then there's this to in the crises. acute clinic franchises constantly see cool, yet searched on end of the world today, 6 pm, the or i thought of it in writing, and then i made the decision to become a mazda and to deepen my relationship by the team for style. as i have done so i even planned romantic holidays. it was i wanted to buy the baby,

the same stuff animal i had as a child with a lot of rabbit, with overalls of the count of the the how many. but then i didn't become a mother adobe here stuff and i looked for help and it was, i didn't know at the time that it happens to a lot of women in the 1st month and asked for like i

thought i didn't want to go home with us because when we take a short break, i don't feel good. i don't have to vomit or anything with the cook, but this isn't right. content cuts this cutter to. sorry to just come and leave it the let's continue. does anyone have a tissue at them?

it's just that i'm not supposed to comment on it right now, but that's just for us. it was like the funds and it's just so crazy. tough need to see how transparent we all how much power do you actually get these to shape who you are? what you're going to be in the future, and what society looks like in the future. what happened is that when you're

dealing with these types of software system, there's a few of them. don't have to charge us by explain yourself. and sometimes you want to say, sorry, but i'm completely different of it. oh, i doesn't mean that that way. i think that's the problem. the data is interpreted as absolute. true. i'm considered much more credible than the actual pers, these, the output it guides the same. yeah. go, reasons are getting better every day. interference, he goes. but if it's propositions at the top made over and over and over again, then it's likely influences millions of people. people think, i mean control. so it's good for them to have proof of things to me. but i'm going to make manual in choices. they have 0 control or the this is actually a deeply philosophical question here, creates my identity and who decides to lay out the,

the the hello and welcome to the 77 percent. in this edition, we're going to talk about the relationship and of course, great thing that we also wanted to find out what a test results we sell and what makes relationships, what he lets me the me and i letting the q 50 this 77 percent in 30 minutes on the w. it's time for visionary

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this is dw news life in berlin. israel says it is preparing to attack gaza by land, sea and air prime minister benjamin netanyahu tells frontline soldiers the next stage of the offensive is coming. also on the program. israel says an escape route is safe for another hour as encourages people to flee from northern gosh. with the world health organization says that could be a death sentence for some.