an option if you want more news at any time of the day, you can find that at d. w dot coms. youtube channel is another great place to get over live as to what kelley 5000000 subscribers day. now from anthony, how and the team here in berlin, thanks for watching and will be back with another about 845 minutes. thoughts type the issue. how many platforms can you handle single attain usually without having the feeling that is just too much you might see me. how much can we do simultaneously?

multitasking diesel, modern meds? because if we do too much, we paid it all wrong. we messed things up. risking brain damage. so let's stop this self sabotage, humans and multitasking watch. now on youtube v. w documentary we're constantly bombarded with media that puts pressure on us to buy newer and try and do your clothes just to throw them away when they're no longer in style. and estimated $93000000.00 tons go to landfill or a burned every year. and that's roughly about the garbage truck loads of tech styles. every seconds going to lunch though, every seconds producing close also pollutes are water and turns out c o. 2. the fast fashion model pioneered by zora means that the brands are turning out double the amount of clothing per year as they did in the early 2 thousands the company see that. so that to change because we can now buy eco friendly, fast fashion,

and also recycle our clothes and we don't want them anymore. can we believe them? the index, sorry, is parent company, an agent in group or 2 of the biggest passion retailers in the world. and both have collections that claim to reduce the environmental impact of making clouds. not only that, but the 2 fashioned giant say they're making their entire brands more sustainable. ok, let's take a look at these promises. starting with the materials main materials as are in each of them as well as world lighter polyester. which accounts for around 52 percent of total, 5 of production and cotton, which is around 24 percent. p e t is a different name for polyester and is the same type of plastic. was founded water bottles, actually 60 percent of the production goes to texas and only 30 percent to water bottles. the materials produced from petroleum and the process uses lots of energy

and release of c o. 2, as well as acids and ammonia into the water supply. recycled polyester uses up to 60 percent less energy than virgin materials. and can be made from tech styles, graphs or plastic trash, the inconsistencies and the threats can make it require more. di and experts say that polyester fabrics can shed $700000.00 micro plastic fibers with every wash which end up in the ocean. and also in our food cotton doesn't have these problems, but it's still a chemical and water intensive product. according to the world wide fund for nature, it takes 20000 liters of water to make one killer of cotton, which is enough for one t shirt and a pair of jeans. also around 11 percent of the world, the pesticides are used on cotton fields. so as they're getting caught and better, essentially there's a massive difference between organic quotes and then cotton. this is lucky, a representative of fashion revolution, which is an organization that advocates world wide per transparency and

sustainability in the fashion industry. authentic colton is in the long term, much better for the family that guards it and the environment and the soil that produces that. and it's less water intensive and doesn't require as much irrigation as such. we requested an interview with each of them about the sustainability of their products, but they did current over email. they said, we're happy to say that by the end of this year, all cotton we use will come from sustainable sources. are also responded only through e mail saying in 2019 the group index are as parent company used over 38000 tons of sustainable cotton. and it's closing up a 105 percent from 2018. but what is sustainable actually meets? there is no standard definition and it doesn't equal organic agent. them says that sustainable cotton can also mean we're cycles or cotton that uses less pesticides in g a most dire,

portrays. it's gotten this sustainable because it ecological grown instead of or again, it claims to cotton, uses natural fertilizers and pesticides, and is certified by the organic content standard. in the global organic tech staff standard, which say they control for chemical and water use in the whole production process. terms like conscious, an ecologically grown are hard to start checking as well as confusing to the consumer. but according to the non profit textile exchange in 201618, i'm was the 2nd largest user over again at cotton, in the world. sir, it was the 4th to let's focus on some fedex and h m. sustainable collection. the synthetic clothing has to be at least 50 percent recycled. dora doesn't specify their percentage and their labeling can be confusing . this jacket says it's a 100 percent recycled tale and which makes it seem like it's completely recycled. but the feeling is probably a, that's a different material. and this isn't the only time this happens. the percentage

recycled statement often doesn't refer to the whole garment making. it looks like the item is more of a cycle than it actually is. on the subject of transparent labeling, the joint lifetimes are also on his our website, and our stand by the forest stewardship council. this would seem to imply the clothing is certified by this organization. the stamp, however, is only referring to the tag, not to the whole clothing items. talk about misleading. dora has committed to sustainable cotton in polyester by 2025. teaching them says all of their materials would be sustainable by 2030 and for 2019. that figure was already at 57 percent. that they stick to these commitments that can be big changes for the industry. but materials only part of the story or to find out if the cotton is actually organic or that polyester is actually recycled, consumers need to be able to check the production process. with an agent i'm

conscious t shirt you can find out in which specific factory it was made. so it's be radically possible to check the factory sustainability, sorry on the list, how many suppliers it has in one city, but not their names and addresses. they are both evaluated by fashion revolution in organization advocating for transparency and sustainability and fashion. none of the 250 large brand score over 80 percent, or for 2020 age name was the highest growing brand, with the 73 percent. so quite transparent. doris core to 42 percent. not so much. this is important because suppliers are one of the few stakeholders with a front row seat to brands. and our working cam has a background of human rights and was a government factory manager in cambodia. they uniquely have access to the information that consumers need to be able to cross check brands actions against their worth. so being able to research suppliers allows people to hold brands accountable to their sustainability claims. but just because you're transparent,

it does not mean you sustainable. it does not mean that at all, and that's really, really important. even for brand to new, the supply chain, making it eco friendly. garment is hard. that's because then you can see the dying is done in the more you women to a responsible way. that's the quotient is not to produce the same. jesse has worked in different industries, from product inspection to purchasing, to product development in those china, in cambodia or, or take another example. the whole piece of the clothes is made out of the waste, but not died in their responsible way. so they're green, but it's a different degrees of green or different degrees of less. but because an item of clothing is made up of many different materials, all manufactured in different ways, it's hard to make each piece less harmful to the environment. this is also the reason why recycling clothing is much harder than agent edmunds are. would seem to claim the agent, those advertisements say that the company is working towards

a circular future for closing. according to the website, you can bring your closing to any store and it will be resolved. the 2nd hand clothing reuse has other tech styles for recycling has a similar campaign. it says it partners with different local organizations which then take over what happens with the clothing. so what does happen? they are re sold, reuse and recycled, but not in the proportions you might think. over half of donated clothing and sold overseas. the rest is mostly turned into industrial material, burns, or goes to land sell less than one percent of the material and used clothing is recycled into new clothing. a big reason, his lack of technology. remember how many materials were in the jacket? well, they need to come out again to recycle garments that are made from modal materials

or can easily be taken apart in 2 pieces can be recycled. maxie started her career as a certified dressmaker over 10 years ago, and is headed product development for hugo boss and major online retailers. think about your wardrobe, how many pieces would fulfill these requirements? so giving back clothing is better than throwing it away, but the chances of it actually getting recycled are very luck. agent edmonds are, are investing in recycling research, but we looked at their annual reports and the amount is point 5 percent and point 02 percent of their profits, respectively. they say returning close the circular, which isn't really true. and even if it were that smelt the solution to l o the consumption in or out of production. the problem is the too much clothing is produced and bought whether the clothing is eco friendly or not. let's just say

you're putting one person here who says, you know more, i don't give a claim about anything recycled organic. i will once a year and buy a nice pair of pins and i don't care about anything. and then there are these people were saying, yes i, i'm really aware i want to do that. i want to commit to the environment and the pair of jeans that i'm going to buy every 4 weeks will always be sustainable. so still this person is better fine clothing every 4 weeks is relatively new before the ninety's design is made close for 2 fashion seasons per year. and now fashion retailers put our clothes in as little as 2 weeks more close, mean cheaper prices, lower quality, and more ending up in the landfill or burned. but it's not just big best fashion brands. it's the fashion industry in general and our desire for constantly changing outputs that need to have caused we need to think about how we

shop and what we're really cooling for. and be there is a, there is a whole step in a number of them. know simple fashion brands and passion house is now going season, best and soft to them. it's an important thing to do. the concept doesn't mean sacrificing style, but instead making clothing to last rather than to be thrown away. so all you know, what you're trying to do is working with the only thing that is not very few minutes or to say it should be something that you've been reading your after your wonderful cause and quantity. christmas. the founder of kasha, an indian brand, featured in magazines like forbes and vote for championing eco friendly fashion. so we try to make sure that, that try to look within the different places, depending on who's reading it. and so we've got a different aspect structurally. so what do you do when you want to buy new clothes? agent, edmunds are a say they're equal collections are better for the environment and they actually are if you want to make sure the whole supply chain is sustainable,

there are many smaller brands that can account for every step of their production process. and buying season with, instead of trying to clothing means it won't go out of fashion and end up in the trash. because this is a rare industry for consumers actually have a real influence with their new catch, the whole picture, i realized maybe only as the consumers use the power conventions brands and again, push them, give them pressure to, to, to, to, to make some changes. so ask yourself not only who made your clothes and what they're made of, but also do i need these new clothes and go from there and stuff. and if you want to see more videos like this, the post about environmental topics every friday, like can subscribe. so you don't miss out the center of the conflict

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say they're never giving up every weekend on the w. as with so many african come fix, the latest fighting into dawn has brought this misery to huge numbers of civilians this time. even the un has been shocked by what zip code. the unprecedented speed of this integration. whatever happens to africa's long last promise to silence the guns, but we bring him 6 ounces to such questions. these are suit, denise born bridges, billionaire, for the foundation, the researches africa's problems and rewards those who try to solve them. does he ever lose faith in africa? that's.