going to bobby says they can't find the way around it. they also have the right to do the jersey embarked. what's the meaning of the vote? counting will also face delays. you are watching the news coming to you live from berlin. after the break. we've got a special edition to plan at a asking if past depression can ever be eco friend, terry martin, thanks for watching the vacation as an applicant. do they have good weather? i, when i told me that because they don't have violence. can we go sailing? tulsa tissue today, because when they go to that, we set up here love a new meal. car, one, the tenants all the way. so not to go get

ready for an exciting out until you full of surprises. i'm shutting down and i'm ready to dive into the house of children. to us, you have you have a one does not do need the support of to discard your include in the on the vehicle this process and unexpected size supplies. it's done. we're constantly bombarded with media that puts pressure on us to buy newer and turn to your clothes just to throw them away when they're no longer in style and estimated 93000000 tons go to landfill or a burned every year. and that's roughly about the gulf, which truck loads of tech styles every seconds, going to lunch, still every seconds producing closed also pollutes are water and turns out c o 2. the best fashion model pioneered by zora means that the brands are turning out will

the amount of closing per year as they did in the early 2 thousands a company see that's about to change because we can now buy eco friendly, fast fashion, and also recycle our clothes, and they don't want them anymore. can we believe them? the index, sorry, is parent company, an agent in group or 2 of the biggest passion retailers in the world. and both have collections that claim to reduce the environmental impact of making clouds. not only that, but the 2 fashioned giant say they're making their entire brands more sustainable. ok, let's take a look at these promises. starting with the materials main materials as are in a genetic as well as worldwide or polyester, which accounts for around 52 percent of total 5 are production and cotton, which is around 24 percent. p e t is a different name per polyester and is the same type of plastic that's founded water bottles. actually 60 percent of the production goes to texas and only 30 percent to

water bottles. the material is produced from petroleum and the process uses lots of energy and release of c o. 2, as well as acids and ammonia into the water supply. recycled polyester uses up to 60 percent less energy than virgin materials. and can be made from tech styles, graphs or plastic trash, the inconsistencies and the threats can make it require more. di and experts say that polyester fabrics can shed $700000.00 micro plastic fibers with every wash which end up in the ocean. and also in our food cotton doesn't have these problems, but it's still a chemical and water intensive product. according to the worldwide fun for nature, it takes $20000.00 leaders of water to make one killer of cotton, which is enough for one t shirt and a pair of jeans. also around 11 percent of the world, the pesticides are used on cotton fields. so as they're getting caught and better, essentially there's a massive difference between organic quotes and, and cotton. this is lucky, a representative of fashion revolution,

which is an organization that advocates worldwide for transparency and sustainability in the fashion industry. authentic colton is in the long term, much better for the family that goes it and the environment and the soil that produces that. and it's less which are intensive and doesn't require as much irrigation as such. we requested an interview with each of them about the sustainability of their products, but they declined over email. they said, we're happy to say that by the end of this year, all cotton we use will come from sustainable sources or are also responded only through e mail, saying, in 2019 the group ended techs are his parent company used over 38000 tons of sustainable cotton and it's closing up a 105 percent from 2018. but what is sustainable actually means there's no standard definition and it doesn't equal organic agent. them says that sustainable cotton can also mean we're cycles or cotton that uses less pesticides. in g,

a most sorry, portrays it's gotten to sustainable because it ecological grown instead of or again, it cleans the cotton, uses natural fertilizers and pesticides and is certified by the organic content standard in the global organic text of standards which say they control for chemical and water used in the whole production process terms like conscious, an ecologically grown are hard to fact check, as well as confusing for the consumer. but according to the non profit textile exchange in 2016 h, and i'm was the 2nd largest user organic cotton in the world. sir, it was the 4th to let's focus on some fedex in h and m sustainable collection. the synthetic clothing has to be at least 50 percent recycled. dara doesn't specify their percentage and their labeling can be confusing. this jacket says it's a 100 percent recycled tale and which makes it seem like it's completely recycled.

but the billing is probably a, that's a different material. and this isn't the only time this happens. the percentage recycled statement often doesn't refer to the whole garment making. it looks like the item is more a cycle than it actually is on the subject of transparent labeling. the join lifetimes are also on his, our website, and our stand by the forest stewardship council. this would seem to imply the clothing is certified by this organization. the stamp, however, is only referring to the tag, not to the whole clothing items. talk about misleading. dora has committed to sustainable cotton and polyester by 2025. teaching them says all of their materials will be sustainable by 2030 and for 20. 19. that figure was already at 57 percent. so please speak to these commitments that can be big changes for the industry. materials only part of the story, or who to find out if the cotton is actually organic or that polyesters actually recycled. consumers need to be able to check the production

process. with an agent i'm conscious t shirt you can find out in which specific factory it was made. so it's theoretically possible to check the factory sustainability, sorry on the list, how many suppliers it has in one city, but not their names and addresses. they are both evaluated by fashion, revolution and organization advocating for transparency and sustainability and fashion. none of the 250 large brand score over 80 percent, or for 2020 age name was the highest growing brand, with the 73 percent so quite transparent. zora scored a 42 percent, not so much. this is important because suppliers are one of the few stakeholders with a front row seat to brands and our working. cam has a background of human rights and was a government factory manager in cambodia. they uniquely have access to the information that consumers need to be able to cross check brands actions against their worth. so being able to research suppliers allows people to hold brands

accountable to their sustainability claims. but just because you're transparent, it does not mean you sustainable. it does not mean that at all, and that's really, really important. even for brands who knew the supply chain, making eco friendly. garment is hard. let's pick up at any. you can see the dying is done in the more you women to a responsible way. but the quotes and is not to produce the same. jessie has worked in different industries from product inspection to purchasing product development in those china, in cambodia or, or take another example. the whole piece of the clothes is made out of the waste, but not died in their responsible way. so they're green, but it's different degrees of green or different degrees of less. but because an item of clothing is made up of many different materials, all manufactured in different ways, so it's hard to make each keys less harmful to the environment. this is also the reason why recycling clothing is much harder than agent. and bizarre would seem to

claim agent those advertisements say that the company is working towards a circular future for closing. according to the website, you can bring your closing to any store and it will be re sold. the 2nd hand clothing reuse has other tech styles for recycles has a similar campaign. it says it's partners with different local organizations which then take over what happens with the clothing. so what does happen? they are re sold, reused, and recycled, but not in the proportions you might think. over half of donated clothing and sold overseas. the rest is mostly turned into industrial material, burns, or goes to land, so less than one percent of the material and used clothing is recycled into new clothing. a big reason, his lack of technology. remember how many materials were in the jacket? well, they need to come out again to recycle it. garments that are made from modal materials

or can easily be taken apart in 2 pieces. can be recycled. maxi started her career as a certified dressmaker, overtime years ago. and it's headed, product development for hugo boss, and major online retailers. think about your wardrobe, how many pieces would fulfill these requirements? so giving back clothing is better than throwing it away, but the chances of it actually getting recycled are very luck. agent edmonds are, are investing in recycling research, but we looked at their annual reports and the amount is point 5 percent and point 02 percent of their profits, respectively. they say returning close the circular, which isn't really true. and even if it were, that's not the solution to l o, the consumption or the production. the problem is that too much clothing is produced and bought whether the clothing is eco friendly or not. let's just say

you're putting one person here who says, you know more, i don't give a claim about anything recycled organic. i will once a year and buy a nice pair of pins and i don't care about anything. and then there are these people were saying, yes i, i'm really aware i want to do that. i want to commit to the environment and the pair of jeans that i'm going to buy every 4 weeks will always be sustainable. so still this person is better buying clothing every 4 weeks is relatively new before the ninety's design is made close for 2 fashion seasons per year. and now fashion retailers put our clothes in as little as 2 weeks more close, mean cheaper prices, lower quality, and more ending up in the landfill or burns. but it's not just big best fashion brands. it's the fashion industry in general and our desire for constantly changing outputs that need to have pods. we need to think about how we

shop and what we're really cooling for and be there is a, there is a bold step in a number of them. know civil fashion brands and pushing house is now going season, best and soft to them. it's an important thing to do. the concept doesn't mean sacrificing style, but instead making clothing to last rather than to be thrown away. so all in all, what you're trying to do is working with still with being that is not very few minutes or to say it should be something that you can bring your after your wonderful. because unfortunately, christmas, the founder of kasha and indian brand, featured in magazines like forbes and vote for championing eco friendly fashion. so we finally saw that. try to look into different places, depending on who is reading it is always want to leave another different aspect structurally. so what do you do when you want to buy new clothes?

agent edmunds are a say they're equal collection or better for the environment, and they actually are. if you want to make sure the whole supply chain is sustainable, there are many smaller brands that can account for every step of their production process. and buying season with, instead of trying to clothing means it won't go out of fashion and end up in the trash. because this is a rare industry for consumers actually have a real influence. when you catch the whole picture, i realized maybe only as consumers is the power can buy the brands and again push them, give them pressure to, to, to, to make some changes. so ask yourself not only who major clothes and what they're made of, but also do i need these new clothes and go from there and stuff. and if you want to see more videos like this, the post about environmental topics, every friday, i can subscribe. so you don't miss out the,

let's talk about 1000000000 methods of a set of rates as low on one says it depends on where you are in europe. that's the last event, the i'm it was the trust in the us and india admiration why our opinion is so different from what exactly influences officer to, to, to 12 made in germany next on d. w in the notes as best as finland center. sustainable spirit showing the year in the christian disability. old traditions meet new ideas. the white one deland, is mindful of the environment, finland's gift to the future. focus on here in 16

minutes and d, delta u. well then progress pop costs to everyone who wants to know more about this topic that concerned about the stories beyond the headline world in progress, dw, the how serious is the business world when it comes to sustainability? protecting the climate. it's easy to talk green after all, but walking the walk has proven much more difficult. what about families and households, the affluence and the poor? what are their responsibility.