come denise, me, nice initiatives have disappeared. years of age and team is business association. well, with that you are all up to date for more news. you can of course, head over to our website and our youtube channel. i'm one of whom o and berlin. thanks. so much for taking take care the it shouldn't be this one here. it's hard not to feel something really is happening here. what is happening to greens and science? researchers explore an untouched place into the eyes. january dw, the

whether it's, i'm drugs with as women, what i have to, when i have these pieces without sustainable pieces, that comes out of doing it everywhere. so i think you've never missed some of the things we have so diverse. the fibrous, you'll see that the, you know, as he talked to them, by the way, the, the one of the world needs us, the world needs applications give all these young designers, a chance africa's future sound loans and popular funds. give them a chance the

the for a long time the work of african design is, was absent that international fashion shows. but that's finally changing. today, the creations of conquering catwalks in paris, london, and new york. fashion designers from africa, all with african roots, all setting new trends with a provocative and visionary walk. the major cities like lagos, cape town, and dot com, or have thriving fashion scenes. the example so many critics on some collections and meant to showcase the value of our i'm living space, is that people have something to say. i'm not being hard wired. and the whole world

is interested to read on that. i'm not a fan, black, creative design. this is taking any right, not so important because there's so much visibility around and dissemination honesty around. so i understand the position that i'll hold on. i know definitely for peers understand that position to what you do not really doesn't affect the way people see themselves be, creates an opportunity to engage the creates and obviously for people to feed back into the community. so i think sometimes it would just diminish the call classes, but of course i lots of activities in connection feasibility. the black lives matter movements brought black kind of businesses to the forefront. we to more people on more platforms,

many auditors to run pending stereotypes and fighting misconceptions. this there was that was easily around the fact that he really liked the word to be very transitioned. and for me that there's always this sort of nights ago about how we asked for people because oh well, we can't produce anything good work very well. yes, we do have issues like any other country building, also beautiful people, what kind of february and kind of drug or gifted taking control of the narrative and showcasing and africa's diversity. that's what drives some design is on the continent and during the diaspora in european capitals like parents. so that in the sense of on the sides one says it's simply time to hear different voices until different stories consistent. so i think that's why this black movement is very

much in the mainstream right now. this because it's time for it and plain and simple life, but it's on that side stuff here. what makes fashion that's made in africa? stand out. who are the rising styles on the scene, and who's comp down to place at the tone? and what values today sham to africa is a constant in to 54 countries. 1.4000000000 people and thousands of languages. it's impossible to label its fashion seen in, not really defined times. so when talking about african function, we need to talk about african fashions, african styles, african trends. they're vastly different from one country to the next, as shown in the home. that most integrated fashion instead of

goal is different from fashion in south africa. it's different from nigeria and fashion because the people are different just like in europe. the, there's no such thing as for confession, this passion, fine african design, has the balls tied to experimental clothing lines. being used to rewrite narratives, they reflect the self confidence of a vibrant continent. finally, getting the recognition it deserves on the international stage that trends, incentives in africa, that braking with cliches and playing with traditional dress codes, social norms,

and gender roles. when i was doing that, you know, i was always to that whole 5 base for very specific agenda like oh, you don't have to use a specific 5 between the 4 guys specific 5, but for women to be 5, it for the you know, all of that stuff, you know, and for me, when i was curious about, i always wanted to wear clothes that were not necessarily suited to those specific gen that's felt like, oh, why context or the flak on who tells me does to funds for women who sell this funds on that i don't see any agenda, most of the products senior 2011 a day, but i'll call a while a launch taste brand orange culture is designs can from toxic masculinity use. this is platform to find for diversity and inclusion. the 11 boxes collection. we do have like stuff on sets for men. we have like trains colors for men's, charlotte, which every mind is waiting now by the way. i'm, it,

people were like, this is terrible. yeah. 79. and i meant, oh, because it's because they're not supposed to wear suits in this particular color. and this particular i should. but for me choosing colored, choosing fabric was always about questioning things and asking why, why not? why country, why shouldn't be why it's just the belief flights? it's a stereotype i'm. that's how it all came about the table. all color well doesn't shy away from politics. one of his connections, a drastic police finance and nigeria, and demonstrations against sauce. a notorious police unit he also likes and deal with, you know, things that's sometimes the political because of where we live. we have a collection last day that cause a lot of, uh, you know, comes up because we're talking about the processing of the incense process and we did like a whole so you know, that have like even people like protested in the background. so, you know, around the sound and you know, if you would, we be worried about why we're doing that and what, but i mean, i feel like as

a brand, like you have to be able to confirm these things. i'm mix statements or all these things. fashion by i've own god. designers is attention grabbing and not inexpensive. my african standards. finding local customers is a challenge. the young labels are especially many africans who kind of forward, exclusive labels tend to buy high end european brands to somebody that has what even that blessing. because this helps us by connect to the international market in a way that we would have never been able to do before. because you will not just give them my stuff in my hand because everyone is trying to align themselves with that. so the fords take on fashion, so i think you have to be able to open yourself up for global creatives of welding social media to their advantage. they interact constantly with

the world and with each other, the blue sink you the new way, the new york, with millions and millions of smartphones on the continent, people can document their lives and show what they are doing much more easily than before. the dish to take, i don't know, i'm audited here. come the session has always been seen as a very exclusive industry. that was hard to get into the yeah. so i can, and i think that intimidated a lot of consumers and that made them feel left out, you know more uh if, what as well. so i think social networks have played a huge role in democratizing session on that demo catches that. so that i'm not really that selling media instead of either have see the way social media is helping us understand each other is essential as since. yeah, because in the past, yeah. but when some big fashion house produced something somewhere here, it would say bangladesh on it or made in china and china. but then we didn't really

know what that meant or how the people there lived over to the living bible. and maybe we didn't really care. it's, it's hard but nowadays, and it's a click away so, and you can know instantly how people live and what they're working conditions are like, i like the, the, the days are designed. so transparency and greatest social consciousness not just above the clouds. as much as i love, beautiful objects and beautiful things and seeing how can a sense of sincerity and honesty, the way the brand dna. and that to me can only be done through human relationships

. they are a collective way that's for the cost where the street, the creative vision with it's through the spot is that i'm working with with the street the business side of things. hawking partner solves with human beings that on gifted with in whatever particular field that they do. and they too can expand and grow within the community. that is the foundation for the, the fuel economy. i think the uses south african mohair and his comments and works with the traditional tank style techniques he produces locally as much as possible, which also creates jobs locally, the collaborates with women lab work shops and collectives in the outskirts of cape town.

was designed specifically through text altogether for memphis with these extraordinary by this woman section and to see how they can create something that stole quite tech. tall not says no, but in the modern way, but also expanding that into business and seeing how business essentially can unsuccessful. so it's not a case of just designing object or designing a tech style, but it, seeing how can that translate into adding onto somebody's livelihood. so they can provide for the families the for the 1st time in his career. look on, you think he is showing

a connection at the pet to portray fashion. we can paris the pieces, hand crafted by the women from cape town while received in the world capital of fashion. i love knowing that that integrity is mitchie within the doctors know, take style that a seems to be creating the young design is know that paving the way for the next generation every single decision making. it's not just funding for my team on some of that understanding that the as another tenure or the con, you who wants to fall into the same project tray that higher lifestyle. because i know what it's like to be that kid looking and not being able to find that person,

the town. and john is, but they're among south africa's fashion capitals. they're also thriving seeds and acura donna. and of course, lagos, nigeria. and for a long time, the capital of senegal was considered the fashion capital of africa, the ca, fashion weeks still tape by design a, a demo party in 2002 was once the only event of its kind. now several african capital and software innovators, opportunities to showcase the creations, the, the desire for new directions, but we didn't stop that on this continent. fraction has long gone beyond the realm of coma. it's traditionally being attached to coaches, rituals, and initiation. right?

the buffalo sally robbie. com, close the boundary is between our function and film. all right, so when i'm spelled to your collection, i begin by watching films i am most myself in music that inspires me me and then i write, i write a little story. and from that i develop the closing that lloyd 16 is the inspiration comes from folk called pop culture, african mythology and com, where she lives and works the i'm gonna think i'm gonna look, i did put say, sure, brand is like a collection of all the things that have inspired me since my childhood, but with the horror films of my use during my interesting the comics and animals that move my love of contrasting materials and references to the intangible and

tangible heritage of dot com. i'm no, i drew from all those things which i could in my basic essence is that feels like in senegal, i'm done a matuse really nice. he's a civic. that is, it's a palace. she houses a studio event, location, and boutique on the one roof. it took a years to build up a study k on town. that's good. don't knock this recess. i think. what makes a brand special is that it stays true to itself, regardless of what happens or this is why. and that's not easy to do because there's a lot of pressure to sell the place you on the wrong way. it's all you can be tempted by what seems and incorporate that into your pieces. yeah, that's perfectly normal. but don't i need your dna to the point that it becomes unrecognizable? microsoft are opens up, the

goal says home to 15000000 people. it's an economic hub and vibrant metropolis. people say, if you can make it here, you can make it any way. because there's one case where your life insurance overnight the design is here, very bring it in, and it's highly, it's a highly competitive space. so i think everyone is expected to bring a people with time to f, as in to you. and if you'd like to have something substantial to say the so many to verify if i've got a lot of task friends, i'm more interested in finding out what's going on. but they've also the fact that the social media has made the conversations even louder,

unimpressive for you to ignore. what is happening on this part of the world. in a book about t. c. d style is the photographer daniel obasi creates imaginative visual narrative where freedom of expression is celebrated. it's not any fashion designers who are expanding people's perceptions of africa. fashion, photographers and scientists play a critical role in bringing that vision is the lines the really focusing on my understanding on my interpretation on my so real perspective . because you know, the concept of politics, you know, the concept of active design, the concept of like, you know, credit rise and the concept of like, you know, families and, and just like trying to create a space for young people or people and people of the minority to be able to,

to have their voice heard, or just they celebrated the cities all for the perfect to rena experimentation starters to photographers diminished the line between art and fashion photography. that work define his definition the because that's like when we talk about property instead of always the issue is very generic deeds and stuff. but i don't think that's the case anymore. like there's so many layers to this that it goes where the people are not trying to create works to fit into twin boxes. they're just praising what that is, the the stories are going to tell the story that are unique to your black

experience. you know, my experience is, uh, what is different from so many other people's experiences. and i think people just one to be seen for that, you know, for the story of the telling of their life or whatever they're going through with that. what as opposed to been, oh wow, like this by restricting you know to tell people to always create with then from a point of view of a block on the space design, a kenneth is a managed to break into the international scene a few years off of launching his label phone in nigeria, he moved to austria at a young age, but late to return to his homeland. one of the most successful designers in africa

. he was nominated for the prestigious levy tom prize in 2019 i going to dallas. he was for me such a dream like come, true like he was like, haven't changed about that data that happened in my life that i didn't even leave was going to happen. and all i put a balance was to just go with a few minds. 5th periods during the time in so we will make sure you make friends and everybody they have to be friends. so that was what i did and that helped him so much the industry canada is a, is known for working with us. oh, okay. i had to move in fabric traditionally worn for special occasions. he uses it to create clean costs and call the police trying to slim silhouettes, the twin other kids, you know. i myself, the main ones to is it and we're all of the houses. and like when so when like,

as trying to like get into the room. i would change everything to like, you know, it's a good way that i'm doing now. it's like i'm going back to those memories and then the treating and that's what i told the case, team producers. so ok. i choose textile factory in west and nigeria. now, one of the largest weaving factories in the country news, i believe that they have a sense of identity in publishing. it's come from some way. if it's a language, honestly for him, i think we should start embracing what we have also from right from home. i'm chief of diabetes feeds such a value in this world of fabric, but it's really changing so fast in the past 2 years now. it's incredible and they

think it's going to keep changing human flashlights like with this fabrics. so that way it is again, and i'm happy to see that the celebrities like naomi campbell, are among defends of his work, which we interprets and that by revitalize is and was in fabrics. his creation cell in high end boutique support over the well for me, luxury is reading anything this really anything better than me. the next person a few less human. and i believe that the jet that we do in is an example of the fashion has always been a form of art for africans. a variety of fabrics and cloth reflect centuries old onto design traditions and are an important monica of cultural identity. but in the mid 19th century, these traditions were at risk of being wiped out because of the

kind of what is african fashion, though, just in? i don't think there is such a thing. colorful. people always imagine these very colorful wax prints. but that didn't even originate in africa, and it was brought to africa through colonial structures by way of indonesia and the netherlands. hold on the hosp because of con it's just one buying productive colonialism on the continent. white, sprint and industrially produced products presented serious competition to traditional african tax styles. why do you do digital city? see these fabrics became african fibers because africans war them so much. so that's how it became the fabric of africa it's to and that suppressed the true heritage of african text of the dixie. if you go on that for a long, long time, we couldn't tell our stories that way we wanted to, especially in session on our countries became independent 60 years ago. colonialism

is not that far in the past. it's a wounds not yet healed. if you look at the history of the things where the, you know, you were there before, we were told them that they were there is like a culture was taking for months and you know, now it's like last over time i now have a couple of this already existed and should still exist, like celebrate fan so they would abuse it out of the off to the colonial era and did some african fashion design is renewed and focused on traditional fabrics. one of them was chris say to who and 1972 left. molly for paris, where he worked with pat code of bonds and each set in the home. his connections combined west and cops with traditional fabrics like vocal on in the 1980s, nigerian design of body began celebrating both the modern woman and traditional

african craftsmanship in his collections. his creations were showcased at fashion shows in paris, london, and new york. lead to my design, it from kind of ruin rose to fame in the 1990 is and she continues to advocate for the preservation and recognition of traditional african textile techniques. but many of the early fashion design is from africa still unknown in the west. a bullshit them and back when i was a model, there were very talented designers, but you never saw them during fashion week. or if you did was that's an offshore event and they weren't to run into next season. that's how it was a need. nothing ever lasted so serious. i mean, the body emma not easy, did manage to break through the design and living in the diaspora and working with

hand crafted materials. he's brought awareness to the diversity of fashion in africa. since 1992, even though i you see, has been designing elegant and very feminine silhouettes. combining sends us textiles from europe and africa, the lead on. so there are wonderful things in this package from cameron of the most the moment you have the fabric in your hands is very emotional to you because that is really the moment when you see the quality of the material and you pull the fabric that i meant to you, i wanted to send the result of all the work that's gone into it, which is only take me on class. i don't. so i used to use from kind of a room. he and his collection of 2 month old wells were included in the official

parish could, to canada in 2020, the only design it from sub saharan africa to be given the on it so far the he combines a tally and so called french lice, with hand crafted for content styles, working with natural materials from the continents, such as treat box, all right for you to send me, there's a form of luxury. i don't want that to disappear. we can continue to develop it. even modernize with africa has always been an open seizure of color forms. and elegans from the world needs africa is the one that was wondering if the

he's 2022 or could you afford winter collection was called bna, which means to be seen in the one the language of camera room. the video of opened a new and has always had a problem, granting africa access to the world of luxury. the domains we've always been the consumers of other people's luxury. so that definitely looks, it is the, the time has come for africa to take the realm of fashion on the business of fashion seriously, or just simply because it's not just issue it, but it needs to show with a huge economic engine behind that because the machine you're calling me to yeah, the

high end fashion, catering to young people is booming in africa. concept shop setting africans, luxury fashion, a row putting in big cities with some platforms, urging consumers to buy african. but guessing a foothold in the market isn't easy. we're competing on an international level or you're competing with brands that have, have industries that have been around for 300 years, 200. if it's 100, i makes the exaggerated, obviously, but you get what i mean, moving the, have the machinery that technology didn't have to be able to have the education. we have the skills and your clothes at the inputs and the same store as brands who have done that. so we're having to compete on that level with much less. it's like you're starting from nothing and having to create false,

to provide expecting. and that kind of difficult it's about pursuing that dreams. most design is a self taught from a truck because we don't have a space here. we don't have design schools and people have to really we want to be positive or to be photographed as well to the designers as to what they've been pushing that dream of, of the dream. your pleasure. now dream by yourself to my benefits, should i get available? can i the child? i remember seeing a documentary about naomi campbell and then it, she talked about her world and what she did some of the time i was maybe 7 years old and i was excited to see a black woman have that much power and such an exclusive me is not that's when i became interested in fashion is this a comes that goes from us, but i always knew that i wanted to tell a different story,

the story of african fashion. and that's how i started doing them with us. again, the piece that comes back as you can most of the, the most african countries, there's not much support, state funded or otherwise for the fashion industry. there's little opportunity to receive formal training in the field. the sophie's in go see studied fashion design in new york before launching a print to quote a label in dot com in 2012. the creations alone in africa and the west and labels is a reference point for contemporary senegalese fashion. i always knew i wanted to combine fashion with development to come. so that's how the idea of the car design hub came about when i return to sender go in 2013 the

in 2021. so phasing a c found it. the 1st fashioned school in west africa. the cost is covered a range of topics, including craftsmanship, digital communication, and business management. the magic knolls, if i'm all of my vision, is to introduce new curriculum and teach future african designers. it would seem to know to give young people the opportunity to learn fashion the way it's taught all over the world that much a competitive bid in new york or anywhere else. it took about the final amount of weight they shouldn't have to travel to another continent. because they can't find a fashion school here the most difficult enough in the school. what we want to do is create leaders. and i think leadership is important

and it's about self confidence that senior needs to be taken. because then there are also technical aspects like an old fashioned, drawing, understanding, color, etc. she also said social and environmental awareness is also important. i forgot the nephew to so if you do that kind of design, it's part of our design philosophy to tie in all aspects of ethical and sustainable fashion, cookie track of. so i don't, because designers also need to be aware that this is an industry that pollutes and we must find solutions of the cans disease. and for confession design is working socially sustainable ways. they want to produce in ecologically sustainable ways to

not buy them in all kinds to come, but we don't have the same carbon footprint is a to them. it's not the same volume. the impact on the world is smola. in terms of closing production, there's no comparison office about the surface of you know, the names of on zillow. it's the sort of fabrics. that's the key, all of a material creation for some very sustainable, very ethical, you know what i mean? so it's like when people attending the oh, oh, good to hear and then does the positive. i'm like, dude, i should be teaching you this because you know, so africans have held this for so many years and have held the possibility of an ethical process is unsustainable. facts or so i think that you know, what honestly the, her all does of such of such a, a spin with the scouts done when you buy something it should last a long time. and if it does and there are thousands of different ways to repair it or re purpose it and send you an on, i find it very exciting that africa can actually teach us

a lot in this regard side because the idea of resort fullness and sustainability is much more deeply rooted in the culture there, then it is here, he found a quick profile and cut this. i see the in africa. sustainable production models are being handed by an industry that slots the market with cheap tank styles. for decades used clothing from around the world has been dumped on africa to the detriment to the local tank style economy. the 1st session, invest fashions to the, in this aspect, it's just the absolute height of consumerism and capitalism. for me, it's devoid of any value that and you buy something. it doesn't matter who made it or where it came from. it's only briefly in style. we wear it and the next summer we toss it into the closing collection band. and we know where it ends up.

sydney and that kind of what kind of is also part of the young, african diaspora. many of whom are looking to reconnect with the roots. it was in nigeria that you got the idea of his up cycle label america. he creates the patterns in berlin and biases fabrics. it's 2nd time markets in africa. this is, i said, is this team a consequence of the 2nd hand tech style system is that it's putting tailors out of work with the local textile industry is suffering more and more from the fact that europe stashed fashion system is spilling over into africa. and that's because we go sure of the beginning of these, i'd side on that, we go to the 2nd hand text down markets and look for fabrics that can still be used

done. then we take the material to our tailoring collective snyder clinic t 1st. it's wash and then we cut the pieces according to the patterns that most then we give those to the tailors who so them together. he was it under each night on these. he done many of them. that's how our clothes are made. and so when she gets on, so then she's done cuz i don't just the labels 1st off, assign cold collections features suits that are uni sex, comfortable and contemporary. the so i don't close carry so much meaning we have to give them back that meeting which has been lost through fast fashion. the

confident and us out save design is in africa and the diaspora are changing. the international fashion weld about few waste time thinking about how long the attention will last in response and moving industry. to me, people have been creating their work. people will still keep creating that what it is, well, i wants to stay and it can stay. it wants to move it to how

we see ourselves is very important, like we, as i finished that in raising anything that we're on 60, fully as when a shift you did, i solve. can you hold gas? it's interesting that the outlook is changing, right? when people have more means to present that truth and stick to it seems to me the, the, it's difficult to say what is the reason as to why this so much attention. but i can say that it is attention to wonderful. and i think we in a position that was able to really tall actually it's the african fashion is here to stay. absolutely no more going back to know this is it

based fashion designers embody a progressive event. and if i to africa in all of its diversity, they've seized control that, that run narratives. and they're showing the world just how many stories as bills and to be told what my says is that every design should find a way to contribute to the country that the building from. i think it's very important because at the end of the day, you have to give back your ticking from. so you have to also give back, that's the way because so that's what the,

the, the music from the new home and to the young musicians of touring. the, especially since a rita this is an important active resist. the young cousins fled from the time of the focus in 30 minutes. 5 is mom, d w.

the eater insane. and feel the same way you expect and more different things from life than your parents. i just want to pursue was that's my thought desired or you think your kid is 2 different, risky, irresponsible, reasonable stop in port is not i want my son to become a doctor to in the cloud. it's time to, to get your generation with a sleep. asked and then when generations flash starts, january 14th on dw says kind of when it feels like therapy the

or you're watching the w news fly from where i live because that's how most one house ministry says the suspect it is really air strike has kills at least 18 people reports from gaza. say this, try catch a residential building near a hospital in hun. unice dozens are reported. would it be? is really army says it's investigating plus high level us next can talks on migration with as many as $10000.00 unauthorized crossings of the us. 3 day washington and 6 officers as president joe biden hasn't a election year 2020.