the doctor. so in the clouds it, it's time to to and then when generations class starts january 14th on d, w, the o t t q marketing can get people worked up to them. that means that when some people see or ice cream, they throw it in the trash for others by a whole truckload. more and more companies are scrapping, l t p t q ad campaigns because of right wing trolling. should they stand firm instead that and more coming up this week on made? why exactly is us real good kid rock shooting big hands a bud light? and has a bush have a terrific day?

well, it's because the brand team don't put a well noun, transact, based in into an ad for the beer on instagram had enraged arch conservatives and the label ends at the partnership officer, the backlash, and it's not an isolated cage. samsung caved into protests against this ad and cancel that the impressive dry all companies having such a hard time getting behind l. g b, t q, representation in the advertising. and does that all vs ambivalence damage? that image and sales service plan is one of germany's largest advertising agencies . it's run campaigns featuring people from the l g d c to community, including for gym and via brand vash, dyna. in some ways they might be

the times that are brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of the target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know, the more conservative people to, to make more liberal advertising. that's unfortunately the trade off. one of the ad agencies, recent projects, isn't a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible. and the outreach, sustained as a by i, by the national already we've engagement with the community because i'd always say

you should never what to old short term goal was because it's about long term commitment image which can lead to an image, boost and creates a brand loyalty from communities in the medium along 10, which i just hired. so i can definitely help in a sense, trust in brands is very important and many consumer groups are increasingly paying attention to this. i wouldn't recommend a short term approach because then you run the risk of disappointing these communities because nobody wants to be instrumental. i used that for not cues ation that's being leveled against mercedes benz. the brand has allied itself with the l g b t, q, community on instagram, but only for a limited period of time. and no. so let's account targeting our markets. and he says, support for the community support for the community has to be genuine and sustained . and it's not enough to show up a christopher street day when the flight and all it's about when it's realizing supposing us the game hatred, i know so politically and kind of that's what matters to us in the comment. climate

on many companies have a lot of catching up today if you feel no, not really big enough, but not well, same as ice cream brands and, and jerry's it has a long history of supporting the l. g, b t q. community. the us company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights for adults with all those months. and that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load and amanda back in the end is just what's important is that we feel the debate ones and still survive divisive of play on can you to that's what matters involves. most of the, however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike select, mastercard. they've been bold and they've gone up against criticism, but they've stood for something missing. the end of actually won

a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. also in this week, show life saving drones in africa, a unique source of phosphorus, india thrive, and economy an x, x out a greenhouse brakes limits. and many parts of rural africa, roads can be few and far between and where they exist, difficult past. so what happens in emergencies like delivering urgent medical supplies to hospitals? one us started up think 6, found the answer for

cleaning one. during the day i started having pain in my abdomen, supplementing of us was the 1st i sought. i was just high and from what of a model number on the when the pain in my belly got was you? i went to the community health center. a good idea of what they brought me to bed right away and helps me do this as you know, for the adult set. my baby had died in the waiting for the america tater, occupying the lives in a village and were wander southern province. she lost a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any donor blood, fucked up close without hopeless. and i thought i would die too. i said don't to

you said blood will arrive soon. single. now i didn't know could come so quickly. did you ask someone to bring it to see? the doctor told me that a small, plain quoted drone would deliver it the over. so how do you when it finally arrives? the life saving donation came from level hunger drone airport. it's where zip line is based. a startup that varies vital blood products, baby, food and medication by air to hospitals, up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so physically wants to package is prepared use kind of the q r code. you tell it where it's going to go into associated this package to

a john. now the drum tax on that, and then from the moment to launch, for the moment is, comes back. so you don't have to do anything. there is any, one of the things that to notice is one, definitely one west. it's because blood is a product. any you need us, wisdom is a lot to is on time. if you to take 30 minutes or 45 minutes to get to the product, the time to go and come back, that's usually 19 minutes on the route to get that product. we can at least tough that quote, tire zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees. and we're one to an average of $72.00 blood deliveries are launched every day. the 1st drone took the disguise here 7 years ago. today, the company which works closely with one doesn't ministry of health supplies more

than 400 hospitals. zip line doesn't divulge, but it charges per flight, but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero requirements in the past, blood and medical supplies had to be delivered by road, which meant that time could run out in an emergency before it was really hard to quote you quote comment that i knew wait for, i was white and my dice bleeding, so this applies the things that has really improved our system on tests help to fish out seeing if there was a couple more content to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion. the contents of it it

contains. i'm feeling better. i go to the health and to regulate for waiting treatment, new accounts that clean the wound and change the bandage is slowly healing. her friends now call her the one who has risen. because without the drone delivery, america to keep on, i would probably not have survived her miscarriage. the on this line company is also working on other transportation concepts. packages could soon literally be landing on your doorstep. this drone can transport packages weighing up to 3.5 kilos within a radius of 16 kilometers. the drone is currently being tested and is due to be deployed in early 2024. for more information, check out our facebook page, the, the docs business.

when it comes to keeping food on our plates, phosphorus is essential. it's a key ingredient and agricultural fertilizer, but they're also limited supplies of it. and prices have tripled in 10 years. here's one unique way to produce that using every day waste. what's in our bones, dna and deep buffer. it's an essential element that sustains all life on earth. it's also in your p one that later. but the vast majority of it goes into making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left for bread every day. for countries like india, which is 90 percent depending on imports, dwindling access could be alarming. plus, phosphorus is also causing some massive l g issues. but if the world's fruit

security depends on it, what can we do about the potential shortage? what alternatives do we have and put our own p save us thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element and the periodic table. fantastic. he was trying to find out how to make anyway. what is phosphorus? all organisms need fast, which is 10 that's essential. neutral, not a central composite of life. this is barbara came on. she's a renowned soil scientist space to discuss one canada. that's how that's our dna. it's hard as part salvas considered us let betts it's part of our, our and i today roughly 80 percent of the world's phosphorus is used for agriculture because it's a structural component of cells. it's a central for cell division implant development. without enough of it, plants are stunted and don't yield us much between increasingly using these

chemical fertilizers on farms since the post world war 2 period. together with crop engineering, it's bread of green revolution. this massive increases in crop yields, especially in the global south, and places like india and nice in 16 or less than the production was like the animal base. the medium tense, nice. the are lovely. next production which step through $315.00 and traditional, but the atari a, as a scientist of the indian institute of swell science. and give me the give this credit to fuck laser application. because before it was there was no knowledge about the world. but fertilizer use increased 6 times from 1950 to 2000. so where do we get all of it from? like if 950 of costs with us to apply this, it was do get don't, they didn't get some but people to get us to work and body, but maybe 80 percent of that would be best if you didn't inside. that's why the industry solution is to just chuck more on the soil, faster suppressed,

relatively cheap, adding a bit as good as a marble guarantee profits. this accumulative phosphorus is come, legacy phosphate. how much phosphorus as lost in the soil also depends on the cell . to sit a click and wait 5 minutes and it will bind to iron and aluminum to alkaline, it'll react in calcium. this has consequences. the use of chemical fertilizers increases to run off with nutrients like nitrogen and phosphorus, and to bodies on or at least a huge or if occasion, which comes of oxygen in the water. it also causes mass of alco bloom's, which can be toxic and producers wondering nothing when they die contaminated water is lagging through southwest providers. choice san francisco bay area is experiencing a toxic eligible and it's not just a waste from agriculture that's rapid pulse versus everywhere in our food, our top water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is janice, done,

i call, she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seizes into fertilizer. one out of 10 people are like that and the amount of nutrients that are in your end is enough to grow as 500 grams of weight. so basically that means you're, you're and you can be grow, you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down our excreta and routines as nutrients. how to the urine diverting toilet these toilets can get expensive and it leaves the problem up to the individual consumer genesis who's been approached by building companies interested in selling them in new houses. a and her company already has a partnership with the sweetest public toilet frontal firms. the british pre circulate of our year end. and we could actually replaced 8 percent of the global

demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock in the dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now . so treatment plans, it's to get the water cleaner, get it. we're not looking at it as a extracting waves. our sewer and i think here is mine and these are since, but why not? the industry is still figuring out how to improve existing technology is to make large scale removal economically viable. there's also been advance funds and the methods of extracting fos for us from animal maneuver. there's no shortage of technologies. it's just right now, it's still more cost effective to ship box than it is to try to get it from all of

these other sources. we can also start earlier in the process and how plants absorb more of the phosphorus. recent research has shown that certain types of fund guy induct curia, could be used in the future to improve crappy old and soil. how am fun, j the. these are the estimated group of funds. a data legs. very good. uh, fox. what else? kevin, did he can, she can extend that high speed and scab inch. uh 1st, what else from any of the plans you can alternate. scientists are still researching how these microbes can be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take with the legislation could help move the market along. the you recently legalize the sale with us for us recovered from sledges, fertilizer, and is working on laws that will require more. fos for us to be removed from wastewater, a bulk check at the p. revelation the

economic connection between germany and india that's existed for more than 500 years. and 15, no 5 by tells us king of oaks book travels that go us in the us. not trip kicked off be a no german trade relationship. sure thing has pleads was partially financed by germany's forgot class, which then exported copper to india. but the trip took several months. telegraphs eventually made a faster connection possible between the 2 continents. the gigantic projects was completed by the beginning of 1870. the new technology could transmit the message in just 28 minutes. and today, the volume of trade between germany and india has grown to 28000000 euro. more than 1700 german companies have a presence in india is nearly every 2nd person in india is under

25. the population is growing rapidly and so is the indian economy. all those people need infrastructure homes, food and more german comp make or visa is investing big in india, building its largest pumps ever this country in the next, at least 10 to 20 years. really a major consumption of at the same time, there will be no daughter of preen manpower. so men bought a supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india and not just back at the headquarters in germany, the re manufactured in this specific t v. what because of buying funds, we just keep the cleaning olympic sized swimming pool in 10 seconds. this

plant near the city is pulling, it was only opened just recently. it's in a manufacturing hub that is attracted investors from all over the world, including more than $200.00 companies from germany, a stone's throw from here. we brought just not peace from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics change world wide collapse, the indian government saw an opportunity to get the edge over china. i think the gentleman companies are looking to deal with. i'm looking at the alternatives. i mean, they offered a good opportunity for the gentleman companies looking at sourcing from india, enhancing the manufacturing and india gone are the days when big international firms looked only to china when expanding manufacturing kids village is in asia.

the new hub on the continent is india. or b corporations likely to invest less in china after the pandemic and of so why the me? well, there are several reasons. firstly, there is indeed a massive level of one sided reliance. it's crept in simply because of the sheer size or the chinese markets. and the items come up, you meet a guy who have 1400000000 consumers and mark, then these ones will have to move. that's a market that you otherwise only find in india in the and plus if you know china works according to different rules and what you're sometimes difficult to navigate free. absolutely. so it doesn't, it's just, it's a communism system with a government that works hard to ensure its own companies are adding advantage of the item of the name and then for tested on souping. and that definitely makes life harder for foreign companies. actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in i t industry 4

point oh, the math digitalization of manufacturing is well underway. this factory belonging to german automation supplier vice is among those offering customized solutions. the 1st breakthrough for our solution factory was securing our 1st engineer to all the projects which was completely customized. i spoke to somebody glad me. the best part of this project was the entire solution was designed and developed locally here. and why is india solution factory? of course, in collaboration with a real big product lending. but it's not as if global corporations are suddenly having to choose between china or india back at pump manufacturer view. executives believe it's important to invest in both countries. you buy one of the that's what we're building a factory in china to right now. since i use and that tells you

a lot and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before many of the current issues cropped up and before coveted on to find the size to montgomery. haven't regretted the decision for one second, because we can see that both markets will experience strong growth with this come, i'll stop by the, by the mac, the scene does. the stock blocks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still ahead in many sectors, excuse 50, live blogs and not people from any industry knows that it's still true that china is the largest market worldwide devices on the shouldn't take the chemical industry . for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with. the american. it's impossible for a globally position company to bypass the chinese market from univision lack and

these provide german pump, manufacture. vino certainly agrees, but still believes that every cent invested in india is worth while many other western companies are following suit and now for something else that's really big in business, from our series, etc. so and the biggest greenhouse in europe is as large as 80 soccer fields. the company is called m slower and is run by tim corporate and his family. it's in germany and employees about 450 people. there are several reasons why it is growing so fast. number one, the college of employees travel through the building on bikes. thousands of these help holidays the plants worker. insects like lady box

effects, reducing the need for pesticides. number 2, automation robots can plant more than 15000 cuttings in our plants are cronin trays that can be delivered directly to supermarkets. automated trains transport the products the 3rd reason resources, roof solar panels provide electricity, 100 megawatts enough for a small city would waste is used for heat and the winter. it's cheaper than gas and better for the environment. the plain water is collected here and mixed with the fertilizer. watering is controlled by it. saving money and resources contributes to the company's grow, the

thoughtful for this addition i've made in germany. thanks for joining us. i'm see your next time the, the the,

the, china's favorites probably knowing your billions in loans, infrastructure, investments, serbia, is the bridge had for china as news. sell cloud critics or warning of too much dependence and control china's influence in 15 minutes on the w. w dot, the silver the from the key. those are still good point. it's almost what i ordered

for a $120000.00 group, if he couldn't believe it. still calming was the solution off to the collapse of cotton production which hit the village of really hard way. now self sufficient and not dependent on others for money, eco, india. and 19 minutes on d w, the, the learning center in the world winning offer is available language learning gem and have never been sent to go it shouldn't be this warm here. it's like summer conditions in the middle of april. it's hard not to feel that something really is happening here. what is happening is degrees and size

a team of climate researchers a store and on task for put in place the dog, january 12 on dw, the

. this is dw news, live from berlin, germany resumes direct arms exports to saudi arabia. it approves the delivery of $150.00 iris t guided missiles to the king on the 1st such sale. since berlin banned weapons deliveries after the killing of journalist democracy shows, also coming up, the world health organization says the situation and gaza is too dangerous for enough aid to reach the billions conditions are increasingly desperate. for nearly 2000000 people displaced by the complex and ecuador sinks into christ.