it was its all design, the small, the speaking about near future. but in long term with the generational change in mind brings into durable piece because these cannot be happening with you several months or even several years. but in the long term, you've regional communications are open. definitely this will mean more interaction with people on more in the interaction. different ok leads to more understanding of each other. if that one day succeeds, you in design cause or mounting people will finally be able to leave and cross peacefully without having to fear another war. the l g b t q marketing can get people works up to that means that when some people see or ice cream, they throw it in the trash while others buy a whole truckload. more and more companies are scrapping l t p t q ad campaigns

because of right wing trolling. should they stand firm instead? that m more coming up this week on made? why exactly is us real good kid rock shooting big hands a bud light? and has a bush have a terrific day? well, it's because the brand team don't put a well noun, transact, based in into, into the ad for the be around instagram, head and raged arch conservatives. and the label ends at the partnership officer, the backlash. and it's not an isolated case. samsung caved into protests against this ad and cancel that the impressive dry all companies

having such a hard time getting behind l g b, t q representation in the advertising. and does that all vs? i'm privileged damage. that image and sales service plan is one of germany's largest advertising agencies. it's run campaigns featuring people from the l g d c to community, including for gym and via brand vash, dyna. in some ways they might be the times that are brand could lease customers in order to win other customers. so to, to break into the queer community more or to, to, to align more of the career community and the, and therefore get a lot of a positive response from a large part of the target audience. which ends it as for example. and in a way that kind of have to, in some cases, sacrifice, you know,

the more conservative people to be to make more liberal advertising. that's unfortunately the trade off. one of the ad agencies, recent projects, isn't a tool that transforms childhood photographs of trans people to ads to be well received by minority groups. they need to be credible an outreach, sustained as a by, by them. and as long as we engage with, with the community to confide, always say you should never what tool, short term goal was, because it's about long term commitment image which can lead to an image based and great to brand loyalty from communities in the media along 10 which i just hired, so i can definitely help in a sense, trust in brands is very important. and many consumer groups are increasingly paying attention to this. and i wouldn't recommend a short term approach because then you run the risk of disappointing these communities because nobody wants to be instrumental iced that. so not cues ation

that's being leveled against mercedes benz. the brand has allied itself with the l g, b t, q, community on instagram, but only for a limited period of time. and also in its account targeting our markets. it is a support for the community support for the community has to be genuine and sustained and it's not enough to show up a christopher street day when the flight and all it's about when it's rising. supposing us to gain hatred, i know so politically and kind of that's what matters to us in the comment. climate on many companies have a lot of catching up today if you didn't feel no, not really big enough, but not well the same as ice cream brand then, and jerry's it has a long history of supporting the l. g, b t q, community. the u. s. company has a dedicated team of 8 in europe, a loan that promotes diversity and equal rights with electric those months. and that means that when some people see or ice cream, they throw it in the trash. while others buy a whole truck load and amanda lock in the end is just what's important is that we

feel the debate. one is still survive deposited before you can you to that's what matters involves. most of the, however, the brand is owned by a global conglomerate. you need eva whose other brands are a lot less supportive or somebody else's team. i think brands today that do embrace friction. we've seen brands like nike to let's mastercard, they've been bold and they've gone up against criticism, but they've stood for us something missing the end of actually won a great deal of brand loyalty from the next generation. so in fact, having the courage of conviction and braving any resulting backlash is ultimately good for business. also in this week show life saving drones and i forgot unique floor. so fos, for us, india thrive, and economy and x x o,

a greenhouse brakes limits and many parts of rural africa, roads can be few and far between and where they exist, difficult past. so what happens in emergencies like delivering urgent medical supplies to hospitals? one us start up think 6, found the answer for cleaning one. during the day i started having pain in my abdomen, supplementing of us. so i suppose the sort i was just high and from what of a model number i'm from when the pain in my belly got was you? i went to the community health center, a good idea of what they brought me to bed right away and helps me do this. as you know,

for the adult set. my baby had died and the reason for the america today to document the lives in a village and were wander southern province. she lost a lot of blood during her miscarriage and urgently needed a transfusion. but the hospital didn't have any donor blood. i'm fucked up close without hopeless. and i thought i would die too. i said don't to what you said blood would arrive soon. no, i didn't know could come so quickly. did you ask someone to bring it to see? the doctor told me that a small, plain quoted drone would deliver it over . so how do you when it finally arrives?

the life saving donation came from the move hunger drone airport. it's where zip line is based. a startup that varies vital blood products, baby, food and medication buy air, the hospitals up to 80 kilometers away. the team can load and launch a drone in as little as 3 minutes. so physically wants to package is prepared use kind of the q r code. you tell it's where it's going to go into, especially if the package to a drawn now the drum takes on. that's what and then from the moment to launch, for the moment this comes back. so you don't have to do anything. there is any one of the things that to notice is one, definitely one with that because blood is a product, any you need us. wisdom is a lot to is on time. if you to take 30 minutes or 45 minutes to get to the product, the time to go and come back, that's usually 90 minutes on the route to get that product. we can at least tough

and that quote, time zip line manufacturers, the easy to assemble autonomous aircraft in the united states. the rest of the operation from assembly to launching and recovering the drones is handled by a 140 employees and we're one to an average of 72 blood deliveries are launched every day. the 1st drone took the disguise here 7 years ago. today the company which works closely with one doesn't ministry of health supplies more than 400 hospitals. zip line doesn't divulge, but it charges per flight. but it's still worthwhile not least because during blood products is expensive. the order based service means that little goes to waste hospitals in rural regions benefit the most. like here in romero coma in the past, blood and medical supplies had to be delivered by road. which meant the time could run out in an emergency before it was really hard. you go to the

comment that and you wait for i was why it my dice bleeding. so this zip, i'm things that has really improved our system on test help to fish out seeing if there was a couple ways to keep on. i was able to leave the hospital and go home just a few days after her blood transfusion the twins. every day. i'm feeling better. i go to the health and to regulate for waiting treatment accounts. they clean the wound and change the bandage again and slowly healing her friends. now call her the one who has risen because without the drone delivery america to the ocoee, mama would probably not have survived her miscarriage. the, this is the fine company is also working on other

transportation concepts. packages could soon literally be landed on your doorstep. this drone can transport packages weighing up to 3.5 kilos within a radius of 16 kilometers. the drone is currently being tested and is due to be deployed in early 2024. for more information, check out our facebook page, the www dot business, the when it comes to keeping food on our plate, phosphorus is essential. it's a key ingredient and agricultural fertilizers, but they're also limited supplies of it, and prices have tripled in 10 years. here's one unique way to produce that using every day waste. what's on our bones, dna and 8 people suffer. it's an essential element that sustains all life on earth . it's also in your p more on that later. but the vast majority of it goes into

making fertilizer. why? because without it, we wouldn't be able to grow no food. the problem is that there's a finite amount and roughly 70 percent of that comes from just one place. the bigger problem is that we're wasting most of what's already there. every individual is just throwing away it left the bread every day. for countries like india, which is 90 percent dependent on imports, dwindling access could be alarming. plus, phosphorus is also causing some massive l g issues. but if the world's fruit security depends on it, what can we do about the potential shortage? what alternatives do we have and put our own p save us thanks to a german scientist boiling hundreds of gallons of urine in 1669. we saw on files for us, the 15th element and the periodic table. fantastic. he was trying to find out how to make anyway, what is phosphorus? all organisms need fast to essential nutrients by the central composite

of life. this is barbara came out and she's a renowned soil scientist based is casual in canada. that's part of our dna. it's part of our salvas consumer, us let that's, it's part of our, our and i today roughly 80 percent of the world's phosphorus is used for agriculture. because it's a structural component of cells. it's a central for cell division and plant development. without enough of it plants or stunted and don't yield as much between increasingly using these chemical fertilizers on farms since the post world war 2 period. together with crop engineering, it's for the green revolution. the some massive increases in crop yields, especially in the global south, and places like india and nice in 16, a less than the production was like the movie, the media intense. nice. be a lovely next to production which step through $300.00. 15 in the sedation at the atari a, as a scientist at the indian institute of soil science. definitely. they give this

good idea to fuck laser applications because before it was there was no knowledge about the world wide fertilizer use increased 6 times from 1960 to 2000. so where do we get all of it from? like if 950 of costs with us to apply this, it was do get don't, they didn't give somewhat people to get us to work and body, but maybe 80 percent of that would be best if you didn't inside. that's why the industry solution is to just chuck more on the soil. faster, suppress, relatively cheap, adding a bit as good as it marble guarantee profits. this accumulative phosphorus is comm legacy phosphate. how much phosphorus is lost in the soil? also depends on the cell. to set a click and wait 5 minutes and it will bind to iron and aluminum to alkaline, it'll react in calcium. this has consequences. the use of chemical fertilizers increases to run off of nutrients with nitrogen and phosphorus into bodies, water. it leads to transportation,

which comes of oxygen in the water. it also causes massive alco bloom's, which can be toxic and producers wondering nothing when they die. contaminated water is leaking through southwest providers. shores. san francisco bay area is experiencing a toxic eligible. and it's not just the waste from agriculture that's ramping plus vs everywhere in our food, our top water. so if we consume a lot of phosphorus, then that means essentially what's coming out is the same. this is janice on a call. she's a researcher at the swedish university of agricultural sciences and also started a company that turns urine and seizes into fertilizer. one out of 10 people are like that in the amount of nutrients that are in your end as enough to grow as 500 grams of weight. so basically that means you're, you're and you can be grow. you can be producing a loaf of bread every day. she and her colleagues designed a system that essentially boils down our excreta and routines as nutrients. how to

the urine diverting toilet these toilets can get expensive and it leaves the problem up to the individual consumer genesis who's been approached by building companies interested in installing them. in new houses, a and her company already has a partnership with the sweetest public toilet frontal firms in the british pre circulate of our year end. and we could actually replaced 8 percent of the global demand of foster as the solution is starting to gain traction in the west. but the upside is that it's particularly adoptable for places that don't have plumbing since it doesn't need water. unfortunately, household p is just a small fraction of all the nutritious waste on earth. there's also phosphorus and sludge and industrial waste water, not to mention the newer from livestock and dairy farming. one of the most scalable solutions is to figure out how to get all of it out and reuse it right now. so treatment plans, it's to get the water cleaner, get it. we're not looking at it as

a extracting resource to run. i think it was mine and these are 6, but why not? the industry is still figuring out how to improve existing technologies to make large scale removal economically viable. there's also been advance funds and the methods of extracting fos for us from animal maneuver. there's no shortage of technologies, it's just right now, it's still more cost effective to ship box than it is to try to get it from all of these other stores. we can also start earlier in the process and help plans absorb more. the phosphorus. recent research has shown that certain types of fund guy induct syria could be used in the future to improve copy old. and so how am fun j. the visa to estimate group of funds? a data like very good uh, fox. what else cabbage that you've been so she can extend that high speed and scab inch uh fox. what else from a the other plan to come out to the scientists are still researching how these

microbes could be used for large scale farming. however, transitioning to such organic agriculture takes time and could result in your losses or risk. farmers are hesitant to take. the legislation could help me with the market along the recently legalize the sale of fos for us or covered from sledges, fertilizer, and is working on laws that will require more. fos for us to be removed from waste water, a bulk check at the p revolution. the an economic connection between germany and india that's existed for more than 500 years. in 15 o 5 by tells us king of oaks fuck travels that go us. india not tripped kicked off the a no german trade relationship. sure thing, as leads was partially financed by germany's forgot class, which then exported copper to india. but the trip took several months. telegraphs eventually made

a faster connection possible between the 2 continents. the gigantic projects was completed as the mess, beginning in 1870. the new technology could transmit the message in just 28 minutes . and today, the volume of trade between germany and india has grown to 28000000000 euro. more than 1700 german companies have a presence in india is nearly every 2nd person in india is under 25. the population is growing rapidly and so is the indian economy. all those people need infrastructure, homes, food and more. german come, baker veto is investing big in india, building its largest palms ever this country in the next at least 10 to 20 years. really a major consumption of at the same time, there will be no daughter of 3 men publish. so men voted,

supply conjunction was pending. the pumps produced here are sent all over the world, including to africa, where they're used for hydro electric power plants. products are also developed here in india, and not just back at the headquarters in germany, the re manufactured in this specific a v. what because of buying funds, which are capable of feeling olympic sized swimming pool in 10 seconds. this plant near the city of pulling it was only opened just recently. it's in a manufacturing hub that is attracted investors from all over the world, including more than $200.00 companies from germany, a stone's throw from here. we meet broad, just not. he's from the german engineering federation that has been supporting german manufacturers in india for more than 20 years. he says when the corona virus pandemic started, and logistics change world wide collapse,

the indian government saw an opportunity to get the edge over china. i think the human companies are looking to deal with. i'm looking at the alternatives. i mean, they offered a good opportunity for the german companies looking at sourcing from india, enhancing the manufacturing and india gun, or the days when big international firms looked only to china when expanding manufacturing kids village is in asia. the new hub on the continent is india. or b corporations likely to invest less in china after the pandemic? and if so, why this week? i mean, well, there are several reasons. firstly, there is indeed a massive level of one sided reliance that's crept in simply because of the sheer size or the chinese markets. and just come up here and meet a guy who have 1400000000 consumers and marketing designs will up the road. that's

a market that you otherwise only find in india, india, and plus, if you know china works according to different rules and what you're sometimes difficult to navigate free. absolutely. so and then it's just, it's a communist it system with a government that works hard to ensure its own company, easy part at an advantage or the item of the name. and then of course, that citizen siblings. and that definitely makes life harder for foreign companies . actually it, india has plenty to offer, including a lot of tech savvy young people with an above average education in i t industry 4 point oh, the math digitalization of manufacturing is well underway. this factory belonging to german automation supplier vice is among those offering customized solutions. the 1st breakthrough for a solution factory was securing our 1st engineer to all the projects which was completely customized. i spoke to somebody climbing the best part of this project was the entire solution was designed and developed locally here. and

why is india solution factory? of course, in collaboration with a little bit of product lending, but it's not as if global corporations are suddenly having to choose between china or india back at pumps. and you fact to reveal executives believe it's important to invest in both countries. you buy one of the and so we're building a factory in china to right now is i use and that tells you a lot. and we're opening a new factory in india in august. it's a decision for that factory was made 3 years ago before. many of the current issues cropped up and before a coverage on the funds decides to montgomery haven't regretted the decision for one second, because we can see that. so both markets will experience strong growth, but that's going to stop by the, by the mac to see does the stock bucks in india is definitely on its way to becoming the new leader in economic growth in asia. but china is still ahead in

many sectors, excused for a fee to blogs and not people from any industry knows it is still true. the china is the largest market worldwide devices on the shouldn't take the chemical industry, for example. you know, the names of the chemical companies are very clear, then they're going to continue investing in china. because for the next 2 to 3 decades in china will account for half the global market for chemical is something that other markets can compete with. the american. it's impossible for a globally position company to bypass the chinese market home. he knew there's a lack in the foot by german pump manufacture. ve low certainly agrees, but still believes that every sent invested in india is worth while many other western companies are following suit and now for something else, the really big in business, from our series, etc. so and the biggest greenhouse in europe is as large as

80 soccer fields. the company is called m slower and is run by tim cooper's and his family. it's in germany unemployed. it's about 450 people. there are several reasons why it has grown so fast. number one, ecology, employees travel through the building on bikes. thousands of these help holidays, the plants worker, insects like maybe bunks, eat a fence, reducing the need for pesticides. number 2, automation robots can plant more than 15000 cuttings in our plants are grown in trays that can be delivered directly to supermarkets. automated trains transport the products the 3rd reason resources, roof solar panels provide electricity, 100 megawatts enough for a small city would waste is used for heat in the winter,

cheaper than gas and better for the environment. the plain water is collected here and mixed with the fertilizer. watering is controlled by it. saving money and resources contributes to the company's growth. the thoughtful for this addition of made in germany. thanks for joining us. i'm see your next time the

the sweden and the sorry hun visits the grave of his son who was killed and the

conflict between guides to the gun violence is spreading throughout the country. what is the swedish government doing the focus on 030 minutes, d, w, enter the conflicts own with tim, sebastian, i guess from valley in is that it sounds like the boy, you direct the con, the russia you raise your sense for now rush is economy has stabilized and this to put in incisive on war crimes charges is none. the less finding plenty of friends so well as new found confidence symptom into a bigger role with ukraine. i've even a fight with major conflict in 19 minutes on dw, the,

the, it shouldn't be this warrant here. it's like summer conditions in the middle of april. hard not to feel that something really is happening here. what is happening is degrees and sized. a team of climate research has a store and on task for put in place the dog, january 12 on d, w. this is dw news live from berlin. israel sizes charges of genocide at the international court of justice hearings begin today at the un top court in the hague, with no laptop and israel's war against commas in gas. also coming up germany, restarts arms exports to saudi arabia. in a major policy, you turn berlin approved sending guided missiles to became the weapons deliveries

were frozen after the killing of during this term alex a chunk, the pablo police, welcome to the program is ro is preparing to defend itself in court against the accusations of genocide in the war against thomas and gaza hearings begin today at the international court of justice in the hague, and the case brought by south africa. meanwhile, the palestinian red crescent says for paramedics of being killed in and is ready air strike is ro insists it only targets thomas the radical isn't mr. group classified as a terrorist organization by several countries including germany. daily reality team, gaza, people riding in panic after rain is really air strikes.