secrets lie behind these discovered new adventures in 360 degrees. and explore fascinating. both heritage dw world heritage 360. now the it says perfect, but finally the word is broken up. luxurious fabrics and wove in splendor. india's traditional craftsmanship is prized worldwide. the west is looking to the booming market at the world's most populous country. we want to know why our indian designers attracting so much attention. what do they have to offer and what drives them? and what does india's generation see?

where come with us on a journey from home by, by and delhi to, to night, to paris, where an indian designer has made it to the pinnacle of old co tour. 11 can be found and things which of these, if i need to, i can do about us and creating luxury because india has worked in maximum and and avoid the fashion from india, from sorry to sneakers, the north of india at the gates of the holy city. and the ganges said to be more than 3000 years old, is considered the spiritual center of the sub continent. that on the sea has many

was also known as fanatic caching. for the city of light, the city is sacred to hindus, and the buddha is said to have delivered his 1st teachings here. along with hindus and buddhist muslims, seeks and other religious groups also live here. here we need him on active on the design or knows the city of then honestly well because he was born and raised here locally. we have a thing in the which is to not to man, i've done the job for the week or the guy sick of a who in the 20, a visual not that about which usually it translates to that. if you'll give me a handful of grounds to months, you know, a and a place to stay. i would never leave gushy because the notice because this is that done to the city of chicago or between us. so uh, so yes, you can leave and you can take a man out of cash, but you can not fix, especially out of a man. can yvon left to city one to study at the renowned fashion design

school, n i f. t, or nifty in them by use designs under his own upon him as labels are influenced by the traditions of his hometown, but honestly, precious hand wills and fabrics. roving with centuries old techniques that used real silver threads called the not long after completing his studies. good advice returned to van se this is the most traditional, most mission shrouded city in all of india. it's also a surprising city, full of contradictions and synchronous city. around 1200000 people live here. most

indians try to make a pilgrimage here once and their lifetimes is believed that fading steps like riverbank fortifications. the gods is especially desirable as dating in the holy river. ganges is believed to be sure, a fine one from sin each evening. hundreds gather along the ganges. the leaders and tourists for the guns are t a sacred ritual of light and sacrifice. induce often come here to spend the last days of their lives, according to him, do mythology dine and being cremated. and that honestly is a way out of the constant cycle of death and rebirth from here to mom, i've driven it sells his precious fabrics to customers all over india. i haven't explained maker for 20 years, and i've been, i've been blessed to work, but some of the greatest names in design coming from japan, coming from content in europe, including friends, including germany,

provide joint the family textile business that his father founded in 1974 by nancy soak signs the stories from bouncy had been known throughout india for centuries. the celebrated art at the local leaders 1st became famous during the mogul period. when woodlands ruled india back in the 16th century. within the industry, after yvonne has a reputation for preserving the old leading traditions from fantasy, these precious salaries are worn in weddings and festivals of the high. we also saw someone in a different city and a completely different vibe. we need to sisters from clear cut to who run their business from them by the sisters are passionate about wearing salaries and think

it would be a shame to only where the traditional attire, activities, or losses that somebody loves me. is my app to fall in love with the sorry, a new there re interpretation has turned it into a success story. our model on i grand parents the old war, sorry so easily and in the data the life that was sleeping, the savvy, that would be cop. look, i get uh she does freshen up and then i get rid of, sorry, sorry for like home, i would come back home, hug my mom, and it felt like, oh this is home. and that's how, sorry is only is what enough. okay. and saw these always become the person who's reading it, what the shape of days worth of a movie loading. sorry. is that see what like that? you know, that was the essence of this. how do you know hot the headquarters in by are the heart of the operation? and the 1st part is called for a house customers from here they also ship all over india today suit as known

throughout the sub continents. but the company started out very small. the sisters as free is part of their secret to success. almost weekly, they post sensual feminine, imaginative videos to their instagram account, showing the pair in new, sorry, combinations, enjoying themselves the to caters to the desires of its young clientele. for instance, for holloway, just one of their many ideas, the back to vanity where it's mostly traditional, sorry, is that are traded. that honestly is one of the most important centers of the indian textile industries here they specialize in hand woven fine fabrics. the

precious banassi stories are coveted throughout india. they were sold all over the city and whirlwind, behind almost every door came on. i have on and his family have remodelled a 250 year old palace and opened it as a show room for his luxury text label and judah, with the prestigious view of the ganges. here, hey mon welcomes customers from all over india we wanted. and join the label to signify a boat to the best of the additional leaving as has happened or the last 2 centuries or more centuries old traditions and reading practices. that's what his label stands for. acura yvonne is very conscious of tradition. something that made the move from textile tray to design even harder for him. creating something new with a tradition rich fabrics was almost a sacrilege. but he took the lead. in 2016 i get off,

i showcased his collection for the 1st time at india's biggest fashion events, the like may fashion weeks. he's been a regular guest ever since. so the sensibility was to make it up into a wide audience indian as well as international. so that, that has been the same profile. uh, i, the only thing that we consciously want to create something different using the same set. you know, as i already said, that the soul of the cut off can remain the same. but the body can take different shifts and different forms back to move by, sorry, trait is a philosophy for the creators of su town. it's not just a commodity, it's not just a product. it is more than that. it's an extension because, sorry, says this is such a thing that you can fund their mission is to make this sorry, wearable again beyond festive occasions. but many of their young customers are unsure how to even profit. sorry. there are different ways depending on the region

and social status of the where the designers skillfully use social media to get their message across, posting almost daily, even have a pre draped, sorry, in their collection and offer tutorials. we've had to show that, sorry, is like what the show do. you know i would very she was with it. i would read the should underneath some of these i would just drop the saudi this shop. sorry for the cycling. we did the cycling ping on the workshop started on the 1st all the gods, the struct. sorry, is the cycling on the bumpy. so we did all of that to remind people that's studies used to be that, you know, our ancestors were sorry and did everything hunting, running everything inside, even though there was no stella band or back certain rights. everything happened and besides the duel have open 17 shops across india to even get fan mail from men who have discovered the understood. sometimes 9 meter long government for themselves. stories as a signifier of the self confident generation that plays with gender roles.

the bride and groom wearing traditional attire, should ideally look something like this. in the, as most famous, bollywood stars only applied amazon. we are seeing wearing the finest festive attire at star designer management. who dress, bright, old fashioned sho, fine, precious garments like these is a dream. many wealthy indians are happy to show out for weddings in india or a huge business. most weddings last for several days with some $500.00 guests on average, celebrations, take place at multiple locations and involves many rituals together with family, friends, neighbors and the entire village. many families spend a fortune, precious silk salaries are popular, embroidered with real gold and silver. like the same as come, she put her, i'm sorry we are in south india. our m k. v is one of the largest and most renowned,

high quality, sorry, providers in june. i formerly known as my trust the company has been in operation since 1924. the good really true today to be here. sorry, shopping itself is such a vibrant experience with the flooding of color does everything it makes of. it's such an emotion. i'm just so happy in a wardrobe. if you look at my wardrobe, i have something around $200.00 plus, sorry. i haven't won everything yet. i have a wide variety of salaries, salaries now culture, i like a possible body, right? so in the process, i always can be seen a little celebration from the time of the pacing ceremony to the wedding ceremony. a lot of western clothes and friends may come and go, but nothing is complete without a sorry expenses of sadie allow me to make the bride is given up to 51 precious salaries for the wedding from just one side of the family. the cost of

each, sorry, starts, and $150.00 euros. and can go into the 10s of thousands phone away from india. the countries textiles. lender is also captivating, fashionistas in europe. glittering luxury, seductive or code to a found disease, a sea of glistening sequence. that's the world, a star designer. okay. let me spell. the 1st indian designer to have made it to the powers out go to a week. dreams of beautiful dreams. are dreams driving the country like india as a country off, i would say billy and dream mission has brought india to parents only the very best are allowed to showcase their creations. here during the by annual or cartoon a week. the event is the crowning glory of the fashion costs, the

preparations for his latest show in full swing, which he has been working for 6 months. the models are from paris. the team is from indian nerves on edge. when it comes to old criteria, each show must be perfectly planned and stage the world's process watching and mutual hopes to represent india in the best possible light. i was wondering if they just bought a village in india. so my 1st areas were on most of you from and i was just specifically the debt of my entire life. and beyond that, it used to be like at night sleeping under the stars, enjoying the time was really beautiful. so i'm then was heading. so you saw my grandmother playing that higher with a spinning the while the child, you know,

i have no idea eyes funding and an impact on to me. you know, i've just like to explain just one of it. but then then i'm to the design of it. i look back on the clinic, thoughts like how, how is that? that time shaped my thinking back in india for millennia, women in south asia have draped themselves in silk and linen. the where is origins can be identified by how she wears the garments, as well as the type of fabric it's colors and embroidery. the 1st mention of, sorry is, can be found in a hindu hymn book from around 3000 b. c. in sanskrit word means a strip of fabric. india has 28 states and more than 100 ways to drape a sorry. in 2023. the sorry, even made it into an international museum. the london museum of design paid homage to sorry, design. we've 60 different exhibits as a festive government, the sorry is in,

but for every day where it hasn't always been to where their stories in everyday life, the movement captivated the country. but what does the younger generation think about tradition and maternity? if there's still room for up to 9 meters of tradition rich fabric between instagram and youtube. don't look like mosquito, but when i go to school, i website a that defines my fashion, my profession, i moved on to that as well. so when i started dancing, i was very baggy bands and all because i wasn't to people, then i realized that i'm more than to around the phone with this whole thing. so i changed my style like it came like a woman and to fashion is like i change it right time because i am like how i feel according to my emotions, according to my energies. like what i want. as for my generation,

we're not expected to exist. of traditionally into societies every single day. you can man more than go to begin my best includes so for a person like me expressing who i am, i use the way i just to, you know, just communicate what i see you as a force and then work my, you know, jane does identity is and what have to europe, to paris, to the fashion world of rock with me? sure. fashion is both art and business. a sculpture as a piece of clothing. the show is the latest test at work or to a week. you have the best of the brands from almost all the country, the commercial case here. so bmo be amongst them. seeing the work and at the same time improving the game. yeah, it's like there's a beautiful saying, if you're going to be the best player leaving the best team. so you know,

that's what the status has done to us and last any, as i'm being learning opulent li, engine light or designs often with indian narrative elements is how nice for made a name for himself in the industry. his master, embroider of suzanne, reevaluate is with him. he's worked with miss right since 2010. he's on the show. so beautiful started kind of me and i it has the vision. so many good things i've asked with mr. on knows, just how important the craftsmanship of his employees is. it's what got him where he is today. he greatly values their time honored cross generational knowledge. after his last parish owed code to a week, mister, i've read about india surpassing china in population and got the idea for his

current collection of the call that we the people attribute to his team wanted to do something to god exist to people who work for us, so in each bedroom the people working in the city guns being taught behind the whole idea is like the v on section business. we have to create close. what if, if you can slow down the process of creation so that more people can participate in the process of making, that is what makes your file more beautiful, find them valuable. they have just one day left to make their dream come true. of another successful call to a week back to the traditional city of the m s. c.

and d is most miss and trout at holly city. and to a month, i cannot find the indian designer who has a reputation for preserving the old weaving traditions from this town. his new opulent creations are like the traditional stories, artfully woven from silver, with real gold and silver. according to centuries, old rules of craftsmanship. a kind of a family runs the textile empire and by enhancing a month's brother manages the business at holy weeds, making a so called banassi, sorry, which is known throughout india is a true art. one only a master weaver can achieve the kind of us work together with up to 2000 weaving families. the weavers need anywhere from a few weeks to 6 months to complete a single piece. the weavers of a month of uh are well paid. they are valued for their high quality artistic work

and make a good living from it nowadays. so manual work is on the decline. 3 quarters of bio saudi salaries are produced by machine. bazaars are cheaper to make, and the weavers don't burn as much for them as they did in the past. 120000 weaver's live environments, the most of them lose lemme, and live in poor weaving colonies. learning less than a construction worker does in a day many work on power looms which produce saris and fabrics much more cheaply, up to one or 2 a day. that the most of us are involved with machine weaving a lot, but even with machine work, the business is not going well. and when the trade is bad, the fundamental, that's why a lot of people are leaving and going elsewhere about how do we go somewhere

finding other jobs to know if there are a lot of power cuts here. my lovely that affects us weavers, a lot of but i found them there's a bunch of love because with the alpha, not everyone in the indian fashion industry can produce luxury goods. in reality, the industry is marked by something much darker, fast fashion. it spits out cheap clothes at an ever increasing rate. much of it will only be worn a few times. quality doesn't matter. in india, nearly $8000000.00 tons of techs time waste are generated every year. and global clothing production has doubled in the past 15 years. according to estimates, the fashion industry uses around 93000000000 cubic meters of water every year. the same amount, 5000000 people drink in a year, the countryside in the state of time and now do in the middle of the south east of the subcontinent. here we meet the

designer who, like many young indian designers, has taken up the sustainability costs. that'd be very happy about it if, if my journey makes at least a, i mean self difference along with people. a village on the outskirts of the south indian city of 10 i. this is where a v new super job finds inspiration for her fashion. she grew up just 10 kilometers from the village of pretty sight, as a fashion designer. so project wants to let her childhood memories inspire her. her current collection wouldn't be influenced by dis, street theater known as total co to that is still the live in the village today. typical the is the form of the story daily. i'm the and it's a very, very interest. awesome. it happens to old the lights and it's very cool. it's very lot a stick, very colorful and very inspiring to drawing on the strong lines, the stripes of the large skirts and the tassels. so project created,

her collection for label has been around since 2015. so project has made a name for herself in the industry as a designer who works very sustainably. it's important to her that the sustainability concept runs right through to the very last link in the supply chain . all of that are all materials and all of the fabrics and every single element of mind. gomez from, from the local community. it's not just ground of superficially, it doesn't get on the and rooted in every tool since the new superintendent has even written a book about the polluting nature of the fast, the fashion industry. click on just for you. this was for the sake of reading euclid's every day and living back of anybody would vary for you that was to attend the night. there is no point in building ben redlands and buying houses for the children and not giving them clear ad clean that and clean what those right. so at

this point that 6, we need to be more conscious of moved. walk 3 by september 2023. she presented her police side collection at fashion week in london, complete with a dance interlude being sustainable fashion design. it is not easy at all because we are talking about selling a philosophy, not selling a. and it's still asking people to become more minimal asking people to be more conscious about that. but you can choice of it's more about preaching than the road making process. the strong confidence voices. india's fashion scene never fails to excite. in the 2nd part of fashion, from india, we show more indian designers and their commitment to sustainability, how they honor their traditional crafts and why india's national pride as an up and coming industrial nation is historically,

based on the textile industry. indian designers are making a name for themselves, world wide, with their creations joined until then now must day take care. the

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