as that's all for now, businesses of next with a look into the struggle by companies to reduce the packaging that's over whelming your recycling band. stuff after a short break. i'm problem phone. any else for me on the team here? berlin, thanks for watching. take care. the votes, people have to say the that's why we listen to, based on the ritual every weekend on d. w. to be used to do for fun. via do gravitational waves squeeze out about how do i the

drums until the feet. and what's the perfect kid for approx side? find the on says get with d. w signs on the picked up channels. the . this is a catch up bottle from crap times. and this is, it's kept. the company says it will soon be fully recyclable, making the bottle fuller cycle replacing this simple parts supposedly took $45.00 prototypes at 8 years. that's according to the company. for a catch up bottle cap. this is the new world of packaging, where companies are reinventing their very 1st impression on customers. they're looking more closely at materials and facing new pressure to have those materials recycled often with the pay off spending millions and millions and millions and millions with, you know, you guarantee that they're gonna have a payback on that is very difficult at all while ensuring that their new packaging

works as well as the old one coming up, the difficult decisions behind sustainable packaging. on transforming business. there are 2 so called mega trends. the analysts say, are dominating the packaging industry right now. one is sustainability. the other is e commerce. pictures like these are upsetting plastic trash in the ocean on land. in some cases, plastics exported from wealthier countries to pour. once plastic isn't just ugly, it's a climate problem primarily due to its fossil fuel based production. and it's packaging fits the single largest source of plastic demand industry survey shows that consumers want their products to be more sustainable. governments are acting you members have committed to recycling 55 percent of all plastic waste by weight, by 2030. but according to one recent study from consultancy, you monia,

they're only collecting somewhere between 40 and 50 percent. rules like they use are designed to pressure companies to use materials or substrates through easily recyclable. that's an opportunity for companies producing those material. what sustainability does it? it makes the company is growth equal level for it has consulted companies on sustainable packaging, which makes those companies roll. gonna find applications where they're substrate piece the better solution. experts say that for major brands, however, like prep, hines, nestle, or amazon. it's often a burden. they're spending to replace one type of packaging with another without the promise of more sales or, and it's not as simple as just swapping out packaging. for one, there are loads of different materials to choose from. pace or is combustible plastic is lightweight, so it's very few grams per package, which means typically less carbon emission. and then metal he said super easily recyclable. so all the officers have their own benefit even within plastics.

there's a variety of types. there's polyethylene to have satellite or p t extra here. it's common for bottles. some plastics are more flexible, others are more rigid. some hold your flu, others your whatever that is. our catch up bottle is made out of p t plastic. this original squeeze cap is made out of a different plastic called poly properly. now, poly, propane is technically recyclable, and it's actually quite popular in food packaging. propane is, is not new, so it's been used quite a lot. adam harriet is a plastics expert at u. k. packaging and waste advocate wrap. so a lot of times you use it and things like and especially food packaging. cisco very good oxygen barrier on this so you get them. and so what types of bots are in marjorie? no ice cream tubs. so then what was the problem with the original catch up cap if it's already recycled? there's

a 2nd material inside. look here. this small part with the catch up comes out that's flexible silicon and that makes the cap more difficult to recycle. the issue is really the small valve crystal fall dollars, the c e o of b plus peak reality, which works with firms on sustainable packaging. he did not work on the crop times catch up cap, so they said, okay, we need it and we need to have a model material. we need just totally problem. because when you look at, for example, of white color packaging made of poly properly. and for example, this is highly recyclable as a model material. so in other words, swapping out that one small valve makes recycling the entire product much easier. but there was a risk america's favorite catch up and give it a squeeze. we anytime to please, just to go over that we have some aspects of packaging which are really important for the consumer and, you know,

bringing the catch up on the right place on your plate. this is very, very important. how did craft hines keep that function with a new material? they re engineered the cap entirely and filed these patent documents for the so called by latan closure. the new cap is made out of 2 pieces of polypropylene and the company claims that works just as well as the old design prep hinds declined to comment on the process behind the cap. but experts say that it's design was just part of a link to your process. and then you build mock ups, you book prototypes, and you do some for samples from maybe a small tool or you do, then you do your testing. so again, you do consumer testing, which can really take a lot of crap pines isn't the only company going through this process? look at your milk carts or juice box. that's what's known as a septic packaging. toucher pack is one of the most well known brands. an aluminum layer inside keeps out oxygen in life,

but aluminum is problematic for greenhouse gases. so now tetra, pac says it's trying to replace that barrier. marketing can also affect how companies approach materials. consider plastic notecards, they often come with color tops to identify the fat content in the milk, but the pigment to make them harder to recycle in the u. k. some packages finally change them. after years of pressure may not be working in this industry for over a decade. i something with open daniel and about since before i started and it's only just happened to show you exactly how long these processes can take a nose. there's no, there's no technical reason why it couldn't have the pigment taken out. there's nothing and so is purely, i'm all the things i people knew what type of milk it was, even though it's on the label. let's say that light crap times you've done it. you've created a package, but it's technically 100 percent recycle. now you can recycle it and get that material back, right. cutting your cost a circular economy. oh,

it's easier said than done. get this in 2022. recycled material. made up only 21 percent of hines packaging by weight, according to the company, not even a quarter of its packaging output. and that's actually not bad for the industry. when the target has an average of sets, except we saw the content across. so packaging and which is the size and average because we know it's gonna be more difficult in some areas like films and facts was and it would be for site people. so it was which is easy to get, they've something and i don't average across the board for old password protecting were about 24 percent. one big problem is sorting. another is it helpers? limit the use of recycled plastics for food. great, plastics. those that touch from products, it's paper and cardboard where the packaging industry takes a bigger step towards circularity. amazon recently announced it's boxes and patches in europe. are 100 percent recycled in the market for recycle pump strong. just look at one of the confidence biggest paper base packaging producers, smurfet kappa. it reported that 3 quarters of the pump it using 2022 was recycled.

here just south of mexico city is a look at industry's best efforts to make plastic more circular in advance recycling center run by the british base company greenback right next to a landfill. here there's plenty of material to work with and plenty of labor to help with the initial sorting. a greenback is working with major brands like nestle to take recycle plastics out of the surrounding environments. all setting what nestle has pumped in. heats the material to break it down and resulting liquid as a plastic resin used to create new packages, including food, great classics, according to the company. so in other words, we're not trying to recycle classic and heart benches, but we're trying to create full so clarity. phillips and stuff and back is the c, e o of greenback as companies space more pressure to show that they are recycling the plastics or that they're using recycle plastics. they couldn't theory,

turn to companies like this. greenbacks as it's proprietary software, uses artificial intelligence to further sort the plastics and then create a chain of custody for the resume. the only reason that people would buy our product is if they need to be able to prove that their packaging or that product has recycled content. if they can prove it, then there's no point paying. no greenback is still a young company and companies like it often struggle to find investment. the hope is that growing pressure on industry, we grow this market in the years to comp and there are signs of industry is facing more pressure. remember those reason the e, you will just look at the u. k and the california both also have new recycling rules. the aim to compel companies to actually recycle materials and larger amounts . and for companies, this is what it comes down to. creating recycling economies is difficult. ready and it's expensive the years long efforts to create recycle packaging may actually be

the easy part is always the low hanging fruit system for stuff to take, bolstering recycling processes on the backend. that's much harder. one thing is clear, the pressure for better greener packaging is growing, and it's unlikely to slow down any time soon. i, it's the

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