isabel, the knowledge is known, so mixing, clicks on the planet with political statements. that's, it's up to date. i'll have more out in the top of the our business is next. looking at the struggle. many companies are having to reduce that package with the kids at the dock is changing. 6 years ago. we said it can't get any was, but it does guardians of truth. this time, excel gen liz, turned in dar, meets the voices of a free turkey alter as the other one had to flee into exile. i knew the police would search my house. courageous people are trying to stem the turkish governments all sort. tammy calls us some kids, but really it's a crime is addressed and the path of trying to take some sponsibility for his

action. what about the freedom of the printer and freedom of expression? guardians of tree tops, march 2nd on d, w. this is a catch up bottle from crap tons and this is, it's kept. the company says it will soon be fully recyclable, making the bottle fully recycled, replacing this simple parts supposedly took $45.00 prototypes at 8 years. that's according to the company. for a catch up bottle cap a. this is the new world of packaging, where companies are reinventing their very 1st impression on customers. they're looking more closely at materials and facing new pressure to have those materials recycled often with the pay off spending millions and millions and millions and millions with, you know, you guarantee that they're gonna have a payback on that is very difficult at all while ensuring that their new packaging

works as well as the old one coming up, the difficult decisions behind sustainable packaging. on transforming business. there are 2 so called mega trends. the analysts say, are dominating the packaging industry right now. one is sustainability. the other is e commerce. pictures like these are upsetting plastic trash in the ocean on land. in some cases, plastics exported from wealthier countries to pour. once plastic isn't just ugly, it's a climate problem primarily due to its fossil fuel based production. and it's packaging this. the single largest source of plastic demand industry survey shows that consumers want their products to be more sustainable. governments are acting. you members have committed to recycling 55 percent of all plastic waste by weight, by 2030. but according to one recent study from consultancy, you monia,

they're only collecting somewhere between 40 and 50 percent. rules like the use are designed to pressure companies to use materials or substrates through easily recyclable. that's an opportunity for companies producing those material. what sustainability does it? it makes the company as role equal level for it has consulted companies on sustainable packaging, which makes those companies roll confined applications where their substrate piece the better solution. the experts say that for major brands, however, like crap times nestle or amazon, it's often a burden. they're spending to replace one type of packaging with another without the promise of more sales. and it's not as simple as just swapping out packaging. for one, there are loads of different materials to choose from. faith or is combustible plastic is light wave. so it's very few grams per package, which means typically less carbon emission and then met though he said super easily recyclable. so all the officers have their own benefit even within plastics.

there's a variety of types. there's probably ethylene to have satellite or p t extra here. common for bottles. some plastics are more flexible, others are more rigid. some hold your flu, others your whatever that is. our catchup bottle is made out of p t plastic. this original squeeze cap is made out of a different plastic called polypropylene. now polypropylene is technically recyclable, and it's actually quite popular in food packaging. propane it is, is not new, so it's been used quite a lot. adam harriet is a plastics expert at u. k. packaging and waste advocate wrap. so a lot of times you use it and things like, um, especially food packaging. cisco very good oxygen barrier on this so you get them. and so what types of bots are in marjorie? no ice cream tubs. so then what was the problem with the original catch up comp, if it's already recycled, there's

a 2nd material inside. look here. this small part with the catch up comes out that's flexible silicon and that makes the cap more difficult to recycle. the issue is really the small valve crystal fall dollars, the c e o of b plus peak reality, which works with firms on sustainable packaging. he did not work on the crop times catch up cap, and so they said, okay, we need it. we need to have a model material we need just totally problem because when you look at, for example, the white color packaging made of poly properly. and for example, this is highly recyclable as a model materials. so in other words, swapping out that one small valve makes recycling the entire product much easier, but there was a risk america's favorite catch up and give it a squeeze. we anytime to please. just to go over that right on the spot. we have some aspects of packaging, which are really important for the consumer and, you know,

bringing the catch up on the right place on your plate. this is very, very important. how did craft hines keep that function with the new material? they re engineer the cap entirely and filed these patent documents for the so called bellow, tongue closure. the new cap is made out of 2 pieces of polypropylene and the company claims that works just as well as the old design prep hinds declined to comment on the process behind the cap. but experts say that it's design was just part of a link to your process mock ups, you book prototypes, and you do some 1st samples from maybe a small tool or you do, then you do your test things again, you do consumer testing, which can really take a long crap pines isn't the only company going through this process. look at your milk cart or juice box. that's what's known as a septic packaging. toucher pack is one of the most well known brands. an aluminum layer inside keeps out oxygen in life. but aluminum is problematic for greenhouse

gases. so now it's hatcher pack says it's trying to replace that barrier. marketing can also affect how companies approach materials. consider plastic know cards. they often come with color tops to identify the fat content in the milk. but the pigment to make them harder to recycle in the u. k. some packages. finally change them. after years of pressure we, i'll be working in this industry for over a decade is something that they've been banging on about since before i started. and it's only just happened to show you exactly how long these processes can take. and there's, there's no, there's no technical reason why it couldn't have the pigment taken out. there's nothing and so is purely, i'm all the things i people knew what type of man, what it was, even though it's on the label. let's say that light crap times you've done it. you've created a package that is technically 100 percent recycle. now you can recycle it and get that material back, right. cutting your cost a circular economy. oh,

it's easier said than done. get this and 2022 recycled material. made up only 21 percent of hines packaging by weight, according to the company, not even a quarter of its packaging output. and that's actually not bad for the industry. one to talk is an average of static save yourself a consent across. so packaging, and which is the size and average because you know it's gonna be more difficult in some areas like fields infect stores and it would be for site people. so is which is easy to get. so i have something and i don't average across the board for old plastic packaging were about 24 percent. one big problem is sorting. another is it helpers? limit the use of recycled plastics for food, great, plastics. those that touch from products. it's paper and cardboard where the packaging industry takes a bigger step towards circularity. amazon recently announced it's boxes and patches in europe. are 100 percent recycled in the market for recycle. pope is strong. just look at one of the confidence biggest paper base packaging producers, smurfet kappa. it reported that 3 quarters of the pulpit using 2022 was recycled.

here just south of mexico city is a look at industry's best efforts to make plastic more circular in advance recycling center run by the british base company greenback right next to a landfill. here there's plenty of material to work with and plenty of labor to help with the initial sorting. greenback is working with major brands like nestle to take recycle plastics out of a surrounding environment. all setting what nestle has pumped in. heat, some material to break it down and the resulting liquid is a plastic resin used to create new packages, including food, great, plastics, according to the company. so in other words, we're not trying to recycle classic and park benches, but we're trying to create a full supplier to fill up some stuff. and bag is the c, e o of greenback. as company space more pressure to show that they are recycling the plastics or that they're using recycle plastics. they couldn't theory,

turn to companies like this greenbacks as it's proprietary software, uses artificial intelligence to further sort the plastics and then create a chain of custody for the resume. the only reason that people would buy our product is if they need to be able to prove that the packaging with that product has recycled content. if they can prove it, then there's no point paying. no greenback is still a young company and companies like it often struggle to find investment. the hope is a growing pressure on industry. new grow this market in the years to comp, and there are signs of industry is facing more pressure. remember those, raising the e, you will just look at the u. k. and the california both also have new recycling rules. the aim to compel companies to actually recycle materials and larger amounts . and for companies, this is what it comes down to. creating recycling economies is difficult, and it's expensive. the years long efforts to create recycled will packaging may

actually be the easy part is always the low hanging fruit system for stuff to take, bolstering recycling processes on the backend. that's much harder. one thing is clear, the pressure for better greener packaging is growing, and it's unlikely to slow down any time soon. i the the

into the conflict phone with tim sebastian. i guess this week is alexi considering co creating an m p delegate to the parliamentary assembly of the council of us for a year ago, going to ranko had post price present lensky and reservations about him because he still believe this presidents will be due crying to victory complex, the next on the down to the point.

strong opinions, clear positions, international perspective. donald trump sounds like on extortionist of allies want military protection from the u. s. and they have to pay your, of a seeing his remarks, a nato and russia as a wake up call. if he returns for the white house this week, onto the points to team and trump and you'd access against natal. and right to the point in 60 minutes on d w, the little guys, this is the 77 percent. the platform for the issues page share idea you know, or this time i'm not afraid to pass and then it gets to talk to young. people clearly have the solution, the future of the 77

percent, every weekend on dw ice cold be at the end of the plastic, i need an expedition ventures onto places that no one has to why is the ice melting more rapidly in the ice fields and past the with each passing day of the continuing conflict in syria, more and more children fear their future maybe fading away. with every classroom damaged or destroyed. with every child witnessing the horror of war, every family fling the violence. we can't risk losing any tire generation of

children to death, fear, and despair because they are the teacher of serious the ukraine approaches. the 2nd that of us say, of russia is full scale invasion with some alarming uncertainties. will the us be able to restock the items? and i munition supplies which drive out 4 months ago, have the big promises from the west about staying with ukraine as long as it takes time to dust. my guess this week is alexi gunter and co. you creating an m p and delegate to the parliamentary assembly of the council of your one thing should be clear for everybody you cream and people are fighting about who we are losing people every day and week.