we are all set with what seemed closely for him to bring you the story behind the news. we ruled about unbiased information for free by the . as soon as you're logged into social media, you've got lots of recommendations on how to become more beautiful. but did you ever ask yourself what decides to what beauty is meant? it would say it lies in the eye of the beholder. but it's hard to ignore what we see online, especially if nearly $230000000000.00 box the industry. we have a lot to unpack about this topic, so welcome to the 77 percent. i am your host 5 to any company, no sheets. have you ever scroll through a social media feed and felt like you are overwhelmed with unless moved to tips?

we asked the audience on facebook due to means to them. i'm slomo, pottery from the berry. i wrote these and character. is that sweet? that a sad from got a said you to means your character, personal hygiene and sound, the steam. you have a bunch of personality as well as how you relate with office. i never storm said person, the appearance, natural color, and social co existence. now we love the fact that the mentions those in a volumes, but we have our doubts, the visa, dual factors, and international studies shows that people globally invest up to 4 hours daily into their beauty routines. and that's estimation, isn't it? we're put the question to our follows on is to run it to 7 percent. can see the beauty highly or somewhat important, or least searching for us and say it's a relative and interestingly, 42 percent say back, what is all key if the prostitutes?

but let's get into this world into beauty, standards and social media out with a friendly chat between my 2 colleagues, favor and rachel. have this done, that's fine. that you're going to fall with social media. everyone can see on child's new beauty to means anyone can learn how to use the right particular product ends, right? elaina for people to come in to fresh. oh, if you like, every day there's a new product that everyone is talking about. trying to keep up with them can be tiring, and this can also cost to a lot of money. for example, bullets, and let's see, i browse is let's try and do right now. and the mobile i flute is blowing up when take talk is cool. that social media outlets everyone share and then about beauty. what does he also make a few like you need to for your every train? the constant pressure of viewing this editor images can most of your mental health, especially if it expects you to conform to society,

due to something regardless of what he says, effects on a new self esteem. there's even a condition called snapchat use for. yeah, with lots of discrete links to collect the same type version of them. so the good news is that social media also encourages body pleasant teaching. this can help one to be more self accepted and also promote self image. select 70. okay, so, so that idea like beauty true doesn't room about social media dramatically into, into that perception of what's training today may be updated tomorrow. thank you girls. that was definitely on point. there's no i took a closer look at what exactly is behind the beauty standards, where do they come from? who initiates them? what do we do to live up to them and what price our pact to pay for that? we ask this question in our stream debate in gonna and here's how it went. perhaps

we can begin by explaining to us what these ideals, particularly securing gunner in our presence clumsy him. a capitalist coach had the body as some constant display. then in gonna beauty standards have become very important to young women. so the also to of activities got to be taken by evelyn glennie and women to shape and scold see of bodies in different ways from tony just can leaching just gain and wearing waste strain is to shape. yeah, for the, in the sets and we, we have someone here who's actually gone through some of these modifications you're talking about for kaji is a social media sensation here in ghana. actually has also opened the spoken about, you know, bleaching your skin or correct and your body in one way or another. can you tell me why it is you felt you needed to do cause basically i touch of life and the mice came through faith into the kaiser of gales, the min interested in on the social media of thoughtful. yeah. when you have been lights out, you get more notation, you get bills from maybe more the contracts and know that. yeah,

but i've also had it said you and gone to that specific advertisement for jobs will ask for farrah skin to women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't personally on assessments go, but she's completely right. it's not just an individual level, not just like a male gaze. it's been tie an industry, there's a beauty currency, and that's why we need to expand what it needs to be beautiful. whatever your features are without your nose is big with your mouth, but your lips full. that's just beautiful. why? how did we get here? why is it that we as africans, black africans are in a black society and we're still like yelling. full, westernized beauty, ideals, and everything that we see around odd, adventurous main. you see a predominantly lighter representation of gum young women. so we go up looking at these pictures and quite shortly on cautiously, we internalize that that's

a very long, you know, history of, you know, cause the night zation and we intend a license that do you think if you a slightly darker, if you'll figure out was more like mine and less like you, as you would get less work just you will get a job, but the pay may, there's differences in a do you feel like you're doing something home for to the young commands will following you when they see you advertising products to lice in this skin cell, you don't have to follow me. then we have these products coming in through where they coming from the people because of the intention and what they want to do was smuggled. i mean, when at that time has made this not valid but is not being upfront as a customer take product and no product. if you take, you know, you swallow or inject vehicles magic, put that cosmetic products i use on the surface of, of the skate. basically there's no such thing as no, no lightning that there's nothing like that. so the reason i knew where i

was, if you want to watch a longer version of this discussion, to get out on our youtube channel. however, considering what we just had, my question is why bless your skin. is it due to color, is a fear of being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but may also go terribly wrong. for the 5 year old, the level where you're just saw behind me, she had that experience with us to wait till south africa here lives naval hon. i thought the 5 year old single mother who has been using scheme which includes for over 15 years, i put a stop at all the stuff that i was in the house for that period. i haven't mixed it with my body lucian, so that i can apply the lights the whole for the not even in the, the face on an in high twenty's level home became jealous when have friends gradually became lighter in complex. and she started using the same glitching

products, switching to different brands over the years, depending on what her friends, while using fish out as better. beautiful lights like, like a, a white woman that's after the after effects. that's when this, that it was becoming sage. and if she is, especially when i went outside to the center, out of my skin with when we went completely wrong, level hand was not aware of the long term price she paid. but how could she new skin between products are readily available in supermarkets, loans and coma shops in south africa? the parties not a company, but any medical guidance. level home takes us to her local to the market. to show us how easy it is to buy these crews. the

said there's a car to buy them because they, they're very cheap. some of them are cheap. then from get you one from the delta and then you can even get them from the switch then does. so it's not easy to buy scheme. glitching products. in fact, like we just saw some products just marketed as sport remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before get to answer lotion from the corner store. maybe ask a doctor on to give you a head start. we've got the double expertise of doctors can easily and z, and don didn't really tween doctors extraordinary from johannesburg. let's hear

what they have to say. 40 percent of the kinds of bleach the a scheme that's according to the world health organization. and more research shows that most are unaware of the potential in home and does not consult stop to dream doctors can be seen the end, the end that they've been the advocate of to v against the use of skin bleaching product. the i shocked to find them easily available to shop online products containing mercury steroids and hydro clean on ingredients, which is definitely stating consis when this is absolutely shocking for me. this is actually the 1st time i've seen a full present type of putting on on the market on the market. yes. freely available like the scene. they've been selling condos. yeah. in to make it easy for you to pay that product to the a to, to pay things. it's been, it's a pretty abbreviated as h 2. now you may think 2 percent is it's a low amount in 5, but amy, hydro,

clean own has been banned out of old products or cosmetic products. you're in south africa so way that's one percent, 2 percent. it does not match. i. it cannot be contained in a me cause me to products, it's bad. it's literally bad. the skin bleaching product. a bad inside. advert guy in africa in so many places. hydro. yeah. and the legal stairway. yeah. but people, us, those selling those exact products on the internet. this patient to the here is a patient who got the steroid act, me on the chest area. so this is classic of it. um, it happens on the chase and on the back that i put that this patient over here is a patient who you can tell was using hydro clean known for a very, very long time. how do we know that they starting to have the complications of the doctor know? so when patients stop you using skin bleaching cleans vision to become darker. so the bleach mill and struggle to stop. it's a back and forth back and forth. anyone who bleaches a skin will have high put pigmentation when they stop bleaching the skin. so now

they have to go through the whole bleaching thing again in order to try it, you know, but not the skin tone. and they don't have the patients for that stuff to happen, you know, long to they want to tap and out. so they keep going back. that's why the con, stop function so way to nibble time twice to restore husky with the natural oil. is they hope that husky move you to use? ingredients usually prescribed for maximum of 3 months for 15 years. if you stop using them, you look like a cleaning model. is that because you have stuff you can using them, then it would it or people like using had this and that's ok. the government should do something about it of that in the got it so there must be stopped today. more young african women and men than ever a bleaching disk in it seems like in years of public health campaigns have

evaporated. can we change the script? so what could be your reason for following a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs, the to the trial of l twins major on to poppy. they say they faced challenges and industry dominated by lighter skin. so by stars. disregarding the legal bond on the cleans schools of south african into and says, and celebrities like, can you involve, are promoting and selling their creams on line calories in a specific form of racism, stems from student types regarding ducks, kids. it is normalized through images. we see in the media successful luck onto life conflictions like the on se alicia keys and mariah carey and the under representation of dr. tony. yeah, i think it's simple. good experiences. lights ok. they have the same amount of grab

me so i can say, but she's lights is obviously you, you look at that on the high end note, you know, we put a on a pedestal, we resist the rising people to the front of l. tweens in the hometown of jimmy stuart, puffy and major have recently signed with local industry legend west said the next best thing and he pulled up in south africa for you. they are at the breaking point with their career and they suddenly some pressure on the twins to all is the at the top of the game, hoping that skin bleaching creams will come to the 8 they started using skin bleaching creams a few months ago as a way to enhance the skin tone, to write them out for the camera. they buy a contain of cream for about 7 euro, nothing them about 2 weeks. luckily, they don't show any signs of damage just yet. but what are the long term effects of

the decision to become lighter? what the doctors and the bill they have to say, but it's so amazing how they use. uh, caucasian isn't always the case in the yeah yeah, i don't we see here also 2 percent hydro clean and dr. kenny c lee does not approve. it's a condition called alcord notices. okay. it looks name means that it gets stop and pigments, right? so on the cheeks, on the forehead area, we can get rid of that pigment. once it's a, it's the, it's the, okay, we con lights and it's, we can only prevent it from becoming dark, kind spreading by using sunscreen. but we're country, dr. notice those are the dangers of hydro clean on a when you use it for to know where you guys getting redness. did you ever have written as a the blue the room. yeah. with the,

with the little but yeah, that's a face of the starting to get that. yeah. not just the counting stopped skin cafe. part of suspicion intensive. very real. i'm going to discuss what it is you guys do see the nighttime completion actually helps you be more successful in the music industry or just in general, of course, for, for women it is more good. but even for men as of you know, even for me as well, cuz i the

civilian the civic april the though i to sing about like i one that i gave you the about, you know, so these are the things that need to speak more about the fact that, you know, you don't need to be likes to get a part not to get out here. it doesn't change anything exact. yeah. yeah, we call next 40 this month. yeah. but that's the conversation for the day. yeah. you know, i've looked at these things that was big. what reese is what kind of yeah, personally different shows with different folks, but everybody is that the majority of i've seen people as odd years after the visit, major and puppy stopped using the product they planned to split the message of being proud of your natural skin. tone in the lyrics of the music from twins,

2 twins, a lesson very well lined, but i'm, it's the pressure it takes more than just a fix skin to stay offend itself. how about self love and confidence to let someone know a bureau, a social media style would fall over $6000000.00 follows. although she refuses to conform to the evolving perceptions of beauty, she still stands twice as poor and has successfully carved the brand as a beautiful, proud black woman in how community. when you don't believe in yourself, you've got to meet as enough. someone will be your guns as rising. keep cook top 6 me and full of them take to cologne. and that has one of the biggest social media profiles in the whole of east africa you had. that's right. with how much your cries comes from a painful take. and that was most of the sleep lead to a duck skin kind of from young and old. a lot. i don't want this. i left people

going through what i went through receiving comments from on to use. that's nice. katie is not good enough. i should like to i probably to beat. so i wanted to be an example to these young ladies or young people that you can come from a poor familiar. and you also fight for yourself and get something from me. they said, revenge is a dish. best soft, cool. but what's causing the not cold is engine as warm mind and husky for real gal going about of business in health village. internationally to accountants have made waves against much more funds, seed, and famous competition from africa and the 2022 african social style. what at the people's choice of what? so when you push choice, why it makes me feel happy because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited

because right now i feel like i did it on amazing achievement for the 28 year old. the big level of online fame has brought unwanted attention, racist sexist and body shaming. comments to play come yet and that is happening. going to laptops being spring, head down. when they tell you they don't like your skin color, you're black, you know, you too for it to fix you as a woman because i also want to feel like i'm beautiful enough like to the society beauty stuff. but uh, i had to sit down and look at myself and they say, if any, if i change myself, no one ever gets people who want accept missed you. but if i stay as a yeah, maybe for fun in love with me. and guess what? it husband right now i love myself more than anyone like i look at myself in the mirror and i feel like, yeah, i mean with, i'm not perfect or perfect. i only,

i don't want to change myself and you know who's now? so i see the foundation to helps children appreciate who they are and where they come from, hoping that this innovation can be a false for positive change. so you have to flush and believe in yourself to be able to be strong and system to the want. so that's why it is my job, me as a person to teach these kids that they can be anything they want in this life for them. for right now, isn't that stunning but sure. looks like staying true to one selves can be challenging in today's day and age. but let's look at 5. i have you seen this before? right. they're called facial or tribal marks. and if you're curious like me and want to see someone with these marks, then you'd probably have to visit and measure your southwest region where this fading tradition is still being practice this 5 mega headwind. so let's find out

more about both positive and negative perceptions. official markings on with our young live ocean living with them they shall markins traditionally used to signify identity, leading edge and for the purpose of beautification, well they send less a month to young people today. they're still pretty common amongst the yorba image of a southwest. so how does it feel to be one of the young, the germans leaving with the tribal marks the tribal mark is excited strongly from where they asked to have the 1st one on the last, the boy that 5 unlocks, the more likely it's mostly of his teeth or she don't have a choice. oh wow. a data with hallmarks which cried a 26 year old run some online business. west of showcases the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case.

while growing up, she was awesome, bullied and discriminated against some of which is the faces debate. i still have friends pulling in this my handles page. well, i know i'm the kind of thing that i don't think seems to have an issue involved. the relationship has been for i think then i was actually the same guy. so one of the guys said it's a so it's a thickness experience. and i've got some things they caused me on explain everything to me. that is one doesn't like someone to have time. my mom and i counsel see if i just of the label. well, i have learned to face the discrimination. i know that you sold the practice official markets as a whole till the even in legal. so it goes a generous child rights act for beats the mocking of child skin. yeah, to many states, the law is not enforced. right, advocates going to deal with joe is especially concerned about the fact this can have and children will say performed with fish. i'm lucky and not i'm not very

strong. i've mamo chan to probably not really both because i differed from the general populace. napa pollution, the tend to be said, we get said that tends to be bullied. so, and it seems that we're mix someone else to be bullied. and even though most of what also feels less than the other person is actually on constitutional affairs, the rental vacancy of a person. well, supporters of tribal mach, you can see them as traditions passed on through generations and what have so doesn't want future generations to experience the challenges she faced a new tribal log. i think the the what it is now is all different from the really nice. yeah. now live in, in, in ending it's, i was, so i was, i was so fortunately, fast and that's this just didn't give in children 5 on lock because find some things i foster the call today is that how really mean some, some child i didn't give this now, my to little have the confidence when the time's gonzalez, jaw, so forth,

the really society so odd with the old in, with the new or might some traditions even have a come back. i'm curious to hear your stories. have you experienced color? isn't a stigma or are you oh, so susceptible to the trends and product placement or hey, so you want to tell us what you think, you know where to find those on social media or write to us via email. on a more positive note here is a song on embracing your own type of beauty. july come your way again. thank you for watching the video. gosh to your bills for the 1st quarter. got up the sooner we know that the the lien

going back. yes. oh yeah, i see said i good to the, the

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