the now when we say they're about never getting up every weekend on d w, as soon as you're log into social media, you've got lots of recommendations on how to become more beautiful. but did you ever ask yourself for decides? so what beauty is, man? it would say it lies in the eye of the beholder, but it's hard to ignore what we see online, especially if nearly 200 and $30000000000.00 box the industry. we have a lot to unpack about this topic, so welcome to the 77 percent. i am your host 5 to any company those sheets. have you ever scroll through your social media feed and felt like you are overwhelmed with unless we were to tubes?

we asked our audience on facebook due to means to them. i'm slomo pots right from the barrier, wrote decent director as that suite that is said from got a said do to means your character, personal hygiene and soundless theme. you have a bunch of personality as well as how you relate with office. i love his tone, said person, the appearance, natural color, and social coexistence that we love, the size of that be mentioned, those in the values. but we have our doubts for these ideally factors. and international studies shows that people globally invest up to 4 hours daily into their beauty routines. and that's estimation isn't it? we put the question to ask follows on is around it to 7 percent. can see the beauty highly or somewhat important, or the 13 percent say it's irrelevant. interestingly, 42 percent say back and what is all key if the push the teeth. but let's get into

this world into beauty, standards and social media out with a friendly chat between my 2 colleagues, favor and rachel. have you found that's fine, that you're going to fall with social media? every social media also encourages body pleasant tv. this can help one to be more self accepted and also promote self image. select 70 concave. so for an idea like beauty train, dustin room about social media dramatically influence. he's our perception of what's trending today may be updated tomorrow. thank you. girls. that was definitely on point. there's not took a closer look at what exactly is behind the beauty standards. where do they have come from? who initiates them? what do we do to live up to them? and what prize our pact to pay for that? we asked this question in our stream debate and going on, and here's how it went. perhaps we can begin by explaining to us what these ideals,

particularly here in gun, in our presence can seem a capitalist coach at the 40 s and constance displayed in gotten a view to spend that have become very important to young women. so the all sorts of activities got to be taken by evan canyon women to shape and scold sea of bodies and different ways from tony just can leaching just gain and wearing waste strain is to shape. yeah, for the, in the sets and we, we have someone here who has actually gone through some of these modifications you're talking about for kaji is a social media sensation hearing gun to actually has also opened the spoken about, you know, bleaching your skin or correct and your body in one way or another. can you tell me why it is you felt you needed to do cause basically i to of life and the mice came through freeze into the kaiser of gales. the men i interested in on the social media of thoughtful. yeah, when you have been lights out, you get more attention. get bill from maybe modular contracts and know that. yeah.

but i've also had it set here and gone to that specific advertisement for jobs will ask for farrah skin to women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't passionately on assessments go, but she's completely right. it's not just an individual level, not just like a male gaze. it's been tie it industry, there's a beauty currency, and that's why we need to expand what it needs to be beautiful, what's have our, your features on whether your nose has big, whether your mouth or your lips full. that's just beautiful. why? how did we get here? why is it that we as africans, black africans are in a black society and we're still like yelling. full, westernized beauty, ideals, and everything that we see around odd advertisement. you see a predominantly lighter representation of done in women. so we go up looking at these pictures and closely on cautiously, we internalize that that's

a very long you know, history of, you know, the nice ation and we intend a license that do you think if you most likely dhaka, if you'll figure out was more like mine and less like you as you would get less work just you will get a job, but the pay may, there's differences and they do you feel like you're doing something home for to the young commands will following you when they see you advertising products to lice. and this skin cell, you don't have to follow me, then we have these products coming in through where they coming from the people because of the intention and what they want to do was smuggled. i mean, with that tire has made this not valid, but is not been up for as a customer to products and no products. if you take, you know, you swallow or inject, come via cosmetic, put that positive products i use on the surface of, of the skin. basically there's no such thing as no, no lightning that there's nothing like that. so the reason i knew memorize if you want to watch a longer version of this discussion,

check it out on our youtube channel. however, considering what we just had, my question is why bless your skin. is it due to color, is a fear of being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but it may also go terribly wrong. for the 5 year old, the level on we're just saw behind me she had that experience with us to wait till south africa. here, leave me behind. i thought the 5 year old single mother who has been using conviction creams for over 15 years. i put a stop at all the stuff that i i was in the house with that parents. ivan mixed it with my body lucian. so that i can, i could be lights the whole food and not even in the face. on an in high twenty's level, han became jealous when her friends gradually became lighter and complex. she started

using the same bluetooth products, switching to different brands over the years, depending on what her friends while using this out as very pitiful lights, like like a, a white room i'm that's after the after effects. that's when this that it was becoming sage and, and she is especially when i went outside to the side of my skin we, we went completely wrong little time was not aware of the long term price she paid . but how could she knew can be 2 products are readily available in supermarkets, cellphones and coloma shops in south africa. the parties not accompanied by any medical guidance level home takes us to her knuckles for market to show us how easy it is to buy these cream. the

set is a car to buy them because they, they're very cheap. some of them are cheap, but then from get you one from the delta and then you can even get them from district vendors. so it's not easy to buy scheme. glitching products. in fact, like we just saw some products i just marketed as spot remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before get to it, you pollution from the corner store, maybe ask your doctor to give you a head, start to be good to double expertise of doctors can easily and z. and don didn't really twin, doctors extraordinaire from johannesburg. let's hear what they have to say. 40

percent of the kinds of bleach, the s q that's according to the world health organization. and more research shows that most are unaware of the potential and home and does not consult, stuck to the queen. justice can be seen to end the end that they've been the advocate us to v against the use of skin bleaching product. the i shocked to find them easily available to shop online products containing mercury steroids and hydro clean on ingredients, which is definitely stating concepts when this is absolutely shocking for me. this is actually the 1st time i've seen a full per same type of putting on on the market on the market. yes. freely available like they've been selling condos. yeah. in to make it easy for you to pay that product to the h $22.00 types of things. it's been, it's a abbreviated as h 2. now you may think of 2 percent is it's a low amount and 5, but amy, hydro,

clean own has been banned out of old products or cosmetic products. you're inside of africa. so whether it's one percent to present, it does not match. i. it cannot be contained in any cosmetic products that it's literally bad, the skin bleaching product, a band in some advert guy in africa in so many places. hydro. yeah. and illegal, there was yeah. but people us those selling those exact products on the internet. this patient over here is a patient who got the steroid at me on the chest area. so this is classic of it. um, it happens on the chase and on the back, the output that this patient over here is a patient who you can tell was using hydro could known for a very, very long time. how do we know that they starting to have the complications of the doctor noticed that when patients stop using skimpy to teams, they usually become com. so they bleach mill and struggle to stuff. it's a back and forth back and forth. anyone who bleaches a skin will have hyper pigmentation when they start bleaching the skin. so now they

have to go through the whole bleaching thing again in order to try and you know, but not a skin tone. and they don't have the patients for that stuff to happen, you know, long to they want to tap and out. so they keep going back. that's why the con stop button. so wait till the behind tries to restore husky with the natural oil. is the hope that husky move you to use ingredients usually prescribed for maximum of 3 months for 15 years. if you stop using them, you look like a clean mo done because you have steps. okay, using them. then that's good. it or people like getting had it so that's okay. the government should do something about it that you know you got it. so there must be stopped today. well, young applicant, women, and men them as a bleaching disk in it seems like in years of public health campaigns have

evaporated. can we change the script? so what could be your reason for following a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs, the to the trial of l twins major on to poppy. they say they faced challenges and industry dominated by lighter skin. so by stars. disregarding the legal bond on the cleans schools of south african into and says, and celebrities like, can you involve, are promoting and selling their creams on line calories in a specific form of racism, stems from student types regarding ducks, kids. it is normalized through images. we see in the media successful luck, our 2 nights conflictions like beyond say, alicia keys and maria curry and the under representation of dr. tones. yeah, i think it simple,

good experiences like talking they have the same amount of grab means that the day i but she's lights, us. so obviously you, you look at that on the high a note, you know, you put a on a pedestal. louise's the rising people to that front of l. tweens in the hometown of jimmy stuart, puffy and major have recently signed with local industry legend west said the next best thing and he pulled up in south africa for you. so they are at the breaking point with the korea and they suddenly some pressure on the twins to all is the at the top of the game, hoping that skin bleach in creams will come to the 8. they started using skin bleaching creams a few months ago. as a way to enhance this keen tone, to write them out for the camera, they buy a contain of cream for about 7 euro, nothing them about 2 weeks. luckily, they don't show any signs of damage just yet. but what are the long term effects of

the decision to become lighter? what the doctors and the bill they have to say, but it's so amazing how they use. uh, caucasian, i'm always application maybe. yeah, yeah, i don't we see here also 2 percent hydro clean and dr. kenny c lee does not approve. it's a condition called alcord notices. okay. it looks name means that it gets dropped. been pigments, right? so on the cheeks, on the forehead area. we can get rid of that pigment, once it's a, it's the, it's the okay, we con lights and it's, we can only prevent it from becoming dark, kind spreading by using sunscreen. but we're country dr. notice those are the dangers of hydro clean on a when you use it for to know where you guys getting redness. did you ever have written as a the to the room? yeah. with the emergency

just the yeah, that's the face of the story to get that across. as of you actually. yeah. not just about becoming stop in cafe, especially in kansas. i'm going to discuss what it was you guys do see the nighttime completion actually helps you be more successful in the music industry or just in general, of course, for, for women it is more good. but even for men as of you know, even for me as well, cuz i

was thinking about like i wouldn't the about you know, so these are the things that need to speak more about. the fact that, you know, you don't need to be likes to get a part not to get out here. it doesn't change anything exact. yeah. yeah, we call next 40 this month. yeah. but that's the conversation for the day. yeah. you know, i've looked at these things because big what race is, what color is. yeah. personally different shows with different thoughts, but everybody is that all the majority. but some people as odd, you know, after the visit, major and puppy stopped using the product. they planned to split the message of being proud of your natural skin tone in the lyrics of the music. from twins,

2 twins, a lesson very well lined. but i'm, it's the pressure it takes more than just a fix can to stay offend itself. how about solve losses and confidence to let someone know a bureau, a social media stall would fall over 6000000 follows. although she refuses to conform to the evolving perceptions of beauty, she still stands twice as poor and has successfully carved the brand as a beautiful, proud black woman in how community. when you don't believe in yourself, you've got to meet as enough. someone will be your guns as rising to cook top 6 me and full of them take to cologne. and that has one of the biggest social media profiles in the whole of east africa you had. that's right. with how much your cries comes from a painful take. and that was most of the sleep lead for a duck skin, kinda from young and old a lot. i don't want to see other people going through what i went through receiving

comments from on to use. that's nice, katie is not good enough. i should like to i probably to beat. so i wanted to be an example to these young ladies or young people that you can come from a poor familiar. and you also fight for yourself and get something from me. they said, revenge is a dish, best soft, cool. what, what's causing the not cold is, and those warm mind and husky for real gal going about how business can help village internationally to accountants have made waves against much more funds, seed, and famous competition from africa and the 2022 african social style. what at the e people's choice of what? so when you push choice, why it makes me feel happy because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited

because right now i feel like i did it. yes. the amazing achievement for the 28 year old. that's a big deal of online fame has brought to unwanted attention, racist sexist and body shaving comments to play. com. yes, i'm doing that is hardly going to let the touch screen spring head down. when they tell you they don't like your skin color, you're black, you know, you to, for it to fix you as a woman because i also want to feel like i'm beautiful enough like to the society beauty stuff. but uh, i had to sit down and look at myself and they say, even if i change myself, no one even gets people who want accept missed you. but if i stay as a yeah, maybe people were falling in love with me. and guess what? it husband right now i love myself more than anyone like i look at myself in the mirror and i feel like, yeah, i am with them not perfect or perfect. i mean,

i don't want to change myself. and you know, who is now, especially the foundation to help children appreciate who they are and where they come from, hoping that this generation can be a false positive change. so you have to flush the leaving yourself to be able to be strong and system to the want. so that's why it is my job, me as a press one to teach these kids that they can be anything they want in this life for them. right now, isn't that stunning, but sure. looks like staying true to one selves can be challenging in today's day and age. but let's pick it 5. i have you seen this before? right? very called facial or tribal marks. and if you're carry is like me and want to see someone with these marks, then you probably have to visit and the jury is south west region, where this fading tradition is still being practice this 5 mega headwind. so let's

find out more about both positive and negative perceptions. official markings on miss l. a young live ocean, living with them. i say shall markins traditionally used to signify identity, you mean age and for the purpose of beautification? well they send less amongst the young people today. this to pretty common amongst the yorba. imagine yourself with. so how does it feel to be one of the young nigerians leaving with the tribal marks to try? the mock is a traditionally fung the way they asked and gave the 1st one on the last boy, the tribe unlock the case number in case case where she don't have a choice of data with hallmarks, which cried a 26 year old run, some online business west of showcases the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case of growing up. she was

often bullied and discriminated against some of which is the faces debate. i still have friends willing in this my handles page. well, i don't, i'm just kind of in the, i don't think seems to have an issue about the relationship has been for i think then i was actually the new guy. so one of the guys said it's a so technically experience. and i've got some things they caused me on. it's been everything to me. that is one doesn't like someone to have time. my mom and i counsel see if i just of to label well i have learned to face the discrimination and doing it. you sold the practice official marketing as a whole till the even in legal. so it goes, i check his child rights act for beats, the mocking of child skin. yeah. to many states the law is not enforced. right. advocates to him to deal with joe is especially concerned about the effects it can have on children will say performed with fish. i'm lucky and not. i'm not very

strong. i've mamo chan to probably not really, but because i've differed from the general populace. napa pollution, the tend to be said, we get said that tends to be bullied. so anything that will mix someone else will be bullied. and even though most of what also feels less than the other person, is actually on constitutional affairs, the rental vacancy of a person. well, supporters of tribal mach, you can see them as traditions passed on through generations. and what have so doesn't want future generations to experience the challenges she faced me try the lock. i think the, the what it is now is all different from the really nice i now live in, in, in ending it's, i was. so i was, i was so fortunately fast and that's this just didn't give in to event find on lock . because find some things i foster the call today, is that how we didn't mean some, some child i didn't give this now my flow how this can be this,

when the time's gonzalez jaw supports the reed, the society, so odd with the old in, with the new or might some traditions even have a come back? i'm curious to hear your stories, have your experience, colors and or stigma, or are you oh, so susceptible to the trends and put a placement. so hey, so you want to tell us what you think. you know where to find those on social media or write to us via email or no more. a positive note here is a song on embracing your own type of beauty till i come your way again. thank you for watching the whole you gosh to your bills for the 1st quarter. got off the sooner we know that the the

going back. yes. oh yeah, i see. said i good to the the

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