a waste of my daughter's stuff, june 22nd on d w. as soon as you log into social media, you've got lots of recommendations on how to become more beautiful. but did you ever ask yourself what decides to what beauty is? man, it would say it lies in the eye of the beholder, but it's hard to ignore what we see online, especially if nearly 200 and $30000000000.00 box the industry. we have a lot to unpack about this topic, so welcome to the 77 percent. i am your host 5 to any company. no she have you ever scroll through a social media feed and felt like you are overwhelmed with unless beauty tips. we ask the audience on facebook due to means to them. and slomo pots right from the

barrier, wrote decent director. is that sweet? that is sad from got a said you to means your character, personal hygiene and sound, the steam. you have a bunch of personality as well as how you relate with office. i love his tone, said, personal appearance, natural color, and social co existence. now we love the fact that he mentioned those enough volumes, but we have our doubts, the visa, dual factors, and international studies shows that people globally invest up to 4 hours daily into their beauty routines. and that's estimation, isn't it? we're put, the question to i'll follow is on is to run it to 7 percent. can see the beauty highly or somewhat important, or least searching for us and say it's a relevant, interesting me, 42 percent. say back, what is all key? if the prostate teens, but let's get into this world into beauty, standards and social, meet you out with a friendly chat between my 2 colleagues,

favor and rachel. have you done? that's fine. that you're going to fall with social media. everyone can see on child's new youtube means anyone can learn how to use the right particular product . as the right elaina difficult to come in to for sure. if you like, every day there's a new book per adult that everyone is talking about. trying to keep up with them can be tiring, and this can also cost to a lot of money. for example, bullets and she, eyebrows is, was trying to you right now. and the mobile i flute is blowing up and take talk is cool. that social media outlets, everyone share and then about beauty. what does he also make a few like you need to for your every train. the constant pressure of viewing this editor images can most of your mental health, especially if it expects you to conform to societies due to sundays because of what any satisfaction i knew. so 15 different

a condition called knock japanese for yeah, we have to go to desk with some links to like the same type version of them. so the good news is that social media also encourages people's attention. this can help one to be more self accepted and also from what self image. so next time you compare yourself to an idea like beauty true doesn't run by that social media dramatically into, into the perception of what's training today may be updated tomorrow. thank you. girls that was definitely on point. let's not take a closer look at what exactly is behind the beauty standards. where do they come from? who initiates them? what do we do to live up to them and what price we packed to pay for that? we asked this question, you know, a stream debate in going on, and here's how it went. perhaps we can begin by explaining to us what these ideals, particularly hearing gun in

a presence clumsy him. a capitalist coach had the body as some constance displayed in. gonna beauty standards have become very important to young women. so the all sorts of activities got to be taken by evelyn canyon women to shape and scold sea of bodies in different ways from tony and your skin leaching. just gain and wearing waste strain is to shape the body in the sets and we, we have someone here who's actually gone through some of these notifications you're talking about for kaji is a social media sensation hearing. gonna actually has also opened the spoken about, you know, bleaching your skin or correct in your body in one way or another. can you tell me why it is you felt you needed to do cause basically i to of life and the mice came to freeze into the kaiser of gales, the men interested in on the social media of thoughtful. yeah. when you have been lights, that you get more attention, get bills from, maybe more the contracts and know that. yeah, but i've also had it said q and gone to that specific advertisement for jobs will

ask for farrah skin to women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't personally owned assessments go, but she's come 50, right? it's not just an individual level, not just like a male gaze. it's been tie it industry, there's a beauty currency, and that's why we need to expand what it means to be beautiful. whatever your features are, without your notes as big, whether your mouth, but your lips of fool, that's as beautiful. why, how did we get here? why is it that we as africans, black africans are in a black society and we're still like, yearning for westernized beauty, ideals, and everything that we see around our address. as main, you see a predominant the lights, a representation of gum, young women. so we go up looking at these pictures and closely on cautiously. we internalize this. yeah, it's a very long, you know, history of, you know,

for the night zation and we intend a license that do you think if you a slightly darker, if you'll figure out was more like mine and less like you as you would get less work just you will get the job, but the pay may. there's differences in a do you feel like you're doing something home for to the young commands will following you when they see you advertising products to lice in this skin cell, you don't have to follow me. then we have these products coming in through where they coming from the people because of the intention and what they want to do was smuggled. i mean, when at that time has made this not valid but is not being upfront as a customer to product and no product. if you take, you know, you swallow or inject vehicles might take product, cosmetic products i use on the surface of, of the skin. so basically there's no such thing as no, no lightning that there's nothing like that. so the reason i knew where i was, if you want to watch a longer version of this discussion, check it out on our youtube channel. however, considering what we just had,

my question is why bless your skin. is it due to color is a fail being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but may also go terribly wrong. for the 5 year old, the level where you're just saw behind me, she had that experience with us to wait till south africa here lives. label hon. i thought the 5 year old single mother who has been using conviction claims for over 15 years. i put a stop at the desktop that i, i was in the house with that parents. ivan mixed it with my body lucian. so as i can, i could be lights the whole food and not even in the face or in high twenty's level time became jealous when her friends gradually became light to income protection. she started using the same bluetooth products, switching to different brands over the years,

depending on what her friends while using that as very pitiful lights like like a, a white woman, a batch after the after effects. that's when this, that it was becoming sage. and if she is, especially when i went outside to the center, out of my skin we, we went completely level time was not aware of the long term price she paid. but how could she new skin between products are readily available in supermarkets, cellphones and coma shops in south africa? the parties not accompanied by any medical guidance level home takes us to have no calls for market. to show us how easy it is to buy these cream the

fact is a car to buy them because they, they're very cheap. some of them are cheap, but then from get you one from the delta and then you can even get them from the switch. then does so it's not easy to buy scheme. glitching products. in fact, like we just saw some products i just marketed as sport remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before get to answer lotion from the corner store, maybe ask your doctor to give you a head start. we've got the double expertise of doctors can easily and z. and then the mini tween doctors extraordinaire from johannesburg. let's hear what they have to say. 40 percent of the kinds of bleach, the s q that's according to the world health organization. and more research shows

that most are unaware of the potential and home. and does not consult stuck to the same doctors kindly seem to end the end that they've been the advocate us to v against the use of skin bleaching product. the i shocked to find them easily available to shop one light products containing mercury steroids and hydro clean on ingredients, which is definitely stating consequence. this is absolutely shocking for me. this is actually the 1st time i've seen a full per same type of putting on on the market on the market. yes. freely available like they've been selling condos. yeah. in to make it easy for you to pay that product to be a $22.00 types of things. i think it's a bree, abbreviated as h 2. now you may think of 2 percent of it's a low amount and 5, but amy, hydro, clean own has been banned out of old products or cosmetic products. you're inside

of africa. so whether it's one percent to present, it does not match. i. it cannot be contained in any cosmetic products that it's literally bad, the skin bleaching product. a bad inside. advert guy in africa in so many places. hydro. yeah. and the legal stairways. yeah. but people, us those selling those exact products on the internet. this patients with the here is a patient who got the steroid act, me on the chest area. so this is classic of it. um, it happens on the chase and on the back on the output that this patient over here is a patient who you can tell was using hydro could known for a very, very long time. how do we know that they starting to have the complications of the opera noticed when patients stop using skimpy to clean the usually become com for the bleach mill and struggle to stop? it's a back and forth back and forth. anyone who bleaches a skin will have high put pigmentation when they start bleaching the skin. so now they have to go through the whole bleaching thing again in order to try and you

know, but not a skin tone. and they don't have the patients for that stuff to happen. you know, long to they want to tap in now, so they keep going back. that's why the con stop button. so wait till the behind tries to restore husky with the natural oil. is the hope that's asking you to use the ingredients usually prescribed for maximum of 3 months for 15 years. if your stuff isn't done, you look like a cleaning model. is that because you have steps okay using and then it's good it or people that getting heads that's and that's ok. the problem is with do something about it that you know you got it so there must be stopped today . well, young african women and men then as a bleaching desk, and it seems like years of public health complaints have if upper rates it can we change the script? so what could be your reason for following

a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs, the to the trial of l twins major on poppy. they say they face challenges and then industry dominated by light to skin. so by stars. disregarding the legal bond on the cleans cause of south african into and says, and celebrities like, can you both are promoting and selling their creams? online. color is in a specific form of racism. stems forms 2 types regarding ducks, kids. it is normalized through images be seen in the media successful luck, artists with the lights conflictions like beyond say, alicia keys and mariah carey and the under representation of dr. tones. yeah, i think it's simple. good experiences. lights ok. they have the same. the amount of

grab means that the se, but she's lighted. so obviously you, you look at that on the high end note. you know, you put a on a pedestal. louise's the rising people to that front of l twins in the hometown of jimmy stuart, puffy and major have recently signed with the local industry legend west stuff. they the next best thing and keep up in south africa law for you. they are at the breaking point with the korea and they suddenly some pressure on the twins to all is the of the top of the game, hoping that skin bleach increase will come to the 8. they started using skin bleaching creams a few months ago as a way to enhance the skin tone to write them out for the camera. they buy a contain of cream for about 7 euro less than been about 2 weeks. luckily they don't show any signs of dumb, it's just yet. but what are the long term effects of the decision to become lighter?

what the doctors and the bill they have to say, but it's so amazing how they use. uh, caucasian, i'm always application maybe. yeah, yeah, i don't we see here also 2 percent hydro clean on dope to can you see lee does not approve it's a condition called a crude notices. okay. it looks like means that it gets stop and pigments, right? so on the cheeks, on the forehead area, we can get rid of that pigment. once it's a, it's the, it's the, okay, we con lights and it's, we can only prevent it from becoming dark and spreading by using sun screen. but we're country dr. notice those are the dangers of hydro clean on a when you use it for to know where you guys getting redness. do you ever have written as a the blue the with the emergency the yeah,

that's the face of the study to get that view activity. yeah. not just becoming stock whole skin cafe, especially in kansas. i'm going to discuss with you guys to see the lifetime completion actually helps you be more successful in the music industry or just in general, of course, for, for women it is more good. but even for men as well, you know, even for me as well, cuz i do the cable to thinking about like i want

the about, you know, so these are the things that we need to speak more about. the fact that, you know, you don't need to be lied to get a part not to get out here. it doesn't change anything exact. yeah. yeah, we call next 40 this month. yeah. but that's the conversation for the day. yeah. you know, i've looked at these things that has been what race is what color is. yeah. personally different shows with different folks, but everybody is that all the likely but some people as odd years after the visit, major and puppy stopped using the product they planned to split the message of being proud of your natural skin tone in the lyrics of the music. from twins, 2 twins, a lesson very well lot and but i'm,

it's the pressure it takes more than just a fix skin to stay offend itself. how about self love and confidence to i know someone, a bureau, a social media style would fall over $6000000.00 follows. although she refuses to conform to the evolving perceptions of beauty, she still stands twice as poor and has successfully carved the brand as a beautiful, proud black woman in how community, when you don't believe in you, so you've got to meet and enough someone will be gunned as rising to cook top one, i'm 6 me and full of them take to cologne. and that has one of the biggest social media profiles in the whole of east africa you had. that's right. with how much your cries comes from a painful take. angela was much than to sleep fully to a duck scheme kind of from young and old a lot. i don't want to see other people going through what i went through receiving comments from on to use. that's nice. kenya is not good enough. i should like to,

i probably to beat. so i wanted to be an example to these young ladies or young people that you can come from a poor familiar. and you also fight for yourself and get something from me. they said, revenge is a dish. best stuff, cool, but what's happening not cold is another one, mind and husky for real gal going about a business in health village. internationally to accountants have made waves against much more fancied and famous competition from africa. on june, the 2022 african social style was at the e people's choice of what? so when you pushed through so why it makes me feel happy because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited because right now i feel like i did it. yes. is

an amazing achievement for the 28 year old. the big deal of online fame has brought unwanted attention, racist sexist and body shaming. comments still play come? yes. and that is happening, going to let such thing spring head down. when they said you, they don't like your skin color, you black, you know you to, for it to fix you as a woman. because i also want to feel like i'm beautiful enough like to the society beauty stuff. but uh, i had to sit down and look at myself and they say, if any, if i change myself, no one ever gets people who want accept missed you. but if i stay as a yeah, maybe for fun in love with me and guess what? it husband. right now i love myself more than anyone like i look at myself in the mirror and i feel like, yeah, i am me with, i'm not perfect or perfect. i don't want to change myself. and you know who's now?

so i see the foundation to helps children appreciate who they are and where they come from, hoping that this innovation can be a full support, positive change. so you have to floss and believe in yourself to be able to be strong and says something to the want. so that's why it is my job, me as a press one to teach these kids that they can be anything they want in this life. for them right now, isn't that stunning, but sure. looks like staying true to one selves can be challenging in today's day and age. but let's look at 5. i have you seen this before? right. they're called facial or tribal marks. and if you're curious like me and want to see someone with these marks, then you'd probably have to visit and measure your southwest region where this fading tradition is still being practice this 5 mega headwind. so let's find out

more about both positive and negative perceptions. official markings on with our young live ocean leaving wisdom. i say shall markins traditionally used to signify identity, meaning age and for the purpose of beautification, well they send less amongst the young people today. this to pretty common amongst the yorba. imagine yourself with. so how does it feel to be one of the young nigerians leaving with the tribal marks to try? the mock is a traditionally fung the way. they asked and gave the 1st one on the last boeing the dr. unlock the new light case monthly. in case case of course, you don't have a choice of data with hallmarks, which right, a 26 year old run, some online vistas where showcases the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case. while growing up, she was also embodied and discriminated against some of which is the faces debate.

i still have friends pulling in this my handles page. well, i know i'm kind of in that. i don't think seems to have an issue about the relationship has been for i think then i was actually the new guy. so one of the guys said it's a so technically experience and i've got some things they caused me on. it's been everything to me, that is one doesn't like someone to have time. my mom and i counsel see if i just of to label well i have loans to face to discrimination and i'm doing it. you sold the practice official markets as a whole to till the, even in legal. so it goes, i check his child rights act for beats, the mocking of child skin. yeah. to many states, the law it's not enforced. right. advocates going to deal with joe is especially concerned about the fact it can have on children were favorable with fish. i'm lucky and not. i'm not very strong. i've mamo chan to probably not really both

because i'm different from the general populace. napa pollution, the tend to be said, we get said that tends to be bullied. so anything that will mix someone else will be bullied. and even though most of what also feels less than the other person, is actually on constitutional affairs, the rental vacancy of a person. well, supporters of tribal mach, you can see them as traditions passed on through generations. and what has so doesn't want future generations to experience the challenges she faced a new tribal log. i think the the what it is now is all different from the really nice yeah. now live in, in, in ending it's, i was. so i was, i was supposedly fast and that's this just even give in to event tribe on lock because samsung things i foster the call today is that how we didn't mean some, some child i didn't give this. now, my feel how the clumsy this, when the time's gonzalez's jaw supports the really society

so odd with the old in with the new or might some traditions even have a come back. i'm curious to hear your stories. have you experienced colors in a stigma or are you oh, so susceptible to the trends and product placement? hey, so you want to tell us what you think, you know where to find those on social media or write to us via email or no more a positive note here is a song on embracing your own type of beauty till i come your way again. thank you for watching the to your bills for the 1st quarter. got off the you know famous bell the the

scene go run back. yes. oh yeah, i see said i good to the, [000:00:00;00]

the a 5th generation is ready to roll the new gotcha. to move this is, holden is a new drive and multi media. no chrome, no live a boss. confident design. no doubt the most cost effective in d w. ready is nice to meet what is

it already capable? where is it heating? when is it a and when a blessing, the artificial intelligence is rapidly changing. how nice and creating a whole new world is question. tomorrow today. in 90 minutes on d w, the coming 0 same 6 o 3 trans people. stories not kind items are nice, feed us complex stores trans. on some new songs, i addition ships, possession of the settlement for

3 generations. one jenny dots july 7th on d, w. a dream of revolution. it dictates as the most uh was supposed to have that changed my life. the people who for a sara society imagine to me would change the world. tens of thousands of messages from all of the world wanted to help reconstruct the country. this mission became the dream was simply a spirit of optimism where we encouraged each other. so many things were suddenly imaginable. their ideas in mississippi to end a dream of revolution, thoughts july 20th dw,

the . this is dw news life in berlin. tensions rise between south korea and russia after vladimir putin signs a new defense deal with north korean leader. king john sol says its nuclear arm neighbor could be emboldened by the packed and calls it a threat to peace in the region. also, coming up, dozens are killed and strikes on tent camp near rasa in southern gaza. as a top is really military official casting doubt on its goal of destroying a month, plus a heat wave in the us turns deadly from migraines, hoping to cross the southern border. authorities say they've retrieved several