the house was leo, me, lots just green washing. what's now on the, as soon as you log on to social media, you've got lots of recommendations on how to become more beautiful. but did you ever ask yourself what decides to what beauty is? man, it would say it lives in the eye of the beholder, but it's hard to ignore what we see online, especially if nearly 200 and $30000000000.00 box the industry. we have a lot to unpack about this topic, so welcome to the 77 percent. i am your host 5 to any company. no she have you ever scroll through your social media feed and felt like you are overwhelmed with unless beauty tips. we ask the audience on facebook due to means to them. i'm slomo, pottery from the barrier,

wrote decent director as that suite. that aside from got a said view to means your character, personal hygiene and sound, the steam, you have a bunch of personality as well as how you relate with office. i love his tone, said personal appearance, natural color and social co existence. now we love the fact that he mentioned those enough volumes, but we have our doubts. the visa, duly factors, and international studies shows that people globally invest up to full o as daily into their beauty routines. as that's estimation, isn't it? we're put, the question to i'll follow is on is to run it to 7 percent. can see the beauty highly or somewhat important, or least searching for us and say it's a relative and interestingly 42 percent say back, what is all key? if the prostate teens, but let's get into this world into beauty, standards and social media out with have friendly chat between my 2 colleagues.

fable and rachel. have you done? that's fine. that you're going to fall with social media. everyone kind of see on child's new beauty to it means anyone can learn how to use the right particular product ends, right? elaina difficult to come in to for sure. if you like, every day there's a new book per adult that everyone is talking about. trying to keep up with them can be tiring, and this can also cost to a lot of money. for example, holidays and then she i browse is was trying to do right now. and the mobile i flute is blowing up when take talk is cool, that social media outlets everyone share and then about beauty. what does it also makes you feel like you need to for your every train? the constant pressure of viewing this editor images can most of your mental health, especially if it expects you to conform to societies due to sundays, regardless of what it is that the fax on a new so 15 different

a condition called nonsense use for yeah, we have to go to the desk with some links to like the same type version of them. so the good news is that social media also encourages people's attention. this can help one to be more self accepted and also from what self image select 70 compare yourself to an idea like beauty true doesn't run by that social media dramatically into, into the perception of what's trending today. maybe updates of tomorrow. thank you. girls that was definitely on point. let's not take a closer look at what exactly is behind the beauty standards. where do they have come from? who initiates them? what do we do to live up to them and what price we packed to pay for that? we asked this question, you know, a student debate in going on and here's how it went. perhaps we can begin by explaining to us what these ideals, particularly here in gonna, in our presence,

a clumsy yuma capitalist coach had the body as some constance display. they named gotten a view to spend it have become very important to young women. so they are all sorts of activities. got to be taken by evan canyon, women to shape and scold, see of bodies in different ways from tony your skin leaching just came and wearing waste strain is to shape. yeah. for the in the sets. and we, we have someone here who's actually gone through some of these modifications you're talking about for a copy is a social media sensation hearing. gonna actually has also opened the spoken about, you know, bleaching your skin or correcting your body in one way or another. can you tell me why it is you felt you needed to do cause basically i to of life new mice came through freeze into the kaiser of gales. the men interested in on the social media of thoughtful. yeah. when you have been lights out, you don't watch ocean, you get bills from maybe more the contracts and know that. yeah, but i've also had it said q and gone to that specific advertisement for jobs will

ask for farrah skin to women. and i want to find out if you've had this level of thinking where you're like, i might not good enough because of my skin tone. i haven't personally owned assessments go, but she's come 50, right? it's not just an individual level, not just like a male gaze. it's been tie it industry, there's a beauty currency, and that's why we need to expand what it means to be beautiful. whatever your features are, without your notes as big, whether your mouth, but your lips full. that's as beautiful. why. how did we get here? why is it that we as africans, black africans are in a black society and we're still like, yearning for westernized beauty, ideals, and everything that we see around our adventurous megs. you see a predominantly lighter representation of gum young women. so we go up looking at these pictures and closely on cautiously. we internalize this. yeah, it's a very long, you know, history of, you know, cuz the night zation then we intend

a license that's do you think if you a slightly darker, if you'll figure out was more like mine and less like you as you would get less work just you will get the job, but the pay may. there's differences in a do you feel like you're doing something home for to the young commands will following you when they see you advertising products to lice in this skin cell, you don't have to follow me. then we have these products coming in through with the coming from the people because of the intention and what they want to do was smuggled. i mean, when at that time has made this not valid but is not being upfront as a customer to product and no product. if you take, you know, you swallow or inject, come vehicles might take, put that positive products i use on the surface of, of the skate. basically there's no such thing as no, no lightning that there's nothing like that. so the reason i knew where i was, if you want to watch a longer version of this discussion, check it out on our youtube channel. however, considering what we just had,

my question is why bless your skin. is it due to color, is a fear of being excluded or just wanting to be like everyone else? whatever the case, the outcome may be exactly what you want, but may also go terribly wrong. for the 5 year old, the level where you're just saw behind me, she had that experience with us to wait till south africa here lives naval hon. i thought the 5 year old single mother who has been using scheme which includes for over 15 years i put a stop at all the stuff that i was in the house with that peerage. ivan mixed it with my body lucian, so that i can apply the lights the whole for the not even in the the face on an in high twenty's level home became jealous when have friends gradually became light to income protection. she started using the same bleaching products, switching to different brands over the years,

depending on what her friends while using that as very pitiful lights like like a, a white woman that's after the after effects. that's when this, that it was becoming sage. and she is, especially when i went outside to the out of my skin with we went completely wrong little hand was not aware of the long term price she paid. but how could she know it's can be 2 products are readily available in supermarkets, cellphones and commercials in south africa. the pottery is not a company, but any medical guidance. level hand takes us to her locals for market to show us how easy it is to buy these creek. the

set is a car to buy them because they, they're very cheap. some of them are cheap, then from gets one from the delta and then it can even get them from the switch then does. so it's not easy to buy scheme bleaching products. in fact, like we just saw some products i just marketed as sport, remove us or fault farrah skin. you might even have to read the fine print to realize what they really are. so before i get the edge of pollution from the corner store, maybe ask it doctor. and to give you a head start, we've got the double expertise of doctors. can you say late? i'm the and done, didn't really tween doctors extraordinaire from johannesburg. let's hear what they have to say. 40 percent of the kinds of bleach this cube that's according to the world health organization. and more research shows that most are unaware of the

potential home, and does not consult stop to tween doctors can be seen the end, the end that they've been, the advocate us to be against the use of skin bleaching product. the i shocked to find them easily available to shop on life products containing mercury steroids and hydro clean on ingredients with it's definitely stating consequences. this is absolutely shocking for me. this is actually the 1st time i've seen a full present type of cutting on, on the mock on the market. yes. freely available, like the see and they've been selling condos. yeah. into make it easy for you involved. okay. that product to the a 22 types of things. i think it's a pretty abbreviated as h 2. now you may think 2 percent is it's a low amount in 5, but amy, hydro, clean own has been bend out of old products or cosmetic products. you're in south africa, so whether it's one percent, 2 percent,

it does not match. it cannot be contained in any cosmetic products that it's literally bad, the skin bleaching product, a band into our for guy in africa and so many places. hydro. yeah. and the legal stairway. yeah. but people, us those selling those exact products on the internet. this patient's over here is a patient who got the steroid activity on the chest area. so this is classic orbit . um, it happens on the chase and on the back on the output that this patient over here is a patient who you can tell was using hydro clean known for a very, very long time. how do we know that they starting to have the complications of the auction notices when patients stop you? thanks. kim, which includes vision to become dot com. so they've bleach mill and struggle to stop. it's a back and forth back and forth. anyone who bleaches a skin will have high put pigmentation when they stop bleaching the skin. so now they have to go through the whole bleaching thing again in order to try it,

you know, but not the skin tone. and they don't have the patients for that stuff to happen. you know, long to they want to tap announce, so they keep going back. that's why the con stopped back into a way to nibble home, tries to restore husky with the natural oil. is the hope that husky move you to use the ingredients usually prescribed for maximum of 3 months for 15 years. if you stop using them, you look like a clean mo done because you have stuff if you're using them, then that's with it or people like getting had it. so that's okay. the government should do something about it of that in the got it. so there must be stopped today. well, young african women and men them ever a bleaching disk in it seems like in years of public health campaigns have evaporated. can we change the script?

so what could be your reason for following a beauty ideal that is clearly hazardous to your health? well, some people definitely believe it's the pathway to frame. we've caught up with south africa's upcoming needs the to the trial of old twins, major and poppy. they say they faced challenges and industry dominated by lighter skin. so by stars, disregarding the legal bond on the cleans quotes of south african into and says, and celebrities like, can you bow are promoting and selling their creams on line calories in a specific form of racism. stems phones to types regarding ducks, kids, it is normalized through images we see in the media successful luck our to life conflictions like the on se alicia keys in mccarty and the under representation of dr. tony. yeah, did simple good experiences. lights ok. they have the same amount of grab me so i can say, but she's light is obviously you, you look at that on the high end note,

you know, we put a on the pay the store. we resist the rising people to the front of l. tweens in the hometown of jimmy stuart, puffy and major have recently signed with local industry legend, west stuff. they the next best thing and he pulled up in south africa for you. they are at the breaking point with their career and they suddenly some pressure on the twins to all is the at the top of the game, hoping that skin bleaching creams will come to the 8 they started using skin bleaching creams a few months ago as a way to enhance the skin tone, to write them out for the camera. they buy a contain of cream for about 7 euro left to them about 2 weeks. luckily, they don't show any signs of damage just yet. but what are the long term effects of the decision to become light to what the doctor's and have been?

they have to say, but it's all amazing how they use cocaine. always application. maybe. yeah, i get it. yeah, i don't. we see you also 2 percent. hydro clean and dr. kenny c lee does not approve it's a condition called a crude notices. ok. it literally means that you gets dublin pigments, right? so on the cheeks, on the forehead area. we can get rid of that pigment. once it's a, it's the, it's the okay, so we come lights and it's we can only prevent it from becoming dark, kind spreading by using sun screen. but we're concrete or conducive. those are the dangers of hydro clean on a when you use it for to know where you guys getting redness. did you ever have written as a the blue the room. yeah. with the, with the just the yeah,

that's the face of the story to get that across. as of you actually. yeah. the not just about becoming stop in cafe in kansas. i'm going to discuss the gc completion actually helps you be more successful in the music industry. or just in general, i've been of course for, for women is good. but even for me and as of you know, even for me as well, cuz i was

thinking about like i went to the bottom, you know, so these are the things that we need to speak more about that, you know, you don't need to be likes to get a part not to get out here. it doesn't change anything like that. yeah. yeah. we call next 40 this month. yeah. but that's the conversation for the day. yeah. you know like the business is big. what race is? what kind of? yeah, personally. different strokes for different folks, but everybody in the car that the majority likes to people as odd years after the visit, major and puppy stopped using the product. the plot to split the message of being proud of your natural skin tone in the lyrics of the music. from twins, 2 twins, a lesson very well lined. but i'm, it's the pressure it takes more than just

a fix can to stay offend itself. how about self love and confidence to i know someone on the bureau a social media stall would fall over $6000000.00 follows. although she refuses to conform to the evolving perceptions of beauty, she still stands twice as poor and has successfully carved the brand as a beautiful, proud black woman in how community. when you don't believe in yourself, you've got to meet as enough. someone will be who you've done does rising, take cook top 6 me and formulas when take to cologne. and that has one of the biggest social media profiles in the whole of east africa. you had that right with how much your cries comes from a painful st. angelo was mercilessly blissful, the ducks keen, kinda from young and old a lot. i don't want to see other people going through what i went through receiving comments from on to use. that's my skinny is not good enough. i should like to. i

probably could beat. so i wanted to be an example to these young ladies or young people that you can come from a poor for media and you also fight for yourself and get something from me. they say, revenge is a dish. best stuff cool. but what's presently not cold is and as was mine and husky for real gal going about how business can help village internationally to accountants have made waves against much more funds, seed and fame us competition from africa. anjanette one of the 2022. i think the social style was at the people's choice of what so when you pushed through, so i it makes me feel happy because i know kids are going to be inspired and they're going to know that things are possible. so it makes me really happy and excited because right now i feel like i did it. yes. or an amazing achievement for

the 28th you own. the big deal of online fame has brought unwanted attention. racist sexist and body shaving comments? still play come? yes, and that is hardly going to net touch screen screen head down, windows 10 you. they don't like your skin color, your black, you know, beauty for it to fix you as a woman because i also want to feel like i'm beautiful enough like to the society beauty stuff. but uh, i had to sit down and look at myself and they say, even if i change myself, no one ever gets people who want accept missed you. but if i stay as a, maybe people would fall in love with me. and guess what? it's husband. right now i love myself more than anyone like i look at myself in the mirror and i feel like, yeah, i am me with i'm not perfect or perfect. i am the i don't want to change myself.

cringing is now. so i see the foundation to help children appreciate who they are and where they come from, hoping that this generation can be a false positive change. so you have to flush and believe in yourself to be able to be strong and says something to the want. so that's why it is my job, me as a press one to teach these kids that they can be anything they want in this life for them. right now, isn't that stunning, but sure. looks like staying true to one's self can be challenging in today's day and age. but let's take it 5 that have you seen this before? right. they're called facial or tribal marks. and if you're curious like me and one to see someone with these marks, then you'd probably have to visit and measure your southwest region where this fading tradition is still being practice this 5 mega headwind. so let's find out more about both positive and negative perceptions. official markings,

i'm with l. a young live ocean, living with them to say shall markins traditionally used to signify identity leading edge and for the purpose of beautification while they send less amongst the young people today. this to pretty common amongst the yorba image of a southwest. so how does it feel to be one of the young nigerians leaving with the tribal marks the tribal mark is a traditionally fung the way they asked and gave the 1st one on the last boy the tribe unlock my mind even though like a monthly of his teeth or she don't have a choice. oh wow, that's a so is hallmark switch right? between a 6 year old run some online business where showcases the products itself and portrays itself was fairly goods and confidence. yet this wasn't always the case of growing up. she was often bullied and discriminated against some of which is the

faces to date. i still this thread is pulling in this my handles page. well, i know i'm kind of in that. i don't think seems to have an issue about the relationship has been for i think then i was actually the same guy. so one of the guys said it's a so it's a thickness experience. and i've got some things they caused me on, explain everything to me, that is one doesn't like someone to have time. my mom and i counsel see if i just of to label well i have learned to face the discrimination. i know that you sold the practice official markets as a whole till the even in legal. so it goes a generous child rights act for beats the mocking of child skin. yeah, tremendous states the law, it's not enforced. right. advocates going to deal with joe is especially concerned about the fact it's can have and children will say performed with fish. i'm lucky and not i'm not very strong. i've mamo chan to probably not really both because i

differed from the general populace. napa pollution, the tend to be said, we get said that tends to be bullied. so anything that will mix someone else will be bullied. and even though most of what also feels less than the other person, is actually on constitutional affairs, the rental vacancy of a person. well, supporters of tribal mach, you can see them as traditions passed on through generations. and what has so doesn't want future generations to experience the challenges she faced a new tribal log. i think the the what it is now is all different from using these now live in, in, in ending it's i was. so i was, i was supposedly fast and that's this just didn't give in to event find on lock. because find some things i foss true because it is that how really mean some, some child i didn't give this now my little how the closing this when the time's gonzalez, jaw, so forth. the really society so odd with the

old in with the new or might some traditions even have a come back. i'm curious to hear your stories. have you experience colors in a stigma or are you oh, so susceptible to the trends and product placement? hey, so you want to tell us what you think, you know where to find those on social media or write to us via email. are there more positive note? here is a song on embracing your own type of beauty till i come your way again. thank you for watching the whole you gosh to your bills florida. the 1st got up the sooner we know that the lien

going back. yes. oh yeah my see said i good to the the

a. ready nice t i, what is it already capable? where is it heating? when is it a and when a blessing, the artificial intelligence is rapidly changing. how nice and creating a whole new world is questions. tomorrow today. in 30 minutes on the w. there's a lot of there kind of one, chuckled fisherman of peru have been heading out to sea for centuries,

using boats the make out of read the tradition. but not yet. the last 3 boat fishers of one sako in 75 minutes on d. w. the why do how many guides not get drunk? why do go to the tasteful waves, squeeze all bodies. how much do we need to put a pond cream for help find beyond says get smaller on dw science and i'll take time to get ready for an exciting toyota look surprised. hi irish. and i'm ready to dive into the hands of human to

you. have you have a one to delete it from port on it, please go to the spot on the on expected side to side the the the

this is dw news life from the 20 dead and coordinate to gun attacks and rushes dogs down regions the, the police officers and the orthodox priest, the killed is attack code, targeted christian jewish houses of worship and the police post also on the program is ready. prime minister benjamin netanyahu says the intensifies of his country's war against hamas in gaza is about to end. so he says the 5 is not the.