and will end it there up next. now documentary film looks at the growth of the gambling industry and some of the controversial tactics employed by firms within a micro ok. thanks for watching bye. for now, the growing up as the palestinians ever known, we tons expect much living with a bare minimum without civil rights and with no cost. this is not a good environment. yeah, no, not for my children. and favorite shadow stats, oldest foot on the w, the my name is steve ramsey. i am from the northeast. i think that fits the something

i used to gamble helpful. and i can put 3 full 100 pets on every single day. on the worst, i was leasing $1520.00 sided some times every month. so i've been stay the money for a long time. and i just listened such a mess and i didn't know how to stop it. and my mind was telling me not suicide was the way out. and it would be the best thing for everybody. the target gamblers and lower them in all over europe. sports betting sites run rampant with a max unit bit bit 365, b, when and typical the majority of these platforms belong to

a powerful multi nationals. their influence extends far and wide from sports clubs to politicians, the celtic parabolic fall since the left. so that the also called please beth so. so these are all say the osha button is substitute for professional capital supplemental activity projects, but also go sit in england. 430000 gamblers have a serious problem when it comes to betting. 55000 of them are age between 11 and 16. the

like all major championships. the fee for world cup is a key event for sports, bidding platforms, football accounts for a large part of their revenue time and again, large sporting events likes the world comp, bring and record high sums for bedding companies. the sports bedding is nothing new, but it used to be limited to specialized setting shops, the don't mean sampras 060 to back up all the way up in the early, 2, thousands, however,

the internet revolutionized the sector. 2 we didn't realize it would explode and that everybody would use their phone for all commercial transactions you to your banking through the phone. you do your banking through the phone as soon as they uh, the gambling industry realize that people could place bets on their phones during matches. then there was an opportunity to capture that particular map market. in 2003, a verdict from the european union cleared the way for operators. citing their commitment to free trade, the court of justice decided in favor of liberalizing online gambling member states despite their skepticism, gradually authorized the creation of online bedding sites which had previously been

banned. over the past 20 years, the online market has grown from the millions to the billions, an enormous increase or france and britain, or some of the 1st countries to allow online sports betting the it's really a growth industry and it's becoming increasingly global in terms of the biggest companies, they're a relatively few. most of the big players are u. k. based companies like entertain lots of william hills.

but 365. the british companies have been very successful in expanding overseas matching with other large companies. to me, it was like, uh, like a tongue quests like an invading army or something. the industry has a great deal of power in the sense that the people who own some of the biggest companies are very, very rich. you're talking about people who become billy and as in the space of a few years. um, quite a lot of those people, uh major fund is a political policies. so they have political influence as well. the national association. i have this time, but you can pause for good for allowing us to host sort of back here tonight. but

in a few days before the football world comp, representatives of the sports betting industry met with the european parliament to discuss statistics. because, well, the industry has permanent representatives and lobbies stationed in brussels to influence legislation in all you member states. it was quite in effect and will be great. they clearly have a lot of politicians that they speak to. some of the fan law influential, the gambling industry is, you know, having secret meetings with em pays and ministers and saying, look, we, i want you to do this. you know, i've seen evidence of things that documents that have been written by the governing industry. and you compare that the text with the text of a speech given by and, and pay this the same and as an opportunity for the best thing industry to explain to stakeholders and the wider community about how the bad thing is to operate. and to raise awareness on the work that we undertake to make counseling,

save and responsible, is behind the facade of responsible conduct. however, the industry has practices that push the boundaries of what is legal. technically, sports betting is banned for minors. but bidding platforms seem to have no qualms about targeting teenagers more and more players are under $25.00. most of them are man we are completely indoctrinating young people. there are some studies that i've read the do show, particularly children, a very, very aware, all the best in companies. they recognize the logo. they can recite, and i've seen that can even talk about all the in the u. k. is about 60000 children age between 11 and 16 with

a gambling problem. mean that the sub see if that was children over to tech, to, to head away, it would be a public outcry. this is as bad because we cited you an agenda for the rest of their lives. they just liked the story and the more mainly targeting young people in working class areas in the suburbs, typically the 18 to 25 age group. as soon as you turn 18, you can register with us and i'll send over to them to be teach you how much of the country in that as well. i should go us to keep it to fit a separate support your simple to, to keep it to fit. yes, i think would this new default to naples i'm need who works for the this is the new way of reaching people

and it's much, much more effective and actually cheaper in a lot of cases than spending, you know, 50000 pounds on a 22nd commercial on, on sky sports, sports spinning offices operate the same way in most european countries. they capitalize on social frustration and hopes for a big win. my name is ken robinson. i worked in the gambling industry as an affiliated market to we had access to a huge database. we could use credit card data to target people who maybe are in credit card debt or live in a counselor states. we knew these people were maybe on the lower income scale, so we knew that they fit the profile of somebody who would deposit on one of the sites the we would target them with offers to join different gambling site. so let's say i

talked to somebody with an advertise 10 pound free, and they ignore the ads. we could then read target them with the not with the bigger off us, and it'd be as 20 pounds for you the next day, or 30 pounds free and getting bombarded with more ads, more ads and more attractive ads until the, the person come. yeah, their congress anymore. it was highly, highly effective. these compounds for extremely profitable there was an awareness within the company that i worked for that we were targeting adults and it was something that we would just brush aside. i know a great deals of about the psychological makeup of, of the human mind. they know how people back them. they know how to explain that they know how to exploit optimism hopefulness. they know how to exploits the fact that most people are very bad at calculating from ability. and of course,

they exercised that power very clearly. this power of manipulation can drive people into a diction. the side operators or book uses. they are called use various incentives to create an urgent people to keep on playing again and again. and again . there's a thoughtful case on, so i'm speaking out so that people know what's going on. it's on call as someone who worked behind the scenes for over 5 years. i have the inside track on how these things work is that you need, i know all too well that the image portrayed on tv. it's the complete opposite of what actually happens. all they're lying to everyone to my name is sebastian jones, who was saying they used to work for the betting side unit. beth, and defies voltage in that. uni bed is one of your leading operators. it's owned by kindred group,

a swedish multi national that's ranked as one of the largest gaming groups in the world. initially for the initially sales figures for a single day might be in the 10s of thousands of yours. by the end, we were making millions every day i saw some bon on you. and so there was a race to see who could offer the most bad. it's for the biggest range of sports. the previous book was when i joined a unit that for example, they didn't offer ping pong bad or moles 16. but i mean, the net stuff got at it. bit by did they talk to, you know, solve campus has certainly those families office know the platforms all have one goal. make more bidding available around the clock every day of the week. a foot in football, you can base on any possible outcomes. one goal, 234, or even

a goal in the 1st or 2nd time a hit or a free kick, a penalty. and that's just one second. but it just exploded. if there would be 2 or $300.00 per match. used to be one or 2 baths, and that was the it is a, sorry that i say i wanted to like to also talk to her. there was a direct line with the marketing department today. they keep sending out push notifications on. you'll find things like tell us what you think of the match, or here are some exciting opportunities for you to talk when he came a move in the end. we were harassing veterans to play, to about a year postage. it genuinely encourages addiction gambling over consumption. why would toss it the 1st winning batch, the 1st rush of adrenalin. it's something that most seasons players remember. for many it's the beginning of a downward spiral. and there's a marked from the tele, an implant that is always advertised. and one of the people i was faced,

the time is going to be and go. and i just put a tenant tanqueray, a pilot. and soon as he got the letter this call once as soon as soon as i put in the buy off. um and i just looked in my phone, it said, but when i'm and it was just an instant saying it was 6 such i think most and now my 2nd now is the start up at the 1st of all say they open, let people wait a little at the stop, but after that there is no escaping. you might have won a bit of money that you lose it just as quickly your re credited so you can try and we need more money, except it doesn't work anymore. and then beat by beat, new, lose money, a little here, little live. but by the end of the year, you're looking at huge losses. that sort of told the to

start with. i obviously just use my money. i wouldn't stream that science and i still fund labor. why? but what happened? what then was the operate? it's when just came to me, frank, that's hundreds of pounds with 3 baths because i'd stop down and hang for a few days. i'm yeah, i'm not going to be back in the st, pulling down. mm. every time they take they can escape. they don't. so it's something to entice some pocket. it's like given a drug object, 3 drugs, i'm saying, these are free. you can walk away after you've used them. if you've got a problem, brother, you're comfortable go away. so it is symbol, wrote another 6 protocol, it's on and then let's talk in the catalog. it became,

it never ends in a cycle of trying to find plenty to pay of tents and i'm just kidding. i'm going out for the options and not was when i took the 1st transaction, i work, i substituted my bunk of content. i folded my work and not money came and it went straight to pay. that's. ringback the total amount was just on the $119000.00 pounds, and i was thinking about 60 transactions over half full. yes. and a tough, but i didn't buy it has to pretend it's starting it's, it's whole vision the i've never seen an operator ban or even contact the plan because the gambling too much. i've never seen bookies do anything with regard to prevention. describe also

the operators are required by law to identify players who have developed an addiction and to prevent excessive gambling offices by yeah, spending face to face as long as the player doesn't come forward and leave a written paper trail. they're not going to do anything on the test on, so that's how they think it's not our responsibility. you know, our job is just to provide entertainment. at that point, we'll turn a blind eye to the players gambling addiction. put us in front doors use where we could really make a huge breakthrough on gambling addiction if we sacrifice 15 percent of the prophets. i did propose to the board over numerous years that we should take more or more measures about addiction. but i should have been wise, i was only talking to the walls and the truth is they are looking for the solution to the pots of money if there were, since they are,

that would change the product. a steward, kenny co chaired, flutter, one of the largest online gambling groups in the world. in 2016. he's company sales topped a 1000000000 pounds but he's suddenly made the decision to resign from the board of directors. i've been booked my car for 45 years. i don't regret it, and in fact, the truth is i'd been cutting myself for a long time. i was no longer proud of what i'd create of the mail within a few days. and so and all my shares, i have a choice. i speak up for shuttle in

in his field steward. kennedy is seen as a trailblazer, a man who modernized sports betting. he opened his 1st offices in ireland, called patty power track, then bouquets made most of their money via bidding on horse races. the stuart realized that this image was becoming outdated and launched advertising campaigns that left quite the impression highlights shocking. so one of the 1st advice to was one with grand these 2 grand, he is going to cost a pedestrian crossing, $1.00 of them on a zimmer frame. and there was a big jape coming towards them. now we were saying which brand new would wind going across the pedestrian crossing, but was quite clear when it really was, was official and we got knocked down and a junction run up all the newspapers and said,

i'm going to the face on post our on behalf of a direction, it was on per page of all the newspapers. we were ecstatic. that's all we wanted. so any power is now known as fletcher de overall holiday company. and they have taken over numerous bookmakers and it is a totally different business a. so that's a, is a global corporations, and it is now become pretty much the biggest gambling company in the world that's grown so much over the past 1520 years. you're now looking at a global operation with a stock market value of, i think more than $25000000.00. and that is comparable to some of the largest companies listed on the london stock exchange. if he takes a test code is the biggest supermarket chain in britain, flats, it is bigger than not the gambling industry now

takes almost 15000000000 pounds every year from people in the u. k. but it's the clear link between the best thing and mental illness which has sparked demands for rich and talk should to cook this addiction. the in recent years, organizations in the u. k. have been trying to curb the growing power of these bookmakers with petitions, marches, and public appeals. they demand that the government provide greater protections. finally, politicians to come to the pressure. on february 4th 2020, the hands of britain's biggest, multi national gambling corporations, were called to parliament and to show the, i think it will be very helpful to offer some,

to offer us some thoughts on what you think the benefits of the sector all for u. k, p o c for consumers, we're an industry which supports unemployed is a 107000 people in this country. we contribute. bolden, 14000000000 to the u. k. come to me, we make a contribution to the treasury of 3500000000 pounds every year. the custom to operating in the shadows here, these companies were publicly held to account sufficient evidence results to accept including all of us that you happens to uh, protect it and get safe, all of your customers. we need to know what your commit to today. so it's great for today at what you know, i'm clearly is not enough. like i'm not going to sugar coated with you. you know, 99 percent of the customers who plan of sites will lose. so you know that you can

play more, your probably losing more. i'll just call, i'll just be very straightforward. i do think some of the gambling ones have got to aggressive. we are the, you have to incentivize the play porter more than more to get better tickets. more bonus, easy, eccentric cetera. we're working with the, the gc and the 14 other operators on it. and we will be suggesting changes the c one game if you win too often, the operator will put a number of measures in place to prevent you from winning more and get it. yeah, that's is necessarily a that please. of course it's choosing. they want to keep the people who make the most money and eliminate those who lose them the most for their state profiling people. there's a service dedicated to it, which they use the profile players and categorize them according to the bidding style and oil in the valley. in fact, there is a screen which shows old, but it's taken by old players in real time. players who's being profiled and

flagged is risky, appear in a separate color to fill the vanity producing the green and blue shield customers who post less of a risk. the ones who are going to lose between 10 and 20 percent of what they gambled may be a bit more worried about those once they're good clients on the end. so they come to the site and they lose their money. and then alongside that, we had the opposite. the warmer colors show the customers to watch out for the customers we have flagged as dangerous this and indoors. what we'll see in this oscar city category. uh, these are the shocks, the category hayes and the ones that appear in bright red at the book make is really shocking shots of people who generally when a lot of money in sports bashing and who regularly bait the book make is better. okay, cool. i think you're, you know, of course, i think over here our role was to identify any player who even remotely resembled

a shock and send the best thing id to the profiling department to show natalia was always pushed as of this at all. so now these are people who are going to have, they advance limits agents. and for example, where an average person can place a 1000 euro event, they'll only be able to put down 100 euro's with that. so we let them play very little low. we stop them from playing as old. well, we put all the bits on hold anymore. we use old a means that the science disposal to prevent that person from playing the nose on the it's a business we're only the losers are welcome treated. only losers are allowed to play. we're trying to maximize and optimize the losses of certain customers. now, the, i think that in 20 years or so, i must have lost at least 3000000 euro. so unfortunately, i can't help myself. if you put a 100000 euro is into my account,

what all gamble it away in 2 minute is all the units. rafael gambled on the french side with a max for 4 years. he himself was a business man, but during this time he lost all his sense for the value of money function. so it's hard to imagine those kinds of figures and not even my family and close friends know about of approval. so if you lose large amounts of money, but again, the company, you'll get a message saying, congratulations. you are now part of the company's v. i pay scheme. that either means is this your class at the start of 20? 19, when i was new to when a max, i had already lost the 10s of thousands of yours. after a month, i was contacted by the vip managers. all separate is whose name was antoine. the old one, the accurately said, it was very welcoming, a very nice person. if i had any questions or problems,

i could go straight to him. but as he found me, you'd like to know when the company calls you, if i pay it, i mean you're a loser. but of course i told you i'd be, i'd pay because that makes you feel like a winning all quite a new contact image. yes, that san juan contacted me and said rafael for your birthday, the site wants to take you to a football match of your choice. i would imagine the subordinate swell inside. okay . they basically create a unique customer experience so that people feel on it to lose them money or something. so there's a reality to the flag cuz i did, i kept telling him that i wasn't financial trouble. and then i had to stop because i said it was debating whether to leave the program temporarily or permanently that each time antwan managed to convince me it was better to opt out temporarily rather than leave for good if you would always tell me on once i left, i couldn't come back. this is the solution to test against all odds during a series of impulsive and random bits made one evening. in october 2019,

a. raphael hit the jackpot and won 750000 heroes. he immediately asked with a max to pay out the money so he could pay off his debts with amex at east west, and it was a pull that you did when imacs had 72 hours to complete the transaction development . i got a call from antwan and he said, rafael, are you sure you want us to pay out the money that you could use it to keep playing on our side? me? i said no and explained that i needed the money from the split and also i think those ones that the home then altima all sudden will happen on call in the next day . and twan called me again, but more time he asked how i was doing. and if i was happy to have lunch with me at the end of our conversation, he asked me again. raphael, are you sure you want us to pay out the money? i will call you and you called the 3rd time the following day, and well, that's when i came in as a cookie shortage. when she's over the next 36 hours,

i places 8 pads and lost the entire 750000 europe. things i need to, to set up, you know, the business reasons to have a, c, i p, c, as in any commercial enterprise, expect a different level of service and we're providing what we try to ensure that these customers are looked after. i'm, we're acting responsibly with docs to keep tenant of our relationship with these customers. so may, more worrying was the fact that v i p countless or less than times more likely to become problem gamblers. and certainly from hearing from problem gamblers, i felt the whole psychology of it the whole way was such how was actually very press x ray. i'm actually prayed on the vulnerabilities of, of people. this is certainly something that we would be concerned about. all you do

could we, we show you concerns are owned business, we've got 3000000 customers. we've $100.00, they turn out to be a disaster. hey, it's led to all sorts of ideas and they should be buying the piece games. i'm free bets scrap them, get rid of them, complete thing. i don't think that the industry is capable of successful self regulation, dilatory authorities, in practice, however, their powers are limited by a conflict of interest. governments receive a percentage of the money wagered online. if i say to you, if you think you know, yeah you will, if it's true. so there's a rather complicated relationship between the state as a protector of its people getting the and the state which is through the taxation of gambling. also benefits from market revenue. uh, roughly speaking, it brings in around 5 to 6000000 a year for the state,

or rather for the public sector. that's a considerable sum. and the challenge for the regulators is to operate a tunnel, mostly with spite of this reality to need help with my situation. studies in various you countries have shown that while gambling does provide tax revenue, it also comes with a hefty price tag by putting a massive strain on the states, social and health care services. so if i wanted to show compassion domain and i need to do an addiction should not be treated as a purely private matcher place. what we've seen recently in the u. k, for example, is that for every person addicted to gambling out, but 6 other people are affected me but not because they become addicted to. but because it causes problems within the family unit at school, at the university and so on. now, it's clear that addiction is becoming a social problem. 100, do you have a problem? so shonda is a social problem because very often people love a problem with gambling will turn to up something else in order to either support

that gambling or to vent around and get their own and wish athena a problem down below. so we see domestic violence will increase the anti social behavior, the b test. as a result of it, it is the hospitalization doctor visits the nurses who have to deal with the off them off of the damage which is caused by gambling both physically and mentally to people who have a gambling called them. that's is a, is a very significant costs, but it's a heating cost and it's a cost. the gambling industry itself pretends doesn't exist, was, was us equal my crew, good, helpful set up with the time convince that we need to step up protection domain. gambling has moved out of it's a specialized, highly technical domain. you can sit there and it's become an everyday consumer product. and the difficulties for a regulator like garza is that the tools we have, i believe these are not fully adapted to this new situation. and that they said

nobody seemed to issue the so far, the french state seems to be satisfied with basic prevention messages. the one possible way to protect betters from developing an addiction to gambling would be to ban bidding science from taking out sports sponsorships. but that would be challenging, given how deeply they've already penetrated most areas of the sports industry. the gambling industry. it isn't the only industry in town, but it's the one with the biggest check is for one with face, with the biggest budget when it comes to sports advertising the from the clubs point of view that maximizes revenues from the families point of view. it allows the clubs to potentially recruit the bad suppliers. and from the gambling companies point to view, it increases brand awareness and increases the level of the site was. you could say

everybody wins gambling, how many spend a lot of money on football? because there are more than a 1000000000 funds in the world, right. it is just so visible. so you know that if you advertise on a company shut, you're going to be seen by under the millions of people. it's really the best advertising space there is in the world right the for the 2020 to 2023 season. out of the 20 clubs in the englishman's premier league, 9 team jerseys had the name of a gambling company printed on the sleeve or chest of the 5 major european leagues. france had the highest number of teams with the logo of a betting side on their kid. around half of all jerseys in germany, there was only $11.00 of his league team to do so. shirts sponsorship has been

banned in italy says 2019. it's been followed suit in 2021. how many football clips in paperless, and what we call survive without betting money. but there's a lot of troops who can and i think it's about the business model. if you've got relying back to archie lacey was england's best ever going people, but secretly he had a serious gambling diction. chilton now admits he lost millions since recovering with the help of his one staff. do you know campaigns for stronger regulation the i can nitrous thing keeps the newspapers as a young lads which suicide. and i kept saying to pay to, oh my goodness, you could make such a big difference. so we just so yeah, we'll come out. we'll, you know, we went on to national tv. i'm with total story, and we've done media 100 interviews. we started to be talked about

a lot more. and bro and the pin, you know, i need needs to be, i know, i remember the 1st time we went into parliament and i simple, i have public health, nothing folk. this is a public health issue. and then a most sky public. how did you report tonight? so we opened up a very ugly roll conversation, you know, the, the industry just needs not just talked about radical change and it needs to come from, you know, from, from governments. and to me, it just didn't seem to be coming. i went in a very skeptical because of a financial situation. my, my the government continue to do nothing which is why in march 2022 sports men and women and peas and non profit organizations rally the public called for the urgent overhaul of bedding

regulations. my name is shay is tokin. oh no, because there's a revenue from the they get not revenue from dick's people who can't afford to lose it. so why on earth are we not doing why the government and pets chip pump petitions? don't do anything about it. as i'll tell you why, because much when we get back on this, let's look at the 3 based on the government's and go, well, you know, we've smoothed up on over because it smooth this survey. there's just a time in the place now to make a difference. the general tab picking up the job for the industry. and in this place we have an opportunity to officially challenge the industry. but it has a difficult batler. the industry low be is very aggressive. you see,

when we have debates, where we have a certain politicians who all this the of a relationship with the low b will come in and defend the industry. to extraordinary, let's in some cases i'm just somebody you can see the damage that this caused a month to help people to stop them getting involved and knocked down much. we've got the ability to enjoy the we have to do through with official john those they are able to show to get that that all demands will always be around the financial benefits to the treasury or to the country as opposed to the actual cost of simpleton on the deck ship, the i think when we do prohibition then we and we and we significantly reduce the experience of the product and then that's when you push players offshore. and we also have to be mindful that if we,

if we make any regulation to and next inflexible then we risk, we have the very real channeling risk, it just pushing people into off fuel side. so we absolutely recognize the issues at law chair. it's just we need to just be tactful of unintended consequences to close at various last if i use that argument all the time, one, every time i ones that the tax decrease and bad thing and out, and i say the black model, it's all involved. the black markets, and we'll play that black mazda vote. are you going to lend the credit card to a black market operator? that's what i'd say. it's a great argument, black markham, it's a load of baloney may. i thank you all very much indeed. now's the committee to stay behind for a moment, but that that concludes the public session and thank you very much. indeed.

i will be pessimistic about what happens with the present gum. i think they are so desperate to fill the coffers of the taxpayer that they will not upset the industry . the bedding companies in britain and france still only face weak regulations or restrictions on their marketing pre bets. the ip or sports sponsorship schemes, the,

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